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IBM Business Automation Workflow vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
IBM Business Automation Workflow enhances efficiency, reduces costs, and accelerates digital transformation for improved ROI and user experience.
Sentiment score
7.1
Informatica's cloud platform enhances data management efficiency, cost savings, and data security, requiring effective change management for optimal results.
Initially performed manually, workflows now provide a better user experience and increased efficiency.
Senior Systems Developer at a healthcare company with 5,001-10,000 employees
Leadership prefers to utilize third-party tools, such as Snowflake, which has both storage and ELT features.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
The stability and performance remain issues.
consultant at a energy/utilities company with 5,001-10,000 employees
Compared to Collibra Catalog, where the value is noticeable within six months.
Data and Analytics Manager at a insurance company with 10,001+ employees
 

Customer Service

Sentiment score
5.9
IBM Business Automation Workflow's support has mixed reviews, but many find value once acquainted with their processes.
Sentiment score
6.9
Informatica's customer service is generally rated positively for quick, knowledgeable support, though some report occasional delays and inconsistencies.
If the solution is readily available to IBM support team, they provide it instantly.
Unit Head System Implementor at Allied Bank Limited
IBM provides long-term support and maintains a traditionally good customer-vendor relationship.
Deputy CEO, CIO at a insurance company with 51-200 employees
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
Consulting Principal & Founder at Digital Data Consultancy
Even after going out of service support, they still reached back to me whenever I raised tickets.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
We expect more responsive assistance because they have the expertise since Informatica is their tool, but I don't see enough expertise on the Informatica support side.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
 

Scalability Issues

Sentiment score
7.8
IBM Business Automation Workflow is highly scalable, supporting extensive transactions, concurrent users, and both cloud and on-premises deployments.
Sentiment score
7.3
Informatica Intelligent Data Management Cloud is praised for scalability and flexibility in handling large datasets, despite pricing concerns.
We are implementing load balancing and horizontal scalability.
Unit Head System Implementor at Allied Bank Limited
We can manage the license usage and scale our environment while optimizing license use.
Deputy CEO, CIO at a insurance company with 51-200 employees
I have used the product over multiple systems and was able to write reports for large data sets without any performance issues.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
Consulting Principal & Founder at Digital Data Consultancy
There are many options available, and the licensing model is quite good, supporting our needs effectively.
Data Integration Architect at Endeavour Foundation
 

Stability Issues

Sentiment score
7.6
IBM Business Automation Workflow is stable, with minor bugs, improving over time; users rate stability highly due to IBM's robust infrastructure.
Sentiment score
7.7
Users generally find IDMC stable, with occasional challenges after updates, especially in older versions or specific integrations.
Outside of these maintenance periods, the environment is quite stable.
Senior Systems Developer at a healthcare company with 5,001-10,000 employees
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
Consulting Principal & Founder at Digital Data Consultancy
There are substantial stability issues with Informatica Cloud Data Quality on the cloud.
consultant at a energy/utilities company with 5,001-10,000 employees
I find the stability to be good, with occasional restarts required every two to three months due to glitches.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
 

Room For Improvement

IBM Business Automation Workflow needs improved integration, usability, cloud features, and support to enhance user experience and modernize the platform.
Informatica IDMC needs UI improvements, better connectivity, streamlined configuration, cheaper pricing, and enhanced support with AI integration.
Many developments are focused on AI, LLM models, and data science.
Unit Head System Implementor at Allied Bank Limited
IBM Business Automation Workflow could be more intuitive, with more advanced low-code features and services definition.
Deputy CEO, CIO at a insurance company with 51-200 employees
Code management lacks merging capabilities.
Senior Systems Developer at a healthcare company with 5,001-10,000 employees
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
Consulting Principal & Founder at Digital Data Consultancy
The current solution requires code-writing and tweaking, while other solutions offer material-level matches.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
If the development interface could be optimized to have fewer modules, it would be greatly beneficial.
Data Integration Architect at Endeavour Foundation
 

