HubSpot Marketing Hub vs Marketo vs Oracle Eloqua comparison

HubSpot and Adobe are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while Adobe is ranked #2 with an average rating of 8.3. HubSpot holds a 9.3% mindshare in MA, compared to Adobe’s 11.7% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 96% of Adobe users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,045 Views
1,024 Comparison Views

90% willing to recommend

Marketo

Read 26 Marketo reviews

1,613 Views
1,323 Comparison Views

96% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,127 Views
1,116 Comparison Views

94% willing to recommend

HubSpot Marketing Hub

Marketo

Oracle Eloqua

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between HubSpot Marketing Hub, Marketo, and Oracle Eloqua based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: August 2025).

Buyer's Guide

Marketing Automation

August 2025

Download the complete report

Helped 868,759 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.3%, down from 10.6% compared to the previous year. The mindshare of Marketo is 11.7%, down from 16.1% compared to the previous year. The mindshare of Oracle Eloqua is 7.3%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Marketo	11.7%
HubSpot Marketing Hub	9.3%
Oracle Eloqua	7.3%
Other	71.7%

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Marketing efficiency with automation and exceptional support

The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.

Read full review

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

Read full review

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"HubSpot Marketing Hub should definitely be on your shortlist."

"The solution helps me to structure and track marketing and sales emails."

"HubSpot Marketing Hub has positively impacted our organization by getting our message out there, having the designs look nice, and also just increasing our brand awareness."

"Technical support is helpful and responsive."

"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."

"The most valuable features are the reports, overall usability, and ease of use."

More HubSpot Marketing Hub pros

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The most valuable feature is the scoring."

"The most valuable features of Marketo are its ease of use and flexibility."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"The most valuable feature of this solution is Smart Campaigns."

"The product has been stable."

"The smart campaign looks quite interesting and useful."

"The most valuable features are the Marketo emails, both sending and tracking."

More Marketo pros

"The ease of maintenance is the most valuable feature."

"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."

"Lead scoring has helped with the process of qualifying leads."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"It provides good support for really large databases."

"The solution is good for B2B email marketing."

"It is a user-friendly product."

"The solution is stable."

More Oracle Eloqua pros

Cons

"The product is not cheap."

"They're not the cheapest."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"An expensive solution."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

"The solution does not enable one to know with certainty if another opened an email he had sent."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

More HubSpot Marketing Hub cons

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Customer support could be more helpful."

"Revenue management, attribution, and ABM can all be improved."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Some modern Marketo features could be improved."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

More Marketo cons

"Reporting is very clunky and not user friendly."

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"The solution could improve by having a more user-friendly interface."

"The solution does not have a good database architecture."

"The solution should consider adding functionality related to event listening, such as webhooks."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"The reporting features should be improved."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

More Oracle Eloqua cons

Pricing and Cost Advice

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

More HubSpot Marketing Hub pricing and cost advice

"The pricing is not cheap, but it's not that expensive either."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"It is expensive. We have a yearly license."

"The licensing cost usually depends on the users."

"The initial pricing was excellent, but the pricing for renewals is not as good."

More Marketo pricing and cost advice

"It's quite expensive."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua is quite an affordable solution."

"Our licensing costs are yearly."

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

868,759 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

22%

Manufacturing Company

12%

Educational Organization

Outsourcing Company

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Insurance Company

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

12%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	27
Midsize Enterprise	6
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...

See all answers

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 36% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 9% of the time

WebEngage Omnichannel Engagement vs HubSpot Marketing Hub

Compared 5% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

Act-On Software vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs Marketo

Compared 29% of the time

SAP Marketing Cloud vs Marketo

Compared 8% of the time

Microsoft Dynamics CRM vs Marketo

Compared 5% of the time

Zeta Marketing Platform vs Marketo

Compared 4% of the time

Pardot vs Marketo

Compared 4% of the time

More Marketo Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 34% of the time

Pardot vs Oracle Eloqua

Compared 16% of the time

Oracle CRM vs Oracle Eloqua

Compared 9% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

September 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Marketo

September 2025

Download Marketo product report

Buyer's Guide

Oracle Eloqua

September 2025

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.

DOWNLOAD NOW

868,759 professionals have used our research since 2012.