HubSpot Marketing Hub vs Oracle CRM vs SAP Marketing Cloud comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while Oracle is ranked #5 with an average rating of 7.6. HubSpot holds a 9.4% mindshare in MA, compared to Oracle’s 2.0% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 90% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,057 Views
1,036 Comparison Views

90% willing to recommend

Oracle CRM

Read 40 Oracle CRM reviews

1,649 Views
181 Comparison Views

90% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

576 Views
415 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

Oracle CRM

SAP Marketing Cloud

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Executive Summary

We performed a comparison between HubSpot Marketing Hub, Oracle CRM, and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: August 2025).

Buyer's Guide

Marketing Automation

August 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 10.9% compared to the previous year. The mindshare of Oracle CRM is 2.0%, up from 1.1% compared to the previous year. The mindshare of SAP Marketing Cloud is 4.5%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	9.4%
Oracle CRM	2.0%
SAP Marketing Cloud	4.5%
Other	84.1%

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Marketing efficiency with automation and exceptional support

The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.

Read full review

Erick Kathurima

CIO at Clarinox Technologies

Seamless integration supports comprehensive customer management

I use Oracle CRM for sales purposes The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud. This includes reporting and advanced analytics capabilities. The AI feature needs improvement. The technical support also has…

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Abhijit Misra

Director at Accenture

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

"HubSpot Marketing Hub has positively impacted our organization by getting our message out there, having the designs look nice, and also just increasing our brand awareness."

"Technical support is helpful and responsive."

"Customer support is helpful and responsive."

"HubSpot Marketing Hub should definitely be on your shortlist."

"The solution helps me to structure and track marketing and sales emails."

More HubSpot Marketing Hub pros

"Oracle CRM integrates seamlessly because it's an end-to-end solution."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

"The forecasting reporting section was the most useful."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

"For the most part, the solution is straightforward."

"The product is straightforward to set up. There's no difficulty."

"It is a stable solution."

"Oracle CRM helped us better understand the customer journey."

More Oracle CRM pros

"Segmentation and campaigning are very important features."

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

Cons

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

"The solution does not enable one to know with certainty if another opened an email he had sent."

"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."

"An expensive solution."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"The product is not cheap."

More HubSpot Marketing Hub cons

"With Oracle CRM, people report some usual downtime and frequent outages."

"Getting technical support from Oracle involved going through commercial layers, which could sometimes cause delays. The attention received depended on the client's status and spending with Oracle. Clients with significant spending received global attention and a corporate account manager, while those with lower spending had to work with a local account manager, which wasn't always beneficial. This process could lead to delays in getting technical issues resolved. I am not satisfied with its support."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."

"The data visualization should be better in Oracle CRM."

"It’s complex to customize the tool."

"A specialized team is required for managing Oracle, which is extra overhead for the customer."

More Oracle CRM cons

"Email response could be improved."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

Pricing and Cost Advice

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"Have sufficient content before signing up for the 30-day trial."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

More HubSpot Marketing Hub pricing and cost advice

"The solution is expensive."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"There are licenses needed to use this solution and they are managed by our product team."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"Compared to alternative solutions Oracle CRM is expensive."

"There is a license required to use this solution. The price is reasonable for a CRM."

More Oracle CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

23%

Manufacturing Company

12%

Educational Organization

Performing Arts

University

13%

Financial Services Firm

10%

Computer Software Company

Educational Organization

Healthcare Company

14%

Manufacturing Company

14%

Financial Services Firm

10%

Energy/Utilities Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	27
Midsize Enterprise	6
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	2
Large Enterprise	22

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...

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What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...

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What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...

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What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gathe...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are u...

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What needs improvement with Oracle CRM?

The AI feature needs improvement. The technical support also has room for improvement.

See all answers

What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

See all answers

What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to impr...

See all answers

What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics...

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 37% of the time

Marketo vs HubSpot Marketing Hub

Compared 32% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 9% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 7% of the time

WebEngage Omnichannel Engagement vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Siebel CRM vs Oracle CRM

Compared 32% of the time

SAP CRM vs Oracle CRM

Compared 26% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 14% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

Oracle Eloqua vs Oracle CRM

Compared 6% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs SAP Marketing Cloud

Compared 46% of the time

Marketo vs SAP Marketing Cloud

Compared 24% of the time

SAP CRM vs SAP Marketing Cloud

Compared 16% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 14% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

September 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle CRM

August 2025

Download Oracle CRM product report

Buyer's Guide

Marketing Automation

August 2025

Download SAP Marketing Cloud product report

Also Known As

No data available

Market2Lead

SAP Hybris Marketing Cloud

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.

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