Dell PowerMax vs IBM FlashSystem 9100 NVMe comparison

Dell Technologies and IBM are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #3 with an average rating of 8.6, while IBM is ranked #10 with an average rating of 8.7. Dell Technologies holds a 8.5% mindshare in N, compared to IBM’s 1.5% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

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Executive SummaryUpdated on May 18, 2025

Dell PowerMax and IBM FlashSystem 9100 NVMe compete in the high-performance storage sector. While Dell PowerMax is favored for its reliability, IBM FlashSystem is renowned for its user-friendly experience.

Features: Dell PowerMax offers exceptional performance with advanced compression, deduplication, and NVMe-based back-ends, delivering near-zero downtime. It includes Unisphere for an enhanced user experience and SRDF replication for disaster recovery. IBM FlashSystem 9100 NVMe stands out for ease of use, steady performance, and exclusive FlashCore modules, supporting high I/O operations and ideal for hybrid cloud operations.

Room for Improvement: Dell PowerMax needs better compression ratios, NVMe end-to-end connectivity, and simplified management, particularly with its GUI and third-party integration. IBM FlashSystem 9100 NVMe requires improvements in deduplication and compression, scalability, and port availability, along with enhanced ransomware protection.

Ease of Deployment and Customer Service: Dell PowerMax is primarily deployed on-premises, known for excellent support and high satisfaction, though some users seek better higher-tier support access. IBM FlashSystem 9100 NVMe offers versatile deployment options and is praised for knowledgeable and responsive technical support, albeit with occasional language barriers.

Pricing and ROI: Dell PowerMax has a high cost but delivers significant ROI through consolidation and performance improvements, benefiting large enterprises. IBM FlashSystem 9100 NVMe provides competitive and straightforward pricing, viewed as cost-effective for large corporates, offering value in reducing operational costs.

To learn more, read our detailed Dell PowerMax vs. IBM FlashSystem 9100 NVMe Report (Updated: May 2025).

Buyer's Guide

Dell PowerMax vs. IBM FlashSystem 9100 NVMe

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.8% compared to the previous year. The mindshare of Dell PowerMax is 8.5%, down from 12.9% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 1.5%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Moin-Shah

System and Storage Admin at a financial services firm with 1,001-5,000 employees

Seamless management and exceptional performance facilitate efficient data handling

I have not faced significant problems or challenges with Dell PowerMax NVMe during this time, although one area for improvement is its user-friendliness, as it's a bit engineer-oriented. Specific knowledge and expertise are required to manage it properly, which some users might find a bit challenging, yet it's not a big deal for me. With user experience in mind, an improvement for Dell PowerMax NVMe could be clearer total capacity measurements from snapshots and clones, which should be more visible for better planning. Additionally, a template script from PowerMax could assist customers in easily integrating their API-interconnected systems without needing extensive knowledge. To improve regarding scripts, I recommend that if a customer wants to automate snapshots from other systems, Dell can assist by providing plug-and-play integrated templates that allow customers to drag, drop, modify, and connect with any target system for generating snapshots without logging into the storage directly.

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Mohamed-Hassan

Microfinance at a consultancy with 11-50 employees

Steady performance, responsive support, and high availability

If we add a shell, the scalability depends on a legacy protocol and not the IBM FlashSystem 9100 NVMe which is a setback. At the previous bank, I worked at we had approximately 9,000 users. We are using the solution at its full capacity. I rate the scalability of IBM FlashSystem 9100 NVMe a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has good, reliable, fast storage."

"Everything, especially the VMs inside, is pretty fast."

"The solution is very straightforward to set up."

"The database workloads are pretty fast because I frequently move data from here to there."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"One of the best features is the support, which is excellent."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

More Pure FlashArray X NVMe pros

"The solution has good operability and easy scalability."

"The support team was very cooperative and responsive."

"We find the service level option to provision storage very valuable. The ability to define different service levels for storage groups helps us in prioritizing our workload at the infrastructure level."

"The PowerMax software and CloudIQ let us get an inside view of our compression and compaction, as well as our usage of the storage."

"We are using the solution's application and snapshot feature."

"The high availability that other systems don't have. In other systems, there is an owner in the storage processes. But for PowerMAX, there is no owner. All the process storage is passed to all nodes without ownership. So, there is no response feature in the storage in PowerMax. In the other systems, there is a response, which is a very nice feature. No systems have such a feature."

"It is easy to manage and upgrade."

"The number one most valuable feature is reliability. I want to go home at the end of the day and come in the next day knowing it works, especially since we have storage offshore."

More Dell PowerMax pros

"A key feature is that compared to storage systems that we've been familiar with over decades, IBM simply does not fail. The reason is that IBM is the only manufacturer that engineers its own flash module, and there is a key architectural difference from everything else that we have seen in the market. The difference is that the flash module has the computational capability, which allows reliability and capacity enhancements to be uploaded from the main controllers and run in each module. So, each of the flash drives becomes its own little storage system, and that is extremely effective architecture. In this field, with this type of system, IBM has made a statement. They've never had one of these modules cause an outage. So, the failure rates on these things are just in a whole different universe from what we were accustomed to."

"It is a very stable product. Stability-wise, I rate the solution a ten out of ten because we did not face any issues in the last three years."

"Good performance with a user-friendly UI."

"The high performance and high availability improved our overall processes."

"Its ease of use, performance, and hardware compression is very useful feature."

"The FlashCore modules support more value to the architecture due to their unique characteristics."

"The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves nearly 30% of the bank's capacity."

