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NAKIVO Backup & Replication vs Rubrik vs Veeam Data Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.8
<p>NAKIVO Backup &amp; Replication is cost-effective, reducing expenses by 60%, offering fast ROI, and often surpassing alternatives like Veeam.</p>
Sentiment score
7.2
Rubrik boosted productivity, reduced errors, and saved costs, despite initial expenses, by replacing legacy systems and automating processes.
Sentiment score
7.5
Veeam Data Platform enhances efficiency and cost-effectiveness by reducing management time, storage needs, and improving scalability and reliability.
I have seen a return on investment through money savings and time efficiency.
In terms of money, we have saved more, and because we are able to replicate everything from production to DR, we can now seamlessly work in any environment we want.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
 

Customer Service

Sentiment score
8.2
NAKIVO's support is highly praised for promptness, expertise, and professionalism, resolving issues efficiently despite occasional delays.
Sentiment score
8.3
Rubrik is renowned for outstanding customer support, offering quick responses, knowledgeable assistance, and excellent issue resolution and communication.
Sentiment score
7.4
Veeam Data Platform's support team is highly praised for responsiveness, with minor issues noted in escalation and response times.
They are equipped with newer technology, requiring less attention.
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
Rubrik provides excellent customer service and technical support.
Most cases are handled perfectly.
I would rate their technical support a 10 out of 10.
The escalation from first, second to third tier is sometimes very long-lasting, but the resolve rate is quite high.
 

Scalability Issues

Sentiment score
8.3
<p>NAKIVO Backup &amp; Replication offers scalability and adaptability, supporting diverse environments with efficient performance and seamless growth for data needs.</p>
Sentiment score
7.9
Rubrik offers efficient scalability, supporting cloud and on-premises growth, with users praising its easy expansion and architecture.
Sentiment score
7.5
Veeam Data Platform is highly scalable and adaptable, suitable for diverse enterprises but may have licensing cost implications.
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
It involves acquiring additional licenses as needed.
In order to scale Veeam Data Platform, we have to pay a lot more money.
 

Stability Issues

Sentiment score
7.8
<p>NAKIVO Backup &amp; Replication is stable, reliable, performs well, efficiently updates, and requires minimal technical support across various systems.</p>
Sentiment score
8.1
Rubrik is praised for high reliability, robust performance, and effective support, making it a preferred choice for seamless operations.
Sentiment score
7.8
Veeam Data Platform is highly reliable with minimal issues, praised for stability, quick issue resolution, and regular performance updates.
They are built with newer technology and processes, needing less support.
Rubrik has been stable, and we have not experienced any downtime.
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
There are no issues with stability in Veeam Data Platform.
 

Room For Improvement

NAKIVO Backup needs better integration, user interface improvements, advanced features, and faster recovery for enhanced value.
Rubrik needs UI improvements, cost efficiency, better integration, enhanced security, multi-tenant support, and more comprehensive backup options.
Veeam Data Platform needs better physical server support, cost optimization, and enhanced integration with storage, cloud, and user features.
They had given a feature of real-time replication which they stopped in NAKIVO.
We need more efficient search capabilities that allow searching by last name or login ID.
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Including packaged training with the product at the time of purchase would be beneficial.
The improvement we would like to see is the option to scale Veeam Data up in smaller sections rather than large sections, which requires paying much more.
Reducing it by 20% would make it more accessible to a broader range of customers.
OpenStack is something Veeam Data Platform doesn't support, and they haven't indicated that they will support it in the future.
 

Setup Cost

<p>NAKIVO Backup &amp; Replication offers competitive pricing, flexible licensing, and user-friendly deployment, appealing to small and medium enterprises.</p>
Rubrik is a premium solution with high costs, offering good value and scalability for medium to large enterprises.
Veeam Data Platform is competitively priced, offers straightforward licensing, and is valued for extensive features and ease of management.
The product is affordable even for smaller organizations.
The pricing is very low, and the licensing process makes it easy to obtain any quote.
Rubrik is considered expensive, with a price rating of three out of ten.
We could mix and match to optimize costs for our needs.
Rubrik is expensive due to its robust hardware.
I don't consider the price expensive given its importance.
A reduction of 20% in the current cost would make the solution more attractive to clients.
Veeam Data Platform is more expensive than OpenStack because we pay for it in US dollars, while we pay for OpenStack in Egyptian pounds.
 

