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IBM FlashSystem vs Pure Storage FlashBlade comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
IBM FlashSystem
Ranking in All-Flash Storage
12th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
111
Ranking in other categories
NAS (4th), Modular SAN (Storage Area Network) (3rd)
Pure Storage FlashBlade
Ranking in All-Flash Storage
16th
Average Rating
8.8
Reviews Sentiment
7.9
Number of Reviews
37
Ranking in other categories
Software Defined Storage (SDS) (7th), File and Object Storage (6th)
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of IBM FlashSystem is 6.6%, down from 6.8% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Raanan Sitton - PeerSpot reviewer
Offers cost-effective storage for small companies with budget constraints
IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.
Eric Black - PeerSpot reviewer
The ability to leverage multi-tenancy along with immutability is a huge benefit for us
The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The latency is good."
"The solution is scalable."
"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"Technical support has been helpful and responsive."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"IBM FlashSystem has been stable in our operations."
"The initial setup was really straightforward. It was not complex. Deployment took one month, due to the data migration duration."
"Over the years, it has become increasingly user-friendly."
"I rate the technical support from IBM as a ten."
"The solution is very easy to configure and use."
"IBM FlashSystem is the best solution for storage virtualization."
"The most valuable feature in demand is virtualization and its support storage of virtualization features."
"The most crucial feature of IBM FlashSystem is compression."
"It's very easy-to-use."
"Speed and ease of use are the two most valuable features."
"The initial setup is pretty quick."
"We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."
"FlashBlade offers low latency, high throughput, and seamless scalability."
"The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."
"It has also helped to simplify storage for us in the way that it's easy to manage. Their automatic monitoring really helps when things break or are about to break. They see a problem coming and alert us even before our own system does."
"It helps simplify our storage, because the user interface is very simple and the installation is easy."
 

Cons

"There are some challenges with data encryption and reduction."
"Adding some functions to the product would be beneficial."
"Maybe the price can be reduced since the solution is very expensive."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"The tool's portfolio is minimal. It is expensive."
"IBM FlashSystem 5300 needs improvement in its deduplication and compression features."
"They can include Amazon file system S3 protocol in the upcoming releases. It is a cloud file system. IBM FlashSystem doesn't have this feature in the box for high-end or mid-range. We have got requests for this from customers because we need to use S3 for EDI application storage. At the beginning of every year, IBM releases firmware. When I find any bugs in the firmware during the year, I am unable to find any information from IBM regarding the bug. I need to open a ticket, and the IBM engineering team makes a patch only for me. This patch is not public. By creating a customized patch for a client, they don't really solve the issue for everyone. If multiple users have the same bug, IBM should upload the patch on the official website so that we can download it. IBM FlashSystem has a monitoring tool in the box, but it is not advanced. I need a more advanced tool for more advanced equations and monitoring. All top three storage vendors, that is, EMC, IBM, and Pure Storage, don't have a powerful monitoring tool. To monitor our box to show the statistics for I/Os and latency, I need to pay for extra software. The built-in monitoring storage is not mature enough to handle all requests and generate all reports that I need. They can include the functionality to stretch a cluster natively without using any additional boxes. In addition, there are some features that EMC has integrated with the box. These features are not available in IBM FlashSystem."
"Events/log analysis tools."
"Our model does not support compression or deduplication."
"The solution is not easy to implement. It takes a lot of time to study the product and it's a little complicated in general."
"Sometimes the performance is effective but it gets resolved in the process."
"The Data Reduction Pools (DRP) support could be better."
"AHV is Acropolis Hypervisor – A relatively new Hypervisor, robust and stable as VMware vSphere, has built-in advanced analytics and powerful operations, Self Service Portal and components for DevOps included, managed by a single pane of glass (Prism) via HTML5 and it is free of charge – That is why Nutanix is so advanced and revolutionary."
"I want efficiency. FlashBlade doesn't have efficiency now."
"It would be beneficial if the layer could support the S3 protocol and be container ready in the next release."
"They need better integration with public clouds along with a better hybrid solution."
"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."
"In the realm of micro-services, I think that Pure Storage can do well if they start getting in there and making their arrays more micro-services ready."
"The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top."
"I would like to see more monitoring capability included in the next release of this solution."
"I would like to have Snapshots and Snapmail in the next release. People who came from a NetApp background, especially expect these features."
 

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"The support cost per array is about $20,000 a year for 24/7 support."
"With VMware, we pay $300,000 annually."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Given its price, Pure is not the first option."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"We pay approximately $50,000 USD per year in licensing fees."
"As far as the licensing costs, everything is included in the license."
"There are no licensing fees, it is a one-time purchase of the IBM FlashSystem."
"Our customers would like IMB FlashSystem to be less expensive."
"The pricing has been very competitive for the last few years. IBM got to the point where they changed the pricing model and we feel very comfortable with the pricing. It's very competitive. Over the last two years, IBM has been coming up with all kinds of interesting promos, especially for the SMB systems. That makes it very competitive price-wise and in terms of performance..."
"The integration is already included in the license cost of IBM FlashSystem. The integration is very easy. You get the IBM storage core with all software, firmware, and upgrades. EMC provides the features in the box, but they are not free for customers. There is a licensing cost for features. We have yearly licensing, but IBM has also provided a new option where you pay as you go. They provide a big box, and I pay, for example, for 10 terabytes. If I exceed 10 terabytes, IBM will charge for the new storage after 10 terabytes. It is a good opportunity in the market for using the storage as a cloud and paying as you go."
"Overall the price of the solution is expensive and this includes the license."
"We have no issues with the price as it is very competitive."
"The cost is pretty high in terms of licensing. We pay at least $100,000 USD in licensing fees for the storage."
"The price depends of the technology that our customers need. The price can come at a lower cost but this may increase as storage is added."
"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
"The price of this solution could be made more affordable."
"The price is a little high."
"I rate the tool's pricing a seven to eight out of ten."
"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."
"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."
"I understand that it is competitively priced compared to other brands."
"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
9%
Government
7%
Educational Organization
27%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is your experience regarding pricing and costs for IBM FlashSystem?
Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...
What needs improvement with IBM FlashSystem?
The GUI needs some improvement. An additional function that could be helpful is reducing the time it takes to delete ...
What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...
What needs improvement with Pure Storage FlashBlade?
Its configuration should be easier. There should be easier language for the configuration.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
IBM Storwize
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Find out what your peers are saying about IBM FlashSystem vs. Pure Storage FlashBlade and other solutions. Updated: April 2025.
850,671 professionals have used our research since 2012.