Google Cloud Identity vs Workspace ONE UEM comparison

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #10 with an average rating of 7.9, while Omnissa is ranked #2 with an average rating of 7.4. Google holds a 1.1% mindshare in EMM, compared to Omnissa’s 11.6% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 84% of Omnissa users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: August 2025).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

August 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of September 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 31.8%, down from 37.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.4% compared to the previous year. The mindshare of Workspace ONE UEM is 11.6%, up from 11.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	31.8%
Workspace ONE UEM	11.6%
Google Cloud Identity	1.1%
Other	55.5%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Vishal Bhatia

Trainer/Consultant at Koenig Solutions Pvt. Ltd.

Effective product tracking and monitoring enhances daily operations despite needing documentation improvement

The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation. Most people struggle to connect the dots when looking at the documentation. Even the training material and PowerPoint slide decks that trainers use are sometimes too confusing or overwhelming, with too much content but not enough clarity. The support side has recently become weaker compared to what it used to be with VMware. This is another area that needs improvement. Since working with Workspace ONE UEM from when it was AirWatch, it has improved significantly over the last five years. However, there are still some gray areas and scope for improvement, especially in documentation and workflow between different aspects of the solution.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Microsoft Intune helps us avoid issuing everyone company-owned devices. We provide a stipend, allowing users to bring their own devices. This approach gives us leverage against other MSPs. It also enhances collaboration because clients already covered by specific licensing can optimize their usage of Microsoft Intune."

"Microsoft Intune is far more efficient and faster than MECM."

"I am easily able to manage devices and assets, especially laptops and desktops."

"Great for software update needs, operating system version updates, and security policy enforcement."

"I like Intune's ability to install software to a device remotely and push policy through the Azure portal."

"This solution saves us a lot of time once it's implemented."

"Implementing Microsoft Intune has provided a more streamlined and consistent method for device management across our multiple domains, effectively consolidating our administrative efforts."

"The mobile application management, MAM, is the most useful aspect of the solution."

More Microsoft Intune pros

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The initial setup is easy."

"The most valuable feature is the performance."

"The most beneficial feature for enhancing security is context-aware access."

More Google Cloud Identity pros

"The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offers efficient flexibility."

"We've configured single sign-on for two or three enterprise customers, and it works very well."

"You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."

"We find it to be reliable."

"One of the features that I enjoyed most was the integration with Azure AD because I could use VMware Identity Manager to standardize the User Principal Name coming from Active Directory. You have Azure AD Connect to do that. In between, if you have vIDM handling it, you can easily get the synchronization of users into your VM and standardize the User Principal Name. If you require quality assurance for handling it, you can actually count on the vIDM to do so. That was one of the main things I enjoyed about the product."

"The bigger vendors like VMware, Insight, and MobileIron can assign engineers to customers. You can work with them to develop the right competency to use the product."

"We recently integrated Workspace ONE with our intelligence report, and this is a great tool from a reporting point of view. In our daily business, we get several requests from businesses to provide an Adobe request for monitoring, whether it is for Android or iOS devices. The main benefit of this tool is that we can exclude the report for applications."

"The feature with the highest rating for me is its employee management. I can also praise how versatile it is in terms of operating systems. It has good support for multiple operating systems and can easily manage them all. Not just that, but it can also support any kind of tool that can be run on all these operating systems."

More Workspace ONE UEM pros

Cons

"A more incisive reporting tool with automated progress updates and graphical representation would be beneficial, as the current manual method lacks efficiency and visual clarity."

"Automatic updating is pretty rough. It doesn't give me as much control as I had in the past."

"Intune's privilege management feature, while beneficial, is less intuitive than other Intune features, making it challenging to use."

"The installation is very easy. However, to be able to configure it you will need special knowledge, such as training or self-studies to have a proper level of security. There are many settings one has to understand before being able to implement Microsoft Intune."

"At the moment, we need more flexibility. We have some offices migrating to Windows 11 remotely. Sometimes, it is difficult to manage image installation because we have to collect some information before starting image deployment. Currently, Intune cannot collect the information needed for deploying new images."

"Currently, Microsoft Intune's focus is mainly on Windows, but they can make much more improvement in terms of other platforms."

"There is improvement needed in integrating with the installed Office solutions versions, such as Office 2019. The Office 365 integrates without a problem."

"I wanted to check if there is any provision at the Intune level to restrict certain things, such as a website, but unfortunately, that feature is available only in Microsoft Defender. Intune has web filtering capabilities, but they are only useful for protection from malicious websites, whereas we would like to be able to restrict a website. For example, YouTube is a clean website. No one would identify it as a malicious website, but if we want to stop the end-users from going to that website, we have to go for another product, such as Microsoft Defender or another third-party proxy solution. It would be great if this capability is included in Intune."

