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Microsoft MDS vs Syniti Master Data Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
5th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Syniti Master Data Management
Ranking in Master Data Management (MDM) Software
9th
Average Rating
9.0
Reviews Sentiment
8.4
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 8.1%, down from 11.6% compared to the previous year. The mindshare of Syniti Master Data Management is 2.2%, down from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
Microsoft MDS8.1%
Syniti Master Data Management2.2%
Other89.7%
Master Data Management (MDM) Software
 

Featured Reviews

NA
Data Management Consultant at a tech services company with 51-200 employees
Centralized master data has improved data quality but now requires a clearer future roadmap
An area where Microsoft MDS can be improved is that Microsoft has announced Microsoft MDS is being removed from SQL Server two thousand twenty-five. The future of the product is genuinely uncertain, and that's something any organization evaluating it needs to factor in seriously. Microsoft MDS is still supported on SQL Server two thousand twenty-two and earlier, but the trajectory is clear that Microsoft is not investing in Microsoft MDS going forward. I would also say that the cloud story is a gap because there's no native cloud version of Microsoft MDS. For clients who are moving workloads to Azure, that's an increasingly awkward conversation. Microsoft's direction for MDM in the cloud is through other capabilities like Azure Purview and Dataverse, but those are different products with different feature sets.
SaurabhGaonshindhe - PeerSpot reviewer
Principal Consultant at Sector 125
Deliver short-term projects effectively while aiming for comprehensive customization
Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solution we provide to the customer. The customer demands include four to five different elements, such as data cataloging or metadata management, data lineage, data quality, Master Data Management, and data freshness, which need to be integrated into one solution that currently I cannot see in any software. The main focus is more on Master Data Management. I recently had an interview where they pointed out that I only own 10% of what they are looking for. This also applies to Syniti Master Data Management, which is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor. Other solutions such as Informatica are moving toward Customer 360 degrees and Product 360 degrees, integrating easily into environments, while Syniti Master Data Management is somewhat lacking in customizing solutions based on customer needs.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the main features I have found useful is the integration with Azure active directory."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"Unlike specialized tools, MDS is adaptable for various industries, making it a versatile choice for master data management."
"More generic related things can be included in the services."
"The ROI is terrific and it means you can avoid building or purchasing a solution."
"Enables non-technical people to directly interact with the BI system."
"I would recommend Microsoft MDS to companies that need a simple solution at no cost."
"It is very easy to deploy and provision a machine."
"The central data repository feature in Syniti Master Data Management is wonderful; it is an excellent feature, in my opinion."
 

Cons

"The solution could be better integrated into Microsoft's other products."
"If one system has reached capacity or has stopped, then the whole system stops and it is quite difficult to solve the problem."
"Most of the Microsoft partners, especially digitally, are separate. Personnel are business people, and they do not have technical expertise, so you end up as a company spending a lot of money training your staff and your engineers."
"Microsoft MDS isn't getting strong support because Microsoft is focusing more on cloud solutions."
"The duplication feature is not so good."
"If Microsoft MDS were part of Azure, it would be significantly more helpful."
"The future of the product is genuinely uncertain, and that's something any organization evaluating it needs to factor in seriously."
"The version that I work with is on-premises and it required an additional virtual machine on the cloud. It would be a better option to have an on-cloud version."
"Syniti Master Data Management is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor."
 

Pricing and Cost Advice

"The solution does require a license and we have enterprise licenses."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"Microsoft MDS is an expensive solution."
"SAP is more expensive than Microsoft."
"The pricing of this solution is good."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"I would like to see better pricing."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
9%
Construction Company
8%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise15
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft MDS?
My experience with pricing, setup cost, and licensing shows that the licensing is one of Microsoft MDS's genuine advantages, as it's included in SQL Server Enterprise Edition at no additional cost....
What needs improvement with Microsoft MDS?
An area where Microsoft MDS can be improved is that Microsoft has announced Microsoft MDS is being removed from SQL Server two thousand twenty-five. The future of the product is genuinely uncertain...
What is your primary use case for Microsoft MDS?
My main use case for Microsoft MDS is as a central master data repository for clients running SQL Server-based data environments. The typical scenario is a mid-sized organization that has product d...
What needs improvement with Syniti Master Data Management?
Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solutio...
What is your primary use case for Syniti Master Data Management?
I belong to a Center of Excellence practice group, and I generally get projects for short durations. For example, if customers want to implement a Proof of Concept (POC) or implement a Master Data ...
What advice do you have for others considering Syniti Master Data Management?
I have experience with Syniti Master Data Management, specifically with this solution. I am an implementer of Syniti Master Data Management and work with a System Integrator company. My main role i...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
Syniti MDM
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
American Airlines, Yell.com, Avnet, Zurich Insurance
Find out what your peers are saying about TIBCO, SAP, Qlik and others in Master Data Management (MDM) Software. Updated: June 2026.
902,270 professionals have used our research since 2012.