Liferay Digital Experience Platform vs Tealium Customer Data Hub comparison

Liferay and Tealium are both solutions in the AI Customer Experience Personalization category. Liferay is ranked #59 with an average rating of 9.0, while Tealium is ranked #4 with an average rating of 8.6. Liferay holds a 0.3% mindshare in ACEP, compared to Tealium’s 0.1% mindshare. Additionally, 91% of Liferay users are willing to recommend the solution, compared to 100% of Tealium users who would recommend it.

Liferay Digital Experience ...

Read 45 Liferay Digital Experience Platform reviews

2,057 Views
21 Comparison Views

91% willing to recommend

Tealium Customer Data Hub

Read 14 Tealium Customer Data Hub reviews

862 Views
17 Comparison Views

100% willing to recommend

Liferay Digital Experience ...

Tealium Customer Data Hub

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Liferay Digital Experience Platform and Tealium Customer Data Hub based on real PeerSpot user reviews.

Find out in this report how the two AI Customer Experience Personalization solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Liferay Digital Experience Platform vs. Tealium Customer Data Hub Report (Updated: December 2025).

Buyer's Guide

Liferay Digital Experience Platform vs. Tealium Customer Data Hub

December 2025

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Helped 881,114 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Liferay Digital Experience ...

Ranking in AI Customer Experience Personalization

59th

Average Rating

8.0

Number of Reviews

Ranking in other categories

Web Content Management (4th), Corporate Portals (Enterprise Information Portals) (3rd), Digital Experience Platforms (DXP) (2nd)

Tealium Customer Data Hub

Ranking in AI Customer Experience Personalization

4th

Average Rating

8.6

Number of Reviews

Ranking in other categories

Tag Management (1st)

Mindshare comparison

As of January 2026, in the AI Customer Experience Personalization category, the mindshare of Liferay Digital Experience Platform is 0.3%. The mindshare of Tealium Customer Data Hub is 0.1%. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Market Share Distribution
Product	Market Share (%)
Tealium Customer Data Hub	0.1%
Liferay Digital Experience Platform	0.3%
Other	99.6%

AI Customer Experience Personalization

Featured Reviews

PratyushRaj

E-Governance Head at Creant Technologies

Optimizing digital presence with customizable design and seamless integration

The main benefits that Liferay Digital Experience Platform brings to the table are numerous. First is rapid application development and many features. Features such as content management and document management make your life easy; workflow management is also present. Workflow can be designed and derived. Form development and everything is very smooth and easy to deliver to the end customer, and you can find many features in one box. You have blogs, wikis, and everything with out-of-box functionality. My experience with actionable insights is positive; they help in refining content strategies. The content creation is helpful. For external content creation, I use headless CMS APIs for Liferay Digital Experience Platform, and headless APIs for content creation are also available. My thoughts on the integration capabilities are that integration is seamless. You have headless APIs where you can integrate seamlessly with any other application such as LDAP or SSO, or you can also integrate with different external systems. You have an SAP connector; everything is available. Liferay Digital Experience Platform's open source flexibility has helped in customizing functionalities for the specific needs of my customers as it is a highly flexible application that can be optimized. My advice for other organizations considering Liferay Digital Experience Platform is that if it's available, we need to improve on the performance, which is currently what we are seeing. Otherwise, earlier Service Builder was acceptable. On a scale of 1-10, I rate Liferay Digital Experience Platform a 9.

