HubSpot Marketing Hub vs Marketo vs Oracle Eloqua comparison

Why PeerSpot?

HubSpot and Adobe are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.2, while Adobe is ranked #6 with an average rating of 8.0. HubSpot holds a 8.2% mindshare in MA, compared to Adobe’s 7.9% mindshare. Additionally, 91% of HubSpot users are willing to recommend the solution, compared to 96% of Adobe users who would recommend it.

HubSpot Marketing Hub

Read 40 HubSpot Marketing Hub reviews

6,042 Views
5,800 Comparison Views

91% willing to recommend

Marketo

Read 25 Marketo reviews

6,926 Views
5,472 Comparison Views

96% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

4,768 Views
4,673 Comparison Views

94% willing to recommend

HubSpot Marketing Hub

Marketo

Oracle Eloqua

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot Marketing Hub, Marketo, and Oracle Eloqua based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Iterable and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: October 2026).

Buyer's Guide

Marketing Automation

October 2026

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Helped 921,148 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of November 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 8.2%, down from 9.6% compared to the previous year. The mindshare of Marketo is 7.9%, down from 10.1% compared to the previous year. The mindshare of Oracle Eloqua is 5.7%, down from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
HubSpot Marketing Hub	8.2%
Oracle Eloqua	5.7%
Marketo	7.9%
Other	78.2%

Marketing Automation

Featured Reviews

JenniferGeisler

Guild Member at Invictus Growth Partners

Integrated marketing platform has streamlined our campaigns and maximized inbound lead generation

I think it is important that HubSpot Marketing Hub's approach seems to be that they have integrated a lot within that single tech stack; it does not require me to buy third-party applications to supplement our needs. This is particularly crucial for small to mid-sized companies as we want to focus efforts on demand generation and fulfillment. While Salesforce has added more modules, they require third-party solutions for website offerings. The main use case is consolidating the tech stack for marketing and sales, making it easy to use and allowing us to invest our resources in generating demand. I believe that one of the best features HubSpot Marketing Hub offers is its seamless integration with other workflows, and the fact that I do not usually have to pay additional for a bunch of modules. While there are extra costs for components like sales, it is not as financially burdensome as with other offerings. The integration of modules is straightforward, allowing for ease of use right out of the box. The seamless integration and consolidated platform have changed how we work by allowing us to focus on true marketing functions where we bring expertise in awareness and demand generation. If I had to spend time, money, and resources on a tech stack that is not integrated, it detracts from personnel time and the marketing investment we can make. HubSpot Marketing Hub enables us to spend more time on our jobs rather than becoming experts on using the platform, which ultimately helps grow the business. HubSpot Marketing Hub has positively impacted our organization by allowing us to execute more targeted campaigns, as the effort to launch these campaigns is minimal. With our resources, we create customized campaigns for specific target markets, resulting in better traction than if we were more general. This customization allows us to resonate better with our buyers, yielding a higher return on investment due to increased response and engagement rates.

Read full review

reviewer2391396

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Useful features, produces excellent results, with an easy setup

Some modern Marketo features could be improved. I'm quite good with the filters, and in the admin section, I can build it with many more third parties. This allows me to integrate some additional printers. Issues could be fixed rather than relying on third-party sources. While Marketo lacks a particular feature for calculating formulas, it could be integrated to allow easy calculation on forms. Right now, it only supports a single range of numbers. This feature might already be a default filter in the future. Marketo's lead scoring impacts the sales process, so improvements are possible. In the marketplace, I track campaigns and certificates, however, filter additions are needed. Having some calculated formulas in a default format would enhance functionality. Marketo filters are not very efficient, and timely updates or features could improve this aspect.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best feature of HubSpot Marketing Hub is that it's pretty easy to understand and easy to onboard."

"HubSpot Marketing Hub has positively impacted our organization by allowing us to execute more targeted campaigns, as the effort to launch these campaigns is minimal."

"The most valuable features are the reports, overall usability, and ease of use."

"There are customizable templates and we can easily make the templates more dynamic."

"As a CRM tool, it looks good."

"Marketing Hub does an incredible job of tracking and updating client records."

"Ease of editing and creating templates after initial development with the Design Manager."

"The solution helps me to structure and track marketing and sales emails, allowing me to know when a person has opened them and if they have been disseminated."

More HubSpot Marketing Hub pros

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"Considering the features it offers, it provides value for money."

"The product has been stable."

"Advanced capabilities for closed-loop lead management"

"Great ease of use creation for campaigns."

"The smart campaign looks quite interesting and useful."

More Marketo pros

"The solution is good for B2B email marketing."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"Prior to Eloqua our processes were cumbersome and clunky; this tool made our marketers feel the power behind our campaigns and gave them the tools and confidence to execute campaigns themselves."

