Dell PowerStore vs HPE All-Flash Storage comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #1 with an average rating of 8.8, while Hewlett Packard Enterprise is ranked #13 with an average rating of 8.8. Dell Technologies holds a 23.0% mindshare in N, compared to Hewlett Packard Enterprise’s 0.8% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 75% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Dell PowerStore and HPE All-Flash Storage compete in modern data management solutions, focusing on innovative technology and performance. Dell PowerStore may have the upper hand due to its flexible pricing and support model, although HPE All-Flash Storage stands out with impressive features and ROI.

Features: Dell PowerStore offers intelligent automation, adaptable architecture, and simplified data management. HPE All-Flash Storage provides high-speed data processing, robust data protection, and strong ROI. Dell emphasizes scalability and automation, while HPE focuses on performance and security.

Ease of Deployment and Customer Service: Dell PowerStore presents a streamlined deployment process with accessible customer service. HPE All-Flash Storage features a structured deployment model with comprehensive support and guidance. Dell is user-friendly in deployment, whereas HPE is known for detailed customer service.

Pricing and ROI: Dell PowerStore typically offers a competitive pricing model supporting modular upgrades, contributing to favorable ROI. HPE All-Flash Storage, despite higher initial costs, promises superior ROI through efficiency and enhanced operations. Dell is noted for cost-effectiveness, contrasting with HPE's long-term value.

To learn more, read our detailed Dell PowerStore vs. HPE All-Flash Storage Report (Updated: July 2025).

Buyer's Guide

Dell PowerStore vs. HPE All-Flash Storage

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.7%, down from 2.7% compared to the previous year. The mindshare of Dell PowerStore is 23.0%, down from 25.4% compared to the previous year. The mindshare of HPE All-Flash Storage is 0.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Hassan_Zaki

Senior Presales Manager at a tech services company with 51-200 employees

Integrated AI and clustering enhance storage operations effectively

I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.

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Saquib Hameed

VDI Technology Specialist at Faysal Bank Ltd

Easily manageable, expandable, and provides high-capacity and high security

The solution is used in production. It can be used for core banking applications and database applications The solution has improved our data processing speed and our performance. The solution is easily manageable. It is expandable and can be easily organized. We can get centralized reports from…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Technical support has been helpful and responsive."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The latency is good."

"Everything, especially the VMs inside, is pretty fast."

"The most valuable feature of this solution is reliability."

"I appreciate the performance."

More Pure FlashArray X NVMe pros

"If I were giving advice to another company looking at Dell PowerStore, I would say that you cannot go wrong with Dell, as the sales and support teams are always top notch."

"The compression is excellent."

"Its flexibility is valuable because we have had some moments where we had to adapt, and it has been quite flexible."

"Migrations are very easy and fast."

"On a scale of one to ten, I rate Dell PowerStore a ten out of ten."

"The beauty is the simplicity - customers can manage multiple workloads from a single dashboard with scale-out architecture."

"The stability has been excellent."

"For access from virtual machines, iSCSI, and NFS, it is very good. It helps increase performance."

More Dell PowerStore pros

"The platform’s most valuable feature is the ability to process huge amounts of data."

"The storage has been very simple to use and offers high availability."

"The initial setup is easy compared to other vendors."

"The solution is easily manageable."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

"HPE is excellent, at least in this part of the world in Kuwait."

Cons

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"I'd like to see the product implement active replication for vehicles such as VMware."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"There are some challenges with data encryption and reduction."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

More Pure FlashArray X NVMe cons

"The solution didn't have all of the features we needed."

"The previous version of Dell PowerStore we used was easier to use compared to the current one. They have made it more cumbersome to handle, although it still works. It has become more complicated to manage."

"Other products have better management and analytics features."

"AI will be a challenge and we must manage different kinds of data with more performance and security."

"If I could improve the product in any way, I would add features that make it look nicer compared to the DisplayPort."

"The support team doesn't always provide adequate assistance. So, there is room for improvement in the support."

"Dell PowerStore does not have features that specifically cater to the needs of our company or industry that are outstanding among others, but reliability is crucial, and ease of management is also important."

"Could be improved by including a synchronizing feature for the file systems."

More Dell PowerStore cons

"The support, visibility, and reporting features must be improved."

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

"The product’s ability to recover information and generate reports needs enhancement."

"The product is expensive. I rate the pricing a nine out of ten."

"It might be expensive."

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Given its price, Pure is not the first option."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Our licensing fees are $500,000+ USD."

"The licensing is on a yearly basis."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"PowerStore's pricing is reasonable."

"Licensing is very simple. Everything is included in the basic license. There are no concerns about having to pay to add a feature. Everything is there."

"There are no separate licenses required as all the basic licenses are included in the bundle."

"The price of Dell EMC PowerStore could be better, it is a bit expensive."

"The software features are included in the pricing without any additional purchase requirements."

"When we compared it with the other solutions, the pricing of PowerStore was equal. The pricing is good."

"Dell PowerStore charges for the hardware warranty every three years. The price will depend on the storage model or how much hardware it has."

"In terms of licensing, my organization has Dell Technologies End User License Agreement (EULA), but I don't know exactly how it works, though it is a big bundle of licenses for Dell Data Domain, Dell EMC Unity XT, Dell PowerStore, Dell ECS, and all such kinds of storage arrays."

More Dell PowerStore pricing and cost advice

"The product is more expensive than one of its competitors."

"The product is expensive. I rate the pricing a nine out of ten."

"The product is not cheap."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

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How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

See all answers

What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

See all answers

What needs improvement with HPE All-Flash Storage?

HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor i...

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 15% of the time

Dell Unity XT vs Dell PowerStore

Compared 12% of the time

Dell PowerVault vs Dell PowerStore

Compared 11% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

IBM FlashSystem vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

Hitachi VSP 5000 Series vs HPE All-Flash Storage

Compared 35% of the time

More HPE All-Flash Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

July 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

July 2025

Download Dell PowerStore product report

Buyer's Guide

NVMe All-Flash Storage Arrays

June 2025

Download HPE All-Flash Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. HPE All-Flash Storage

July 2025

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