"The most valuable features of IBM FlashSystem 9100 NVMe are its steady performance and usefulness in high-traffic environments."

More IBM FlashSystem 9100 NVMe pros

Cons

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"I'd like to see the product implement active replication for vehicles such as VMware."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"The tool's portfolio is minimal. It is expensive."

"I would like to see replication and DR features in the next release of this solution."

"Adding some functions to the product would be beneficial."

More Pure FlashArray X NVMe cons

"We brought up this question to the implementation engineer. We were comparing use cases where a customer is using RecoverPoint, then goes to PowerMax. In our previous setup with XtremIO, we were using RecpverPoint and keeping snapshots for 30 days, every few seconds. With PowerMax, I requested this for every 15 minutes, keeping it for a week. The engineer's answer was, "There will be too many snapshots. It might slow down the system." This is specifically for the use cases where there is RecoverPoint. While PowerMax works with RecoverPoint, and you can use it, there should be some way where you can have even more snapshots and not to worry about performance and system cache."

"Dell PowerMax needs more connectivity options for projects that require separate web access."

"The one area for improvement in Dell PowerMax NVMe would be to align the features of the on-premises version with those available in the cloud, as this would provide added value and flexibility."

"Firmware updates are a bit painful because you have to involve their support, as opposed to having the ability to do it yourself."

"Dell needs to offer more midrange storage options with enterprise-class features similar to the PowerMAX."

"The price could be lower, and we are unhappy with the price."

"Specific knowledge and expertise are required to manage it properly, which some users might find a bit challenging."

"If the solution had more power-saving capabilities, it would be quite nice."

More Dell PowerMax cons

"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."

"I would like to have replication functionality built directly in the product, rather than having to use a separate device for this."

"The pricing should be more competitive."

"The solution's compression feature could be better."

"Other vendors have included a block and file system. IBM doesn't include a file system. And yet, it's very necessary for all organizations' networks to have file systems. We have other systems for the file system, however, ideally, we would like to have one system with these features."

"The tool's architecture is complex. It also needs to add data utilization reports."

"I'd like to be able to connect to tape drives behind the storage device to back up the tape if need be. We have all of our storage running in all-flash, and we make a copy on tape. Currently, when we want to hook up tape drives, we have to add some extra equipment, which is a little bit complex. We want IBM to add a feature where we could install a tape into the storage so that we can connect it through a single pane of glass. We'd like to have a feature in the IBM flash storage system so that we can connect backup tape drives through the IBM storage system and we can manage the backup tape from the storage system."

"There could be a possibility of not requiring to buy a new box while upgrading to a newer version."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"As far as the licensing costs, everything is included in the license."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Given its price, Pure is not the first option."

"With VMware, we pay $300,000 annually."

More Pure FlashArray X NVMe pricing and cost advice

"I rate Dell PowerMax NVMe a five out of ten for pricing."

"The pricing is competitive. I would rate the pricing of the solution a six out of ten."

"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."

"The pricing is comparable to other vendors."

"Our costs are on a yearly basis."

"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."

"From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."

"The pricing for this solution is good compared to other products in the market."

More Dell PowerMax pricing and cost advice

"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."

"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."

"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."

"The price of the FlashSystem 9100 NVMe is reasonable."

"The solution's price is competitive."

"Compared to its competitors, IBM's offering is the most cost-effective."

"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."

"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

Government

Computer Software Company

20%

Financial Services Firm

11%

Manufacturing Company

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charge...

See all answers

What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 31% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 13% of the time

IBM FlashSystem vs Dell PowerMax

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 8% of the time

Dell Unity XT vs Dell PowerMax

Compared 5% of the time

More Dell PowerMax Competitors

Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe

Compared 30% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 27% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 14% of the time

Pure Storage FlashArray vs IBM FlashSystem 9100 NVMe

Compared 12% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

May 2025

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Buyer's Guide

Dell PowerMax

May 2025

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Buyer's Guide

IBM FlashSystem 9100 NVMe

May 2025

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax offers robust performance, reliability, and efficient data handling. It is recognized for its compression, deduplication, and NVMe technology, significantly benefiting data centers with its advanced replication and uptime.

PowerMax is equipped to handle mission-critical applications, providing impressive performance metrics with low latency and high IOPS capacity. Its CloudIQ and Unisphere interfaces enhance manageability, while REST API support simplifies storage management. Users in sectors like healthcare, finance, and telecommunications leverage its capabilities for database management, high-transaction block storage, and disaster recovery. However, opportunities for improving deduplication efficiency, interface complexity, and automation remain.

What are the key features of Dell PowerMax?

Data Reduction: Combines compression and deduplication for efficient storage use.
NVMe Technology: Enables swift data handling with high throughput.
CloudIQ and Unisphere: Streamlines manageability and control.
REST API Support: Simplifies integration with management tools.
High Availability: Ensures consistent uptime across platforms.

What benefits should users look for in reviews?

Performance Metrics: Look for low latency and high IOPS as indicators.
Reliability: Consistent operations with minimal interruptions.
Manageability: Efficient control over storage environments.
Cost Efficiency: Note any potential savings in data processing and storage.

Industries utilize Dell PowerMax to support diverse environments like VMware, Oracle, and PostgreSQL. It serves multiple sectors such as healthcare, finance, and government, aiding in data storage consolidation, disaster recovery, and high-availability hosting for critical systems and applications.

Dell Technologies

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Information Not Available

Buyer's Guide

Dell PowerMax vs. IBM FlashSystem 9100 NVMe

May 2025

Free Report: Dell PowerMax vs. IBM FlashSystem 9100 NVMe

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