HPE Primera vs IBM FlashSystem 9100 NVMe comparison

Hewlett Packard Enterprise and IBM are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #16 with an average rating of 8.0, while IBM is ranked #28 with an average rating of 8.0. Hewlett Packard Enterprise holds a 2.2% mindshare in AFS, compared to IBM’s 0.7% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem 9100 NVMe and HPE Primera are both leading enterprise storage solutions. IBM FlashSystem 9100 NVMe has the upper hand in performance and scalability, whereas HPE Primera stands out due to its data protection and reliability.

Features: IBM FlashSystem 9100 NVMe is highlighted for its high-speed performance, scalability, and NVMe technology. HPE Primera receives positive feedback for its advanced data protection, efficiency in handling mixed workloads, and automated management capabilities.

Room for Improvement: IBM FlashSystem 9100 NVMe users suggest enhancements in integration capabilities with third-party tools, improved documentation, and better customer support. HPE Primera users seek improvements in the complexity of configuration, a more intuitive user interface, and reduced deployment time.

Ease of Deployment and Customer Service: IBM FlashSystem 9100 NVMe is noted for its straightforward deployment but receives mixed feedback on customer service responsiveness. HPE Primera offers a more complex deployment but excels in providing excellent customer service support.

Pricing and ROI: IBM FlashSystem 9100 NVMe users find the initial setup cost reasonable and report a good return on investment. HPE Primera, though slightly more expensive upfront, is valued for its long-term ROI due to its reliability and features.

To learn more, read our detailed HPE Primera vs. IBM FlashSystem 9100 NVMe Report (Updated: April 2026).

Buyer's Guide

HPE Primera vs. IBM FlashSystem 9100 NVMe

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray X NVMe

Mindshare comparison

As of April 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray X NVMe is 2.0%, up from 0.8% compared to the previous year. The mindshare of HPE Primera is 2.2%, down from 4.2% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 0.7%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Mindshare Distribution
Product	Mindshare (%)
HPE Primera	2.2%
Everpure FlashArray X NVMe	2.0%
IBM FlashSystem 9100 NVMe	0.7%
Other	95.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

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MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best features of Pure FlashArray X NVMe include the volume snapshot capabilities, which allow us to save most of the storage space by volume snapshots periodically."

"It has good, reliable, and fast storage."

"We generally always advise people to make the choice to go with Pure Storage because they won't regret it."

"The solution is very straightforward to set up."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"One of the best features is the support, which is excellent."

"The solution uses newer technology for deduplication and compression."

More Everpure FlashArray X NVMe pros

"The most valuable feature is the ability to provide the IOPS ratio which is required by a lot of our customers."

"The most important thing that we had found when we purchased this product around six months back was its 100% availability and uptime."

"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."

"Stability-wise, I rate the solution a ten out of ten."

"The most valuable feature of HP Primera is that you don't have to buy an additional product for application replication. It's a stable product. The tool is scalable. I recommend HPE Primera because it's one of HP's most stable product."

"The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive."

"The initial setup is very straightforward. It's not overly complex."

More HPE Primera pros

"The technical support is good."

"IBM FlashSystem 9100 NVMe is easy to use and comes with good performance."

"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."

"The FlashCore modules support more value to the architecture due to their unique characteristics."

"It's easy to use, has good stability, and many features."

"The most valuable feature is the speed."

"The most valuable feature of the solution is its upgrades, as we don't have to do much homework because of its different controllers."

"Good performance with a user-friendly UI."

More IBM FlashSystem 9100 NVMe pros

Cons

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"Its price is a little high right now. Otherwise, I would have given it a ten."

"The UI for this solution needs to be improved."

"In the future, I would like to see integration with enterprise backup systems."

"They could add more support for file storage and different types of storage."

"The solution should improve its logon requirements."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"We have run into a couple of instances recently where we are running out of space."

More Everpure FlashArray X NVMe cons

"When we asked for HPE support to resolve issues, their help was punctual and on time. However, the depth of root cause analysis provided was not satisfying."

"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."

"They could work to make scalability easier."

"Price is always important in Turkey, so HPE could lower the price to keep it competitive. It's not as competitive as other solutions in this market."

"The cost of HPE Primera could be lower."

"The solution could improve the reporting."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers."

More HPE Primera cons

"Deduplication and compression should be improved."

"There is a tool provided by IBM for repairing batteries which can only be utilized by those who have an IBM technical advisor under service contract. However, for individuals who do not have such a contract, the tool can be difficult to use and requires a zip file copy. I believe that it would be greatly beneficial if the tool were made more user-friendly and accessible for all individuals who need to repair batteries."

