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Dell PowerMax vs HPE All-Flash Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (3rd)
Dell PowerMax
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
93
Ranking in other categories
All-Flash Storage (5th), NVMe All-Flash Storage Arrays (3rd)
HPE All-Flash Storage
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
5
Ranking in other categories
NVMe All-Flash Storage Arrays (12th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
KK
General Manager at Zenith Business Solutions
Has reduced deployment time significantly and provides valuable data optimization features
I have provided feedback on various HPE tools including HyperConverged, Nimble Storage, GreenLake, and Alletra. HPE All-Flash Storage includes impressive AI features for data analytics and InfoSight capabilities. The solution demonstrates impressive speed and performance metrics. I currently work as General Manager with Zenith Business Solutions. Overall rating: 9 out of 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We tested our VDI environment on this array and it performed flawlessly and boosted the user experience."
"It's simple, powerful, and ready to use."
"My advice to people who want to implement Pure Storage FlashArray is that it's a good NVMe solution, has a lower response time, and also good for entry-level storage purposes, e.g. small offices, small to medium-sized business, etc."
"It helps to simplify storage. For most of our customers, when they move to Pure Storage, storage becomes an afterthought."
"This was our first all-flash storage enclosure, so we saw huge boost in performance for all of our servers."
"The most valuable feature is test performance. It helps us store large amounts of data along with providing us faster retrieval of data."
"Data deduplication is one feature I found to be the most valuable in the tool...Stability-wise, I rate the solution a ten out of ten."
"The most valuable features would be its performance, retrieval, recovery, and backup, and it meets the customer's expectations."
"We use ESRS for our call-home, and a lot of times, Dell EMC will respond to the issue before we even know it."
"The solution is stable. I would rate it ten out of ten."
"We are happy with the monitoring that Dell EMC is doing for us. They have helped us to identify many issues during the routine checks, issues which we were not aware of."
"My client has seen significant ROI since the install, and when you don't go down, that's an ROI in and of itself."
"A huge benefit of the PowerMax has been the decreasing of our physical footprint. We recently did a consolidation where we went from 58 tiles down to 5. If we had used just the PowerMax, we could have gone from 58 tiles down to 2 tiles, which is huge space savings. If you have 56 newly available floor tiles on a raised floor data center, which you previously had to cool and provide power to, then now, not only are my costs going down, I now have more revenue opportunities because I have more space to put new customers."
"The most valuable aspects include the remote replication features, as it allows us to protect our data using different data centers and replicate bi-directionally between our two main data centers."
"As a major service provider, who has been working with Dell EMC for well over a decade, hosting mission-critical applications for important brands and businesses, along with some health institutions, where access to data is literally a life or death, we have to go with a system that we can trust without fail, and PowerMax has been giving that to us."
"The PowerMax software and CloudIQ let us get an inside view of our compression and compaction, as well as our usage of the storage."
"The solution is easily manageable."
"The platform’s most valuable feature is the ability to process huge amounts of data."
"The storage has been very simple to use and offers high availability."
"HPE is excellent, at least in this part of the world in Kuwait."
"The initial setup is easy compared to other vendors."
"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."
 

Cons

"The price could be better."
"What I dislike about Everpure FlashArray is that in the replication, if it is in the pod, we cannot directly add devices to the pod without breaking the relationship."
"The pricing and licensing of Everpure FlashArray is a problem because Everpure is considered more expensive than competitors."
"The one major gripe I have is that there is no snapshotting enabled by default on the SAN."
"It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated."
"There are many features which need to be added, particularly on the replication side."
"Pure will probably have to move to other layers of the stack, not only storage but, maybe, hyperconverged."
"I would like to see them develop the ability to integrate with more AWS services. There are increasingly more and more services coming out from AWS but there are also certain constraints where we can't move everything over to a cloud as well. We would like for things that are on-premise to be easily integrated with AWS."
"The initial setup was complex, and we had experienced people working on it."
"I believe it would be of great benefit to work on the customization of the pricing structure for different enterprises and their specific needs."
"The main challenge with the product was to have control over the simultaneous failures of controllers. For recovery, manual intervention is required."
"I would like to make some changes regarding scalability and the number of disks that the solution can be scaled versus the other competitors."
"I would like it to support NVMe over Fabrics, because that is the next item for consideration on the NVMe roadmap."
"When it comes to Oracle and database workloads, data reduction could be a little bit better."
"Part validation could be improved."
"I would like it to support NVMe over Fabrics, because that is the next item for consideration on the NVMe roadmap. PowerMax supports NVMe on the back-end, but when it starts supporting NVMe over Fibre Channel, suddenly various hosts can directly communicate with PowerMax, and with NVMe-oF, as well. Suddenly, Gen 6 and Gen 7 switchers will be able to help facilitate that particular communication channel."
"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."
"It might be expensive."
"The support, visibility, and reporting features must be improved."
"The product’s ability to recover information and generate reports needs enhancement."
"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."
"The product is expensive. I rate the pricing a nine out of ten."
 

Pricing and Cost Advice

"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"The cost has room for improvement."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"Pure Storage is expensive. It comes with features, so you get what you pay for. It is expensive compared to our old storage systems, but from the amount of human effort that you have to pay to babysit a storage system, it reduces that. I don't know if the TCO is reduced, but it's not a concern for us."
"We have an Evergreen Storage subscription, which I think is a great feature."
"FlashArray is expensive, but the quality justifies the price."
"Cost-wise, it's been very effective."
"The pricing is reasonable."
"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."
"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
"The cost has room for improvement."
"The price is really high."
"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."
"I rate Dell PowerMax NVMe a five out of ten for pricing."
"The pricing is comparable to other vendors."
"The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."
"The product is not cheap."
"The product is more expensive than one of its competitors."
"The product is expensive. I rate the pricing a nine out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
14%
Manufacturing Company
10%
Healthcare Company
9%
Construction Company
7%
Financial Services Firm
11%
Government
11%
Music Company
11%
Educational Organization
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise16
Large Enterprise62
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with pricing, setup cost, and licensing was great.
What needs improvement with Dell EMC PowerMax NVMe?
Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount o...
What is your experience regarding pricing and costs for HPE All-Flash Storage?
In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...
What needs improvement with HPE All-Flash Storage?
There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...
What is your primary use case for HPE All-Flash Storage?
The main use case for this storage depends on the organization. HPE All-Flash Storage is primarily suited for small a...
 

Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Information Not Available
Find out what your peers are saying about Dell PowerMax vs. HPE All-Flash Storage and other solutions. Updated: June 2026.
908,858 professionals have used our research since 2012.