Amazon QuickSight vs Looker comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #4 in BIT , with an average rating of 7.6, and holds a 4.5% mindshare in the category. Google is ranked #8 in EBT , with an average rating of 7.5, and holds a 7.7% mindshare. Additionally, 67% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 80% of Google users who would recommend it.

Amazon QuickSight

Read 33 Amazon QuickSight reviews

6,598 Views
4,553 Comparison Views

67% willing to recommend

Looker

Read 19 Looker reviews

2,459 Views
811 Comparison Views

80% willing to recommend

Amazon QuickSight

Looker

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: October 2025).

Buyer's Guide

BI (Business Intelligence) Tools

October 2025

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Helped 872,922 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (4th)

Looker

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Embedded BI (8th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 4.5%, down 8.0% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 7.7% mindshare, down 9.9% since last year.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Amazon QuickSight	4.5%
Microsoft Power BI	12.7%
Tableau Enterprise	9.2%
Other	73.6%

BI (Business Intelligence) Tools

Embedded BI Market Share Distribution
Product	Market Share (%)
Looker	7.7%
Tableau Enterprise	23.9%
Qlik Sense	11.2%
Other	57.2%

Embedded BI

Featured Reviews

Mohd Farhan

AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees

Has seamless data filtering and visualization for client satisfaction

One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.

Read full review

Anton Nenov

Credit Risk Manager at ITF Group JSC

A BI tool to analyze data from multiple sources with an easy initial setup phase

I can say many things about the parts that need to be improved in Looker. The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud. Blending data from different sources is not something that can be done easily.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"There is no REVIEW content provided to evaluate."

"The graph charts, pie charts, and box plots are valuable."

"A valuable feature of Amazon QuickSight is that it's a cloud-native service provided by AWS. As all platforms within my company run on AWS, that's the leverage of Amazon QuickSight. Amazon QuickSight is also easy to use, and I find the native connectors from AWS valuable as well."

"The solution is very quick to turn around and integrate."

"Amazon QuickSight has introduced a new functionality called Q bar, which allows the user to do natural language queries and get additional insights using some built-in generative capabilities."

"The product is easy to learn."

"It helped the managers to visualize the data activities."

"One of the most valuable features of Amazon QuickSight has been the speed at which visualizations can be created."

More Amazon QuickSight pros

"It is a pretty stable solution because it is a cloud-based product."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"From a developer's perspective, the way the functionality's being handled is great."

"With Looker, I have experienced benefits in terms of usability and shareability."

"We can centralize all our data models."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"The product is easy to use."

More Looker pros

Cons

"It is a simple tool with limited features. Its visualization set is very limited, and it also has limited functionality. An intelligence tool should not be only for creating reports. Currently, we have to do all computational and mathematical operations outside. We should be able to do such operations in an intelligence tool like this. As an intelligence tool, it should support dynamic refresh. QuickSight currently supports the refresh at a minimum of one hour, and it is not suitable for dynamic dashboards that require frequent refreshes."

"I just want a few more features to be added."

"The cost of queries is very high."

"QuickSight needs to add more visuals similar to what Power BI offers."

"The product has some storage and SPICE data issues."

"They could provide more options for graphics and other features."

"One area where Amazon QuickSight could improve is its formatting features for dashboards."

"I would like to see a feature that allows us to save a draft version before making it public and publishing it."

More Amazon QuickSight cons

"It needs to be more user-friendly."

"The visualization capability of the product is limited."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"Stability needs improvement."

"The integration with different databases must be improved."

"The product does not have documented material."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"Integrations with other BI tools could be better."

Pricing and Cost Advice

"I rate the price of Amazon QuickSight a four on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution is not affordable."

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

"Amazon QuickSight you subscribe and you use the service."

"The solution's pricing is cheaper than the other products in the market."

"The pricing is cost-effective with a good plan."

"It is simpler and cheaper than other solutions."

"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."

More Amazon QuickSight pricing and cost advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It is cheap."

"It's not cheap, but it's not expensive for big companies."

"I do not have to make any payments to use the solution."

"Looker is expensive and could be made better by reducing it."

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

13%

Manufacturing Company

10%

Government

Financial Services Firm

13%

Computer Software Company

12%

Retailer

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	10
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

Amazon QuickSight could be improved by embedding AI features. For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections. This would...

See all answers

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 41% of the time

Looker Studio vs Amazon QuickSight

Compared 13% of the time

Tableau Enterprise vs Amazon QuickSight

Compared 12% of the time

Qlik Sense vs Amazon QuickSight

Compared 5% of the time

ThoughtSpot vs Amazon QuickSight

Compared 2% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker

Compared 14% of the time

Databricks vs Looker

Compared 13% of the time

Tableau Enterprise vs Looker

Compared 12% of the time

Qlik Sense vs Looker

Compared 9% of the time

Oracle OBIEE vs Looker

Compared 5% of the time

More Looker Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

November 2025

Download Amazon QuickSight product report

Buyer's Guide

Looker

October 2025

Download Looker product report

Also Known As

QuickSight

No data available

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Buyer's Guide

BI (Business Intelligence) Tools

October 2025

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Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools. Updated: October 2025.

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We monitor all BI (Business Intelligence) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.