Dell PowerMax vs HPE All-Flash Storage comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #3 with an average rating of 8.9, while Hewlett Packard Enterprise is ranked #14 with an average rating of 8.7. Dell Technologies holds a 9.2% mindshare in N, compared to Hewlett Packard Enterprise’s 1.5% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 75% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Nov 30, 2025

Dell PowerMax and HPE All-Flash Storage compete in high-performance storage solutions. Dell PowerMax has an edge in pricing and support, while HPE All-Flash Storage is preferred for its superior features that justify its cost.

Features: Dell PowerMax offers advanced data reduction, machine learning for workload optimization, and security measures. HPE All-Flash Storage provides robust data management tools, non-disruptive data migration, and AI-driven analytics, positioning its data management capabilities as more innovative.

Room for Improvement: Dell PowerMax could enhance its data management features, improve its AI-driven analytics, and integrate non-disruptive migration capabilities. HPE All-Flash Storage may focus on improving setup costs, enhancing automation features, and offering lower initial pricing.

Ease of Deployment and Customer Service: Dell PowerMax is recognized for straightforward deployment and strong support through setup. HPE All-Flash Storage offers seamless deployment with comprehensive customer service and proactive educational resources, leading to more informed client choices.

Pricing and ROI: Dell PowerMax features competitive setup costs aimed at maximizing ROI with efficient resource use. HPE All-Flash Storage involves a higher initial investment but promises excellent ROI with its advanced features and reduced long-term costs, with premium pricing justified by its efficient functionalities.

To learn more, read our detailed Dell PowerMax vs. HPE All-Flash Storage Report (Updated: December 2025).

Buyer's Guide

Dell PowerMax vs. HPE All-Flash Storage

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of December 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.6%, up from 2.4% compared to the previous year. The mindshare of Dell PowerMax is 9.2%, up from 9.3% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.5%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Dell PowerMax	9.2%
Pure FlashArray X NVMe	3.6%
HPE All-Flash Storage	1.5%
Other	85.7%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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MayankChauhan

Lead Consultant - Cloud & Infrastructure Services at Infosys

Delivers essential support and performance for intensive operations in real-time environments

Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.

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Carlos Hoepes

IT Infrastructure Senior SAP BASIS Administrator at Embraco

Solution provides high availability and seamless integration for virtual environments

HPE All-Flash Storage offers flexibility for management, networking, storage for servers, and ease of integration, all of which are valuable. There is a good facility to increase more space. The storage has been very simple to use and offers high availability. I have never had any problems with it. Additionally, HPE support is very good with high knowledge and accessibility.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I appreciate the performance."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Technical support has been helpful and responsive."

"The high availability of the product is the most valuable feature."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The latency is good."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

More Pure FlashArray X NVMe pros

"The most important feature or function in Dell PowerMax is the capacity to deliver the required IOPS."

"The most valuable feature is its global cache, which allows for uncompromised performance."

"I would rate my experience with the initial setup a nine out of ten, where one is difficult and ten is easy."

"It is very stable. We expect superior performance and reliability from this particular storage system."

"Dell PowerMax has certainly improved our organization by being much faster than what we've had in the past; it's a strong product, and most of the solutions we have or have made with Dell are very fast."

"It is a very stable solution. I would rate it a ten out of ten."

"It's faster and more resilient."

"The solution has good operability and easy scalability."

More Dell PowerMax pros

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

"The initial setup is easy compared to other vendors."

"The storage has been very simple to use and offers high availability."

"The solution is easily manageable."

"HPE is excellent, at least in this part of the world in Kuwait."

"The platform’s most valuable feature is the ability to process huge amounts of data."

Cons

"It is on the expensive side."

"The tool's pricing is higher than competitors."

"In terms of what needs improvement, the dashboard and management could be simplified."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"In the future, I would like to see integration with enterprise backup systems."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"I would like to see replication and DR features in the next release of this solution."

More Pure FlashArray X NVMe cons

"There is also room for improvement in the PowerMax architecture and hardware itself. They should design the PowerMax on the basis of PCIe 4.0. I would like to see the possibility of an NVMe drive that operates on PCIe 4.0 and not PCIe 3.0."

"I would also like to see a real-time, graphical view of metrics. I don't know how far back in time we can look, but if we could see the performance from two months or three months back, and how it is performing now, that would be helpful."

