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HubSpot Marketing Hub vs Marketo vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.0%, up from 9.6% compared to the previous year. The mindshare of Marketo is 9.9%, down from 14.8% compared to the previous year. The mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
HubSpot Marketing Hub10.0%
Marketo9.9%
Oracle Eloqua5.4%
Other74.7%
Marketing Automation
 

Featured Reviews

Xx Ee - PeerSpot reviewer
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
Anika Gaur - PeerSpot reviewer
Senior Digital Solutions Analyst at Rich Products
Effective lead management and useability with room for reporting improvements
Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.
Madhan Krishnamoorthy - PeerSpot reviewer
Senior Functional Consultant at a tech vendor with 51-200 employees
Integration with CRM and third-party systems significantly boosts campaign management
The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"HubSpot has been very useful for a startup when we didn't have marketing ops expertise."
"HubSpot Marketing Hub has kept me updated with alerts."
"If the tool is used efficiently, it definitely provides a return on investment."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"HubSpot Marketing Hub has positively impacted our organization by allowing us to execute more targeted campaigns, as the effort to launch these campaigns is minimal."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"The best feature of HubSpot Marketing Hub is that it's pretty easy to understand and easy to onboard."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"The most valuable feature is the scoring."
"Considering the features it offers, it provides value for money."
"We are scoring based on behavior without pressure, and it keeps producing excellent results."
"Marketo is excellent in terms of hands-on usability and lead database management."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The smart campaign looks quite interesting and useful."
"The most valuable feature of this solution is Smart Campaigns."
"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."
"Powerful, solid platform that enables modern marketers to execute best in class nurture programs, lead scoring and campaigns that drive revenue."
"Lead scoring has helped with the process of qualifying leads."
"We have seen tremendous year after year growth of revenue tied to marketing because of campaigns, events, and promotions we have run through Eloqua."
"The ease of maintenance is the most valuable feature."
"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."
"Eloqua is very powerful and very customizable."
"The most valuable feature for us is that it integrates with our CRM content management system."
 

Cons

"HubSpot’s scoring is not good."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"The way the staff uses the system sometimes leads to processes not being followed."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"In terms of analytics and SEO, HubSpot offers a subpar solution."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"I had an issue while integrating JavaScript with forms."
"This solution also doesn't scale for the large enterprise - a huge downside for them."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Marketo is still very slow."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Costs a bit more than some of the other providers and there's a bit of a learning curve compared to less powerful Marketing Automation Platforms (MAPs) Some advances features like Eloqua for Sales are at an additional cost."
"There are usually bugs after updates but you know they are coming and they are very responsive to quickly fixing any issues"
"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"There are some limitations with the platform in terms of creativity."
"The reporting features should be improved."
"The dashboards or the data which we get from insights reports could be improved."
"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."
 

Pricing and Cost Advice

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"The licensing cost usually depends on the users."
"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."
"The pricing is not cheap, but it's not that expensive either."
"It is expensive. We have a yearly license."
"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."
"Marketo is used a lot because it's cheaper and preferred by many firms."
"The initial pricing was excellent, but the pricing for renewals is not as good."
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
"Oracle Eloqua is quite an affordable solution."
"It's quite expensive."
"Oracle Eloqua's pricing is medium."
"The tool is pricey compared to products like Marketo."
"The solution is expensive."
"Oracle Eloqua can be expensive compared to alternatives."
"Our licensing costs are yearly."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
12%
Construction Company
8%
Outsourcing Company
7%
No data available
Financial Services Firm
11%
Healthcare Company
9%
Marketing Services Firm
8%
Insurance Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise6
Large Enterprise11
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise10
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise9
Large Enterprise21
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...
What needs improvement with HubSpot Marketing Hub?
The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI ...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific ...
What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...
What needs improvement with Oracle Eloqua?
Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...
What is your primary use case for Oracle Eloqua?
In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...
 

Also Known As

No data available
No data available
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.
885,376 professionals have used our research since 2012.