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HootSuite vs Oktopost comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HootSuite
Ranking in Social CRM
3rd
Average Rating
8.0
Number of Reviews
10
Ranking in other categories
Social Media Management Solutions (3rd), Social Media Analytics Software (1st)
Oktopost
Ranking in Social CRM
12th
Average Rating
6.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Social CRM category, the mindshare of HootSuite is 10.0%, down from 11.7% compared to the previous year. The mindshare of Oktopost is 2.6%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
HootSuite10.0%
Oktopost2.6%
Other87.4%
Social CRM
 

Featured Reviews

Babra Mishra - PeerSpot reviewer
Project Lead at Roche
Centralized planning has boosted campaign reach and simplifies managing multiple social channels
HootSuite is incredibly useful, as scheduling and connection to social accounts makes it much simpler to post and schedule content across social media platforms. There are a few issues with it being somewhat glitchy and the timeline not showing up consistently as of recently, but overall, it is a great product. The best features HootSuite offers include scheduling, posting, connection to social media channels, analytics, and a timeline feature, which has already disappeared, but I hope that it could return. HootSuite also offers a content library to load things as needed. The customer service works great, as if you are having a problem, they address it immediately. HootSuite has been truly useful and helpful in my organization because impressions have increased, there has been an increase in traffic, scheduling has become simpler, and approvals have been excellent.
it_user298695 - PeerSpot reviewer
Content Marketing Manager with 501-1,000 employees
The insights it provides are very helpful in understanding what is working for us and what's not, but it needs a dashboard that shows me how many followers our accounts have gained or lost.
It would be wonderful if the Oktopost team developed a dashboard that showed me how many followers our accounts have gained or lost. It would also be helpful if we could track the same for our competitors. And in addition, it would be great to have the tool identify social influencers in our space for us to engage with. I also think the board is a great concept, but it's way too pricey to be scalable.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"HootSuite is an easy way to get social media posts out, as you're able to upload and schedule posts in the future, which saves time and allows for the continuity of having the same post across various platforms."
"It has a social media presence outside of the hours people are able to devote to an organization."
"Hootsuite feels like an all-in-one tool; I can publish content on Hootsuite and then answer comments, which is what I do for my customers."
"The main improvement HootSuite offers is allowing my organization to run social media campaigns."
"The best features HootSuite offers in my experience are the pipeline and the order status."
"If you are into social media marketing or any other digital media, then you should have knowledge of HootSuite because it is the industry standard that has been helping industry professionals."
"Customer Service: Great. Technical Support: Good."
"HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts."
"I love the conversion reporting and integration with Marketo and SFDC."
 

Cons

"Before choosing HootSuite, I evaluated the sales team, which is acceptable, but I need the legal team, the finance team, and integration about the pipeline, which is not very good."
"There are a few issues with it being somewhat glitchy and the timeline not showing up consistently as of recently, but overall, it is a great product."
"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
"Bulk scheduling."
"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"The pricing would be great if it were free. It costs $99 per month, which is quite expensive."
"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"I advise against using Hootsuite."
"Customer service is nil. I don't even have a contact."
 

Pricing and Cost Advice

"​I have only used the free versions.​"
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
University
8%
Educational Organization
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise7
No data available
 

Questions from the Community

What needs improvement with HootSuite?
I really wish HootSuite automatically saved drafts. It frequently disconnects from accounts, and I am unsure if this occurs when the internet connection is weak. I would like to see improvements in...
What is your primary use case for HootSuite?
Having a variety of social accounts and needing to post across them is the primary use case for HootSuite, and it works really well for this purpose. The analytics feature is incredibly useful to h...
What advice do you have for others considering HootSuite?
For others looking into using HootSuite, I advise that it is well suited for any size of organization that is looking to schedule posts. It can handle accounts for multiple social media platforms o...
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Comparisons

 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
Panasonic, Toshiba, Kapost, Deluxe, Act-On, SiSense, Roojoom, Blazemeter
Find out what your peers are saying about Sprinklr, Salesforce, HootSuite and others in Social CRM. Updated: April 2026.
896,298 professionals have used our research since 2012.