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| Product | Mindshare (%) |
|---|---|
| Oracle Data Relationship Management | 3.5% |
| Syniti Master Data Management | 2.6% |
| Other | 93.9% |

Oracle Data Relationship Management helps proactively manage changes in master data across operational, analytical, and enterprise performance management silos. Users may make changes in their departmental perspectives while ensuring conformance to enterprise standards. Whether processing financial or analytical information, Oracle Data Relationship Management delivers timely, accurate, and consistent master data to drive ongoing operational execution, business intelligence, and performance management.
Processes that action master and application data can take an unnecessarily long time to complete when manually orchestrated by humans or paper — delaying the availability of the most up-to-date data. The quality of this data is usually poor because humans often make inadvertent mistakes during data entry. And because it is maintained across many disparate and disconnected business systems, it is difficult to tap into this data through analytics, machine learning, and report generation technologies.
Master Data Management solutions from Syniti orchestrate processes that enforce the entry of the highest quality master and application data into business systems. They ensure that the right people correctly action the right master and application data at the right time. And they create a single point of reference to master and application data from multiple domains and business systems.
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