HPE Alletra Storage vs IBM FlashSystem comparison

Hewlett Packard Enterprise and IBM are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #2 with an average rating of 9.1, while IBM is ranked #10 with an average rating of 8.2. Hewlett Packard Enterprise holds a 9.3% mindshare in AFS, compared to IBM’s 5.9% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 91% of IBM users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and HPE Alletra Storage compete in the storage solutions market. HPE Alletra Storage has the upper hand due to its advanced management features and superior scalability.

Features: IBM FlashSystem offers robust data protection, high-performance capabilities, and reliability. HPE Alletra Storage provides advanced management, scalability, and intuitive controls.

Room for Improvement: IBM FlashSystem needs better cost efficiency, enhanced analytics, and customer support responsiveness. HPE Alletra Storage requires more comprehensive support resources, improved update processes, and cost-effective solutions.

Ease of Deployment and Customer Service: IBM FlashSystem is noted for its straightforward deployment but has mixed customer service reviews. HPE Alletra Storage is praised for easy implementation and consistently favorable customer support.

Pricing and ROI: IBM FlashSystem has competitive initial setup costs but questionable long-term ROI. HPE Alletra Storage, though initially more expensive, delivers better ROI through advanced features and long-term reliability.

To learn more, read our detailed HPE Alletra Storage vs. IBM FlashSystem Report (Updated: December 2025).

Buyer's Guide

HPE Alletra Storage vs. IBM FlashSystem

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

5.7

Many organizations found HPE Alletra Storage cost-effective, easy to manage, reliable, and beneficial for efficiency and performance improvements.

Sentiment score

6.3

IBM FlashSystem offers high ROI with efficient migration, scalability, and performance, despite post-acquisition price increases; valued for reliability.

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.

Fernando Hortal

CTO & Presales Manager at Pleiades Tecnologia

Uptime is ROI.

reviewer2506134

Network System Analyst at a government with 5,001-10,000 employees

With Alletra, it downloads the software, and you just hit the button, and go.

Lisa Whalen

System Engineer at University of Nebraska

For more quotes and insights, download the HPE Alletra Storage report

The solution can comfortably be stretched from five to seven years without any failures, ensuring a long-lasting return.

OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

We have seen return on investment compared to other OEMs, which took approximately three years after implementing IBM FlashSystem.

Ravikumar Boppani

Technical Lead at Tomia

For more quotes and insights, download the IBM FlashSystem report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

6.5

HPE Alletra Storage support is highly rated for responsive, skilled service, quick resolutions, and effective problem-solving, especially Nimble support.

Sentiment score

6.9

IBM FlashSystem's customer service is responsive, yet technical expertise and support vary by region, with contract complexities noted.

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

Technical support is good at least through vendors, not directly with the principal.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

We have four-hour support, and 99% of our issues are resolved within that timeframe.

Jacob Jorgensen

System Administrator at a consumer goods company with 1,001-5,000 employees

Last week, a ticket that needed to be solved in six hours took one week.

Julio Cesar Bortolotti

Solution Architect at a tech services company with 51-200 employees

As soon as we have a problem, we open a ticket with them, and they immediately get back to us well within the four hour SLA that we have with them.

Jim Welch

Infrastructure Architect at Enloe Medical Center, Inc.

For more quotes and insights, download the HPE Alletra Storage report

Customers of alternatives like Dell and Hitachi enjoy more reliable and comprehensive support services directly from vendors rather than third-party subsidiaries.

Raanan Sitton

Vice President Sales at BELOCAL LTD

I rate the technical support from IBM as a ten.

OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

IBM customer support is responsible, efficient, and responsive, though it is expensive.

MD.Faisal Alam

Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral

For more quotes and insights, download the IBM FlashSystem report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

7.0

HPE Alletra Storage offers efficient scalability, enabling easy expansions with minimal downtime, despite some limitations in certain models.

Sentiment score

7.3

IBM FlashSystem offers scalable storage solutions with dynamic upgrades and flexibility for medium to large enterprises despite some hardware limitations.

It is highly scalable.

Joerg Utesch

Sales Director at systemzwo group

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

We've had zero downtime.

reviewer2505762

Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees

Alletra provides modular, non-disruptive scale-up and scale-out.

reviewer7142983

Senior Consultant at a tech vendor with 10,001+ employees

If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.

reviewer2729496

Operations Technician at a energy/utilities company with 201-500 employees

For more quotes and insights, download the HPE Alletra Storage report

For larger enterprises, scalability is an issue as the price becomes prohibitive.

Raanan Sitton

Vice President Sales at BELOCAL LTD

The problem arises when migrating data to a later IBM FlashSystem version due to issues with firmware compatibility.

