Dell Unity XT vs Hitachi Virtual Storage Platform comparison

Dell Unity XT vs. Hitachi Virtual Storage Platform

Download the complete report

Helped 849,686 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell Unity XT is 7.3%, down from 10.2% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.2%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Syed Habib

Head of Infrastructure Security (S.A.V.P) at EXIM Bank Ltd

Efficient data replication and fast IOPS have improved operational performance

Dell and a partner jointly implemented this solution in Auvink. We installed the Flash, which makes our IO operations fast and efficient. Replication is available, allowing us to replicate data simultaneously from one site to another. All-flash technology and vTXT enhance speed, and the IOPS are faster. The cache's IOPS are much better. Snapshots provide a unique feature for testing and make management more comfortable and easy. The platform is multi-supported and certification is more convenient and easy to manage.

Read full review

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"The latency is good."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"One of the best features is the support, which is excellent."

"I appreciate the performance."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

More Pure FlashArray X NVMe pros

"Veeam Backup integration: Veeam is the defacto standard for backing up of virtual environments."

"For our customers, it's the simplicity of it. They find it easy to use, along with the added features, the dynamic volumes."

"The solution overall has high performance."

"It is easy to scale, maintain, and manage."

"It's the simplicity part of it. It's the ease of management, it's the call home, the CloudIQ functionality. It's all built in. I think Dell EMC has put a lot of thought into it."

"The NAS is also extremely easy to set up."

"It is a workhorse and will run even demanding workloads."

"It is easy to manage overall. It is all web-based. It has a an easy, nice dashboard. I receive emails if there are issues. When there are any updates, I receive emails. I can either do them on my own, but normally I schedule them with Dell EMC and they remote in, then it's done."

More Dell Unity XT pros

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."

"The product's reliability has been crucial for our company's operations."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The feature I like best is the stability of the hardware."

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."

"This is one of the most stable, high-end solutions in this area."

More Hitachi Virtual Storage Platform pros

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"They could add more support for file storage and different types of storage."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

More Pure FlashArray X NVMe cons

"Improve the administrative user interface so it is easier to work with. Currently, a simple task, such as removing a host from 100 LUNS, takes a lot of time. If they could improve LUN to host model to be more like the EMC VPLEX, for example, it would be great."

"The user interface could be improved. The Dell Compellent user interface is fantastic, but the Unity user interface is, in comparison, pretty lousy. It's functional, and I can do what I need, but the Dell Compellent user interface is so much more intuitive and user-friendly."

"The NAS capabilities of Unity - I have to say there are a lot of things I miss. For example, deduplication for hybrid. I have tons of customers with VNX and dedupe. These customers achieve around 50% dedupe efficiency and they mostly use them for archive. If you're talking about 50TB of NAS, which is stored in a 25TB repository, which is very economical, and you can not provide that in a Unity hybrid box, you have problems."

"The pricing is a bit higher than expected, and this is an area where I see room for improvement."

"Dell EMC's competitor has a clustering technology. In the next release, it would be nice if they could build that into the product."

"Inline dedup compression security is coming up as an issue, encryption, etc. is key for our customers. If we could have more ways to do software-based encryption, those are the features customers are asking us for, as well as replication."

"We need to improve the controller to work as active-active. We also need to improve the snapshot on the Unity site."

"I'd like to see more of the NVMe back-end for the flash. And the big deal with the PowerMax is that they've used all U2 drives so that they can avoid having to take it down. I see using M.2 and modular sections as being a real nice alternative that could be implemented in Unity at a fairly low cost."

More Dell Unity XT cons

"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."

"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."

"The solution is priced higher than its competitors."

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

"The interface should be simplified and made easier to use."

"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."

"This product should be easier to install and set up."

"One improvement I am hoping for in the next release is unified storage."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"As far as the licensing costs, everything is included in the license."

"Given its price, Pure is not the first option."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"We pay approximately $50,000 USD per year in licensing fees."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"Obtaining a warranty is easy."

"The solution’s pricing is competitive."

"When you look at what Dell EMC is compared to, like NetApp, they're all priced pretty similarly. I think the pricing of the hybrid model is good."

"We looked at HPE Nimble but the price of the Unity XT was very good compared to the competition."

"Compression is making a difference towards the amount of hardware that we need to purchase."

"The price is very reasonable."

"At the end of the day, the licensing cost is key, because every customer has a pain point, that the cost of each piece is high. So if they would bundle everything in a package, that is how the competitors are selling their footprint."