Setup Cost

IBM Business Automation Workflow is costly but offers high-quality features, flexible licensing, and worthwhile enterprise-level capabilities.
Informatica IDMC provides a robust but expensive pricing model with complex licensing and potential negotiation discounts for enterprises.
It is not a cheap license but in line with expectations for such software.
Deputy CEO, CIO at a insurance company with 51-200 employees
The price of IBM Business Automation Workflow is on the higher side compared to the features it offers.
Senior Systems Developer at a healthcare company with 5,001-10,000 employees
It ranges from a quarter million to a couple of million a year.
Consulting Principal & Founder at Digital Data Consultancy
Informatica Intelligent Cloud Services is affordable for my specific use cases, with the pricing being rated three or four on a scale where one is very cheap.
Data Integration Architect at Endeavour Foundation
Regarding pricing, compared to other tools I have worked with, Informatica offers competitive pricing, which I find not high in terms of starting strategy.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
 

Valuable Features

IBM Business Automation Workflow offers agile, user-friendly workflow solutions with RPA integration, enhancing collaboration, customization, and AI-driven processes.
Informatica IDMC offers seamless data integration, AI-enhanced features, and efficient governance, enhancing user experience and operational efficiency.
The system is fully customizable, very resilient, and fault-tolerant.
Unit Head System Implementor at Allied Bank Limited
It assisted in making users concentrate on the process flow rather than just features.
Deputy CEO, CIO at a insurance company with 51-200 employees
It offers robust workflow features and, despite being a low-code tool, provides extensive customization options.
Senior Systems Developer at a healthcare company with 5,001-10,000 employees
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Consulting Principal & Founder at Digital Data Consultancy
The connectors serve as the main functionality, making data integration processes more efficient by saving time and effort.
Data Integration Architect at Endeavour Foundation
We could run data quality rules as part of Service Bus, which ensured the integrity of customer information before it was entered into our database.
Data and Analytics Manager at a insurance company with 10,001+ employees
 

Categories and Ranking

IBM Business Automation Wor...
Ranking in Business Process Management (BPM)
12th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
25
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Business Process Management (BPM)
6th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business-to-Business Middleware (3rd), API Management (7th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
 

Mindshare comparison

As of December 2025, in the Business Process Management (BPM) category, the mindshare of IBM Business Automation Workflow is 1.7%, down from 2.1% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.4%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Management (BPM) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)1.4%
IBM Business Automation Workflow1.7%
Other96.9%
Business Process Management (BPM)
 

Featured Reviews

Ateeq Rehman - PeerSpot reviewer
Unit Head System Implementor at Allied Bank Limited
Customizable features empower seamless workflow automation
The system is fully customizable, very resilient, and fault-tolerant. We have first-line support from IBM, so there are no issues. We have integrations with different banks, ERP systems, and other human resource management systems by integrating through different systems. It provides many ways to integrate, and we are utilizing it effectively.
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
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Top Industries

By visitors reading reviews
Financial Services Firm
31%
Computer Software Company
8%
Insurance Company
7%
Government
5%
Financial Services Firm
14%
Manufacturing Company
10%
Computer Software Company
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise16
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
 

Questions from the Community

Which is better, IBM BPM or IBM Business Automation Workflow?
We researched both IBM solutions and in the end, we chose Business Automation Workflow. IBM BPM has a good user interface and the BPM coach is a helpful tool. The API is very useful in providing en...
What is your experience regarding pricing and costs for IBM Business Automation Workflow?
The price of IBM Business Automation Workflow is on the higher side compared to the features it offers.
What needs improvement with IBM Business Automation Workflow?
Code management lacks merging capabilities. If parallel development requires merging, improvements in this area would be beneficial. Additionally, the user interface could be more visually appealin...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

Business Automation Workflow
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Key Bank, Barclays, Control€xpert, MIR Insurance Brokers, Conqord Oil
The Travel Company, Carbonite
Find out what your peers are saying about IBM Business Automation Workflow vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: December 2025.
879,310 professionals have used our research since 2012.