"I would like to have replication functionality built directly in the product, rather than having to use a separate device for this."

"I would like to see IBM products become more affordable because they can be quite expensive, which limits their accessibility to a broader customer base."

"The tool's architecture is complex. It also needs to add data utilization reports."

"I would like to have replication functionality built directly in the product, rather than having to use a separate device for this."

"Currently, when we want to hook up tape drives, we have to add some extra equipment, which is a little bit complex."

"We're not satisfied with the deduplication and compression for our volumes."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Given its price, Pure is not the first option."

"Our licensing fees are $500,000+ USD."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With VMware, we pay $300,000 annually."

"The support cost per array is about $20,000 a year for 24/7 support."

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Everpure FlashArray X NVMe pricing and cost advice

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

"HPE Primera is an expensive product but has competitive pricing."

"The price of this solution is good for medium-sized and large businesses."

"The product is expensive."

"The solution is quite cost-effective."

"HPE Primera service is cost-effective."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

More HPE Primera pricing and cost advice

"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."

"The product has an average cost."

"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."

"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."

"The tool's pricing is competitive."

"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."

"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."

"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

Government

Financial Services Firm

12%

Marketing Services Firm

11%

Government

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	8
Large Enterprise	5

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What is your experience regarding pricing and costs for HPE Primera?

I cannot recall the exact figures for pricing from memory, but it seems to be an acceptable and reasonable price.

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

What is your primary use case for IBM FlashSystem 9100 NVMe?

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry.

See all answers

Comparisons

Dell PowerStore vs Everpure FlashArray X NVMe

Compared 11% of the time

Dell PowerMax vs Everpure FlashArray X NVMe

Compared 10% of the time

HPE Alletra Storage vs Everpure FlashArray X NVMe

Compared 10% of the time

NetApp AFF vs Everpure FlashArray X NVMe

Compared 8% of the time

TrueNAS R-Series vs Everpure FlashArray X NVMe

Compared 7% of the time

More Everpure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 21% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 20% of the time

HPE Nimble Storage vs HPE Primera

Compared 7% of the time

Dell PowerStore vs HPE Primera

Compared 5% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Dell PowerMax vs IBM FlashSystem 9100 NVMe

Compared 16% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 12% of the time

Hitachi VSP E Series vs IBM FlashSystem 9100 NVMe

Compared 9% of the time

Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe

Compared 8% of the time

Nutanix Cloud Infrastructure (NCI) vs IBM FlashSystem 9100 NVMe

Compared 5% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Everpure FlashArray X NVMe

April 2026

Download Everpure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

April 2026

Download HPE Primera product report

Buyer's Guide

IBM FlashSystem 9100 NVMe

April 2026

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X, Pure FlashArray X NVMe

Primera

IBM FlashSystem 9100, FlashSystem 9100

Overview

Everpure FlashArray X NVMe delivers high performance, reliability, and low latency, making it ideal for block storage in private cloud infrastructures and mission-critical applications.

Boasting robust data reduction, high availability, and seamless scalability, Everpure FlashArray X NVMe supports databases, VMware environments, and machine learning analytics. Known for its intuitive interface, superior support, volume snapshots, and AI-powered analytics, it efficiently manages storage needs, often deployed to replace outdated systems. Users highlight its simplistic management and easy configuration, although opportunities exist to enhance pricing, replication features, VNC integration, and storage capabilities.

What are the key features?

Data Reduction: Effective compression and deduplication improve storage efficiency.
Seamless Scalability: Easily scales to meet growing demands without downtime.
Volume Snapshots: Quickly create snapshots for data protection and recovery.
VMware Compatibility: Integrates smoothly with VMware environments for optimal performance.
AI-Powered Analytics: Provides insights for enhanced storage management and efficiency.

What benefits and ROI should be considered?

Low Latency and High Availability: Ensures rapid data access and uninterrupted service.
Easy Management: Intuitive interface simplifies configuration and monitoring.
Evergreen Model: Continuous upgrades without disruptive migrations.
Enhanced Support: Reliable service and support for critical applications.

Organizations in industries such as finance and healthcare implement Everpure FlashArray X NVMe to bolster data performance and reliability. They leverage its integration capabilities with Oracle databases and SQL workloads, supporting machine learning and virtualization. It's often chosen to upgrade legacy storage systems, ensuring high availability and speed for demanding environments.

Everpure (formerly Pure Storage)

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

HPE Primera vs. IBM FlashSystem 9100 NVMe

April 2026

Free Report: HPE Primera vs. IBM FlashSystem 9100 NVMe

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