Dell PowerMax vs IBM FlashSystem 9100 NVMe comparison

Dell Technologies and IBM are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #3 with an average rating of 8.9, while IBM is ranked #9 with an average rating of 8.6. Dell Technologies holds a 8.6% mindshare in N, compared to IBM’s 1.5% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

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Executive SummaryUpdated on May 18, 2025

Dell PowerMax and IBM FlashSystem 9100 NVMe compete in the high-performance storage sector. While Dell PowerMax is favored for its reliability, IBM FlashSystem is renowned for its user-friendly experience.

Features: Dell PowerMax offers exceptional performance with advanced compression, deduplication, and NVMe-based back-ends, delivering near-zero downtime. It includes Unisphere for an enhanced user experience and SRDF replication for disaster recovery. IBM FlashSystem 9100 NVMe stands out for ease of use, steady performance, and exclusive FlashCore modules, supporting high I/O operations and ideal for hybrid cloud operations.

Room for Improvement: Dell PowerMax needs better compression ratios, NVMe end-to-end connectivity, and simplified management, particularly with its GUI and third-party integration. IBM FlashSystem 9100 NVMe requires improvements in deduplication and compression, scalability, and port availability, along with enhanced ransomware protection.

Ease of Deployment and Customer Service: Dell PowerMax is primarily deployed on-premises, known for excellent support and high satisfaction, though some users seek better higher-tier support access. IBM FlashSystem 9100 NVMe offers versatile deployment options and is praised for knowledgeable and responsive technical support, albeit with occasional language barriers.

Pricing and ROI: Dell PowerMax has a high cost but delivers significant ROI through consolidation and performance improvements, benefiting large enterprises. IBM FlashSystem 9100 NVMe provides competitive and straightforward pricing, viewed as cost-effective for large corporates, offering value in reducing operational costs.

To learn more, read our detailed Dell PowerMax vs. IBM FlashSystem 9100 NVMe Report (Updated: May 2025).

Buyer's Guide

Dell PowerMax vs. IBM FlashSystem 9100 NVMe

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.7%, down from 2.7% compared to the previous year. The mindshare of Dell PowerMax is 8.6%, down from 11.1% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 1.5%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

MayankChauhan

Lead Consultant - Cloud & Infrastructure Services at Infosys

Delivers essential support and performance for intensive operations in real-time environments

Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.

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MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is its ease of use."

"Everything, especially the VMs inside, is pretty fast."

"The solution uses newer technology for deduplication and compression."

"What I really like about this program, is that it is easy to use and easy to configurate."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"It has good, reliable, fast storage."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

More Pure FlashArray X NVMe pros

"Dell PowerMax NVMe's tech support is good."

"Dell PowerMax NVMe is very supportive of our operational growth since we require daily performance from our core banking systems and need to facilitate data movement efficiently."

"The solution's snapshot capabilities and replication are very good features. Snapshots are allowing us to quickly build analytical models directly from production data. This gives us amazing insights into market trends and allows us to build more effective trading algorithms. Replication offers us unparalleled levels of resilience."

"The compression and deduplication are the most valuable features because of the cost savings."

"The most valuable feature of Dell PowerMax is its reliability."

"There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business."

"The features I find most valuable about Dell PowerMax are its stability and flexibility."

"The best feature is the protection - PowerMax NVMe is volume-based and replicates data, so it's very comfortable for us to use."

More Dell PowerMax pros

"The most valuable features of IBM FlashSystem 9100 NVMe are its steady performance and usefulness in high-traffic environments."

"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."

"IBM FlashSystem provides the same software on each box, including virtualized solutions."

"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."

"The FlashCore modules support more value to the architecture due to their unique characteristics."

"The most valuable feature is the speed."

"The most valuable feature of the solution is its upgrades, as we don't have to do much homework because of its different controllers."

"IBM FlashSystem 9100 NVMe is easy to use and comes with good performance."

More IBM FlashSystem 9100 NVMe pros

Cons

"It is on the expensive side."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"The tool's portfolio is minimal. It is expensive."

"We need better data deduplication."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

More Pure FlashArray X NVMe cons

"The NVMe integration could be improved."

"With Dell PowerMax, engineering always has to be involved if you want to expand the system with a couple of disks or anything. It is quite a tedious process."