MD.Faisal Alam

Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral

The scalability of IBM FlashSystem is exceptional, and I rate it as a nine.

OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

For more quotes and insights, download the IBM FlashSystem report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

7.9

HPE Alletra Storage is recognized for high uptime, reliability, and performance, with some concerns about future stability.

Sentiment score

7.6

IBM FlashSystem is praised for stability and resilience, with minor issues resolved quickly, earning high feedback for reliability.

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

The solution is stable and rock-solid.

Jim Welch

Infrastructure Architect at Enloe Medical Center, Inc.

I have not experienced any downtime, crashes, or performance issues.

reviewer2729523

Manager, Information Technology at a agriculture with 5,001-10,000 employees

I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.

reviewer2729526

Head of Information Technology at a media company with 51-200 employees

For more quotes and insights, download the HPE Alletra Storage report

Customers have infrastructure that is 100% stable.

MD.Faisal Alam

Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral

The firmware and software engine have fewer bugs, which enhances operational efficiency.

OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

For more quotes and insights, download the IBM FlashSystem report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

HPE Alletra users seek NVMe integration, improved setup, intuitive management, AI capabilities, and better compatibility with protocols and platforms.

IBM FlashSystem requires enhancements in scalability, integration, user interface, and support, with better deduplication, monitoring, and streamlined processes.

We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.

Joerg Utesch

Sales Director at systemzwo group

One way to improve the product is to add an operational assistant that doesn't depend on VMware.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.

Santhosh Sridhara

Cloud Architect at DXC Technology

For more quotes and insights, download the Pure FlashArray X NVMe report

They shouldn't strip out anything from InfoSight. That is really helpful software to see how the storage arrays are performing and has helped us do a lot of troubleshooting.

reviewer2465262

Senior Director, Information Technology at a tech vendor with 201-500 employees

They would like to have one tool that can take them everywhere. There should be a single pane of glass.

reviewer2505771

Sr. Storage and Virtualization Engineer at a tech services company with 201-500 employees

Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP.

Andre Bellotti

Solution Architect at CBTS

For more quotes and insights, download the HPE Alletra Storage report

Despite marketing promises, these features do not function effectively and can impact performance.

Raanan Sitton

Vice President Sales at BELOCAL LTD

There is room for improvement in the troubleshooting part, specifically related to IBM Spectrum for Insight.

MD.Faisal Alam

Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral

An additional function that could be helpful is reducing the time it takes to delete volumes, especially if they are compressed or deduplicated.

Subodh Jaiswar

Storage Specialist at a computer software company with 1,001-5,000 employees

For more quotes and insights, download the IBM FlashSystem report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

HPE Alletra Storage pricing is competitive, with varying opinions on cost, licensing complexity, and alignment with consumption-based models.

IBM FlashSystem offers competitive pricing, but evaluating long-term needs and negotiating discounts is crucial to manage costs effectively.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would rate the solution as an eight out of ten in terms of costliness.

Joerg Utesch

Sales Director at systemzwo group

For more quotes and insights, download the Pure FlashArray X NVMe report

For future use, we bill based on device consumption rather than the traditional datacenter model.

Yosef Emiru

System Engineer at Kenera International Trading PLC

The predictability of having that one-time cost is everything for the data center.

reviewer2465262

Senior Director, Information Technology at a tech vendor with 201-500 employees

It's expensive.

reviewer2506134

Network System Analyst at a government with 5,001-10,000 employees

For more quotes and insights, download the HPE Alletra Storage report

To install or upgrade any software features, the cost is high, which makes it challenging for smaller companies who do not require advanced features like deduplication or compression typically needed by larger organizations.

Raanan Sitton

Vice President Sales at BELOCAL LTD

The pricing is high; storage solutions are always expensive.

reviewer2775885

Freelancer at a logistics company with 10,001+ employees

For more quotes and insights, download the IBM FlashSystem report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

HPE Alletra Storage offers easy management, fast deployment, cost savings, VMware integration, predictive analysis, and proactive support for efficient operations.

IBM FlashSystem delivers high performance, user-friendly management, and scalable efficiency with robust features like deduplication and virtualization.

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.

Joerg Utesch

Sales Director at systemzwo group

Pure FlashArray X NVMe helps to improve our processing speed.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

For more quotes and insights, download the Pure FlashArray X NVMe report

With NVMe drives, a single drive can provide up to thirty thousand IOPS.

SushilKumar4

Solution architect at Aeris

The guarantee of data availability is very important to us. Data runs everything.

reviewer2505762

Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees

The guarantee of data available to our organization is important. We're a manufacturing company. If our systems go down, we lose dollars every minute that system's offline.

