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HPE All-Flash Storage vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
All-Flash Storage (15th)
HPE All-Flash Storage
Ranking in NVMe All-Flash Storage Arrays
13th
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
All-Flash Storage (2nd)
 

Mindshare comparison

As of June 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.9% compared to the previous year. The mindshare of HPE All-Flash Storage is 0.7%, up from 0.4% compared to the previous year. The mindshare of NetApp AFF is 20.0%, up from 19.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Saquib Hameed - PeerSpot reviewer
Easily manageable, expandable, and provides high-capacity and high security
The solution is used in production. It can be used for core banking applications and database applications The solution has improved our data processing speed and our performance. The solution is easily manageable. It is expandable and can be easily organized. We can get centralized reports from…
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of this solution is reliability."
"The most valuable feature of this solution is its ease of use."
"The most valuable features of this solution are its ease of use and performance."
"The database workloads are pretty fast because I frequently move data from here to there."
"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"The solution is scalable."
"The platform’s most valuable feature is the ability to process huge amounts of data."
"The storage has been very simple to use and offers high availability."
"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."
"The solution is easily manageable."
"The initial setup is easy compared to other vendors."
"HPE is excellent, at least in this part of the world in Kuwait."
"The solution has made our lives easier by providing many different storage efficient features and data protection features."
"If the AutoSupport is well configured, then you need not to do a monitoring. You will get call and mail when any issue is completed."
"With the new version, they have the FabricPool which works for me. I can extend the hyperscaler storage."
"All-flash storage has definitely delivered the most value to our organization. We have a large VDI deployment, and there is now no wait time when they are booting up. Everything is quick. Everything builds fast."
"The benefits of being on AFF are the phenomenal speed at which we're able to ingest data and index it, and the IOPS."
"The most valuable aspect of NetApp AFF is the money it saves our organization."
"The solution’s thin provisioning has allowed us to add new applications without having to purchase additional storage. We use thin provisioning for everything. We use the deduplication compression functionality for all of our NetApps. If we weren't using thin provisioning, we'd probably have two to times more storage on our floor right now than we do today."
"NetApp tech support is so good. Their tech support has always been so stable and the people are so good in case of any failure or any good feature that needs to be updated or features that supposedly can help with performance to improve some performance. NetApp support is one of the best that I deal with."
 

Cons

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"I would like to see replication and DR features in the next release of this solution."
"In terms of what needs improvement, the dashboard and management could be simplified."
"We need better data deduplication."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"The UI for this solution needs to be improved."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"The product’s ability to recover information and generate reports needs enhancement."
"The support, visibility, and reporting features must be improved."
"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."
"The product is expensive. I rate the pricing a nine out of ten."
"It might be expensive."
"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."
"Customer service is one area of the product line where I would love to see improvement. I have had several vendor experiences with NetApp where I faced challenges in the initial call trying to navigate the requirements of the service level expectation. Their response could be better improved. However, the final result is great. It is just the initial support level where improvement would help to effectively solve problems."
"NetApp could lower the price and offer a true cluster architecture. It's currently a 1.4 cluster, not a real 2.0 cluster."
"The bad part about having scalability is the expense. It is currently extremely expensive, to be able to scale so fast on flash."
"I would like NetApp to be more aware of organizations that don't run it on a public cloud. Everything is built on the cloud, so if you want to run BlueXP in an environment like ours, it's a real pain because it wants to host too much info on the cloud."
"There needs to be compatibility with upgraded applications. We don't want the system to be upgraded, but not have backwards compatible to existing applications."
"I would like to improve the ransomware aspect. We get a lot of false positives, and there are no details of what is happening. This seems to be already fixed in the new version."
"The procurement process could be improved. It takes a long time for us to receive stuff. The product is good. It's not the product, it's just that it takes forever to get it. It's not our reseller's problem; it's usually held up at NetApp."
"ZAPI is kind of difficult to use. You know, it's SOAP-like, it's not really SOAP. I would like to see it more of a REST-based JSON, instead of XML."
 

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"Our licensing fees are $500,000+ USD."
"As far as the licensing costs, everything is included in the license."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"With VMware, we pay $300,000 annually."
"Given its price, Pure is not the first option."
"The support cost per array is about $20,000 a year for 24/7 support."
"The product is more expensive than one of its competitors."
"The product is expensive. I rate the pricing a nine out of ten."
"The product is not cheap."
"It's expensive but we think over time all the prices are going to go down."
"The list price of AFF is too expensive... they need to be careful with the pricing of the new NVMe disks. They are way too expensive."
"It definitely reduces costs because it simply takes less power to run these systems. While the SSDs don't take power, they are in general very big right now. So, the running cost has decreased for a lot of our customers."
"I find the pricing to be reasonable, particularly with the recent inclusion of features like snap locking and ransomware protection within the ONTAP license instead of having them as separate licenses."
"We would like it to be free."
"I understand the cost is less than many other storages of same/similar performance benchmark."
"The pricing is pretty reasonable for what we get. But if you have to buy any more disk space, it can be quite expensive."
"I do not deal with pricing, but the pricing of NetApp and Dell seems pretty close. NetApp support is cheaper than Dell support."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
No data available
Educational Organization
49%
Computer Software Company
9%
Manufacturing Company
9%
Financial Services Firm
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is your experience regarding pricing and costs for HPE All-Flash Storage?
In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...
What needs improvement with HPE All-Flash Storage?
HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor i...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about HPE All-Flash Storage vs. NetApp AFF and other solutions. Updated: June 2025.
857,585 professionals have used our research since 2012.