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Mihai Milea

Digital Strategy Manager - Tealium SME at Indegene

Used for tag management and its CDP capabilities

I really enjoy Tealium as a whole, including its tag management part and its CDP capability. I'll break it down into two parts. Tealium is the only tool available on the market for tag management designed properly for enterprise users. It already has a lot of ready-made integrations that you can customize according to your needs. Tealium's system combines tags with the concept of extensions. The way in which you can scope these extensions will allow you to greatly simplify your work when it comes to managing complex implementations. You could theoretically do the same things with Google tag manager. Generally, simple things are easier to do in Google Tag Manager. Very complicated things are done in a much easier, much smoother, and much more logical way Tealium compared to other tag management tools. Tealium is a complex tool. Although it's advertised as a no-code platform, that is really not the case. If you use your tag management system at a high enough level, you cannot rely just on the ready-made integrations and the out-of-the-box features. The same thing applies to Google Tag Manager. In many cases, you will also need to write code. However, Tealium allows you to deploy that code and control it throughout your implementation at a much more granular level, allowing you to do complicated things in a very streamlined fashion. For the Tealium CDP part, the tool has many ready-made integrations, and the concept of Webhooks allows you to integrate with pretty much anything else. The available consent manager integrations also make sending consent values across your entire tech stack much easier. It's part of the same platform and designed to be easily integrated with most consent management platforms. This consent integration feature is great for integration between your tag management and your CMP. You will still need to develop your own CMP or consent manager for extremely complicated scenarios. However, developing your own consent manager is much easier because Tealium has the consent manager API, which allows you to use a lot of ready-made functionality within your own code. The heavy lifting of that technical solution is handled through the API. For that sort of work, you need a developer. You won't be able to use someone who just analyzes data. You need someone technical who understands the JavaScript behind it to deliver this solution. It will be much quicker for a developer to deliver this solution using Tealium's APIs rather than coding everything from scratch and doing DevOps work to build the infrastructure. With Tealium, you can use your own infrastructure alongside Tealium's API. You need to write your own custom functionalities that you can integrate with Tealium's API capabilities.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It allows us to arrange and develop new ideas, then incorporate them into the portal. We can create a one stop information center, so people can access the information from one window."

"The solution is easy to install."

"We chose Liferay because it is open-source and that we can make any number of users apply, register into the system and use the system, as opposed to other solutions where the cost is based on user licenses. This is one of the most attractive features."

"I think that it could be interesting to expand the eCommerce capabilities to the B2C sector."

"The integration capabilities of the product are super easy to use."

"Manageability is very good and probably the most valuable part of a tool of this type. There is a little more of a learning curve than you have with a simple tool, but a business user can learn to manage the system as an administrator very easily."

"The look and feel and the user interface are great."

"The web/mobile/portal integration was one of the features that we found most valuable, primarily because it reduced our development time."

"The product is super easy for anyone to learn."

"The product's initial setup phase is very easy."

"The tool offers a wide variety of extension stacks."

"Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website."

"The vast amount of native connectors that Tealium has in its marketplace is valuable to us."

"The product's deployment phase is really easy."

"Tealium's ease of use and multiple out-of-the-box integrations set it apart from other tools."

"We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter."

More Tealium Customer Data Hub pros

Cons

"The integration and configuration need to be simplified."

"It could have better built-in integration with a wider variety of extensions out-of-the-box."

"The documentation provided needs to be more detailed. It's sometimes hard to develop things because the documentation is so sparse."

"Social area and capabilities need improvement."

"The plugins should be more affordable."

"It could be improved in terms of adding filters to some of the rules. Therefore, you can retain how long a document would need to stay in an archive."

"Tealium AudienceStream does not support concurrent development."

"Sometimes, the extensions do not load properly before and after events."

"Tealium lags is in the tag templates."

"We did have a couple of incidences where the CDN was possibly not resolving."

"It would be good if the tool had a console inside it to help meet complex requirements."

"Sometimes, the trace ID does not work properly."

"The solution's documentation could be vastly improved to make life easier for people using it on a regular basis."

"You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market."

More Tealium Customer Data Hub cons

Pricing and Cost Advice

"The product is neither cheap nor expensive. What Liferay Digital Experience Platform offers at its current price can be considered something that is worth the money."

"It's an open-source structure. Other costs are for professional services to integrate Liferay to other existing systems."

"Licensing costs can be very expensive."

"Their pricing model should be modified to include per user options instead of just servers/cores, etc."

"It is a bit expensive."

"The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility."

"The price is based on event volume."

"It's not as expensive as other tools."

"Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe."

"In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out."

"Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities."

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Top Industries

By visitors reading reviews

Financial Services Firm

21%

Computer Software Company

11%

Manufacturing Company

Government

Energy/Utilities Company

15%

Manufacturing Company

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	8
Large Enterprise	23

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	1
Large Enterprise	10

Questions from the Community

What is the best feature of Liferay?

A tricky question because it'd depend on what your focus will be on Liferay as a digital experience platform. I mean, if for me the experience management is the best feature, for someone with diff...

See all answers

Is Liferay suitable for complete beginners?

A non-developer here, and frankly, a little bit of a tech beginner in general. My company branched out into digital experience a bit later than we should have but picking Liferay as a DXP was one o...

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What is Liferay’s capacity for backup?

Yes, I think you can trust the cloud feature of Liferay pretty well. It gives you the option to back up your data as well as restore it and that's pretty vital for any digital experience platform....