"The main value of this solution is its support of really large databases."

"Eloqua is very powerful and very customizable."

"We needed a solution that could scale with our business - and it doesn't get better than Eloqua."

"Lead scoring has helped with the process of qualifying leads."

"If invested in properly, a worthwhile and extremely beneficial tool that I would advocate to any company looking for something that really delivers functionality and results"

More Oracle Eloqua pros

Cons

"The solution can scale with no problem; it's just very expensive. One of the drawbacks to HubSpot is that it is a very pricey tool."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"The solution is not recommended for launching investment."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"From a reporting perspective, I wish HubSpot Marketing Hub had more ad hoc reporting ability, as there is a lot of reporting that you can do, but it does not feel as though you can just do some ad hoc reports and pull some things together."

"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

More HubSpot Marketing Hub cons

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"Customer support could be more helpful."

"This solution also doesn't scale for the large enterprise - a huge downside for them."

"The user interface could be improved."

"I had an issue while integrating JavaScript with forms."

"Customer Service: This is where Marketo falls short. Their customer service is awful."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Takes time to setup and manage."

More Marketo cons

"The cost of the solution has room for improvement."

"It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand."

"The product's initial setup process could be better."

"There are some limitations with the platform in terms of creativity."

"The dashboards or the data which we get from insights reports could be improved."

"Not suited for small companies."

"Eloqua has great integration with Salesforce.com, but I'd love to see a little more of that rolled into a more intuitive UI."

"Not suited for small companies."

More Oracle Eloqua cons

Pricing and Cost Advice

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"The solution is cheaper than its competitors."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

More HubSpot Marketing Hub pricing and cost advice

"It is expensive. We have a yearly license."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"The pricing is not cheap, but it's not that expensive either."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The solution is expensive compared to others."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The licensing cost usually depends on the users."

More Marketo pricing and cost advice

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua can be expensive compared to alternatives."

"Our licensing costs are yearly."

"The tool is pricey compared to products like Marketo."

"It's quite expensive."

"Oracle Eloqua is quite an affordable solution."

"The solution is expensive."

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Financial Services Firm

11%

Outsourcing Company

11%

Construction Company

10%

Outsourcing Company

12%

Financial Services Firm

12%

Manufacturing Company

10%

Construction Company

11%

Financial Services Firm

10%

Transportation Company

10%

Outsourcing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	31
Midsize Enterprise	5
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What needs improvement with HubSpot Marketing Hub?

One way HubSpot Marketing Hub can be improved is through the ability to integrate with the AI of choice. From a repor...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is email marketing, landing pages, and lead generation. We use it as our C...

See all answers

What advice do you have for others considering HubSpot Marketing Hub?

I do not have anything else to add about the features of HubSpot Marketing Hub, including integrations or reporting. ...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...

See all answers

What is your experience regarding pricing and costs for Marketo?

The solution is cheaper than Alacor. That said, I do not know the exact price.

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...

See all answers

What is your experience regarding pricing and costs for Oracle Eloqua?

I am not sure how to answer that. We take care of emails and fetch the data regarding that only. I have not explored ...

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 17% of the time

Pardot vs HubSpot Marketing Hub

Compared 4% of the time

IBM Watson Campaign Automation vs HubSpot Marketing Hub

Compared 4% of the time

Oracle CRM vs HubSpot Marketing Hub

Compared 3% of the time

Tilkee vs HubSpot Marketing Hub

Compared 3% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs Marketo

Compared 16% of the time

Pardot vs Marketo

Compared 4% of the time

SAS Customer Intelligence 360 vs Marketo

Compared 4% of the time

SAP Marketing Cloud vs Marketo

Compared 4% of the time

IBM Watson Campaign Automation vs Marketo

Compared 3% of the time

More Marketo Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 28% of the time

Pardot vs Oracle Eloqua

Compared 8% of the time

Oracle CRM vs Oracle Eloqua

Compared 4% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

LeadSquared vs Oracle Eloqua

Compared 2% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

October 2026

Download HubSpot Marketing Hub product report

Buyer's Guide

Marketo

October 2026

Download Marketo product report

Buyer's Guide

Oracle Eloqua

October 2026

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

HubSpot Marketing Hub offers advanced marketing capabilities with features like email marketing and lead scoring, supporting automation and targeted campaigns for enhanced marketing operations within a unified tech stack.

HubSpot Marketing Hub is built to support businesses in running effective marketing campaigns by offering tools for email customization, seamless Salesforce integration, and a drag-and-drop landing page builder. The platform is designed for efficiency, providing enhanced reporting and user-friendly tools that improve CRM operations. Despite its strengths, HubSpot Marketing Hub could benefit from improvements in its landing page builder and email functions as users encounter glitches. Enhancing automation, AI integration, and managing CRM pricing can provide valuable differences to smaller entities. Customization, notifications, and analytics are areas needing refinement for a better user experience. Additional integrations and improvements in lead scoring and reporting are also vital.

