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IBM Cognos vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
BI (Business Intelligence) Tools (8th), Reporting (6th)
Looker
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Embedded BI (6th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. IBM Cognos is designed for BI (Business Intelligence) Tools and holds a mindshare of 2.2%, down 3.8% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 8.2% mindshare, down 11.3% since last year.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos2.2%
Microsoft Power BI14.5%
Tableau Enterprise11.0%
Other72.3%
BI (Business Intelligence) Tools
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker8.2%
Tableau Enterprise27.4%
Qlik Sense12.0%
Other52.400000000000006%
Embedded BI
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is developing reports from different data sources, making it a reliable data source."
"The Report Studio that is aimed at professional report writers."
"Dashboarding, reporting, and ad hoc reporting are the valuable features of IBM Cognos."
"It has a very powerful edit feature which allows users to back out of changes (undo) without forcing them to recreate entire reports."
"It is a stable product."
"Integration with Office can enable the 'download' mode of storytelling.​"
"The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly."
"It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information."
"The product is easy to use."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"We can centralize all our data models."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"With Looker, I have experienced benefits in terms of usability and shareability."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"From a developer's perspective, the way the functionality's being handled is great."
 

Cons

"The charts and graphics are weak."
"Cognos is quite slow - it's missing the performance of the PowerPlay cubes."
"Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode)."
"The visualization aspect needs to be improved and I believe, this is being resolved in upcoming versions."
"Extending dynamic cubes aggregate awareness with calculated measures."
"There are a lot of limitations with the out-of-the-box tool."
"Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as straightforward. Formatting is also more challenging in the cloud than in other applications, like Power BI. Also, if you encounter an issue, it takes more time to resolve it on the formatting side."
"We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required."
"The visualization capability of the product is limited."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"Stability needs improvement."
"The integration with different databases must be improved."
"It needs to be more user-friendly."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The product does not have documented material."
"Integrations with other BI tools could be better."
 

Pricing and Cost Advice

"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"It is my understanding that the cost is very low. It's not very expensive."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."
"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."
"IBM Cognos offers competitive pricing similar to other BI vendors in the market."
"The pricing of this product is meant for medium to large-scale enterprises."
"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."
"Looker is expensive and could be made better by reducing it."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It is cheap."
"It's not cheap, but it's not expensive for big companies."
"I do not have to make any payments to use the solution."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Insurance Company
10%
Manufacturing Company
10%
Government
8%
Financial Services Firm
14%
Computer Software Company
12%
Retailer
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise23
Large Enterprise83
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: August 2025.
867,370 professionals have used our research since 2012.