"Dell PowerMax NVMe is costly compared to other solutions."

"I would like a more informative CloudIQ for iOS. What you can see via the web UI significantly differs from what you can see via the web application."

"I would like to see continued visibility and analytics in the platform."

"There are quite a few design areas where I have been trying to understand why it has been designed in certain ways. This includes redundancy at the engine level, the virtual engines, or the directors that are installed."

"The tool needs to improve its performance. Today's applications are demanding a response rate of one millisecond or below. The product should also look into AI integration."

"Dell PowerMax needs more connectivity options for projects that require separate web access."

More Dell PowerMax cons

"IBM's support is not good. I experienced a big problem where I opened the console IBM Storage and would see that something was broken. I called the call centers, and I said, "I have a problem. My drive is not working." They want me to give them the serial number, I gave it to them and they told me "I cannot find your product. Your product is not here.""

"The ZIO interface could be improved."

"IBM is currently not offering volume-based encryption or compression, while other brands or IBM's competitors are doing it."

"The storage system itself should have built-in capabilities for different ransomware attacks."

"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."

"I would like to have replication functionality built directly in the product, rather than having to use a separate device for this."

"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."

"The support could be better."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Given its price, Pure is not the first option."

"The support cost per array is about $20,000 a year for 24/7 support."

"Our licensing fees are $500,000+ USD."

"With VMware, we pay $300,000 annually."

"As far as the licensing costs, everything is included in the license."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing is comparable to other vendors."

"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."

"The price is starting from $500,000."

"The price is really high."

"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."

"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."

"Dell PowerMax NVMe's price is expensive."

"From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."

More Dell PowerMax pricing and cost advice

"The product has an average cost."

"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."

"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."

"The tool's pricing is competitive."

"The solution's price is competitive."

"Compared to its competitors, IBM's offering is the most cost-effective."

"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."

"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Financial Services Firm

17%

Computer Software Company

13%

Manufacturing Company

10%

Government

Computer Software Company

18%

Manufacturing Company

11%

Financial Services Firm

10%

Recreational Facilities/Services Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

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What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

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What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

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What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 13% of the time

IBM FlashSystem vs Dell PowerMax

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 9% of the time

Dell Unity XT vs Dell PowerMax

Compared 5% of the time

More Dell PowerMax Competitors

Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe

Compared 29% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 23% of the time

Hitachi VSP E Series vs IBM FlashSystem 9100 NVMe

Compared 14% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 13% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

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Buyer's Guide

Dell PowerMax

June 2025

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Buyer's Guide

IBM FlashSystem 9100 NVMe

June 2025

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax offers robust performance, reliability, and efficient data handling. It is recognized for its compression, deduplication, and NVMe technology, significantly benefiting data centers with its advanced replication and uptime.

PowerMax is equipped to handle mission-critical applications, providing impressive performance metrics with low latency and high IOPS capacity. Its CloudIQ and Unisphere interfaces enhance manageability, while REST API support simplifies storage management. Users in sectors like healthcare, finance, and telecommunications leverage its capabilities for database management, high-transaction block storage, and disaster recovery. However, opportunities for improving deduplication efficiency, interface complexity, and automation remain.

What are the key features of Dell PowerMax?

Data Reduction: Combines compression and deduplication for efficient storage use.
NVMe Technology: Enables swift data handling with high throughput.
CloudIQ and Unisphere: Streamlines manageability and control.
REST API Support: Simplifies integration with management tools.
High Availability: Ensures consistent uptime across platforms.

What benefits should users look for in reviews?

Performance Metrics: Look for low latency and high IOPS as indicators.
Reliability: Consistent operations with minimal interruptions.
Manageability: Efficient control over storage environments.
Cost Efficiency: Note any potential savings in data processing and storage.

Industries utilize Dell PowerMax to support diverse environments like VMware, Oracle, and PostgreSQL. It serves multiple sectors such as healthcare, finance, and government, aiding in data storage consolidation, disaster recovery, and high-availability hosting for critical systems and applications.

Dell Technologies

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Information Not Available

Buyer's Guide

Dell PowerMax vs. IBM FlashSystem 9100 NVMe

May 2025

Free Report: Dell PowerMax vs. IBM FlashSystem 9100 NVMe

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