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HPE All-Flash Storage vs NetApp ASA comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
All-Flash Storage (14th)
HPE All-Flash Storage
Ranking in NVMe All-Flash Storage Arrays
9th
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp ASA
Ranking in NVMe All-Flash Storage Arrays
7th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
Enterprise SAN (5th), All-Flash Storage (23rd)
 

Mindshare comparison

As of August 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.9%, up from 2.6% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.0%, up from 0.5% compared to the previous year. The mindshare of NetApp ASA is 8.0%, up from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Saquib Hameed - PeerSpot reviewer
Easily manageable, expandable, and provides high-capacity and high security
The solution is used in production. It can be used for core banking applications and database applications The solution has improved our data processing speed and our performance. The solution is easily manageable. It is expandable and can be easily organized. We can get centralized reports from…
Punit Waghela - PeerSpot reviewer
Runs smoothly and provides excellent performance and throughput
I love the SnapMirror and autonomous ransomware protection features. SnapMirror is used for replication purposes in a DC/DR setup. If something goes wrong with the data center or production DR, the data automatically gets replicated to the DR site, and the DR site becomes operational, allowing continued access to data. Autonomous ransomware protection helps recover data in case of any threat or ransomware. Ransomware is increasing daily, and according to Gartner, most companies have to pay a ransom if a ransomware attack occurs in their environment. NetApp provides a ransomware guarantee program where they commit that if data cannot be recovered in case of ransomware, NetApp will provide compensation, which adds significant value.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the best features is the support, which is excellent."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"The solution is scalable."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"Everything, especially the VMs inside, is pretty fast."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"The storage has been very simple to use and offers high availability."
"HPE is excellent, at least in this part of the world in Kuwait."
"The solution is easily manageable."
"The platform’s most valuable feature is the ability to process huge amounts of data."
"The initial setup is easy compared to other vendors."
"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."
"I love the SnapMirror and autonomous ransomware protection features."
"I love the SnapMirror and autonomous ransomware protection features."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
 

Cons

"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"In terms of what needs improvement, the dashboard and management could be simplified."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"The product is expensive. I rate the pricing a nine out of ten."
"It might be expensive."
"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."
"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."
"The product’s ability to recover information and generate reports needs enhancement."
"The support, visibility, and reporting features must be improved."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
 

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"With VMware, we pay $300,000 annually."
"The licensing is on a yearly basis."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The product is expensive."
"The product is expensive. I rate the pricing a nine out of ten."
"The product is not cheap."
"The product is more expensive than one of its competitors."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
10%
Financial Services Firm
10%
Government
6%
Music Company
12%
Government
12%
Educational Organization
8%
Computer Software Company
8%
Manufacturing Company
27%
Computer Software Company
13%
Financial Services Firm
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What is your experience regarding pricing and costs for HPE All-Flash Storage?
In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...
What needs improvement with HPE All-Flash Storage?
HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor i...
What is your experience regarding pricing and costs for NetApp ASA?
It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, b...
What needs improvement with NetApp ASA?
From a partner perspective, the presales tools could use improvement. I'm handling pre-sales and post-sales. From a p...
What is your primary use case for NetApp ASA?
The storage is being used for different workloads, including VMware, databases, and web servers. We are a NetApp part...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Information Not Available
Find out what your peers are saying about HPE All-Flash Storage vs. NetApp ASA and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.