Hitachi Virtual Storage Platform vs Pavilion HyperParallel Flash Array comparison

Hitachi Virtual Storage Platform vs. Pavilion HyperParallel Flash Array

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.7%, down from 8.7% compared to the previous year. The mindshare of Pavilion HyperParallel Flash Array is 0.3%, down from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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it_user1534224

Manager of Production Systems at a media company with 10,001+ employees

Good support, improves performance, scales well, and boosts team efficiency

For us, in terms of what is very important, is keeping pace with the evolution of the new standards. For example, as PCI Express 4.0 becomes more ubiquitous, moving into PCI Express 5 is important. Having an architecture that can truly utilize 200-gig or maybe 400-gig networking, or having storage densities in line with what we would expect in a Gen 4, Gen 5 PCI Express, are things that as they come available, I hope that the vendor is looking at that going into the future. We need this because we're really at the point where our workloads are about to explode outwards. I would like to see the management layer improved. HyperOS 3.0 is excellent, and this is important because one of the things that we looked at in the beginning, before HyperOS 3.0 had been released, was that this is an excellent technology and it's very versatile, but it would be great if we could run certain things on this box. It would be helpful if there were more ways to consume the APIs or if there were some ways to get into the hardware, get into the functionality of the system programmatically, or have flexibility where, for example, we just need to do quick namespaces, or something similar. We don't want to deploy an entire secondary storage layer on top of this. Rather, we just want to run something quick. Having a containerized system or having some sort of first-party support for basic storage functionality, or basic extensibility would be excellent for us. In many ways, these boxes are very malleable. It's a blank slate, but having a little more in terms of, if you want more directed use of it, having some way to really get at that, would be helpful.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the best features is the support, which is excellent."

"I appreciate the performance."

"The latency is good."

"The initial setup was extremely simple and straightforward."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

More Pure FlashArray X NVMe pros

"Hitachi's technical support is perfect."

"The high performance of flash storage is especially valuable to us."

"The feature I like best is the stability of the hardware."

"Data optimization, compression, and deduplication are the most important features for us."

"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."

"The service provided by Hitachi is good, and I get the IT support I need from the vendors."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."

More Hitachi Virtual Storage Platform pros

"We have been able to consolidate storage into Pavilion. Pavilions are our only SANs because it is a bring your own disk solution. When new drives come out, we are able to take out half of the drives in the system, put in new drives, move our VMs over to the new drives, take the other drives out, and populate those with new drives. Then, we are suddenly twice as dense as we were before. NVMe flash is only going to get denser and cheaper so we can make use of that every couple of years by just throwing newer disks into it at a fraction of the cost of a new SAN."

"The high performance is very valuable, as well as the enterprise reliability features."

"There's lots of flexibility in how we use the resources while also maintaining a small footprint."

Cons

"The UI for this solution needs to be improved."

"It is on the expensive side."

"Adding some functions to the product would be beneficial."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"I'd like to see the product implement active replication for vehicles such as VMware."

"The tool's pricing is higher than competitors."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

More Pure FlashArray X NVMe cons

"The user interface should be made simpler because it is difficult to manage."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"For mission critical issues the performance is low."

"Its usability can be improved. It can have more management features. Its management tools lack features."

"The interface should be simplified and made easier to use."

"One improvement I am hoping for in the next release is unified storage."

"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."

More Hitachi Virtual Storage Platform cons

"In our current configuration, we can only run the line controllers in high availability, active-standby mode, whereas we would like to see active-active implemented."

"I would like to see the management layer improved."

"The rail system that Pavilion uses to mount up into a standard Dell or APC cabinet extends further back than normal rails, and they cover up the zero PDU slot. So, I don't like the rail system that comes with the device. That is my biggest complaint."

Pricing and Cost Advice

"Given its price, Pure is not the first option."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The licensing is on a yearly basis."

"With VMware, we pay $300,000 annually."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"The product is reasonably priced."

"I would like to see better pricing and more discounts."

"We pay for a support contract agreement."

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"Hitachi Virtual Storage Platform is a very expensive product."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"It is a little expensive."

More Hitachi Virtual Storage Platform pricing and cost advice

"This is hardware. They have a singular array that you can populate with your own disk, or you can buy the disks through them. For controllers, you pay for the components inside of the SAN, but there is only one chassis that they work with."

"The licensing fees are very reasonable."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

18%

Government

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

Dell PowerStore vs Pure FlashArray X NVMe

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Compared 6% of the time

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Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

Pavilion HyperParallel Flash Array

Download Pavilion HyperParallel Flash Array product report

Pavilion HyperParallel Flash Array report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Pavilion HFA

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Pavilion HyperParallel Data Platform

The Pavilion HyperParallel Data Platform™ dramatically accelerates what organizations achieve by delivering universally unmatched storage performance, in an incredibly compact solution while reducing data center costs and complexity. Unrivaled flexibility for multiple data types and protocols, along with broad ecosystem integration, ensure that every customer has choice and control.

What is the Pavilion HyperParallel Data Platform

The Pavilion HyperParallel Data Platform is comprised of the Pavilion HyperParallel Flash Array™ and Pavilion HyperOS™. The Pavilion HyperParallel Flash Array leverages a unique, switch-based architecture to create a multi-controller solution that delivers an unmatched combination of high performance, ultra-low latency, and storage density. Pavilion HyperOS is a powerful, purpose-built storage operating system designed to unlock the power of the multi-controller Pavilion HyperParallel Flash Array, which delivers scalability and flexibility that no other solution can offer.

Pavilion HyperParallel Data Platform Data Sheet

Download the Pavilion HyperParallel Data Platform data sheet. Updated: December 2020

Pavilion

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Texas Advanced Computing Center (TACC), Statistics Netherlands (CBS)

Hitachi Virtual Storage Platform vs. Pavilion HyperParallel Flash Array