Gusto vs PageUp People comparison

Gusto and PageUp People are both solutions in the Talent Management category. Gusto is ranked #13 with an average rating of 9.0, while PageUp People is ranked #26. Gusto holds a 0.9% mindshare in TM, compared to PageUp People’s 1.2% mindshare. Additionally, 80% of Gusto users are willing to recommend the solution, compared to 83% of PageUp People users who would recommend it.

Gusto

Read 4 Gusto reviews

599 Views
407 Comparison Views

80% willing to recommend

PageUp People

Read 11 PageUp People reviews

685 Views
534 Comparison Views

83% willing to recommend

Gusto

PageUp People

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

PageUp People and Gusto are competing products in talent management and payroll solutions. PageUp has an edge with a comprehensive talent management suite, while Gusto focuses on simplifying payroll and HR processes.

Features: PageUp People provides robust talent management capabilities such as recruitment, onboarding, and performance management. Gusto offers features like simplified payroll management, benefits administration, and financial tools for small to medium enterprises.

Ease of Deployment and Customer Service: Gusto provides a cloud-based deployment with an easy setup and responsive customer service suited for small to medium businesses. PageUp offers a customizable and scalable deployment for larger businesses with complex needs.

Pricing and ROI: PageUp People has a higher initial setup cost but enhances talent management efficiency, appealing to businesses needing comprehensive HR solutions. Gusto offers competitive pricing and rapid ROI for small to medium-sized organizations focused on cost-effective payroll and HR management.

To learn more, read our detailed Gusto vs. PageUp People Report (Updated: December 2025).

Buyer's Guide

Gusto vs. PageUp People

December 2025

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Helped 879,672 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gusto

Ranking in Talent Management

13th

Average Rating

7.6

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Benefits Administration (10th)

PageUp People

Ranking in Talent Management

26th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Talent Acquisition (18th)

Mindshare comparison

As of January 2026, in the Talent Management category, the mindshare of Gusto is 0.9%, up from 0.4% compared to the previous year. The mindshare of PageUp People is 1.2%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Talent Management Market Share Distribution
Product	Market Share (%)
Gusto	0.9%
PageUp People	1.2%
Other	97.9%

Talent Management

Featured Reviews

Phil Strazzulla

Founder at SelectSoftware Reviews

Provides time-saving solutions for small business payrolls

I would say, relative to another payroll solution, running payroll with Gusto probably costs half the price and saves us 5 to 10 hours a month. I would say Gusto is a really good payroll solution for small businesses. Running payroll with Gusto costs half the price and saves us 5 to 10 hours a month. My company does not have a business relationship with this vendor other than being a customer. I was not offered a gift card or incentive for this review. I rated Gusto 9 out of 10 because of some customer support issues that kept it from being a 10.

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CarloGalati

Director at Edge HR

Has all-inclusive pricing and good talent acquisition and onboarding components, and is an excellent product for mid-sized to large organizations

They could probably add surveying, as in engagement surveys, to their product. That would be something that would be valued by their customers. For instance, Culture Amp is a product that does a lot of the engagement stuff. They're diversifying into other aspects of talent management. It is not yet at the same scale as PageUp People, but it is an excellent product as well.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the payroll part. We also use documents and forms whenever we hire, such as a new hire form for each state, and we like that as well."

"Gusto is a really good payroll solution for small businesses."

"I appreciated the templates that they offered for new hires and onboarding."

"The talent acquisition and the onboarding components of the system are most valuable."

Cons

"In the beginning, their support was top-notch. And then around the beginning of 2022, and end of 2021, their support tanked. We used to get responses in the beginning within one to two business days, and towards the end, we were getting responses in one to two business weeks."

"My experience with Gusto's customer support sometimes shows they're not responsive, and they have definitely made mistakes in the past."

"Their enrollment e-signature, enrollment forms, and other documents need a lot of work. Once we fill in the information, we cannot go back and change any of that. It's a time-taking process. If there is any mistake in the document and if we need to go and change a specific field in the form, it's not possible. We have to redo the entire form."

"They could probably add surveying, as in engagement surveys, to their product. That would be something that would be valued by their customers. For instance, Culture Amp is a product that does a lot of the engagement stuff. They're diversifying into other aspects of talent management. It is not yet at the same scale as PageUp People, but it is an excellent product as well."

Pricing and Cost Advice

Information not available

"PageUp has a different model from other organizations. As part of their pricing structure, they tend to work with you very closely and not charge you for the setup. So, there is one price all inclusive of setup, and for that reason, they become an attractive provider to work with. Here in Australia, the education sector has gravitated very heavily towards PageUp."

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Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	3
Large Enterprise	6

Questions from the Community

What needs improvement with Gusto?

I wish Gusto's customer support was better for improvements. My experience with Gusto's customer support sometimes shows they're not responsive, and they have definitely made mistakes in the past.

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What advice do you have for others considering Gusto?

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What is your primary use case for Gusto?

Our main use case for Gusto is for payroll, and we pay our US employees through it. Gusto helps with our payroll process because we use it for tax filings and benefits.

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Product Reports

Buyer's Guide

Benefits Administration

December 2025

Download Gusto product report

Buyer's Guide

Talent Management

December 2025

Download PageUp People product report

Also Known As

ZenPayroll

No data available

Overview

Gusto provides payroll, benefits and HR to modern companies, by handling payments to employees and contractors and also electronically handling the paperwork necessary to help companies comply with tax, labor, and immigration laws.

Gusto

SaaS tool that assists organizations in recruitment and on-boarding, performance management, leadership development, and succession planning.

PageUp People

Sample Customers

Farmgirl Flowers, Bevel, Pooch Pals, ALL MAVEN

MYER, Target, coles, Fujitsu, Michael Hill

Buyer's Guide

Gusto vs. PageUp People

December 2025

Free Report: Gusto vs. PageUp People

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We monitor all Talent Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.