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HootSuite vs Intercom Customer Communications Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HootSuite
Ranking in Social CRM
3rd
Average Rating
8.0
Number of Reviews
10
Ranking in other categories
Social Media Management Solutions (3rd), Social Media Analytics Software (1st)
Intercom Customer Communica...
Ranking in Social CRM
6th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
4
Ranking in other categories
CRM Customer Engagement Centers (8th), CRM (23rd)
 

Mindshare comparison

As of May 2026, in the Social CRM category, the mindshare of HootSuite is 10.0%, down from 11.7% compared to the previous year. The mindshare of Intercom Customer Communications Platform is 5.5%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
HootSuite10.0%
Intercom Customer Communications Platform5.5%
Other84.5%
Social CRM
 

Featured Reviews

Babra Mishra - PeerSpot reviewer
Project Lead at Roche
Centralized planning has boosted campaign reach and simplifies managing multiple social channels
HootSuite is incredibly useful, as scheduling and connection to social accounts makes it much simpler to post and schedule content across social media platforms. There are a few issues with it being somewhat glitchy and the timeline not showing up consistently as of recently, but overall, it is a great product. The best features HootSuite offers include scheduling, posting, connection to social media channels, analytics, and a timeline feature, which has already disappeared, but I hope that it could return. HootSuite also offers a content library to load things as needed. The customer service works great, as if you are having a problem, they address it immediately. HootSuite has been truly useful and helpful in my organization because impressions have increased, there has been an increase in traffic, scheduling has become simpler, and approvals have been excellent.
Esse Wognin - PeerSpot reviewer
Senior Partner Support Analyst at a financial services firm with 501-1,000 employees
AI support has transformed customer loyalty and has maintained high satisfaction levels
I would recommend that Intercom Customer Communications Platform increase its database capacity to manage more than 1,000 partners, considering that each partner can send approximately 10 requests daily. When partner numbers exceed 1,000, we sometimes experience complications in quickly processing all the queries we receive. I believe Intercom Customer Communications Platform could perform better for larger companies like mine to coordinate and manage all our partners across the world.The second suggestion concerns the complexity of pricing. Intercom Customer Communications Platform has very complex pricing structures. While this was not a real issue for my company, as someone interested in entrepreneurship and starting a business, Intercom Customer Communications Platform is very costly for startups and people wanting to launch businesses. If Intercom Customer Communications Platform reviews its pricing and creates plans specifically for startups, I am certain they would reach a much larger market. The integration of Intercom Customer Communications Platform is great because we have more than 100 integration options available. When it comes to user interface, it is more intuitive but somewhat difficult. When I started my job without prior CRM knowledge, it took me approximately two weeks to understand the platform and use it at full capacity. I believe they could improve the user interface by collaborating with users and gathering suggestions. I am very happy to provide this feedback to Intercom Customer Communications Platform and work with them on the user experience side to ensure the app is ready to use for people without customer management experience. I will give eight out of 10 for integrations and six out of 10 for user interface.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has a social media presence outside of the hours people are able to devote to an organization."
"Customer Service: Great. Technical Support: Good."
"If you are into social media marketing or any other digital media, then you should have knowledge of HootSuite because it is the industry standard that has been helping industry professionals."
"HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts."
"If you are into social media marketing or any other digital media, then you should have knowledge of HootSuite because it is the industry standard that has been helping industry professionals."
"The main improvement HootSuite offers is allowing my organization to run social media campaigns."
"HootSuite has been truly useful and helpful in my organization because impressions have increased, there has been an increase in traffic, scheduling has become simpler, and approvals have been excellent."
"The best features HootSuite offers in my experience are the pipeline and the order status."
"The live chat is pretty good because you can create a macro, which is a predefined input we can give customers."
"The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality, allowing users to have conversations without entering their details repeatedly."
"Intercom Customer Communications Platform has played a key role in customer loyalty, trust building, and market reach."
"With Zendesk, we have much more signals that we could use to understand better our client patterns."
 

Cons

"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"The pricing would be great if it were free. It costs $99 per month, which is quite expensive."
"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"Before choosing HootSuite, I evaluated the sales team, which is acceptable, but I need the legal team, the finance team, and integration about the pipeline, which is not very good."
"There are a few issues with it being somewhat glitchy and the timeline not showing up consistently as of recently, but overall, it is a great product."
"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
"I advise against using Hootsuite."
"Bulk scheduling."
"The problem with Intercom Customer Communications Platform was a little bit of the implementation. It was complicated to use to actually get the automations and everything."
"It would be beneficial if there was a way to train the AI to better understand customer language."
"Intercom Customer Communications Platform has very complex pricing structures and is very costly for startups and people wanting to launch businesses."
"Sometimes, the solution lags and takes time to update something."
 

Pricing and Cost Advice

"​I have only used the free versions.​"
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
8%
University
8%
Educational Organization
7%
Financial Services Firm
25%
Construction Company
13%
Comms Service Provider
11%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise7
No data available
 

Questions from the Community

What needs improvement with HootSuite?
I really wish HootSuite automatically saved drafts. It frequently disconnects from accounts, and I am unsure if this occurs when the internet connection is weak. I would like to see improvements in...
What is your primary use case for HootSuite?
Having a variety of social accounts and needing to post across them is the primary use case for HootSuite, and it works really well for this purpose. The analytics feature is incredibly useful to h...
What advice do you have for others considering HootSuite?
For others looking into using HootSuite, I advise that it is well suited for any size of organization that is looking to schedule posts. It can handle accounts for multiple social media platforms o...
What needs improvement with Intercom Customer Communications Platform?
I would recommend that Intercom Customer Communications Platform increase its database capacity to manage more than 1,000 partners, considering that each partner can send approximately 10 requests ...
What is your primary use case for Intercom Customer Communications Platform?
I have been using Intercom Customer Communications Platform for almost three years before my company switched to Zendesk. When I joined the company, we were using Intercom on a daily basis.For thre...
What advice do you have for others considering Intercom Customer Communications Platform?
The integration of Intercom Customer Communications Platform is great because we have more than 100 integration options available. When it comes to user interface, it is more intuitive but somewhat...
 

Also Known As

No data available
Intercom
 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
Expensift, Moz, Invision, Salesforce, Droplr, Vend, BugHerd, Ghost, Put.io, Codeship
Find out what your peers are saying about HootSuite vs. Intercom Customer Communications Platform and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.