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LeadSquared vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LeadSquared
Ranking in CRM
24th
Ranking in Marketing Automation
8th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
6
Ranking in other categories
No ranking in other categories
SugarCRM Platform
Ranking in CRM
25th
Ranking in Marketing Automation
12th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (9th), Sales Force Automation (4th)
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of LeadSquared is 0.9%, up from 0.8% compared to the previous year. The mindshare of SugarCRM Platform is 1.1%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
LeadSquared0.9%
SugarCRM Platform1.1%
Other98.0%
CRM
 

Featured Reviews

AT
Gtm Operator, Lead Generator at 404Minds Technologies
Structured lead tracking has improved sales visibility and now drives higher conversion rates
The best features LeadSquared offers include the lead activity; the activities we are doing such as sales CRM and the dashboard stand out most for me. I would say this is a good one. The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way. We see how many times they call, the talk time, and the exact duration they have spoken. We can recognize if they have updated the notes or not, what needs to be done, and if it's a hot, warm, or cold lead. So this information is clearly visible in the dashboard. This dashboard feature is essential because we can create reports; we can pull reports that are also good and can be shared with the team. It may seem small, but it's effective for me. LeadSquared has positively impacted my organization; my company has been using LeadSquared for quite a long time, but I just started using it about one and a half years ago. It is good and definitely gives me positive results. Earlier, we used to do CRM with Google Sheets, but now we integrate LeadSquared, and it is really good. We can understand what the lead stages are and which leads we need to call, all in one place. I really appreciate LeadSquared.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Since switching from Google Sheets to LeadSquared, I have seen significant outcomes; once we moved to LeadSquared, we have visibility, we understand which salesperson has how many leads and what the conversion rate is, we can measure all these things in LeadSquared, and this improved our decision-making, with the conversion rate increasing by about 30 to 35% after moving to LeadSquared."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM, integrates well with our existing systems, and is user-friendly."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The initial setup is very easy."
"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."
"The most valuable feature of LeadSquared is the customization."
"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."
"Saying that, it has a small server footprint and is easy to set up."
"The most valuable aspect of this solution is its low cost, and it works well."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"By default, it comes with a really good model where you can start working with it without having a lot of developers in your team."
"The performance and stability are fine."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"It has sales email campaigns, plus integration with Active Directory."
"The most valuable aspect of this solution is its low cost."
 

Cons

"The solution's report section is not very capable and could be improved."
"LeadSquared has areas for improvement; it has good features, but we could work more on the automation part, such as building workflows."
"The solution can get quite expensive, especially as you add more users."
"The notifications and workflow management can be improved in LeadSquared."
"The solution’s UI could be more user-friendly."
"The notifications and workflow management can be improved in LeadSquared."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"The interface could be more user-friendly."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"Functionality and features are well suited for small business companies only."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"You cannot include all your entities under one instance at the moment."
"Pipelines, forecasts, and reporting in general, are not that good in the free version."
 

Pricing and Cost Advice

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"We have an annual renewable license for LeadSquared."
"The license is paid yearly, and it is about 30 euros per month per user."
"LeadSquared is not as costly as other CRM solutions."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Construction Company
15%
Outsourcing Company
13%
Comms Service Provider
13%
Financial Services Firm
11%
Financial Services Firm
18%
Construction Company
14%
Engineering Company
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise10
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
The pricing, setup cost, and licensing are in line with industry standards. Compared to other top-niche products, they are less, and it is good.
What needs improvement with LeadSquared?
There are not many improvements needed for LeadSquared.
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
What advice do you have for others considering Sugar Enterprise?
To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...
 

Comparisons

 

Overview

 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about LeadSquared vs. SugarCRM Platform and other solutions. Updated: May 2026.
893,244 professionals have used our research since 2012.