Jacob Jorgensen

System Administrator at a consumer goods company with 1,001-5,000 employees

For more quotes and insights, download the HPE Alletra Storage report

There is a significant amount of data reduction, achieving a ratio of one to three.

Subodh Jaiswar

Storage Specialist at a computer software company with 1,001-5,000 employees

The most valuable features are performance and reliability.

reviewer2775885

Freelancer at a logistics company with 10,001+ employees

There is built-in compression, a data reduction feature, and artificial intelligence-driven insights that calculate warnings and errors to redirect to customers automatically.

MD.Faisal Alam

Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral

For more quotes and insights, download the IBM FlashSystem report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of December 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.2%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 9.3%, up from 5.8% compared to the previous year. The mindshare of IBM FlashSystem is 5.9%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Alletra Storage	9.3%
IBM FlashSystem	5.9%
Pure FlashArray X NVMe	1.2%
Other	83.6%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Toby Lutter

Systems Specialist at a comms service provider with 201-500 employees

Data management operations are streamlined with impressive metrics and responsive support

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.

Read full review

OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

Offers high performance and dependable support for fast storage needs

The most valuable feature of IBM FlashSystem is its robust back code. When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand. Additionally, IBM FlashSystem offers competitive pricing and reliable performance. The hardware is dependable, ensuring that it functions effectively when the setup is done correctly.

Read full review

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

15%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	25
Large Enterprise	36

By reviewers
Company Size	Count
Small Business	47
Midsize Enterprise	21
Large Enterprise	59

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...

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What needs improvement with HPE Alletra?

In HPE Alletra Storage, areas that have room for improvement include the network-attached storage, specifically the N...

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What do you like most about IBM FlashSystem?

It is simple to make an update.

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem?

The pricing is high; storage solutions are always expensive. I do not know if the price needs to be reviewed, but it ...

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What needs improvement with IBM FlashSystem?

As far as I know, IBM FlashSystem has already improved, but I do not see room for improvement. It is simple to use an...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 19% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 12% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 9% of the time

TrueNAS X-Series vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE Primera vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 7% of the time

Huawei OceanStor Dorado vs HPE Alletra Storage

Compared 5% of the time

More HPE Alletra Storage Competitors

Dell PowerStore vs IBM FlashSystem

Compared 20% of the time

NetApp AFF vs IBM FlashSystem

Compared 8% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 7% of the time

Hitachi Virtual Storage Platform vs IBM FlashSystem

Compared 6% of the time

More IBM FlashSystem Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

December 2025

Download HPE Alletra Storage product report

Buyer's Guide

IBM FlashSystem

December 2025

Download IBM FlashSystem product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

IBM Storwize

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage provides on-premises cloud-like operations, delivering high-performance NVMe drives, VMware integration, data deduplication, and compression. It's known for simplicity, management ease, and capacity efficiency.

HPE Alletra Storage stands out for its scalability and comprehensive features, benefiting diverse workloads and scenarios. Users report faster IOPS, reduced provisioning time, and fewer support tickets. Its guarantee of data availability and strong support network ensure high operational reliability and cost-efficiency. However, it could improve NVMe compatibility, setup, and connectivity. Enhancing intuitive design and monitoring capabilities while reducing internet dependency and refining integration with existing software would increase user satisfaction. Cost efficiency and streamlined licensing are ongoing concerns, with demands for file-based storage, better scalability, and customizability improvements.

What are the key features of HPE Alletra Storage?

Cloud-like Operations: Provides on-premises cloud-like experiences.
High-Performance NVMe: Utilizes NVMe drives for enhanced speed.
VMware Integration: Seamlessly integrates with VMware environments.
Data Deduplication: Efficiently reduces data redundancy.
Compression: Optimizes storage capacity through compression.

What benefits and ROI should be evaluated in reviews?

Reliability: High data availability guarantee and strong support network.
Scalability: Benefits workloads with flexible scaling options.
Speed: Reports of faster IOPS and reduced provisioning time.
Efficiency: Fewer support tickets and efficient resource management.
Cost-Effectiveness: Operational reliability leads to lower costs.

HPE Alletra Storage is widely used in virtualization, VMware, and data center block storage, particularly in financial and healthcare sectors. Organizations utilize it for VM storage, cloud infrastructure, and databases. It supports VDI, hyper-converged infrastructure, and high-performance computing. Businesses leverage its capabilities for data backup, compression, and deduplication, integrating seamlessly with existing environments to meet enterprise storage needs with high throughput and low-latency performance.

Hewlett Packard Enterprise

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

Buyer's Guide

HPE Alletra Storage vs. IBM FlashSystem

December 2025

Free Report: HPE Alletra Storage vs. IBM FlashSystem

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