DDN IntelliFlash vs Hitachi Virtual Storage Platform comparison

DataDirect Networks and Hitachi Vantara are both solutions in the All-Flash Storage category. DataDirect Networks is ranked #29 with an average rating of 9.0, while Hitachi Vantara is ranked #9 with an average rating of 8.0. DataDirect Networks holds a 0.6% mindshare in AFS, compared to Hitachi Vantara’s 3.5% mindshare. Additionally, 87% of DataDirect Networks users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

The Hitachi Virtual Storage Platform and DDN IntelliFlash are prominent competitors in the storage solution market, each with distinct advantages and drawbacks. Users report more satisfaction with the pricing and support of Hitachi Virtual Storage Platform, but DDN IntelliFlash holds a stronger position in features and overall value.

Features: Hitachi Virtual Storage Platform is praised for its high reliability, scalability, and robustness. DDN IntelliFlash stands out with advanced performance features, ease of management, and superior capabilities.

Room for Improvement: Users suggest Hitachi Virtual Storage Platform requires enhancements in its analytics, reporting functionalities, and integration capabilities. For DDN IntelliFlash, users mention the need for better integration capabilities, improved documentation, and increased analytics functions.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform is noted for its straightforward deployment process and responsive support team. DDN IntelliFlash is recognized for its quicker setup and comprehensive customer service.

Pricing and ROI: Users find Hitachi Virtual Storage Platform to be cost-effective with a solid return on investment. DDN IntelliFlash users acknowledge its higher upfront setup cost but consider the investment worthwhile due to its superior features and performance.

To learn more, read our detailed DDN IntelliFlash vs. Hitachi Virtual Storage Platform Report (Updated: September 2025).

Buyer's Guide

DDN IntelliFlash vs. Hitachi Virtual Storage Platform

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of November 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.1%, up from 0.7% compared to the previous year. The mindshare of DDN IntelliFlash is 0.6%, up from 0.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.5%, up from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.5%
Pure FlashArray X NVMe	1.1%
DDN IntelliFlash	0.6%
Other	94.8%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Anil Rahulwar

Storage Engineer at Movate

Good customer service and support and suitable for large environments

It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The high availability of the product is the most valuable feature."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The solution is very straightforward to set up."

"The solution uses newer technology for deduplication and compression."

More Pure FlashArray X NVMe pros

"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks"

"High performance and ease-of-management are the most valuable features."

"The initial setup is straightforward."

"It performed great originally, and when it performed great, it was awesome."

"It has reduced our electricity usage by reducing the amount of disks needed for the virtual environment."

"We use IntelliFlash products for larger environments, like Qatar Airways."

"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."

"It provides a combination of all the protocols that you need, without losing deduplication and compression."

More DDN IntelliFlash pros

"This is one of the most stable, high-end solutions in this area."

"Data optimization, compression, and deduplication are the most important features for us."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"The product's performance is good."

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."

"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."

"The most valuable feature is that you can use it with all deployment models."

"The performance is very good."

More Hitachi Virtual Storage Platform pros

Cons

"I'd like to see the product implement active replication for vehicles such as VMware."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"The UI for this solution needs to be improved."

"In the future, I would like to see integration with enterprise backup systems."

More Pure FlashArray X NVMe cons

"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."

"Snapshots are not as easy to access as on a NetApp device."

"It's somewhat scalable, but maybe not so much as some of the competition."

"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."

"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."

"In future releases, I look forward to more AI features."

"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."

"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."

More DDN IntelliFlash cons

"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"Its usability can be improved. It can have more management features. Its management tools lack features."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"The distributor needs more knowledgeable resources for technical support. It would be better to connect directly to the vendor in case of queries."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Given its price, Pure is not the first option."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The licensing is on a yearly basis."

"The product is expensive."

"As far as the licensing costs, everything is included in the license."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With VMware, we pay $300,000 annually."

More Pure FlashArray X NVMe pricing and cost advice

"I think we pay around 100 grand per year for three arrays or four arrays."

"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."

"It is an expensive product. I rate its pricing a three out of ten."

"It is a little expensive."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"Pricing could be better, because the cost is very high."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"The price per gigabyte is good and it is low when it comes to terabytes."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

15%

Manufacturing Company

Construction Company

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What is your experience regarding pricing and costs for IntelliFlash?

It is a bit cheaper than other products, 10% to 20% cheaper.

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What needs improvement with IntelliFlash?

DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...

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What is your primary use case for IntelliFlash?

We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 21% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

VAST Data vs DDN IntelliFlash

Compared 45% of the time

NetApp AFF vs DDN IntelliFlash

Compared 17% of the time

Tintri VMstore T7000 vs DDN IntelliFlash

Compared 10% of the time

IBM FlashSystem vs DDN IntelliFlash

Compared 10% of the time

NetApp EF-Series All Flash Arrays vs DDN IntelliFlash

Compared 9% of the time

More DDN IntelliFlash Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 12% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 10% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 9% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Dell PowerMax vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

DDN IntelliFlash

November 2025

Download DDN IntelliFlash product report

Buyer's Guide

Hitachi Virtual Storage Platform

October 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Western Digital through its IntelliFlash arrays delivers high-performance storage with a complete range of features and connectivity options, including inline compression and deduplication, application and VM consistent snapshots, replication, RAID, data encryption, VMware vCenter integration, and multi-protocol support for SAN (FC, iSCSI) and NAS (NFS, SMBv3). IntelliFlash arrays deliver high availability through dualredundant and hot-swappable components, active/active or active/passive controllers, non-disruptive software upgrades, eMLC flash, and proactive cloud-based monitoring, analytics, and intelligence. A RESTful API provides scripted or programmatic control.

DataDirect Networks

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

DDN IntelliFlash vs. Hitachi Virtual Storage Platform

September 2025

Free Report: DDN IntelliFlash vs. Hitachi Virtual Storage Platform

Find out what your peers are saying about DDN IntelliFlash vs. Hitachi Virtual Storage Platform and other solutions. Updated: September 2025.

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