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Mixpanel vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Mixpanel
Ranking in Web Analytics
9th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Optimizely
Ranking in Web Analytics
15th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Digital Experience Platforms (DXP) (16th)
 

Mindshare comparison

As of June 2025, in the Web Analytics category, the mindshare of Mixpanel is 5.9%, down from 6.5% compared to the previous year. The mindshare of Optimizely is 3.5%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

Use Mixpanel?
Share your opinion
it_user623373 - PeerSpot reviewer
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
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856,873 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
22%
Healthcare Company
12%
Real Estate/Law Firm
10%
Financial Services Firm
8%
Computer Software Company
17%
Retailer
10%
Financial Services Firm
10%
Performing Arts
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Comparisons

 

Overview

 

Sample Customers

DocuSign, Uber, Rakuten Viber, Twitter, Skyscanner, Lemonade, Expedia, ZipRecruiter. Meet our customers: https://mixpanel.com/customers
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics. Updated: May 2025.
856,873 professionals have used our research since 2012.