HPE Primera vs IBM FlashSystem 9100 NVMe comparison

Hewlett Packard Enterprise and IBM are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 8.0, while IBM is ranked #27 with an average rating of 8.3. Hewlett Packard Enterprise holds a 2.8% mindshare in AFS, compared to IBM’s 0.6% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem 9100 NVMe and HPE Primera are both leading enterprise storage solutions. IBM FlashSystem 9100 NVMe has the upper hand in performance and scalability, whereas HPE Primera stands out due to its data protection and reliability.

Features: IBM FlashSystem 9100 NVMe is highlighted for its high-speed performance, scalability, and NVMe technology. HPE Primera receives positive feedback for its advanced data protection, efficiency in handling mixed workloads, and automated management capabilities.

Room for Improvement: IBM FlashSystem 9100 NVMe users suggest enhancements in integration capabilities with third-party tools, improved documentation, and better customer support. HPE Primera users seek improvements in the complexity of configuration, a more intuitive user interface, and reduced deployment time.

Ease of Deployment and Customer Service: IBM FlashSystem 9100 NVMe is noted for its straightforward deployment but receives mixed feedback on customer service responsiveness. HPE Primera offers a more complex deployment but excels in providing excellent customer service support.

Pricing and ROI: IBM FlashSystem 9100 NVMe users find the initial setup cost reasonable and report a good return on investment. HPE Primera, though slightly more expensive upfront, is valued for its long-term ROI due to its reliability and features.

To learn more, read our detailed HPE Primera vs. IBM FlashSystem 9100 NVMe Report (Updated: February 2026).

Buyer's Guide

HPE Primera vs. IBM FlashSystem 9100 NVMe

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 2.8%, down from 4.3% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 0.6%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	2.8%
Pure FlashArray X NVMe	1.5%
IBM FlashSystem 9100 NVMe	0.6%
Other	95.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

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MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"One of the best features is the support, which is excellent."

"The solution uses newer technology for deduplication and compression."

"What I really like about this program, is that it is easy to use and easy to configurate."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"I appreciate the performance."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

More Pure FlashArray X NVMe pros

"We sold Primera to a public university, and they're happy with it. They have been using it for about four months with no significant problems."

"HPE Primera is quite a stable storage system that provides good provisioning and allows for the changing of partition sizes."

"The initial setup is very straightforward. It's not overly complex."

"The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive."

"It is a stable and scalable solution with quick and efficient storage capability."

"The most valuable feature of HP Primera is that you don't have to buy an additional product for application replication. It's a stable product. The tool is scalable. I recommend HPE Primera because it's one of HP's most stable product."

"Stability-wise, I rate the solution a ten out of ten."

"For over a year, I have not seen any downtime in the product."

More HPE Primera pros

"The high performance and high availability improved our overall processes."

"Its ease of use, performance, and hardware compression is very useful feature."

"A key feature is that compared to storage systems that we've been familiar with over decades, IBM simply does not fail. The reason is that IBM is the only manufacturer that engineers its own flash module, and there is a key architectural difference from everything else that we have seen in the market. The difference is that the flash module has the computational capability, which allows reliability and capacity enhancements to be uploaded from the main controllers and run in each module. So, each of the flash drives becomes its own little storage system, and that is extremely effective architecture. In this field, with this type of system, IBM has made a statement. They've never had one of these modules cause an outage. So, the failure rates on these things are just in a whole different universe from what we were accustomed to."

"IBM FlashSystem provides the same software on each box, including virtualized solutions."

"The most valuable feature of the solution is its upgrades, as we don't have to do much homework because of its different controllers."

"There are many valuable features of IBM FlashSystem 9100 NVMele I have found to meet my needs. Specifically, the maintenance cycle is a standout feature of this solution. The main component of the IBM FlashSystem 9100 NVMe is the maintenance of the batteries, which have a predetermined and reliable four-year life cycle. This is in stark contrast to other solutions that may use spinning disks, which can fail unexpectedly, causing unwanted downtime and maintenance. Having a predictable maintenance cycle is a significant advantage and has made this solution a preferred choice for me."

"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."

"It's easy to use, has good stability, and many features."

More IBM FlashSystem 9100 NVMe pros

Cons

"Adding some functions to the product would be beneficial."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"We need better data deduplication."

"Maybe the price can be reduced since the solution is very expensive."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

More Pure FlashArray X NVMe cons

"The pricing is very high."

"Price is always important in Turkey, so HPE could lower the price to keep it competitive. It's not as competitive as other solutions in this market."

"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."

"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"Primera should be more user-friendly."

"The reporting console can be improved with out of the box reports."

"This solution would be expensive for small business and it could be priced more competitively for that market."

More HPE Primera cons

"The storage system itself should have built-in capabilities for different ransomware attacks."

"There could be a possibility of not requiring to buy a new box while upgrading to a newer version."

"There is a tool provided by IBM for repairing batteries which can only be utilized by those who have an IBM technical advisor under service contract. However, for individuals who do not have such a contract, the tool can be difficult to use and requires a zip file copy. I believe that it would be greatly beneficial if the tool were made more user-friendly and accessible for all individuals who need to repair batteries."

"Other vendors have included a block and file system. IBM doesn't include a file system. And yet, it's very necessary for all organizations' networks to have file systems. We have other systems for the file system, however, ideally, we would like to have one system with these features."

"The solution's compression needs to be improved, as it's not the best."

"The ZIO interface could be improved."

"The tool's architecture is complex. It also needs to add data utilization reports."

"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The licensing is on a yearly basis."

"We pay approximately $50,000 USD per year in licensing fees."

"With VMware, we pay $300,000 annually."

"The product is expensive."

"As far as the licensing costs, everything is included in the license."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"The cost is $75,000 for a three-year contract."

"HPE Primera is an expensive product but has competitive pricing."

"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"The pricing for HDD was good."

"The product is expensive."

"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."

"The price to capacity ratio is good."

More HPE Primera pricing and cost advice

"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."

"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."

"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."

"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."

"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."

"The tool's pricing is competitive."

"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."

"Compared to its competitors, IBM's offering is the most cost-effective."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

Government

Marketing Services Firm

11%

Government

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	8
Large Enterprise	5

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

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What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 26% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 24% of the time

HPE Nimble Storage vs HPE Primera

Compared 6% of the time

Dell PowerStore vs HPE Primera

Compared 5% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Dell PowerMax vs IBM FlashSystem 9100 NVMe

Compared 20% of the time

Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe

Compared 15% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 13% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 13% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

February 2026

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Buyer's Guide

HPE Primera

February 2026

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Buyer's Guide

IBM FlashSystem 9100 NVMe

February 2026

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

HPE Primera vs. IBM FlashSystem 9100 NVMe

February 2026

Free Report: HPE Primera vs. IBM FlashSystem 9100 NVMe

Find out what your peers are saying about HPE Primera vs. IBM FlashSystem 9100 NVMe and other solutions. Updated: February 2026.

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