"The initial setup was complex. ESRS is a very complex solution to put into our environment, because it requires external access to the Internet. That's a very tough thing for us to do, because we are a PCI and PII company. We store a lot of data for people which is personal. Therefore, going out to the Internet is not our preferred path."

"Dell PowerMax NVMe needs to increase storage and improve scalability."

"We are very interested in NVMe over Fibre Channel, which I understand is on the horizon. We would like to see that come to fruition."

"The solution is quite expensive."

"Dell PowerMax needs more connectivity options for projects that require separate web access."

"When it comes to Oracle and database workloads, data reduction could be a little bit better. Some of the competition, like Pure, have post-processes which do additional deduplication and compression on the backside; everything is in-line and then they do a secondary process. It would be a good option if you could start getting 5:1 or 6:1 data reduction on database workloads."

More Dell PowerMax cons

"The support, visibility, and reporting features must be improved."

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"The product is expensive. I rate the pricing a nine out of ten."

"The product’s ability to recover information and generate reports needs enhancement."

"It might be expensive."

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The product is expensive."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The licensing is on a yearly basis."

"With VMware, we pay $300,000 annually."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing might be a bit high for small organizations, so it's more suitable for larger enterprises."

"The price is starting from $500,000."

"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."

"Our costs are on a yearly basis."

"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."

"From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."

"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."

"Since Dell PowerMax NVMe is an enterprise storage, its price is premium."

More Dell PowerMax pricing and cost advice

"The product is expensive. I rate the pricing a nine out of ten."

"The product is not cheap."

"The product is more expensive than one of its competitors."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

17%

Computer Software Company

10%

Manufacturing Company

Healthcare Company

Music Company

14%

Government

12%

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	15
Large Enterprise	55

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

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What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

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What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

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What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

See all answers

What needs improvement with HPE All-Flash Storage?

There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 19% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 9% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 22% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 8% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 8% of the time

IBM FlashSystem vs Dell PowerMax

Compared 7% of the time

HPE Nimble Storage vs Dell PowerMax

Compared 3% of the time

More Dell PowerMax Competitors

Dell PowerStore vs HPE All-Flash Storage

Compared 72% of the time

Hitachi VSP 5000 Series vs HPE All-Flash Storage

Compared 28% of the time

More HPE All-Flash Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax

December 2025

Download Dell PowerMax product report

Buyer's Guide

NVMe All-Flash Storage Arrays

December 2025

Download HPE All-Flash Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

PowerMax leads in mission-critical enterprise storage with advanced architecture and AI-driven automation, ensuring secure and efficient IT optimization. Its multi-node NVMe scale-out framework delivers unmatched performance and consolidation, backed by Dell’s Future-Proof Program.

PowerMax is renowned for its robust reliability, performance, and efficient data reduction capabilities. Users benefit from its NVMe architecture, aiding significant scalability and cost efficiency through effective deduplication and compression. Unisphere simplifies management, while CloudIQ provides enhanced monitoring. With high availability and strong IOPS capabilities, PowerMax effectively manages demanding workloads and ensures seamless operations. Its compact design and increased storage capacity enhance user experience, particularly with easy maintenance and robust performance.

What are the key features of PowerMax?

Reliability: Ensures consistent service uptime and data integrity.
High Performance: NVMe architecture provides exceptional speed and efficiency.
Data Reduction: Deduplication and compression drive down costs.
Management Tools: Unisphere interface for easy system management.
CloudIQ: Advanced monitoring for predictive insights.
High Availability: Supports mission-critical and demanding workloads.

What benefits should users expect from PowerMax?

Performance Optimization: Handles low latency and high IOPS needs.
Scalability: Expands effortlessly with growing data and workload demands.
Enhanced Monitoring: Predictive analytics for proactive management.
Efficient Maintenance: Streamlined processes reduce downtime and costs.

Dell PowerMax is predominantly employed in mission-critical applications such as SQL, Oracle databases, ERP systems, and high transactional environments. Healthcare, finance, and e-commerce sectors leverage its high performance, scalability, and NVMe technology for low latency and redundancy. It is adept in storage consolidation, data analytics, and disaster recovery.

Dell Technologies

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Information Not Available

Buyer's Guide

Dell PowerMax vs. HPE All-Flash Storage

December 2025

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