What are the key features of HubSpot Marketing Hub?

Email Marketing: Tailored campaigns with customizable templates for different audiences.
Lead Scoring: Analyze and prioritize leads based on behavior and interactions.
Nurturing Workflows: Automated workflows that guide prospects through the buying journey.
Integration with Salesforce: Seamless integration enhances CRM efficiency.
Drag-and-Drop Interface: Simplifies landing page creation with an intuitive design.

What are the benefits or ROI users should look for?

Marketing Automation: Reduces manual effort and improves precision in campaigns.
Unified Tech Stack: Supports seamless operations and simplified processes.
Strong Support: Ensures assistance and resource access when needed.
Enhanced Reporting: Provides insights and analytics to inform strategic decisions.

HubSpot Marketing Hub finds extensive application across industries such as retail, tech, and professional services. Companies leverage its tools for aggregating content, call-to-action creation, and lead generation. It plays a role in social media posting, CRM functions, and tracking website metrics, making it integral for email campaigns, client outreach, and analytics.

HubSpot

Marketo offers a marketing automation platform with a user-friendly interface, seamless Salesforce integration, and comprehensive analytics, enhancing lead generation and campaign management.

Marketo supports marketing automation, email campaigns, and lead generation by providing tools for creating email templates, newsletters, and landing pages. It integrates with Salesforce and other applications to track leads, score them, and manage social media marketing efforts. Its automation and lead scoring offer vital insights into customer behavior, while flexible features support third-party tool integration. Users value the Smart Campaigns, email tracking, and engagement map features. While appreciated for its flexibility, challenges include scalability, analytics, and modification flexibility. The platform needs improved documentation and intuitive design tools to ease its learning curve.

What are the key features of Marketo?

Smart Campaigns: Automate marketing actions through customizable campaigns.
Email Tracking: Monitor email engagement and performance effectively.
Progressive Profiling: Collect detailed customer data progressively for personalized marketing.
GDPR Compliance: Ensure data processing adheres to GDPR regulations.
Integration Support: Seamlessly integrate third-party tools to enhance functionality.

What benefits and ROI should users consider?

Increased Efficiency: Automate routine tasks to save time and resources.
Customer Insights: Gain deeper understanding of customer behavior for targeted marketing.
Lead Management: Improve lead scoring and tracking for higher conversion rates.
Improved Engagement: Utilize advanced marketing tools to boost customer interaction.
Scalable Solutions: Adaptable features for growing marketing needs.

In technology-driven industries, Marketo is used for executing webinars, live events, and nurturing programs to engage customers effectively. Its ability to manage complex integrations enables data uploading, reporting, and analytics to refine marketing efforts and drive better revenue outcomes. Financial services, healthcare, and consumer goods companies often use these capabilities for precise targeting and enhanced marketing results.

Adobe

Oracle Eloqua is a marketing automation platform, offering advanced segmentation, powerful analytics, and seamless CRM integration. It's favored by B2B and B2C organizations for its user-friendly design and extensive support for lead scoring and campaign management.

Oracle Eloqua empowers marketing teams with its robust design editor, allowing simple yet effective marketing strategies. Known for powerful automation tools and extensive integration capabilities, it suits B2B and B2C marketing efforts, enabling personalized customer journeys through CRM systems like Salesforce. Despite its complexity in initial setup and dated interface, it excels in handling marketing activities across industries, supporting email automation, segmentation, and extensive campaign management.

What are the standout features of Oracle Eloqua?

User-friendliness: Simplifies marketing efforts with an intuitive design.
Robust Design Editor: Allows creative freedom in campaign design.
Advanced Segmentation: Enables precise audience targeting.
Powerful Analytics: Provides in-depth insights into campaign performance.
CRM Integration: Seamlessly connects with systems like Salesforce.
Email Automation: Streamlines communication with automation tools.
Lead Scoring: Prioritizes leads based on engagement levels.

What benefits or ROI can users look for?

Enhanced Marketing Efficiency: Streamlines operations through automation.
Improved Customer Personalization: Tailors messaging for specific audiences.
Increased Campaign Reach: Expands audience engagement through effective segmentation.
Data-Driven Decisions: Utilizes analytics for strategic marketing decisions.

Oracle Eloqua is extensively implemented across industries including entertainment, facilitating email marketing, audience segmentation, and campaign orchestration. Businesses leverage its integration with CRM systems to enhance customer journeys through automation, data management, and reporting, making it a popular choice for both B2B and B2C marketing strategies.

Oracle

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Find out what your peers are saying about Salesforce, HubSpot, Iterable and others in Marketing Automation. Updated: October 2026.

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