HPE Primera vs IBM FlashSystem 9100 NVMe comparison

Hewlett Packard Enterprise and IBM are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 7.9, while IBM is ranked #27 with an average rating of 8.3. Hewlett Packard Enterprise holds a 3.1% mindshare in AFS, compared to IBM’s 0.6% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem 9100 NVMe and HPE Primera are both leading enterprise storage solutions. IBM FlashSystem 9100 NVMe has the upper hand in performance and scalability, whereas HPE Primera stands out due to its data protection and reliability.

Features: IBM FlashSystem 9100 NVMe is highlighted for its high-speed performance, scalability, and NVMe technology. HPE Primera receives positive feedback for its advanced data protection, efficiency in handling mixed workloads, and automated management capabilities.

Room for Improvement: IBM FlashSystem 9100 NVMe users suggest enhancements in integration capabilities with third-party tools, improved documentation, and better customer support. HPE Primera users seek improvements in the complexity of configuration, a more intuitive user interface, and reduced deployment time.

Ease of Deployment and Customer Service: IBM FlashSystem 9100 NVMe is noted for its straightforward deployment but receives mixed feedback on customer service responsiveness. HPE Primera offers a more complex deployment but excels in providing excellent customer service support.

Pricing and ROI: IBM FlashSystem 9100 NVMe users find the initial setup cost reasonable and report a good return on investment. HPE Primera, though slightly more expensive upfront, is valued for its long-term ROI due to its reliability and features.

To learn more, read our detailed HPE Primera vs. IBM FlashSystem 9100 NVMe Report (Updated: December 2025).

Buyer's Guide

HPE Primera vs. IBM FlashSystem 9100 NVMe

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 3.1%, down from 4.3% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 0.6%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	3.1%
Pure FlashArray X NVMe	1.4%
IBM FlashSystem 9100 NVMe	0.6%
Other	94.9%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

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MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Overall stability is very good. It is a very stable solution."

"The solution uses newer technology for deduplication and compression."

"The high availability of the product is the most valuable feature."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"One of the best features is the support, which is excellent."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

More Pure FlashArray X NVMe pros

"HPE Primera is an all-flash storage product that's very stable and has a higher storage capacity. It can also give better ROI compared to NetApp."

"We sold Primera to a public university, and they're happy with it. They have been using it for about four months with no significant problems."

"The performance of the solution is good."

"All of the capabilities of the hardware such as replication, snapshot, and the specific features are all included from the start as opposed to being on another license."

"It serves as the primary storage in my production environment."

"The product is stable."

"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."

"The initial setup is very straightforward. It's not overly complex."

More HPE Primera pros

"IBM FlashSystem 9100 NVMe is easy to use and comes with good performance."

"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."

"There are many valuable features of IBM FlashSystem 9100 NVMele I have found to meet my needs. Specifically, the maintenance cycle is a standout feature of this solution. The main component of the IBM FlashSystem 9100 NVMe is the maintenance of the batteries, which have a predetermined and reliable four-year life cycle. This is in stark contrast to other solutions that may use spinning disks, which can fail unexpectedly, causing unwanted downtime and maintenance. Having a predictable maintenance cycle is a significant advantage and has made this solution a preferred choice for me."

"The most valuable feature is the speed."

"Its ease of use, performance, and hardware compression is very useful feature."

"It's easy to use, has good stability, and many features."

"The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves nearly 30% of the bank's capacity."

"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."

More IBM FlashSystem 9100 NVMe pros

Cons

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"The tool's portfolio is minimal. It is expensive."

"In the future, I would like to see integration with enterprise backup systems."

"They could add more support for file storage and different types of storage."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

More Pure FlashArray X NVMe cons

"There are certain shortcomings in the technical support offered by HPE where improvements are required."

"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."

"Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers."

"The solution could prove the reporting."

"Primera should be more user-friendly."

"HPE Primera's deduplication area is not as good as the one offered by Dell PowerStore, making it an area where improvements are required."

"We have not had a good experience with support from HPE Primera. They can improve."

"There are certain features that require engineering-level access, which should be accessible to storage admins as well."

More HPE Primera cons

"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."

"The ZIO interface could be improved."

"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."

"I would like to have replication functionality built directly in the product, rather than having to use a separate device for this."

"The pricing should be more competitive."

"Deduplication and compression should be improved."

"IBM's support is not good. I experienced a big problem where I opened the console IBM Storage and would see that something was broken. I called the call centers, and I said, "I have a problem. My drive is not working." They want me to give them the serial number, I gave it to them and they told me "I cannot find your product. Your product is not here.""

"There could be a possibility of not requiring to buy a new box while upgrading to a newer version."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"With VMware, we pay $300,000 annually."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Our licensing fees are $500,000+ USD."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The support cost per array is about $20,000 a year for 24/7 support."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."

"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."

"The license for HPE Primera is all-inclusive."

"I believe HPE Primera and Pure Storage are similar in price."

More HPE Primera pricing and cost advice

"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."

"The solution's price is competitive."

"The tool's pricing is competitive."

"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."

"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."

"Compared to its competitors, IBM's offering is the most cost-effective."

"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."

"The price of the FlashSystem 9100 NVMe is reasonable."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Computer Software Company

Recreational Facilities/Services Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	8
Large Enterprise	5

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 30% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 25% of the time

Dell PowerStore vs HPE Primera

Compared 6% of the time

HPE Nimble Storage vs HPE Primera

Compared 6% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Dell PowerMax vs IBM FlashSystem 9100 NVMe

Compared 30% of the time

Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe

Compared 19% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 18% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 18% of the time

Hitachi VSP E Series vs IBM FlashSystem 9100 NVMe

Compared 14% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

January 2026

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Buyer's Guide

IBM FlashSystem 9100 NVMe

January 2026

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

HPE Primera vs. IBM FlashSystem 9100 NVMe

December 2025

Free Report: HPE Primera vs. IBM FlashSystem 9100 NVMe

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