DDN IntelliFlash vs Hitachi Virtual Storage Platform comparison

DataDirect Networks and Hitachi Vantara are both solutions in the All-Flash Storage category. DataDirect Networks is ranked #29 with an average rating of 9.0, while Hitachi Vantara is ranked #11 with an average rating of 8.0. DataDirect Networks holds a 0.6% mindshare in AFS, compared to Hitachi Vantara’s 3.4% mindshare. Additionally, 87% of DataDirect Networks users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

The Hitachi Virtual Storage Platform and DDN IntelliFlash are prominent competitors in the storage solution market, each with distinct advantages and drawbacks. Users report more satisfaction with the pricing and support of Hitachi Virtual Storage Platform, but DDN IntelliFlash holds a stronger position in features and overall value.

Features: Hitachi Virtual Storage Platform is praised for its high reliability, scalability, and robustness. DDN IntelliFlash stands out with advanced performance features, ease of management, and superior capabilities.

Room for Improvement: Users suggest Hitachi Virtual Storage Platform requires enhancements in its analytics, reporting functionalities, and integration capabilities. For DDN IntelliFlash, users mention the need for better integration capabilities, improved documentation, and increased analytics functions.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform is noted for its straightforward deployment process and responsive support team. DDN IntelliFlash is recognized for its quicker setup and comprehensive customer service.

Pricing and ROI: Users find Hitachi Virtual Storage Platform to be cost-effective with a solid return on investment. DDN IntelliFlash users acknowledge its higher upfront setup cost but consider the investment worthwhile due to its superior features and performance.

To learn more, read our detailed DDN IntelliFlash vs. Hitachi Virtual Storage Platform Report (Updated: August 2025).

Buyer's Guide

DDN IntelliFlash vs. Hitachi Virtual Storage Platform

August 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of September 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of DDN IntelliFlash is 0.6%, up from 0.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.4%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.4%
Pure FlashArray X NVMe	1.0%
DDN IntelliFlash	0.6%
Other	95.0%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Anil Rahulwar

Storage Engineer at Movate

Good customer service and support and suitable for large environments

It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The most valuable feature of this solution is its ease of use."

"The most valuable features of this solution are its ease of use and performance."

"It has good, reliable, fast storage."

"Overall stability is very good. It is a very stable solution."

"I appreciate the performance."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

More Pure FlashArray X NVMe pros

"It performed great originally, and when it performed great, it was awesome."

"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."

"We use IntelliFlash products for larger environments, like Qatar Airways."

"The initial setup is straightforward."

"Data Compression: Up to 80% space reduction in the database"

"It has reduced our electricity usage by reducing the amount of disks needed for the virtual environment."

"It provides a combination of all the protocols that you need, without losing deduplication and compression."

"High performance and ease-of-management are the most valuable features."

More DDN IntelliFlash pros

"It is robust. It doesn't need too much troubleshooting. It is a good device."

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."

"The high performance of flash storage is especially valuable to us."

"The technical support is great."

More Hitachi Virtual Storage Platform pros

Cons

"In terms of what needs improvement, the dashboard and management could be simplified."

"I'd like to see the product implement active replication for vehicles such as VMware."

"The UI for this solution needs to be improved."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"We need better data deduplication."

More Pure FlashArray X NVMe cons

"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."

"It only keeps one hour of real-time data without the ability to do deep analysis of each element."

"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."

"It's somewhat scalable, but maybe not so much as some of the competition."

"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."

"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."

"Snapshots are not as easy to access as on a NetApp device."

"In future releases, I look forward to more AI features."

More DDN IntelliFlash cons

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"Its usability can be improved. It can have more management features. Its management tools lack features."

"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"The user interface should be made simpler because it is difficult to manage."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Our licensing fees are $500,000+ USD."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The support cost per array is about $20,000 a year for 24/7 support."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The licensing is on a yearly basis."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"I think we pay around 100 grand per year for three arrays or four arrays."

"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."

"It is an expensive product. I rate its pricing a three out of ten."

"Pricing could be better, because the cost is very high."

"It is expensive. Everything is included in the license. There is no additional cost."

"The price is good enough considering the performance, and we are satisfied."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"The cost price of this product is better than its competitors."

"This is an expensive solution."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

14%

Manufacturing Company

10%

Government

Financial Services Firm

17%

Computer Software Company

17%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for IntelliFlash?

It is a bit cheaper than other products, 10% to 20% cheaper.

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What needs improvement with IntelliFlash?

DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...

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What is your primary use case for IntelliFlash?

We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 24% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

VAST Data vs DDN IntelliFlash

Compared 47% of the time

NetApp AFF vs DDN IntelliFlash

Compared 25% of the time

Pure Storage FlashBlade vs DDN IntelliFlash

Compared 16% of the time

Pure Storage FlashArray vs DDN IntelliFlash

Compared 12% of the time

More DDN IntelliFlash Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 10% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

DDN IntelliFlash

September 2025

Download DDN IntelliFlash product report

Buyer's Guide

Hitachi Virtual Storage Platform

September 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Western Digital through its IntelliFlash arrays delivers high-performance storage with a complete range of features and connectivity options, including inline compression and deduplication, application and VM consistent snapshots, replication, RAID, data encryption, VMware vCenter integration, and multi-protocol support for SAN (FC, iSCSI) and NAS (NFS, SMBv3). IntelliFlash arrays deliver high availability through dualredundant and hot-swappable components, active/active or active/passive controllers, non-disruptive software upgrades, eMLC flash, and proactive cloud-based monitoring, analytics, and intelligence. A RESTful API provides scripted or programmatic control.

DataDirect Networks

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

DDN IntelliFlash vs. Hitachi Virtual Storage Platform

August 2025

Free Report: DDN IntelliFlash vs. Hitachi Virtual Storage Platform

Find out what your peers are saying about DDN IntelliFlash vs. Hitachi Virtual Storage Platform and other solutions. Updated: August 2025.

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