Dell PowerMax vs HPE All-Flash Storage comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #3 with an average rating of 8.9, while Hewlett Packard Enterprise is ranked #9 with an average rating of 8.8. Dell Technologies holds a 9.1% mindshare in N, compared to Hewlett Packard Enterprise’s 1.3% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 75% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Aug 24, 2025

Dell PowerMax and HPE All-Flash Storage compete in the high-performance storage solutions category, where Dell PowerMax has the upper hand due to its superior data reduction capabilities and NVMe technology.

Features: Dell PowerMax is known for its reliability, NVMe-based performance, and effective data services like SRDF that offer exceptional data protection. It also features deduplication and compression that provide significant space savings. HPE All-Flash Storage is appreciated for its flexibility in integration and management, high availability, and the ease of expanding storage capacities. Users find it simple to use, which aids in its wide acceptance.

Room for Improvement: Dell PowerMax could benefit from enhancing its deduplication and compression ratios and improving its user interface for better usability. Improved NVMe support and addressing stability and usability issues are also necessary. HPE All-Flash Storage lacks snapshot immutability and requires better cloud integration. Its management tools and GUI could be enhanced to offer a more streamlined experience.

Ease of Deployment and Customer Service: Dell PowerMax offers versatile deployment options, including hybrid cloud setups, making it adaptable. Its technical support is effective, though occasionally delayed in SLA compliance. HPE All-Flash's on-premises focus limits deployment flexibility, but it offers solid support despite occasional language barrier issues with global teams.

Pricing and ROI: Dell PowerMax is considered expensive but justifies its price through efficiency gains and ROI via consolidation and uptime. Its additional features and superior support validate its cost. HPE All-Flash offers better pricing flexibility in select regions, though it remains costly. Dell PowerMax demonstrates competitive ROI through operational efficiencies, whereas HPE's pricing often appeals more due to its upfront attractiveness.

To learn more, read our detailed Dell PowerMax vs. HPE All-Flash Storage Report (Updated: September 2025).

Buyer's Guide

Dell PowerMax vs. HPE All-Flash Storage

September 2025

Download the complete report

Helped 873,003 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of November 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.3%, up from 2.5% compared to the previous year. The mindshare of Dell PowerMax is 9.1%, down from 9.3% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.3%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Dell PowerMax	9.1%
Pure FlashArray X NVMe	3.3%
HPE All-Flash Storage	1.3%
Other	86.3%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

MayankChauhan

Lead Consultant - Cloud & Infrastructure Services at Infosys

Delivers essential support and performance for intensive operations in real-time environments

Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.

Read full review

Saquib Hameed

VDI Technology Specialist at Faysal Bank Ltd

Easily manageable, expandable, and provides high-capacity and high security

The solution is used in production. It can be used for core banking applications and database applications The solution has improved our data processing speed and our performance. The solution is easily manageable. It is expandable and can be easily organized. We can get centralized reports from…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"I appreciate the performance."

"It has good, reliable, fast storage."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"Everything, especially the VMs inside, is pretty fast."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

More Pure FlashArray X NVMe pros

"My client has seen significant ROI since the install, and when you don't go down, that's an ROI in and of itself."

"The solution is stable. I would rate it ten out of ten."

"The most important feature or function in Dell PowerMax is the capacity to deliver the required IOPS."

"Technical support for Dell PowerMax NVMe is good, and I am satisfied with the assistance provided."

"The solution has good operability and easy scalability."

"Dell PowerMax NVMe has good scalability and performance."

"I am impressed with the tool's reliability since we see a few hardware failures with it. Also, the solution's replication configuration is good."

"First, it's an enterprise storage solution. This is very important for us. Another important feature is replication."

More Dell PowerMax pros

"The storage has been very simple to use and offers high availability."

"The solution is easily manageable."

"The initial setup is easy compared to other vendors."

"HPE is excellent, at least in this part of the world in Kuwait."

"The platform’s most valuable feature is the ability to process huge amounts of data."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

Cons

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"In the future, I would like to see integration with enterprise backup systems."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"We need better data deduplication."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"Maybe the price can be reduced since the solution is very expensive."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

More Pure FlashArray X NVMe cons

"The installation of equipment needed support's help."

"Dell PowerMax NVMe is costly compared to other solutions."

"Support of the product can be slow and an administrative challenge: planning, scheduling, and overseeing data center access for a Dell EMC rep. One improvement could be to enable a self-maintenance option. The requirements that we go through to get Dell EMC onsite to replace failed drives, power supplies, and other small redundant parts can be unnecessarily complex. If simplified, they could send us the parts, then we could replace them much faster, more easily, and truly within the SLA parameters."

