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IBM Cognos vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
BI (Business Intelligence) Tools (8th), Reporting (5th)
Looker
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Embedded BI (7th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. IBM Cognos is designed for BI (Business Intelligence) Tools and holds a mindshare of 1.7%, down 3.6% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 7.7% mindshare, down 9.9% since last year.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos1.7%
Microsoft Power BI12.7%
Tableau Enterprise9.2%
Other76.4%
BI (Business Intelligence) Tools
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker7.7%
Tableau Enterprise23.9%
Qlik Sense11.2%
Other57.2%
Embedded BI
 

Featured Reviews

Robert Thorpe - PeerSpot reviewer
Robust platform delivers excellent reports and insights while needing improvement in self-service capabilities
Our clients utilize IBM Cognos mainly for static reporting, board packs, business reporting, and insights IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting. One of our customers can get a full company update on a Monday…
Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information."
"Comparing IBM Cognos to other applications, once a person is trained on it or they have developed a skill set to operate the application, it is best in its category."
"IBM Cognos improves the effectiveness of the sales team."
"If they want dashboarding, storytelling, and analyzing why KPIs are met or not, then Cognos is a better candidate than Qlik Sense."
"The main difference that I like about Cognos compared to other solutions is its data splitting functionality. We have all our company data inside the Cognos environment and so we prefer to split the information Cognos itself. It's more efficient this way."
"Using custom controls, it is possible to extend the application with even more functionality and make the application intuitive and attractive."
"Self-service is possible through the use of dashboards, which are also very intuitive. Stories can be used to pin snapshots, tell the story for meetings, etc."
"The initial setup is very straightforward."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"It is a pretty stable solution because it is a cloud-based product."
"From a developer's perspective, the way the functionality's being handled is great."
"We can centralize all our data models."
"With Looker, I have experienced benefits in terms of usability and shareability."
 

Cons

"The charts and graphics are weak."
"In terms of what could be improved, I would say, monitoring, monitoring, monitoring. Some improvements in monitoring would be helpful. I'd like to see more monitoring of specific reports and fields. The way the auditing is now is very limited, so I'd like to see more of that - of the monitoring."
"It would be good if the solution had conditional formatting."
"I would like to see is more easy building, movement in the reports, and dashboard functionality within reporting. Overall more simple elements within reports. If the elements are simple then you don't have to render a full page, but you can move separate parts in the page."
"I would like them to reinclude PowerPlay. One thing that I am missing in the current Cognos is what was formally named PowerPlay. They have basically removed PowerPlay from it, which is something that I fail to understand because it was the most wonderful tool for business intelligence that I've ever used. As far as I know, they don't provide this functionality anymore, so this is one thing that I dislike about Cognos."
"One key area for improvement is the need to improve the self-service nature and functionality of the product in terms of visual analytics."
"The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help."
"Extending dynamic cubes aggregate awareness with calculated measures."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"Stability needs improvement."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"It needs to be more user-friendly."
"Integrations with other BI tools could be better."
"The visualization capability of the product is limited."
"The product does not have documented material."
"The integration with different databases must be improved."
 

Pricing and Cost Advice

"The pricing of this product is meant for medium to large-scale enterprises."
"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."
"It is my understanding that the cost is very low. It's not very expensive."
"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."
"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."
"My company uses IBM Cognos with another IBM product, so I think only one license is used."
"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
"Looker is expensive and could be made better by reducing it."
"It's not cheap, but it's not expensive for big companies."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"I do not have to make any payments to use the solution."
"It is cheap."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Government
8%
Financial Services Firm
13%
Computer Software Company
12%
Retailer
7%
Media Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise23
Large Enterprise83
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools. Updated: October 2025.
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