"It is an average priced solution."

More Dell Unity XT pricing and cost advice

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"I would like to see better pricing and more discounts."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"We pay for a support contract agreement."

"It is expensive. Everything is included in the license. There is no additional cost."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

More Hitachi Virtual Storage Platform pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

849,686 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Educational Organization

67%

Computer Software Company

Manufacturing Company

Government

Computer Software Company

20%

Financial Services Firm

18%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

I saw that you have doubts about what you chose. I have a lot of experience with the constructor, honestly I can reco...

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

They’re both great solutions and I’ve used both. EMC is being VERY aggressive on pricing which may be the undoing of...

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

First of all the decision should be taken looking at similar products in terms of capacity and performance. I will sh...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 30% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell PowerMax NVMe vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell Unity XT

Compared 38% of the time

NetApp AFF vs Dell Unity XT

Compared 12% of the time

Pure Storage FlashArray vs Dell Unity XT

Compared 5% of the time

HPE Nimble Storage vs Dell Unity XT

Compared 5% of the time

Lenovo ThinkSystem DM Series vs Dell Unity XT

Compared 2% of the time

More Dell Unity XT Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 15% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

Dell PowerMax NVMe vs Hitachi Virtual Storage Platform

Compared 4% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Dell Unity XT

Download Dell Unity XT product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

EMC Unity, Dell EMC Unity

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell EMC Unity XT is one of the best all-flash storage arrays on the market today. Dell EMC Unity XT arrays are designed for performance, optimized for efficiency, and built for a multi-cloud world. In addition, they support digital transformation, enabling businesses to reach the full potential of their data capital quickly and easily. Dell EMC Unity’s All-Flash and Hybrid Flash storage platforms provide the performance, efficiency, enterprise-class software, and virtualization integrations required for running a wide range of virtualized applications.

Dell EMC Unity XT Features

Dell EMC Unity XT has many valuable key features, including:

Unified storage flexibility: With Dell EMC Unity XT you can consolidate separate storage platforms into a single Unity XT unified storage system via a simple and intuitive (HTML5) management GUI that also connects you to CloudIQ.
All-inclusive data protection: Dell EMC Unity XT offers a reliable way to protect application data with all-inclusive data protection services, including snapshots, data-at-rest drive encryption, replication, thin clones, and dynamic pools.
Software-defined solutions: Dell EMC Unity XT provides software-defined storage and HA for on-prem and in the cloud solutions.
Multi-cloud alignment: With Dell EMC Unity XT you have the ability to build and manage an effective data-first multi-cloud strategy. It allows you to consolidate public and private cloud resources that align with your business goals.
Metro node: This feature enables automated business continuity with zero RPO and RTO. It also provides greater flexibility through multi-platform support and replication to any array and has zero performance impact on the storage array.
Scalable file system: Dell EMC Unity XT is built with a robust 256TBu file system. The UFS64 file system includes up to 256 independent VMDK clones, 16 thin clones, space efficient snapshots with a simple space reclaim and low IO impact, file system shrink that can reclaim free blocks, simplified Quotas for User, and much more.
DevOps integrations: Dell EMC Unity XT supports the Container Storage Interface (CSI) plugin to run Kubernetes workloads.

Dell EMC Unity XT Benefits

Some of the benefits of using Dell EMC Unity XT include:

High-speed data access
Low latency
Dual-active controller architecture
Multi-cloud
Intuitive user interface
Cost efficient
Solid performance

Reviews from Real Users

Below are some reviews and helpful feedback written by Dell EMC Unity XT users.

A Systems Engineering Manager at a manufacturing company says, "It is definitely one of the most robust, solid, well-performing products that I have dealt with. It is set it and forget it, which is pretty amazing." He also mentions, “We can do both block and file storage on one unit without purchasing a separate device.”

Peter S., Senior Technical Specialist at a healthcare company, states, “The most valuable feature is reliability. At the end of the day, it just runs. This solution is easy to work with and easy to maintain.”

PeerSpot user Melvin T., Senior Systems Engineer at Prosperity Bank, explains that the solution is “easy to use and we can add LUNs or space without interruption to end-users. We're able to access it from just about anywhere, as long as we have access to a browser. That feature is really neat because sometimes we will go to a different data center or a different site, and if we need to access it to see a LUN or to see any type of storage, we can do that. That's one of the big takeaways with Unity."

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Draper, Rio Grande Pacific, Royal Victoria Regional Health Centre

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Dell Unity XT vs. Hitachi Virtual Storage Platform