HPE Alletra Storage vs IBM FlashSystem comparison

Hewlett Packard Enterprise and IBM are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #4 with an average rating of 9.1, while IBM is ranked #13 with an average rating of 8.5. Hewlett Packard Enterprise holds a 9.6% mindshare in AFS, compared to IBM’s 6.6% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 91% of IBM users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and HPE Alletra Storage compete in the storage solutions market. HPE Alletra Storage has the upper hand due to its advanced management features and superior scalability.

Features: IBM FlashSystem offers robust data protection, high-performance capabilities, and reliability. HPE Alletra Storage provides advanced management, scalability, and intuitive controls.

Room for Improvement: IBM FlashSystem needs better cost efficiency, enhanced analytics, and customer support responsiveness. HPE Alletra Storage requires more comprehensive support resources, improved update processes, and cost-effective solutions.

Ease of Deployment and Customer Service: IBM FlashSystem is noted for its straightforward deployment but has mixed customer service reviews. HPE Alletra Storage is praised for easy implementation and consistently favorable customer support.

Pricing and ROI: IBM FlashSystem has competitive initial setup costs but questionable long-term ROI. HPE Alletra Storage, though initially more expensive, delivers better ROI through advanced features and long-term reliability.

To learn more, read our detailed HPE Alletra Storage vs. IBM FlashSystem Report (Updated: June 2025).

Buyer's Guide

HPE Alletra Storage vs. IBM FlashSystem

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.6%, up from 1.1% compared to the previous year. The mindshare of IBM FlashSystem is 6.6%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Lisa Whalen

System Engineer at University of Nebraska

Provides a cloud-like operation model on-prem for managing data infrastructure

I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.

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Raanan Sitton

Vice President Sales at BELOCAL LTD

Offers cost-effective storage for small companies with budget constraints

IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What I really like about this program, is that it is easy to use and easy to configurate."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"Overall stability is very good. It is a very stable solution."

"The most valuable feature of this solution is its ease of use."

"The solution uses newer technology for deduplication and compression."

More Pure FlashArray X NVMe pros

"HPE Alletra Storage helps simplify storage operations, integrating with vCenter."

"The overall redundancy and performance of the system is valuable."

"Clients like the insights tools within the solution that came from Nimble and were pulled in."

"Since we've implemented the solution, we've had zero downtime on the arrays."

"HPE Alletra Storage is 100% stable and is the best in the market, although slightly expensive."

"It's easy to deploy and maintain and it's made everything faster."

"The reliability is very good."

"Alletra has helped us improve our storage performance."

More HPE Alletra Storage pros

"Virtualization of external storage, while adding cache and speed to the external storage."

"Ability to manage third-party arrays and virtualise them: One screen to control multiple arrays. Simplified administration."

"The initial setup was really straightforward. It was not complex. Deployment took one month, due to the data migration duration."

"IBM products at the enterprise level are stable solutions, with a score of nine out of ten for stability."

"When it comes to the interface of the solution we did not encounter any challenges. Additionally, the solution has good documentation."

"The installation is nice and easy."

"They have a virtualization feature and, even if you do not want to buy that feature, you can have it as a trial for two to three months. If you have another brand of storage from another company, you can use this tool to transfer all your data from the old system to the new Storwize system, which really shortens the migration time."

"The price-performance ratio is most valuable."

More IBM FlashSystem pros

Cons

"We need better data deduplication."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"Adding some functions to the product would be beneficial."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"They could add more support for file storage and different types of storage."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"In the future, I would like to see integration with enterprise backup systems."

More Pure FlashArray X NVMe cons

"One problem we had during the installation of HPE Alletra Storage was the connection to the cloud. Our company does not like cloud connections for storage, but it was necessary. It would be a good thing to start without the GreenLake cloud."

"They are definitely going to start pushing more on MP for files. This was an area where HPE was not very strong, but now, with Alletra MP, it is going to be very strong. Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP. This flexibility will be very good."

"We had a good base with 3PAR, which we're replacing Alletra right now. However, the integration with DCCS could still use some work. It's in its infancy and needs more features."

"They can continue developing their V vaults and peer persistence. They can implement active-active peer persistence so that our organization can use it."

"Maybe they could just reduce the number of racks and the amount of rack space."

"Previously, the [HPE] 3PAR [storage array] gave us the ability to build on SSC or spindles. The Alletra doesn't allow for this."

