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HubSpot Marketing Hub vs Oracle CRM vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 10.9% compared to the previous year. The mindshare of Oracle CRM is 2.0%, up from 1.1% compared to the previous year. The mindshare of Oracle Eloqua is 7.7%, down from 10.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
HubSpot Marketing Hub9.4%
Oracle Eloqua7.7%
Oracle CRM2.0%
Other80.9%
Marketing Automation
 

Featured Reviews

Anika Gaur - PeerSpot reviewer
Marketing efficiency with automation and exceptional support
The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.
Erick Kathurima - PeerSpot reviewer
Seamless integration supports comprehensive customer management
I use Oracle CRM for sales purposes The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud. This includes reporting and advanced analytics capabilities. The AI feature needs improvement. The technical support also has…
Madhan Krishnamoorthy - PeerSpot reviewer
Integration with CRM and third-party systems significantly boosts campaign management
The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"Customer support is helpful and responsive."
"The most valuable features are the reports, overall usability, and ease of use."
"Very user-friendly."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"The product's initial setup phase was pretty easy."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"There are customizable templates and we can easily make the templates more dynamic."
"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."
"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."
"Currently it's meeting all our needs, hence the migration about six months ago that we moved from on-premise to OCI, to the cloud-based platform to add additional capacity and analytics."
"The reporting features are valuable."
"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."
"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."
"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."
"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."
"The ease of maintenance is the most valuable feature."
"​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"It provides good support for really large databases."
"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The initial setup was straightforward."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The solution is stable."
 

Cons

"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."
"The solution is not recommended for launching investment."
"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"The tool could concentrate on improving the analytics and the overall user experience with AI."
"The AI feature needs improvement. The technical support also has room for improvement."
"The user interface and performance could be better."
"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."
"The data visualization should be better in Oracle CRM."
"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."
"The product is not intuitive."
"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."
"Though Oracle CRM's support has a good reaction time, it needs to be better."
"The product's initial setup process could be better."
"This product hasn't kept up to date on features."
"The cost of the solution has room for improvement."
"The solution does not have a good database architecture."
"The solution should consider adding functionality related to event listening, such as webhooks."
"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."
"The solution could improve by having a more user-friendly interface."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
 

Pricing and Cost Advice

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"The solution is cheaper than its competitors."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"I believe an individual license costs $50 per month."
"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"Have sufficient content before signing up for the 30-day trial."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"There is a license required to use this solution. The price is reasonable for a CRM."
"The cost of a license with support is slightly higher than a regular license."
"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."
"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."
"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."
"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."
"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."
"The solution is expensive."
"Oracle Eloqua is quite an affordable solution."
"It's quite expensive."
"Oracle Eloqua can be expensive compared to alternatives."
"The solution is expensive."
"Our licensing costs are yearly."
"The tool is pricey compared to products like Marketo."
"Oracle Eloqua's pricing is medium."
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Top Industries

By visitors reading reviews
Computer Software Company
22%
Manufacturing Company
12%
Educational Organization
7%
Performing Arts
6%
University
13%
Financial Services Firm
10%
Computer Software Company
9%
Educational Organization
9%
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Healthcare Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise6
Large Enterprise10
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise2
Large Enterprise22
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise9
Large Enterprise21
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...
What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gathe...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are u...
What needs improvement with Oracle CRM?
The AI feature needs improvement. The technical support also has room for improvement.
What needs improvement with Oracle Eloqua?
One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link vario...
What is your primary use case for Oracle Eloqua?
I'm currently working with Oracle Eloqua Enterprise version. I work as a consultant for Accenture, which is an MNC, a...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...
 

Also Known As

No data available
Market2Lead
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.
867,497 professionals have used our research since 2012.