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HCL Digital Experience vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HCL Digital Experience
Ranking in Digital Experience Platforms (DXP)
8th
Average Rating
9.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Optimizely
Ranking in Digital Experience Platforms (DXP)
13th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Web Analytics (12th), Feature Management (4th)
 

Mindshare comparison

As of April 2026, in the Digital Experience Platforms (DXP) category, the mindshare of HCL Digital Experience is 6.0%, up from 5.5% compared to the previous year. The mindshare of Optimizely is 3.8%, up from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Experience Platforms (DXP) Mindshare Distribution
ProductMindshare (%)
HCL Digital Experience6.0%
Optimizely3.8%
Other90.2%
Digital Experience Platforms (DXP)
 

Featured Reviews

it_user677694 - PeerSpot reviewer
Responsable Technique IT at a tech services company with 11-50 employees
It's easy to customize security access for all resources or content.
Design which contents do you want integrate to your IBM portal. Evaluate constraints for each integration and solve them by technology choices included in this product. They are a lot of solution proposed by IBM portal products Choose if you want a premise solution or a cloud solution ( 2 solutions are advantages and disadvantages)
it_user623373 - PeerSpot reviewer
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Workflow to manage page and content with validation step is great and it's easy to customize security access for all resources or content."
"Dead simple A/B testing with no code knoweldge needed."
"Customer service is wonderful."
"Customer service is the best in the testing industry; transparent support along with a very strong community."
"Customer service is excellent!"
"Optimizely is a great product that has inspired a great community and is the standard for A/B testing."
"ROI: Infinite! (Got 3X conversion improvement using suggestions given by the product during the free evaluation period)"
"Optimizely can work for a lot more things than only testing; it is a pretty easy yet powerful tool."
 

Cons

"Customer service is medium for quality and answer, low for resolving problem."
"Better communication with 3rd party implementation"
"Exporting statistics provide more statistical data."
"Verifying goals could be easier."
"There were previously issues with experiments saving as expected in Classic."
"Does not allow multipage variants (i.e. allows only variants in elements inside one page)."
"When testing images or anything involving JavaScript or more than text, they can really slow down the load performance of a page."
report
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Government
16%
Venture Capital & Private Equity Firm
11%
Healthcare Company
7%
Computer Software Company
11%
Outsourcing Company
10%
Comms Service Provider
10%
Construction Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Also Known As

IBM Digital Experience Manager, IBM WebSphere Portal
No data available
 

Overview

 

Sample Customers

Skypicker, Inventive, Factor-y S.r.l., Meander Medical Center, Intesa S.p.A., Deutsche Lufthansa AG, CinePostproduction, UnipolSai Assicurazioni S.p.A, Jyske Bank, Swiss Export Risk Insurance
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Adobe, Liferay, Sprinklr and others in Digital Experience Platforms (DXP). Updated: March 2026.
885,667 professionals have used our research since 2012.