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What is your experience regarding pricing and costs for Tealium Customer Data Hub?

In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out. We try to do the development that my...

See all answers

What needs improvement with Tealium Customer Data Hub?

Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, esp...

See all answers

What is your primary use case for Tealium Customer Data Hub?

My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different sy...

See all answers

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Product Reports

Buyer's Guide

Liferay Digital Experience Platform

January 2026

Liferay Digital Experience Platform report

Download Liferay Digital Experience Platform product report

Buyer's Guide

Tealium Customer Data Hub

January 2026

Download Tealium Customer Data Hub product report

Also Known As

Liferay DXP

No data available

Overview

Liferay is a top-ranking digital experience platform used by companies in industries such as financial services, manufacturing, and energy and utilities. This product allows companies to initiate highly personalized digital experiences through mobile, social, and web. Organizations can use Liferay DXP for customer, partner, supplier, or employee portals, as well as integrational platforms, taking advantage of the platform's many customization options to suit their needs completely. The Liferay Experience Cloud offers companies the ability to use the Liferay DXP to build their own digital experiences, as well as to use it as a fully managed cloud platform, including options for self-management and self-hosting.

Liferay Digital Experience Platform Features

Liferay Digital Experience Platform provides various features in the following categories:

Identity management and access control (application security): These features include identity management support, user management, service access policies, and personal data management.
Platform services: Clustering and performance monitoring, auditing and optimization, back-end APIs, dynamic virtual hosting, site and search administration, and single-page applications.

Integration and interoperability: The features in this category include integration framework, developer studio, front-end toolkits, IntelliJ IDEA Plugin, Liferay connected services (LCS), Liferay marketplace and workspace, and Blade CLI.
Collaboration and social: Blogs, knowledge base, social networking, wiki, forums, message boards, calendar, AlloyEditor, inline image editor, and polls, among other features.
Forms, workflow, and business process automation: Features include forms, validation, field library, various types of form entries, data provider integration, and several other features.
Content management: Vast array of features for companies to take advantage of when preparing and publishing different types of content, including text and images.
Experience management: The features in the experience management category include building pages through fragments and editors for them, various widgets, as well as templates for pages, and SEO-friendly updates.
Segmentation and personalization: These features are designed for the full personalization of the platform in order to reach different types of customers and appeal to their individual needs regarding the company that is using Liferay.
Multichannel support: The features in multichannel support include APIs, adaptive media, and responsive design, providing companies with the ability to apply Liferay's full customization to their digital experience platform's design and function.
Search: Liferay Digital Experience Platforms provide various features for search integrations, multi-language search, and options for filtering and sorting.
Analytics and optimization: A crucial part of every digital experience platform is the analytics option for companies to monitor the data of their users and, based on it, improve their approach. That is why Liferay Digital Experience Platform provides five different analytics features.
Cloud capability: To provide companies with the best possible experience, Liferay offers various features regarding the proper operation of the platforms, including real-time alerts, monitoring, and options for backup and restoration.

Liferay Digital Experience Platform Benefits

Liferay Digital Experience Platform offers the following benefits:

Creation of custom solutions
Simplification of IT management
Unity of disparate systems
Developer freedom.

Reviews from Real Users

According to a Communications head at a university, Liferay is a secure platform and the interface is user-friendly, with a great look and feel.

Preeti S., Senior Manager - Cloud Transformation at a computer software company, remarks that she's seenmultiple projects where Enterprise portals are implemented using Liferay, confirming the popularity and vast user base of this digital experience platform.

Liferay

Tealium Customer Data Hub is a versatile tool acclaimed for its effective tag management, seamless data integration, accurate audience segmentation, and real-time data processing. It boosts organizational efficiency, enhances personalization, and supports dynamic decision-making, making it a vital asset for improving digital marketing efforts and data governance in various enterprises.

Tealium

Sample Customers

Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations

L.L. Bean, Tripping.com, Charter Communications, Lincoln Financial Group, Citrix, Luxottica, Electronic Arts, HARMAN International, ALM Media, American Eagle, Ancestry.com, Brand New Day

Buyer's Guide

Liferay Digital Experience Platform vs. Tealium Customer Data Hub

December 2025

Free Report: Liferay Digital Experience Platform vs. Tealium Customer Data Hub

Find out what your peers are saying about Liferay Digital Experience Platform vs. Tealium Customer Data Hub and other solutions. Updated: December 2025.

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