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Dell Unity XT vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
3.1
Dell Unity XT delivers ROI with cost-effectiveness, scalability, improved performance, reduced costs, and seamless management for virtual transformation.
Sentiment score
6.2
Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.
If you wait more than seven years to buy another one, you get a return on your investment.
Sales Manager at Multicomputos PR
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.2
Dell Unity XT's support is praised for professionalism, but users note responsiveness issues post-merger; proactive monitoring is appreciated.
Sentiment score
6.2
Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.
Customers always have their issues resolved promptly.
Sales Manager at Multicomputos PR
Technical support is good at least through vendors, not directly with the principal.
Infrastructure Specialis at a tech services company with 1-10 employees
The support team is familiar with the product and is available on-site during support times, which improves our experience.
Head of Infrastructure Security (S.A.V.P) at EXIM Bank Ltd
Dell solutions are backed by excellent service and support.
Sales Account Manager - BFSI Sector at Frontier Business systems
The technical support sometimes takes three to four days to get hardware to facilities.
Systems Engineer at Thakral One (Pvt) Ltd
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
Associate Vice President at Federal Bank Ltd
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.0
User feedback highlights Dell Unity XT as highly scalable, meeting diverse organizational needs, especially for mid-sized and enterprise demands.
Sentiment score
7.3
Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.
It is highly scalable.
Sales Director at systemzwo group
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Sales Manager at Multicomputos PR
Dell Unity XT is quite scalable and can be scaled up to the petabyte level.
Systems Engineer at Thakral One (Pvt) Ltd
For NetApp, we can recommend the FAS 8000 series.
TSG Manager at Navigator Systems
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
8.4
Dell Unity XT is praised for reliability and stability, swiftly resolving initial issues with firmware updates and improvements.
Sentiment score
8.2
Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.
I would rate the stability of the product at seven out of ten.
Project Manager at a government with 11-50 employees
I would rate the overall stability of Dell Unity XT an eight out of ten.
Systems Engineer at Thakral One (Pvt) Ltd
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
Associate Vice President at Federal Bank Ltd
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Dell Unity XT requires improvements in deduplication, management interface, VMware integration, pricing, and enhanced cloud functionalities.
Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
Sales Director at systemzwo group
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
Sales Manager at Multicomputos PR
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Cloud Architect at DXC Technology
In the future, if Dell storages include this option, especially for Unity, it would help us target SME or medium enterprises for quicker closures and support the sales team.
Sales Account Manager - BFSI Sector at Frontier Business systems
I believe if Dell can integrate AI to predict potential failures, especially in hardware like hard disks, that would be very useful for proper maintenance.
Systems Engineer at Thakral One (Pvt) Ltd
The pricing is a bit higher than expected.
System Engineer at a tech services company with 1-10 employees
The interface management and monitoring need improvement.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.
Solution Architect at a outsourcing company with 201-500 employees
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
Dell Unity XT provides affordable enterprise storage with bundled software, straightforward licensing, and competitive pricing starting at $25K.
Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Sales Manager at Multicomputos PR
I would rate the solution as an eight out of ten in terms of costliness.
Sales Director at systemzwo group
It is priced at around or under $50,000.
System Engineer at a tech services company with 1-10 employees
The cost is not cheap nor expensive.
Head of Infrastructure Security (S.A.V.P) at EXIM Bank Ltd
Commercially, Dell Unity XT is viable and competitively priced.
Sales Account Manager - BFSI Sector at Frontier Business systems
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
Associate Vice President at Federal Bank Ltd
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Dell Unity XT excels in performance, ease of use, and scalability, featuring intuitive management and seamless integration for diverse environments.
Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.
Its data compression feature is the best that we have ever seen.
Sales Manager at Multicomputos PR
The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.
Sales Director at systemzwo group
Pure FlashArray X NVMe helps to improve our processing speed.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
Dell Unity XT integration with VMware helps scalability and availability through seamless operations and enhanced performance.
Assistant Manager, Technology Support & Services at a comms service provider with 51-200 employees
It helps with data cost management and is seen as a mid-range product with good performance.
System Engineer at a tech services company with 1-10 employees
We installed the Flash, which makes our IO operations fast and efficient.
Head of Infrastructure Security (S.A.V.P) at EXIM Bank Ltd
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.
Solution Architect at a outsourcing company with 201-500 employees
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
12th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell Unity XT
Ranking in All-Flash Storage
5th
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
198
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
9th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
 

Mindshare comparison

As of December 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.2%, up from 0.7% compared to the previous year. The mindshare of Dell Unity XT is 5.9%, down from 9.1% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.7%, up from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Dell Unity XT5.9%
Hitachi Virtual Storage Platform3.7%
Pure FlashArray X NVMe1.2%
Other89.2%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
DK
Sales Account Manager - BFSI Sector at Frontier Business systems
Customer needs are addressed effectively with collaborative sales and service support
Recently, customers have been asking for a cloud tiering option in storages. Some Dell storages do not have cloud tiering, which is an optional commercial feature. NetApp's FSA model 2750 comes with an inbuilt cloud tiering option. In the future, if Dell storages include this option, especially for Unity, it would help us target SME or medium enterprises for quicker closures and support the sales team.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Computer Software Company
16%
Manufacturing Company
12%
Financial Services Firm
7%
Government
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business62
Midsize Enterprise49
Large Enterprise94
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
I saw that you have doubts about what you chose. I have a lot of experience with the constructor, honestly I can reco...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
They’re both great solutions and I’ve used both. EMC is being VERY aggressive on pricing which may be the undoing of...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
First of all the decision should be taken looking at similar products in terms of capacity and performance. I will sh...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
EMC Unity, Dell EMC Unity
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Draper, Rio Grande Pacific, Royal Victoria Regional Health Centre
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell Unity XT vs. Hitachi Virtual Storage Platform and other solutions. Updated: December 2025.
879,259 professionals have used our research since 2012.