HPE Primera vs IBM FlashSystem 9100 NVMe comparison

Hewlett Packard Enterprise and IBM are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #13 with an average rating of 7.9, while IBM is ranked #18 with an average rating of 8.8. Hewlett Packard Enterprise holds a 3.3% mindshare in AFS, compared to IBM’s 0.5% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem 9100 NVMe and HPE Primera are both leading enterprise storage solutions. IBM FlashSystem 9100 NVMe has the upper hand in performance and scalability, whereas HPE Primera stands out due to its data protection and reliability.

Features: IBM FlashSystem 9100 NVMe is highlighted for its high-speed performance, scalability, and NVMe technology. HPE Primera receives positive feedback for its advanced data protection, efficiency in handling mixed workloads, and automated management capabilities.

Room for Improvement: IBM FlashSystem 9100 NVMe users suggest enhancements in integration capabilities with third-party tools, improved documentation, and better customer support. HPE Primera users seek improvements in the complexity of configuration, a more intuitive user interface, and reduced deployment time.

Ease of Deployment and Customer Service: IBM FlashSystem 9100 NVMe is noted for its straightforward deployment but receives mixed feedback on customer service responsiveness. HPE Primera offers a more complex deployment but excels in providing excellent customer service support.

Pricing and ROI: IBM FlashSystem 9100 NVMe users find the initial setup cost reasonable and report a good return on investment. HPE Primera, though slightly more expensive upfront, is valued for its long-term ROI due to its reliability and features.

To learn more, read our detailed HPE Primera vs. IBM FlashSystem 9100 NVMe Report (Updated: December 2025).

Buyer's Guide

HPE Primera vs. IBM FlashSystem 9100 NVMe

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of December 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.2%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 3.3%, down from 4.3% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 0.5%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	1.2%
HPE Primera	3.3%
IBM FlashSystem 9100 NVMe	0.5%
Other	95.0%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

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MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"Technical support has been helpful and responsive."

"Overall stability is very good. It is a very stable solution."

"The best features of Pure FlashArray X NVMe include the volume snapshot capabilities, which allow us to save most of the storage space by volume snapshots periodically."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The high availability of the product is the most valuable feature."

"The initial setup was extremely simple and straightforward."

More Pure FlashArray X NVMe pros

"The features that I have found most valuable are the artificial intelligence for the storage inside of the software and firmware because customers do not like functionalities which require manual interruption."

"The initial setup is simple."

"Primera's main advantage is its support for NVM drives and normal flash drives. It has some sort of AI analysis that automatically tells us how to optimize the performance."

"HPE provides good support through their customer service."

"The performance of the solution is good."

"Our customers have given very positive feedback about InfoSign, which is the management software for this solution."

"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."

"The most important thing that we had found when we purchased this product around six months back was its 100% availability and uptime."

More HPE Primera pros

"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."

"The most valuable features of IBM FlashSystem 9100 NVMe are its steady performance and usefulness in high-traffic environments."

"Its ease of use, performance, and hardware compression is very useful feature."

"There are many valuable features of IBM FlashSystem 9100 NVMele I have found to meet my needs. Specifically, the maintenance cycle is a standout feature of this solution. The main component of the IBM FlashSystem 9100 NVMe is the maintenance of the batteries, which have a predetermined and reliable four-year life cycle. This is in stark contrast to other solutions that may use spinning disks, which can fail unexpectedly, causing unwanted downtime and maintenance. Having a predictable maintenance cycle is a significant advantage and has made this solution a preferred choice for me."

"The most valuable feature of the solution is its upgrades, as we don't have to do much homework because of its different controllers."

"The FlashCore modules support more value to the architecture due to their unique characteristics."

"The most valuable feature of IBM FlashSystem 9100 NVMe is the snapshot. We use it daily for all of the storage units."

"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."

More IBM FlashSystem 9100 NVMe pros

Cons

"There are some challenges with data encryption and reduction."

"I'd like to see the product implement active replication for vehicles such as VMware."

"The UI for this solution needs to be improved."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"They could add more support for file storage and different types of storage."

"The tool's portfolio is minimal. It is expensive."

"Adding some functions to the product would be beneficial."

More Pure FlashArray X NVMe cons

"When we asked for HPE support to resolve issues, their help was punctual and on time. However, the depth of root cause analysis provided was not satisfying."

"There are certain features that require engineering-level access, which should be accessible to storage admins as well."

"HPE Primera's deduplication area is not as good as the one offered by Dell PowerStore, making it an area where improvements are required."

"There are certain shortcomings in the technical support offered by HPE where improvements are required."

"The solution's compression ratio feature could be improved."

"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."

"We would like to have more flash storage and its stability. This is an area of challenge for us."

"The solution has good performance but it could improve further."

More HPE Primera cons

"The pricing should be more competitive."

"IBM FlashSystem 9100 NVMe is an expensive solution, and its pricing could be improved."

"I'd like to be able to connect to tape drives behind the storage device to back up the tape if need be. We have all of our storage running in all-flash, and we make a copy on tape. Currently, when we want to hook up tape drives, we have to add some extra equipment, which is a little bit complex. We want IBM to add a feature where we could install a tape into the storage so that we can connect it through a single pane of glass. We'd like to have a feature in the IBM flash storage system so that we can connect backup tape drives through the IBM storage system and we can manage the backup tape from the storage system."

"The ZIO interface could be improved."

"The efficacy of the GUI in IBM FlashSystem 9100 NVMe could be enhanced, and it would be beneficial to include a feature that can prevent ransomware attacks."

"I would like to see IBM products become more affordable because they can be quite expensive, which limits their accessibility to a broader customer base."

"There is a tool provided by IBM for repairing batteries which can only be utilized by those who have an IBM technical advisor under service contract. However, for individuals who do not have such a contract, the tool can be difficult to use and requires a zip file copy. I believe that it would be greatly beneficial if the tool were made more user-friendly and accessible for all individuals who need to repair batteries."

"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"The licensing is on a yearly basis."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Given its price, Pure is not the first option."

"Our licensing fees are $500,000+ USD."

"As far as the licensing costs, everything is included in the license."

"With VMware, we pay $300,000 annually."

More Pure FlashArray X NVMe pricing and cost advice

"The price of the solution should be cheaper."

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"The price of this solution is good for medium-sized and large businesses."

"The solution’s pricing is affordable and worth the money."

"The price to capacity ratio is good."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"HPE Primera is an expensive product but has competitive pricing."

"The license for HPE Primera is all-inclusive."

More HPE Primera pricing and cost advice

"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."

"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."

"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."

"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."

"The price of the FlashSystem 9100 NVMe is reasonable."

"The tool's pricing is competitive."

"Compared to its competitors, IBM's offering is the most cost-effective."

"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

17%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Computer Software Company

Financial Services Firm

Recreational Facilities/Services Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	8
Large Enterprise	5

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

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What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

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What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 19% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 30% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 26% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

HPE Nimble Storage vs HPE Primera

Compared 7% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Dell PowerMax vs IBM FlashSystem 9100 NVMe

Compared 28% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 19% of the time

Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe

Compared 18% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 18% of the time

Hitachi VSP E Series vs IBM FlashSystem 9100 NVMe

Compared 16% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

December 2025

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Buyer's Guide

IBM FlashSystem 9100 NVMe

December 2025

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

HPE Primera vs. IBM FlashSystem 9100 NVMe

December 2025

Free Report: HPE Primera vs. IBM FlashSystem 9100 NVMe

Find out what your peers are saying about HPE Primera vs. IBM FlashSystem 9100 NVMe and other solutions. Updated: December 2025.

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