HPE Primera vs IBM FlashSystem 9100 NVMe comparison

Hewlett Packard Enterprise and IBM are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 8.0, while IBM is ranked #27 with an average rating of 8.3. Hewlett Packard Enterprise holds a 2.8% mindshare in AFS, compared to IBM’s 0.6% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem 9100 NVMe and HPE Primera are both leading enterprise storage solutions. IBM FlashSystem 9100 NVMe has the upper hand in performance and scalability, whereas HPE Primera stands out due to its data protection and reliability.

Features: IBM FlashSystem 9100 NVMe is highlighted for its high-speed performance, scalability, and NVMe technology. HPE Primera receives positive feedback for its advanced data protection, efficiency in handling mixed workloads, and automated management capabilities.

Room for Improvement: IBM FlashSystem 9100 NVMe users suggest enhancements in integration capabilities with third-party tools, improved documentation, and better customer support. HPE Primera users seek improvements in the complexity of configuration, a more intuitive user interface, and reduced deployment time.

Ease of Deployment and Customer Service: IBM FlashSystem 9100 NVMe is noted for its straightforward deployment but receives mixed feedback on customer service responsiveness. HPE Primera offers a more complex deployment but excels in providing excellent customer service support.

Pricing and ROI: IBM FlashSystem 9100 NVMe users find the initial setup cost reasonable and report a good return on investment. HPE Primera, though slightly more expensive upfront, is valued for its long-term ROI due to its reliability and features.

To learn more, read our detailed HPE Primera vs. IBM FlashSystem 9100 NVMe Report (Updated: February 2026).

Buyer's Guide

HPE Primera vs. IBM FlashSystem 9100 NVMe

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 2.8%, down from 4.3% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 0.6%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	2.8%
Pure FlashArray X NVMe	1.5%
IBM FlashSystem 9100 NVMe	0.6%
Other	95.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

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MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"Technical support has been helpful and responsive."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"One of the best features is the support, which is excellent."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The best features of Pure FlashArray X NVMe include the volume snapshot capabilities, which allow us to save most of the storage space by volume snapshots periodically."

More Pure FlashArray X NVMe pros

"For over a year, I have not seen any downtime in the product."

"It is a stable and scalable solution with quick and efficient storage capability."

"The performance is very good."

"The performance of the solution is good."

"Stability-wise, I rate the solution a ten out of ten."

"HPE Primera is quite a stable storage system that provides good provisioning and allows for the changing of partition sizes."

"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."

"The product's initial setup phase was easy."

More HPE Primera pros

"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."

"It's easy to use, has good stability, and many features."

"The features I find most valuable include its use for storage and performance."

"Its ease of use, performance, and hardware compression is very useful feature."

"The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves nearly 30% of the bank's capacity."

"There are many valuable features of IBM FlashSystem 9100 NVMele I have found to meet my needs. Specifically, the maintenance cycle is a standout feature of this solution. The main component of the IBM FlashSystem 9100 NVMe is the maintenance of the batteries, which have a predetermined and reliable four-year life cycle. This is in stark contrast to other solutions that may use spinning disks, which can fail unexpectedly, causing unwanted downtime and maintenance. Having a predictable maintenance cycle is a significant advantage and has made this solution a preferred choice for me."

"A key feature is that compared to storage systems that we've been familiar with over decades, IBM simply does not fail. The reason is that IBM is the only manufacturer that engineers its own flash module, and there is a key architectural difference from everything else that we have seen in the market. The difference is that the flash module has the computational capability, which allows reliability and capacity enhancements to be uploaded from the main controllers and run in each module. So, each of the flash drives becomes its own little storage system, and that is extremely effective architecture. In this field, with this type of system, IBM has made a statement. They've never had one of these modules cause an outage. So, the failure rates on these things are just in a whole different universe from what we were accustomed to."

"It is a very stable product. Stability-wise, I rate the solution a ten out of ten because we did not face any issues in the last three years."

More IBM FlashSystem 9100 NVMe pros

Cons

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"There are some challenges with data encryption and reduction."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"Adding some functions to the product would be beneficial."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"We need better data deduplication."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

More Pure FlashArray X NVMe cons

"When we asked for HPE support to resolve issues, their help was punctual and on time. However, the depth of root cause analysis provided was not satisfying."

"Only HPE can manage the product."

"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."

"The initial setup is not straightforward."

"This solution would be expensive for small business and it could be priced more competitively for that market."

"On the hardware side, you should have the ability to expand capacity to larger numbers."

"The pricing is very high."

"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."

More HPE Primera cons

"IBM FlashSystem 9100 NVMe is an expensive solution, and its pricing could be improved."

"There could be a possibility of not requiring to buy a new box while upgrading to a newer version."

"Deduplication and compression should be improved."

"IBM's support is not good. I experienced a big problem where I opened the console IBM Storage and would see that something was broken. I called the call centers, and I said, "I have a problem. My drive is not working." They want me to give them the serial number, I gave it to them and they told me "I cannot find your product. Your product is not here.""

"The solution's compression needs to be improved, as it's not the best."

"The storage system itself should have built-in capabilities for different ransomware attacks."

"In the FlashSystem 5200, there were only four ports of 32 fiber channels for the architecture. This has been resolved in the new generation."

"There is a tool provided by IBM for repairing batteries which can only be utilized by those who have an IBM technical advisor under service contract. However, for individuals who do not have such a contract, the tool can be difficult to use and requires a zip file copy. I believe that it would be greatly beneficial if the tool were made more user-friendly and accessible for all individuals who need to repair batteries."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"As far as the licensing costs, everything is included in the license."

"Our licensing fees are $500,000+ USD."

"The licensing is on a yearly basis."

"The support cost per array is about $20,000 a year for 24/7 support."

"Given its price, Pure is not the first option."

"We pay approximately $50,000 USD per year in licensing fees."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

"The solution is quite cost-effective."

"The cost is $75,000 for a three-year contract."

"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"The price of this solution is good for medium-sized and large businesses."

"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."

"The solution’s pricing is affordable and worth the money."

More HPE Primera pricing and cost advice

"The tool's pricing is competitive."

"The solution's price is competitive."

"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."

"The product has an average cost."

"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."

"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."

"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."

"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

Government

Marketing Services Firm

11%

Government

Computer Software Company

Recreational Facilities/Services Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	8
Large Enterprise	5

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 7% of the time

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HPE Alletra Storage vs HPE Primera

Compared 26% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 24% of the time

HPE Nimble Storage vs HPE Primera

Compared 6% of the time

Dell PowerStore vs HPE Primera

Compared 5% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

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Dell PowerMax vs IBM FlashSystem 9100 NVMe

Compared 20% of the time

Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe

Compared 15% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 13% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 13% of the time

Huawei OceanStor Dorado vs IBM FlashSystem 9100 NVMe

Compared 6% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

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Buyer's Guide

HPE Primera

February 2026

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Buyer's Guide

IBM FlashSystem 9100 NVMe

February 2026

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

HPE Primera vs. IBM FlashSystem 9100 NVMe

February 2026

Free Report: HPE Primera vs. IBM FlashSystem 9100 NVMe

Find out what your peers are saying about HPE Primera vs. IBM FlashSystem 9100 NVMe and other solutions. Updated: February 2026.

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