Valuable Features

<p>NAKIVO Backup &amp; Replication is praised for ease, rapid deployment, VM restoration, security, and cost-effective integration with VMware.</p>
Rubrik excels with instant recovery, intuitive interface, strong security, cloud support, and SLA-driven automation for seamless IT operations.
Veeam Data Platform ensures data protection with easy management, fast recovery, security, and advanced features for IT environments.
The VM, restore, and file recovery capabilities are considered gold standards.
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
The platform is user-friendly, comprehensive, and compatible with numerous market solutions, including virtualization and bare metal servers.
The most important aspect of this platform is data security with immutable data in the storage.
Veeam Data Platform is valuable for its stability and the ability to easily contact support for assistance.
 

Mindshare comparison

As of October 2025, in the Backup and Recovery category, the mindshare of NAKIVO Backup & Replication is 1.3%, down from 1.9% compared to the previous year. The mindshare of Rubrik is 5.9%, down from 7.2% compared to the previous year. The mindshare of Veeam Data Platform is 11.4%, down from 18.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Veeam Data Platform11.4%
Rubrik5.9%
NAKIVO Backup & Replication1.3%
Other81.4%
Backup and Recovery
 

Featured Reviews

Wisdom Selom Quarshie - PeerSpot reviewer
Has improved disaster recovery with seamless server replication and reduced operational costs
NAKIVO Backup & Replication has been useful; in terms of licensing, it is way cheaper than other solutions, and setting it up in terms of implementation was easier and not difficult to do. The user interface is friendly and straightforward to use. The best features NAKIVO Backup & Replication offers in my experience include the VMware replication jobs, which allow us to schedule the replication of servers at specific times and move them as quickly as possible. The Change Block Technology (CBT) aspect helps us check if data has really moved without even turning on the server, by just looking at the reports that have been sent, making it a beneficial feature. NAKIVO Backup & Replication has positively impacted our organization by providing much cheaper pricing compared to other solutions, which means we have saved more money, and integrating it with our solution, the VMware vSphere, is not challenging.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.
Edward Hore - PeerSpot reviewer
Reliable with good support but needs a better navigation menu
We use Veeam Data to back up our VMware infrastructure Veeam Data Platform is valuable for its stability and the ability to easily contact support for assistance. The support team provides answers whenever we need them. It is also one of the most scalable backup solutions I've worked with. The…
report
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Comparison Review

it_user159711 - PeerSpot reviewer
Nov 9, 2014
VMware SRM vs. Veeam vs. Zerto
Disaster recovery planning is something that seems challenging for all businesses. Virtualization in addition to its operational flexibility, and cost reduction benefits, has helped companies improve their DR posture. Virtualization has made it easier to move machines from production to…
 

Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Computer Software Company
9%
Comms Service Provider
8%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
10%
Government
8%
Computer Software Company
13%
Manufacturing Company
9%
Financial Services Firm
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise16
Large Enterprise8
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
By reviewers
Company SizeCount
Small Business216
Midsize Enterprise99
Large Enterprise138
 

Questions from the Community

How does Nakivo compare with Veeam Backup & Replication?
Nakivo is my favorite backup software. Below are the main benefits of Nakivo compared to Veeam 1. Low cost. 2. Backup...
What do you like most about Nakivo?
NAKIVO Backup &amp; Replication is very easy to use.
What is your experience regarding pricing and costs for Nakivo?
My experience with pricing, setup cost, and licensing is very positive. The pricing is very low, and the licensing pr...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup &amp; Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
Major Differences Between These 4 Backup and Disaster Recovery Solutions?
Comparing the features of the four is not the right approach. You need to develop a list of requirements for backup ...
How do the backup solutions of Veeam and Veritas compare?
Technically, Veeam is best for hyper-v &amp; VMWare replications, snapshots, HA failover, also support for file syste...
How does Azure Backup differ from Veeam Backup & Replication?
Veeam has a version for Azure but there are organizations, like ours, that are considering moving to an Azure environ...
 

Also Known As

No data available
No data available
Veeam Backup & Replication, Veeam ONE, Veeam Backup & Replication
 

Overview

 

Sample Customers

Coca Cola, Honda, 3M, University of Arizona, University of Maryland, University of Arkansas, Johns Hopkins University, Marriott, Radisson Hotels and Resorts, Fujifilm, Eiffage
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Business & Legal Resources Inc., Ohio Department of Developmental Disabilities, Alliance Healthcare, Poulin Grain Inc., Linear Technology, Northwestern University, ARKEMA, Sogegross, City of Lynchburg
Find out what your peers are saying about Veeam Software, Hewlett Packard Enterprise, Commvault and others in Backup and Recovery. Updated: October 2025.
872,655 professionals have used our research since 2012.