"The solution should include more AI features to make it smarter."

"I believe it would be of great benefit to work on the customization of the pricing structure for different enterprises and their specific needs."

"The price could be lower, and we are unhappy with the price."

"The initial setup process is difficult."

"PowerMax's software is highly stable, but we faced two hardware issues in one year. We had a failure of the storage director module, and the physical disk failed on another occasion. Dell EMC should improve its hardware quality."

More Dell PowerMax cons

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"The support, visibility, and reporting features must be improved."

"It might be expensive."

"The product is expensive. I rate the pricing a nine out of ten."

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

"The product’s ability to recover information and generate reports needs enhancement."

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"We pay approximately $50,000 USD per year in licensing fees."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The support cost per array is about $20,000 a year for 24/7 support."

"Our licensing fees are $500,000+ USD."

"The licensing is on a yearly basis."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

More Pure FlashArray X NVMe pricing and cost advice

"From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."

"The price is really high."

"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."

"The pricing is competitive. I would rate the pricing of the solution a six out of ten."

"The pricing is comparable to other vendors."

"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."

"The cost has room for improvement."

"Dell PowerMax NVMe's price is expensive."

More Dell PowerMax pricing and cost advice

"The product is expensive. I rate the pricing a nine out of ten."

"The product is more expensive than one of its competitors."

"The product is not cheap."

See which vendors are best for you

Use our free recommendation engine to learn which NVMe All-Flash Storage Arrays solutions are best for your needs.

See recommendations

873,003 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

17%

Computer Software Company

12%

Manufacturing Company

Healthcare Company

Music Company

13%

Government

12%

Retailer

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	16
Large Enterprise	54

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

See all answers

What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

See all answers

What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

See all answers

What needs improvement with HPE All-Flash Storage?

There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 22% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 24% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 9% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 9% of the time

IBM FlashSystem vs Dell PowerMax

Compared 7% of the time

HPE Nimble Storage vs Dell PowerMax

Compared 3% of the time

More Dell PowerMax Competitors

Dell PowerStore vs HPE All-Flash Storage

Compared 69% of the time

Hitachi VSP 5000 Series vs HPE All-Flash Storage

Compared 31% of the time

More HPE All-Flash Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax

November 2025

Download Dell PowerMax product report

Buyer's Guide

NVMe All-Flash Storage Arrays

October 2025

Download HPE All-Flash Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

PowerMax leads in mission-critical enterprise storage with advanced architecture and AI-driven automation, ensuring secure and efficient IT optimization. Its multi-node NVMe scale-out framework delivers unmatched performance and consolidation, backed by Dell’s Future-Proof Program.

PowerMax is renowned for its robust reliability, performance, and efficient data reduction capabilities. Users benefit from its NVMe architecture, aiding significant scalability and cost efficiency through effective deduplication and compression. Unisphere simplifies management, while CloudIQ provides enhanced monitoring. With high availability and strong IOPS capabilities, PowerMax effectively manages demanding workloads and ensures seamless operations. Its compact design and increased storage capacity enhance user experience, particularly with easy maintenance and robust performance.

What are the key features of PowerMax?

Reliability: Ensures consistent service uptime and data integrity.
High Performance: NVMe architecture provides exceptional speed and efficiency.
Data Reduction: Deduplication and compression drive down costs.
Management Tools: Unisphere interface for easy system management.
CloudIQ: Advanced monitoring for predictive insights.
High Availability: Supports mission-critical and demanding workloads.

What benefits should users expect from PowerMax?

Performance Optimization: Handles low latency and high IOPS needs.
Scalability: Expands effortlessly with growing data and workload demands.
Enhanced Monitoring: Predictive analytics for proactive management.
Efficient Maintenance: Streamlined processes reduce downtime and costs.

Dell PowerMax is predominantly employed in mission-critical applications such as SQL, Oracle databases, ERP systems, and high transactional environments. Healthcare, finance, and e-commerce sectors leverage its high performance, scalability, and NVMe technology for low latency and redundancy. It is adept in storage consolidation, data analytics, and disaster recovery.

Dell Technologies

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Information Not Available

Buyer's Guide

Dell PowerMax vs. HPE All-Flash Storage

September 2025

Free Report: Dell PowerMax vs. HPE All-Flash Storage

Find out what your peers are saying about Dell PowerMax vs. HPE All-Flash Storage and other solutions. Updated: September 2025.

DOWNLOAD NOW

873,003 professionals have used our research since 2012.

See our Dell PowerMax vs. HPE All-Flash Storage report.

See our list of best NVMe All-Flash Storage Arrays vendors.

We monitor all NVMe All-Flash Storage Arrays reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.