We performed a comparison between HubSpot Marketing Hub, Oracle CRM, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
"HubSpot is a very helpful solution."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"Technical support is helpful and responsive."
"Very user-friendly."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."
"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."
"We are most comfortable with the user interface that Oracle CRM has, it is very good."
"Oracle CRM helped us better understand the customer journey."
"The most important feature is the ability to assign a plan using the manual close function."
"The forecasting reporting section was the most useful."
"Oracle CRM integrates seamlessly because it's an end-to-end solution."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"It is straightforward to set up."
"The most valuable part of the solution are the selling features."
"The most valuable feature is the ability to get quotes out in a timely manner."
"The automation is great. It saves us a lot of time and it makes us move faster."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"Email automation is most valuable."
"The product is not cheap."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"The solution is not recommended for launching investment."
"An expensive solution."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"The way the staff uses the system sometimes leads to processes not being followed."
"I'd like to see more feature enhancements."
"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."
"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."
"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."
"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."
"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."
"With Oracle CRM, people report some usual downtime and frequent outages."
"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."
"We have struggled to get resolution of support tickets from the Salesforce team."
"User management could be better."
"The UA could be better designed for a mobile connection."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"The customization of Salesforce, a generic CRM software, has room for improvement."