"It can be less expensive."

"Pricing could be optimized, as it is always a challenge. The competition offers some storage solutions at lower prices, making the cost a significant factor."

More HPE Alletra Storage cons

"Include an option to upload the support package to the IBM ECuRep when opening an IBM PMR."

"They can include Amazon file system S3 protocol in the upcoming releases. It is a cloud file system. IBM FlashSystem doesn't have this feature in the box for high-end or mid-range. We have got requests for this from customers because we need to use S3 for EDI application storage. At the beginning of every year, IBM releases firmware. When I find any bugs in the firmware during the year, I am unable to find any information from IBM regarding the bug. I need to open a ticket, and the IBM engineering team makes a patch only for me. This patch is not public. By creating a customized patch for a client, they don't really solve the issue for everyone. If multiple users have the same bug, IBM should upload the patch on the official website so that we can download it. IBM FlashSystem has a monitoring tool in the box, but it is not advanced. I need a more advanced tool for more advanced equations and monitoring. All top three storage vendors, that is, EMC, IBM, and Pure Storage, don't have a powerful monitoring tool. To monitor our box to show the statistics for I/Os and latency, I need to pay for extra software. The built-in monitoring storage is not mature enough to handle all requests and generate all reports that I need. They can include the functionality to stretch a cluster natively without using any additional boxes. In addition, there are some features that EMC has integrated with the box. These features are not available in IBM FlashSystem."

"This solution could be improved by offering greater amounts of storage."

"Product support is restricted to IBM only. It must be decentralized to IBM partners as well."

"The product needs to improve their scalability."

"Customization features must be improved."

"There is room for improvement in the troubleshooting part, specifically related to IBM Spectrum for Insight. Customers are uncomfortable with remote access, which affects automated remote support."

"The support could improve by allowing you to speak to someone when you call rather than them calling you back. However, once we do have contact with one of their technicians they are excellent."

More IBM FlashSystem cons

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Given its price, Pure is not the first option."

"The product is expensive."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The support cost per array is about $20,000 a year for 24/7 support."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"Its pricing is very competitive."

"For us, its price is good."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"There is a license. HPE Alletra uses a cloud-based model."

"HPE was a clear winner on price per terabyte. It was very smooth."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"Its price can be optimized."

"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."

More HPE Alletra Storage pricing and cost advice

"There are no licensing fees, it is a one-time purchase of the IBM FlashSystem."

"I would rate the pricing of this solution a four out of five."

"The total storage capacity vs price is still quite high for the IBM Flash Array."

"Regarding licensing make sure you add at least three years software maintenance from IBM at the beginning, because you will not be able to download firmware updates or any fixes/patches without this."

"I find the pricing of the solution to be very reasonable."

"Its price is very good."

"They've been much more aggressive in the last five, six years than they were before that."

"The pricing may be a bit higher than other brands. If you compare the IBM FlashSystems in midrange with Dell EMC in midrange, IBM costs a bit more, but I prefer IBM because it has more specs that I can benefit from."

More IBM FlashSystem pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

See all answers

What is your experience regarding pricing and costs for HPE Alletra?

Its price can be optimized. The cost before deployment is significant to customers, but post-deployment cost analysis...

See all answers

What needs improvement with HPE Alletra?

The user interface, configuration, and customization could be improved, though the configuration is currently very ea...

See all answers

What do you like most about IBM FlashSystem?

It is simple to make an update.

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...

See all answers

What needs improvement with IBM FlashSystem?

The deduplication technology in IBM FlashSystem needs significant improvement. Other vendors like NetApp ( /products/...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 28% of the time

HPE Primera vs HPE Alletra Storage

Compared 14% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 8% of the time

Dell PowerMax vs HPE Alletra Storage

Compared 5% of the time

More HPE Alletra Storage Competitors

Dell PowerStore vs IBM FlashSystem

Compared 22% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

NetApp AFF vs IBM FlashSystem

Compared 6% of the time

Hitachi Virtual Storage Platform vs IBM FlashSystem

Compared 6% of the time

More IBM FlashSystem Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

May 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

June 2025

Download HPE Alletra Storage product report

Buyer's Guide

IBM FlashSystem

June 2025

Download IBM FlashSystem product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

IBM Storwize

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

Buyer's Guide

HPE Alletra Storage vs. IBM FlashSystem

June 2025

Free Report: HPE Alletra Storage vs. IBM FlashSystem

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