HPE Primera vs IBM FlashSystem 9100 NVMe comparison

Hewlett Packard Enterprise and IBM are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 8.0, while IBM is ranked #27 with an average rating of 8.3. Hewlett Packard Enterprise holds a 2.8% mindshare in AFS, compared to IBM’s 0.6% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem 9100 NVMe and HPE Primera are both leading enterprise storage solutions. IBM FlashSystem 9100 NVMe has the upper hand in performance and scalability, whereas HPE Primera stands out due to its data protection and reliability.

Features: IBM FlashSystem 9100 NVMe is highlighted for its high-speed performance, scalability, and NVMe technology. HPE Primera receives positive feedback for its advanced data protection, efficiency in handling mixed workloads, and automated management capabilities.

Room for Improvement: IBM FlashSystem 9100 NVMe users suggest enhancements in integration capabilities with third-party tools, improved documentation, and better customer support. HPE Primera users seek improvements in the complexity of configuration, a more intuitive user interface, and reduced deployment time.

Ease of Deployment and Customer Service: IBM FlashSystem 9100 NVMe is noted for its straightforward deployment but receives mixed feedback on customer service responsiveness. HPE Primera offers a more complex deployment but excels in providing excellent customer service support.

Pricing and ROI: IBM FlashSystem 9100 NVMe users find the initial setup cost reasonable and report a good return on investment. HPE Primera, though slightly more expensive upfront, is valued for its long-term ROI due to its reliability and features.

To learn more, read our detailed HPE Primera vs. IBM FlashSystem 9100 NVMe Report (Updated: December 2025).

Buyer's Guide

HPE Primera vs. IBM FlashSystem 9100 NVMe

December 2025

Download the complete report

Helped 881,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 2.8%, down from 4.3% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 0.6%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	2.8%
Pure FlashArray X NVMe	1.5%
IBM FlashSystem 9100 NVMe	0.6%
Other	95.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

Read full review

MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The high availability of the product is the most valuable feature."

"The best features of Pure FlashArray X NVMe include the volume snapshot capabilities, which allow us to save most of the storage space by volume snapshots periodically."

"The solution uses newer technology for deduplication and compression."

"The initial setup was extremely simple and straightforward."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"It has benefited my organization because it has reduced time to insights."

"The most valuable feature of this solution is reliability."

More Pure FlashArray X NVMe pros

"All of the capabilities of the hardware such as replication, snapshot, and the specific features are all included from the start as opposed to being on another license."

"Scalability-wise, I rate the solution a ten out of ten."

"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."

"The initial setup is simple."

"HPE Primera is an all-flash storage product that's very stable and has a higher storage capacity. It can also give better ROI compared to NetApp."

"The product's initial setup phase was easy."

"HPE Primera is quite a stable storage system that provides good provisioning and allows for the changing of partition sizes."

"HPE provides good support through their customer service."

More HPE Primera pros

"It's easy to use, has good stability, and many features."

"It is a very stable product. Stability-wise, I rate the solution a ten out of ten because we did not face any issues in the last three years."

"The most valuable features of IBM FlashSystem 9100 NVMe are its steady performance and usefulness in high-traffic environments."

"It is a very stable solution."

"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."

"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."

"The most valuable feature of the solution is its upgrades, as we don't have to do much homework because of its different controllers."

"IBM FlashSystem provides the same software on each box, including virtualized solutions."

More IBM FlashSystem 9100 NVMe pros

Cons

"The tool's pricing is higher than competitors."

"In the future, I would like to see integration with enterprise backup systems."

"There are some challenges with data encryption and reduction."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

More Pure FlashArray X NVMe cons

"The cost of HPE Primera could be lower."

"The solution's compression ratio feature could be improved."

"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."

"The product's stale snapshots feature needs improvement."

"We used to receive hardware errors a lot of times. The ambient temperatures rise rate was approximately 35 to 55 degrees, but when it was approximately 27 or 28, we used to get errors a lot."

"The solution could prove the reporting."

"The initial setup is not straightforward."

"HPE Primera's deduplication area is not as good as the one offered by Dell PowerStore, making it an area where improvements are required."

More HPE Primera cons

"The support could be better."

"There could be a possibility of not requiring to buy a new box while upgrading to a newer version."

"IBM FlashSystem 9100 NVMe is an expensive solution, and its pricing could be improved."

"I'd like to be able to connect to tape drives behind the storage device to back up the tape if need be. We have all of our storage running in all-flash, and we make a copy on tape. Currently, when we want to hook up tape drives, we have to add some extra equipment, which is a little bit complex. We want IBM to add a feature where we could install a tape into the storage so that we can connect it through a single pane of glass. We'd like to have a feature in the IBM flash storage system so that we can connect backup tape drives through the IBM storage system and we can manage the backup tape from the storage system."

"IBM's support is not good. I experienced a big problem where I opened the console IBM Storage and would see that something was broken. I called the call centers, and I said, "I have a problem. My drive is not working." They want me to give them the serial number, I gave it to them and they told me "I cannot find your product. Your product is not here.""

"The storage system itself should have built-in capabilities for different ransomware attacks."

"The tool's architecture is complex. It also needs to add data utilization reports."

"I would like to have replication functionality built directly in the product, rather than having to use a separate device for this."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."

"Given its price, Pure is not the first option."

"As far as the licensing costs, everything is included in the license."

"The product is expensive."

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

More Pure FlashArray X NVMe pricing and cost advice

"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."

"The price of the solution should be cheaper."

"The cost is $75,000 for a three-year contract."

"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."

"HPE Primera service is cost-effective."

"I believe HPE Primera and Pure Storage are similar in price."

"HPE Primera is an expensive product but has competitive pricing."

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

More HPE Primera pricing and cost advice

"The price of the FlashSystem 9100 NVMe is reasonable."

"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."

"The solution's price is competitive."

"Compared to its competitors, IBM's offering is the most cost-effective."

"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."

"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."

"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."

"The solution is priced well."

More IBM FlashSystem 9100 NVMe pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

881,384 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

15%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Computer Software Company

Recreational Facilities/Services Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	8
Large Enterprise	5

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 27% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 25% of the time

HPE Nimble Storage vs HPE Primera

Compared 6% of the time

Dell PowerStore vs HPE Primera

Compared 6% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Dell PowerMax vs IBM FlashSystem 9100 NVMe

Compared 27% of the time

Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe

Compared 17% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 17% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 15% of the time

Hitachi VSP E Series vs IBM FlashSystem 9100 NVMe

Compared 13% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

January 2026

Download HPE Primera product report

Buyer's Guide

IBM FlashSystem 9100 NVMe

January 2026

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

HPE Primera vs. IBM FlashSystem 9100 NVMe

December 2025

Free Report: HPE Primera vs. IBM FlashSystem 9100 NVMe

Find out what your peers are saying about HPE Primera vs. IBM FlashSystem 9100 NVMe and other solutions. Updated: December 2025.

DOWNLOAD NOW

881,384 professionals have used our research since 2012.

See our HPE Primera vs. IBM FlashSystem 9100 NVMe report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.