Hitachi Virtual Storage Platform vs Pavilion HyperParallel Flash Array comparison

Hitachi Virtual Storage Platform vs. Pavilion HyperParallel Flash Array

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of June 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 8.0%, down from 8.7% compared to the previous year. The mindshare of Pavilion HyperParallel Flash Array is 0.4%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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it_user1534224

Manager of Production Systems at a media company with 10,001+ employees

Good support, improves performance, scales well, and boosts team efficiency

For us, in terms of what is very important, is keeping pace with the evolution of the new standards. For example, as PCI Express 4.0 becomes more ubiquitous, moving into PCI Express 5 is important. Having an architecture that can truly utilize 200-gig or maybe 400-gig networking, or having storage densities in line with what we would expect in a Gen 4, Gen 5 PCI Express, are things that as they come available, I hope that the vendor is looking at that going into the future. We need this because we're really at the point where our workloads are about to explode outwards. I would like to see the management layer improved. HyperOS 3.0 is excellent, and this is important because one of the things that we looked at in the beginning, before HyperOS 3.0 had been released, was that this is an excellent technology and it's very versatile, but it would be great if we could run certain things on this box. It would be helpful if there were more ways to consume the APIs or if there were some ways to get into the hardware, get into the functionality of the system programmatically, or have flexibility where, for example, we just need to do quick namespaces, or something similar. We don't want to deploy an entire secondary storage layer on top of this. Rather, we just want to run something quick. Having a containerized system or having some sort of first-party support for basic storage functionality, or basic extensibility would be excellent for us. In many ways, these boxes are very malleable. It's a blank slate, but having a little more in terms of, if you want more directed use of it, having some way to really get at that, would be helpful.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup was extremely simple and straightforward."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The latency is good."

"Overall stability is very good. It is a very stable solution."

"The high availability of the product is the most valuable feature."

"The database workloads are pretty fast because I frequently move data from here to there."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The most valuable features of this solution are its ease of use and performance."

More Pure FlashArray X NVMe pros

"The technical support is great."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"This is one of the most stable, high-end solutions in this area."

"The product provides a good storage space."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"Overall, the solution is strong, easy and fast."

"Its resilience is the most valuable."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

More Hitachi Virtual Storage Platform pros

"We have been able to consolidate storage into Pavilion. Pavilions are our only SANs because it is a bring your own disk solution. When new drives come out, we are able to take out half of the drives in the system, put in new drives, move our VMs over to the new drives, take the other drives out, and populate those with new drives. Then, we are suddenly twice as dense as we were before. NVMe flash is only going to get denser and cheaper so we can make use of that every couple of years by just throwing newer disks into it at a fraction of the cost of a new SAN."

"There's lots of flexibility in how we use the resources while also maintaining a small footprint."

"The high performance is very valuable, as well as the enterprise reliability features."

Cons

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"I'd like to see the product implement active replication for vehicles such as VMware."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"The software layer has to improve."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

More Pure FlashArray X NVMe cons

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."

"The controllers in the product do not provide options for scalability."

"In terms of new features, I would be interested to see deduplication added in their next release."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

More Hitachi Virtual Storage Platform cons

"The rail system that Pavilion uses to mount up into a standard Dell or APC cabinet extends further back than normal rails, and they cover up the zero PDU slot. So, I don't like the rail system that comes with the device. That is my biggest complaint."

"I would like to see the management layer improved."

"In our current configuration, we can only run the line controllers in high availability, active-standby mode, whereas we would like to see active-active implemented."

Pricing and Cost Advice

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"As far as the licensing costs, everything is included in the license."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Given its price, Pure is not the first option."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"The price is good enough considering the performance, and we are satisfied."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"Hitachi Virtual Storage Platform is a very expensive product."

"I would like to see better pricing and more discounts."

More Hitachi Virtual Storage Platform pricing and cost advice

"The licensing fees are very reasonable."

"This is hardware. They have a singular array that you can populate with your own disk, or you can buy the disks through them. For controllers, you pay for the components inside of the SAN, but there is only one chassis that they work with."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

19%

Financial Services Firm

18%

Government

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

Dell PowerStore vs Pure FlashArray X NVMe

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Comparisons

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

No data available

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

June 2025

Download Hitachi Virtual Storage Platform product report

Pavilion HyperParallel Flash Array

Download Pavilion HyperParallel Flash Array product report

Pavilion HyperParallel Flash Array report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Pavilion HFA

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Pavilion HyperParallel Data Platform

The Pavilion HyperParallel Data Platform™ dramatically accelerates what organizations achieve by delivering universally unmatched storage performance, in an incredibly compact solution while reducing data center costs and complexity. Unrivaled flexibility for multiple data types and protocols, along with broad ecosystem integration, ensure that every customer has choice and control.

What is the Pavilion HyperParallel Data Platform

The Pavilion HyperParallel Data Platform is comprised of the Pavilion HyperParallel Flash Array™ and Pavilion HyperOS™. The Pavilion HyperParallel Flash Array leverages a unique, switch-based architecture to create a multi-controller solution that delivers an unmatched combination of high performance, ultra-low latency, and storage density. Pavilion HyperOS is a powerful, purpose-built storage operating system designed to unlock the power of the multi-controller Pavilion HyperParallel Flash Array, which delivers scalability and flexibility that no other solution can offer.

Pavilion HyperParallel Data Platform Data Sheet

Download the Pavilion HyperParallel Data Platform data sheet. Updated: December 2020

Pavilion

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Texas Advanced Computing Center (TACC), Statistics Netherlands (CBS)

Hitachi Virtual Storage Platform vs. Pavilion HyperParallel Flash Array