Mixpanel vs Optimizely comparison

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Mixpanel Logo
710 views|591 comparisons
Optimizely Logo
332 views|341 comparisons
Featured Review
Ranking
7th
out of 32 in Web Analytics
Views
710
Comparisons
591
Reviews
0
Average Words per Review
0
Rating
N/A
13th
out of 32 in Web Analytics
Views
332
Comparisons
341
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Snowflake Analytics logo
Compared 21% of the time.
Matomo logo
Compared 15% of the time.
Glassbox logo
Compared 13% of the time.
Pendo logo
Compared 12% of the time.
Heap logo
Compared 10% of the time.
Matomo logo
Compared 24% of the time.
Amplitude logo
Compared 24% of the time.
Apptimize logo
Compared 20% of the time.
Google Analytics logo
Compared 18% of the time.
Pendo logo
Compared 14% of the time.
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Mixpanel
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Optimizely
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Overview

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. For more information, visit: www.mixpanel.com.

Optimizely is a powerful Digital Experience Platform (DXP) designed to empower businesses in crafting, delivering, and enhancing their digital interactions across various channels. This cloud-based platform offers a wide range of features tailored to the dynamic needs of modern enterprises. With Optimizely, companies can seamlessly manage their content, enabling them to create, edit, and publish content from a unified platform. Moreover, it offers personalized experiences by tailoring content to individual users' interests and demographics. A/B testing capabilities enable businesses to experiment with different content variations and determine which ones yield the best results, while comprehensive analytics provide insights into user interactions for continuous improvement. Optimizely also aids in conducting experiments to test new ideas, ultimately enhancing digital experiences. Businesses can make data-driven decisions with ease, thanks to its robust reporting capabilities.

Sample Customers
DocuSign, Uber, Rakuten Viber, Twitter, Skyscanner, Lemonade, Expedia, ZipRecruiter. Meet our customers: https://mixpanel.com/customers
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Top Industries
VISITORS READING REVIEWS
Educational Organization28%
Computer Software Company12%
Financial Services Firm7%
Real Estate/Law Firm7%
VISITORS READING REVIEWS
Computer Software Company17%
Retailer11%
Government10%
Performing Arts8%
Company Size
VISITORS READING REVIEWS
Small Business11%
Midsize Enterprise41%
Large Enterprise49%
REVIEWERS
Small Business38%
Large Enterprise63%
VISITORS READING REVIEWS
Small Business27%
Midsize Enterprise7%
Large Enterprise66%

Mixpanel is ranked 7th in Web Analytics while Optimizely is ranked 13th in Web Analytics. Mixpanel is rated 0.0, while Optimizely is rated 9.2. On the other hand, the top reviewer of Optimizely writes "Its ability to integrate with third-party platforms has been valuable". Mixpanel is most compared with Snowflake Analytics, Matomo, Glassbox, Pendo and Heap, whereas Optimizely is most compared with Matomo, Amplitude, Apptimize, Google Analytics and Pendo.

See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.