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Amazon QuickSight vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
3.8
Amazon QuickSight offers cost-effective analytics with savings and efficiency, featuring security and affordability over Tableau for organizations.
Sentiment score
7.4
Looker provides large organizations with efficiency and savings, while smaller companies benefit from integration and automation improvements.
The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports.
Data Engineer at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
5.7
Amazon QuickSight's customer service receives mixed reviews, with ratings varying based on user experience and type of support arrangement.
Sentiment score
6.2
Looker's support is generally praised for responsiveness and community help, but complex issues and weekends need improvement.
I would say out of all the support experience I've had, only 5% took quite a long time to respond to the support message.
Engineer at Hubtel
I would say at the moment, so far, good in the sense of Amazon's technical support.
General Manager Information Systems at a manufacturing company with 10,001+ employees
Anyone with minimal knowledge of Looker can easily go through the documentation and understand the steps and the UI.
Data Engineer at a tech vendor with 10,001+ employees
 

Scalability Issues

Sentiment score
5.8
Amazon QuickSight is scalable and adaptable, though performance may decrease with extremely large datasets and high user counts.
Sentiment score
6.8
Looker is praised for scalability, especially with Amazon Redshift, though large deployments require careful data management for optimal performance.
I rate Looker's scalability a nine because of how easily we can scale by simply combining tables.
Data Engineer at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
6.5
Amazon QuickSight offers reliable stability, positive performance reviews, and effective data reconciliation despite some minor technical issues.
Sentiment score
7.4
Looker is reliable and cloud-based, integrates with BigQuery, handles large data well despite minor bugs and setup challenges.
 

Room For Improvement

Amazon QuickSight struggles with feature limitations, integration issues, high costs, and lacks user-friendliness compared to competitors.
Looker's customization, integration, and performance lag behind competitors, with users seeking more features, transparency, and training resources.
Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.
IT Infrastructure Support Specialist at Olam Agri
For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections.
Freelancer at a government with 501-1,000 employees
On the analytics side, we are migrating into Amazon QuickSight. One of the products is already migrating, and the rest is in the pipeline.
General Manager Information Systems at a manufacturing company with 10,001+ employees
The performance is not optimal on large data sets.
Data Engineer at a tech vendor with 10,001+ employees
 

Setup Cost

Amazon QuickSight provides cost-effective, flexible pricing, ideal for AWS users, with pay-as-you-go and integration benefits but room for cost cuts.
Looker's pricing suits medium to large enterprises but may be costly for small businesses with additional expenses.
It is not expensive, but it is also not cheap.
Senior Solutions Architect at a media company with 10,001+ employees
 

Valuable Features

Amazon QuickSight provides user-friendly, cloud-native data visualization with AWS integration, supporting diverse data sources and machine learning features efficiently.
Looker enhances data-driven decisions with intuitive modeling, robust integrations, and tools for advanced analytics without extensive SQL.
The natural language query is very important, and natural language processing is crucial for disseminating dashboards across multiple formats and mechanisms.
Senior Solutions Architect at a media company with 10,001+ employees
You can measure the progress of sales, and you can measure the weakness or lowest activity of sales in some areas and determine how to improve it.
Freelancer at a government with 501-1,000 employees
Interactive dashboards do help with data analysis.
General Manager Information Systems at a manufacturing company with 10,001+ employees
For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs.
Data Engineer at a tech vendor with 10,001+ employees
 

Categories and Ranking

Amazon QuickSight
Average Rating
7.2
Reviews Sentiment
6.4
Number of Reviews
34
Ranking in other categories
BI (Business Intelligence) Tools (3rd)
Looker
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
20
Ranking in other categories
Embedded BI (9th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 3.3%, down 7.2% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 5.6% mindshare, down 9.2% since last year.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Amazon QuickSight3.3%
Microsoft Power BI8.1%
Tableau Enterprise6.0%
Other82.6%
BI (Business Intelligence) Tools
Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker5.6%
Tableau Enterprise16.9%
Qlik Sense8.0%
Other69.5%
Embedded BI
 

Featured Reviews

SN
IT Infrastructure Support Specialist at Olam Agri
Can always access reports through intuitive dashboards that support diverse data connections
I can't specifically say how Amazon QuickSight could be improved since I focus more on using it and leveraging its functionalities. However, I could invest additional time to explore possible feedback from customers regarding their challenges. As cloud engineers, our capacity to improve is limited since AWS manages the services, but I would be open to feedback. I'm aware there are minor details that AWS could enhance, such as optimizing costs for beginners or small startups, which can be steep when trying to take Amazon QuickSight into production. Many have noticed that AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS. Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.
Hemanthreddy Vakiti - PeerSpot reviewer
Data Engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
report
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
11%
Computer Software Company
10%
University
6%
Financial Services Firm
14%
Retailer
9%
Media Company
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise10
Large Enterprise16
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
 

Questions from the Community

What do you like most about Amazon QuickSight?
The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.
What is your experience regarding pricing and costs for Amazon QuickSight?
Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.
What needs improvement with Amazon QuickSight?
I don't want to hypothetically say about the effectiveness of Amazon QuickSight in terms of machine learning, so I need to pass on that. At the moment, on the cloud perspective, we have Amazon majo...
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Comparisons

 

Also Known As

QuickSight
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Overview

 

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools. Updated: March 2026.
886,174 professionals have used our research since 2012.