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Microsoft Dynamics CRM vs Salesforce Sales Cloud vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.7
Microsoft Dynamics CRM yields strong ROI through integration, upgrades, improved sales, data insights, but ROI varies by usage.
Sentiment score
7.2
Salesforce Sales Cloud enhances productivity, efficiency, and management, improving visibility, decision-making, and fundraising for non-profits.
Sentiment score
7.5
Automation increased productivity and sales by streamlining processes and reducing manual tasks, enhancing efficiency and organizational value.
Salesforce Sales Cloud is a fantastic tool but requires disciplined data entry by sales personnel and operations teams to maintain data quality.
 

Customer Service

Sentiment score
5.5
Microsoft Dynamics CRM's support is generally satisfactory, but response times vary, and premium support offers better responsiveness.
Sentiment score
7.1
Salesforce Sales Cloud offers varying support quality based on subscription level, with faster responses for premium users and valuable community resources.
Sentiment score
6.7
Customer service is helpful but varies in responsiveness, with support hours dependent on the service plan.
I would rate customer support as ten out of ten.
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
Support requires a subscription and when taken, the service is pretty nice.
Sometimes, they don't understand what my actual needs are.
 

Scalability Issues

Sentiment score
7.6
Microsoft Dynamics CRM is scalable and adaptable, popular among medium to large companies, but smaller ones may need customization.
Sentiment score
7.8
Salesforce Sales Cloud offers scalable solutions, praised for flexibility and growth but noted for reporting and storage cost limitations.
Sentiment score
7.9
Zoho CRM is scalable, suitable for SMEs, integrates well, but faces challenges at the enterprise level.
I would give it a ten out of ten for scalability.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
Salesforce is highly scalable and operates efficiently.
It scales effortlessly with user growth.
 

Stability Issues

Sentiment score
7.9
Microsoft Dynamics CRM is praised for stability and reliability, with minimal issues often due to external factors like network downtime.
Sentiment score
8.2
Salesforce Sales Cloud is highly stable and reliable, with swift issue resolutions and high user satisfaction from regular updates.
Sentiment score
7.8
Zoho CRM is praised for stability and reliability, despite initial issues; EU servers are recommended for better performance.
I would rate it ten out of ten.
Salesforce Sales Cloud is very stable.
I have not experienced any degradation in Salesforce's performance.
 

Room For Improvement

Microsoft Dynamics CRM needs better usability, third-party integrations, mobile customization, and enhanced reporting, dashboard, and automation features.
Salesforce Sales Cloud needs better UI, cost, integration, reporting, mobile support, data handling, and automation with improved performance.
Enhancing Zoho CRM requires better integration, automation, customization, user interface, customer service, analytics, and support for offline operations.
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
With today's generative AI capabilities like ChatGPT, it should be possible to directly communicate with the software rather than navigating through the entire system manually.
Compared to AWS, it is slower, which could be a hindrance.
Banks and confidential organizations may need an on-premise solution.
 

Setup Cost

Microsoft Dynamics CRM pricing ranges from $50-$115 per user/month, with complexity and customization affecting costs and affordability.
Salesforce Sales Cloud is costly but valued for its customization, integration, and efficiency benefits for businesses despite high expenses.
Zoho CRM provides competitive enterprise pricing, starting at $35 per user, offering affordable and feature-rich plans compared to competitors.
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
Without negotiation, costs can become expensive.
I rate the pricing as a five out of ten, as it offers good value for money.
 

Valuable Features

Microsoft Dynamics CRM offers customizable features, seamless Microsoft integration, and robust automation, enhancing efficiency in sales and customer management.
Salesforce Sales Cloud provides customizable CRM solutions with seamless integration, automation, and advanced analytics for diverse business needs.
Zoho CRM offers customization, integration, analytics, mobile flexibility, and scalability, ideal for startups and SMEs.
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
The CRM is very fast, which is the most important aspect, and it's very handy.
Its easy-to-navigate interface aids in delivering clear vision and organization, especially for sales and business management.
The Einstein Analytics and the inbuilt reporting are very useful for keeping track of pipeline movement.
Specifically, the leads and deals modules, as well as integrations, are very effective.
You can customize everything—what you sell, be it products, services, or projects.
 

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of Microsoft Dynamics CRM is 10.1%, down from 13.5% compared to the previous year. The mindshare of Salesforce Sales Cloud is 8.1%, down from 10.7% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Pawel-Gawronski - PeerSpot reviewer
Streamlining resource management and improving project insights with helpful support
The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.
Greg-Lythe - PeerSpot reviewer
A feature-rich platform that helps to track sales and gather customer information
My age-old complaint with Salesforce Sales Cloud is that it has to be refreshed because it's a cloud-based system. If you make any updates, you have to refresh and save because you're fundamentally looking at what's running in the cloud. It can be slow since you constantly refresh and save the screen. If you were running a local application, like a local CRM system, as you input anything, it would be more seamless. It's like using Excel—you don't have to save every single time you enter new details into a cell because it knows it's a local copy. With a cloud-based system like the tool, changing requires refreshing and saving, which can be tedious.
AmerKhan - PeerSpot reviewer
Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking
Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Government
10%
Manufacturing Company
8%
Educational Organization
42%
Computer Software Company
8%
Financial Services Firm
7%
Manufacturing Company
5%
Educational Organization
49%
Computer Software Company
5%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively ...
What is your primary use case for Microsoft Dynamics CRM?
We use Microsoft Dynamics CRM ( /products/microsoft-dynamics-crm-reviews ) for opportunity management and a tradition...
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
With today's generative AI capabilities like ChatGPT ( /products/chatgpt-reviews ), it should be possible to directly...
What is your primary use case for Salesforce Sales Cloud?
I generally use Salesforce Sales Cloud ( /products/salesforce-sales-cloud-reviews ) for our sales process, setting up...
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
I rate the pricing as a five out of ten, as it offers good value for money.
What needs improvement with Zoho CRM?
The analytics and AI suggestion features need improvement.
 

Also Known As

Dynamics CRM, MS Dynamics CRM
Sales Cloud, SFDC, Salesforce
No data available
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: June 2025.
859,687 professionals have used our research since 2012.