More Microsoft Intune cons

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"The customer service and support team is not so good."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"The interface could be improved by simplifying it further."

"The solution's storage capacity could be increased."

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

More Google Cloud Identity cons

"The solution needs to adapt to the cloud based reality of the current world model. Some customers may have reluctance to this, but it is the next level for all of the big providers. Azure, AWS and Google are all on the forefront of cloud-based solutions."

"The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation."

"The initial setup is a bit complex."

"There should be better compatibility with Linux devices."

"VMware Workspace ONE for the new users or the new clients that they try to procure and learn it, there can have difficulties. It does not have user-friendly portals. The portal seems to be more user-friendly in Microsoft solutions."

"When it comes to deployment and maintaining security, there should be an integrated console where you have a singular view of all of the products from the same OEM."

"The console comes bunched together as a package and inbuilt. Its called Workspace ONE. Whenever we have an issue, we contact the service provider, and instead of a fix, we are just getting the next version of Workspace ONE."

"There could be ease of integration within the environment. I didn't have any issues when using it, but the integration part was a bit difficult for the other team."

More Workspace ONE UEM cons

Pricing and Cost Advice

"The cost of the license and the features are justified for myself as a technical person."

"It's a part of Microsoft 365 and E5 licenses. Microsoft's strategy of making every feature in Microsoft Intune paid needs optimization. Remote control is one of the basic features, not a luxury feature, yet we must pay for it. I"

"This cost is approximately $30 USD per user per month."

"We spend a lot of money on Intune licensing, and some of our users have to be double licensed just because of how our dev and corporate environments are segmented."

"Microsoft offers some licensing where it's included at no extra cost when customers are already using the licenses. In such a case, it's a really good value. If you have to buy the licensing for it, it's probably on par with other solutions. It isn't substantially more or less expensive. The great thing is that it is included in some of Microsoft's licensed packages. So, some customers don't have to spend additional money for it. Typically, most providers that support Intune do charge a management fee of some sort or some fee. Certainly, we're no exception."

"The Intune license model is costly."

"The licensing costs we leave up to the customer and these vary from one to another."

"I rate Intune an eight out of ten for affordability. It's bundled with the 365 licensing, which is competitive overall."

More Microsoft Intune pricing and cost advice

"The product is billed on a monthly basis depending on the number of users."

"The pricing is a bit expensive."

"Licensing fees are on a yearly basis."

"The solution is not expensive."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The licensing cost depends on the partners and the relationship between the company and the partners."

More Google Cloud Identity pricing and cost advice

"I think that the price is reasonable."

"Our customers are concerned about the costs. The solution is higher than they want it to be."

"If you have a host of custom requirements (including licensing), make sure to set aside enough time for the initial setup because it can take up to a few weeks depending on how complex your environment is."

"While it is not inexpensive in terms of price, it is definitely worth it."

"The pricing currently is higher than the competition."

"The solution is more expensive than Intune."

"The price of VMware Workspace ONE is expensive. However, for the features that are provided, the price is reasonable. There is a subscription to use the solution."

"In terms of pricing, this solution is definitely much more expensive compared to other solutions, like MobileIron or MaaS360 or any other product in the market. This solution is more expensive by 30 or 40 percent."

More Workspace ONE UEM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

Manufacturing Company

Government

Computer Software Company

18%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

Computer Software Company

16%

Financial Services Firm

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	116
Midsize Enterprise	46
Large Enterprise	152

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	21
Large Enterprise	57

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

See all answers

How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

See all answers

What do you like most about VMware Workspace ONE?

The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...

See all answers

What is your experience regarding pricing and costs for VMware Workspace ONE?

I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 7% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 6% of the time

IBM MaaS360 vs Microsoft Intune

Compared 5% of the time

Samsung Knox vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 64% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 16% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 3% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Horizon 8 vs Workspace ONE UEM

Compared 7% of the time

SOTI MobiControl vs Workspace ONE UEM

Compared 6% of the time

Jamf Pro vs Workspace ONE UEM

Compared 6% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 5% of the time

ManageEngine Endpoint Central vs Workspace ONE UEM

Compared 3% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

August 2025

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

September 2025

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

August 2025

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

VMware Workspace ONE is an intelligence-driven digital workspace platform that delivers any app on any device. It integrates access control, multi-platform endpoint management, and application management. With the VMware Workspace ONE platform, IT teams can deliver a digital workspace that includes the devices and apps of the company’s choice, but with security and control.

VMware Workspace ONE is available:

As a cloud service
On-premises
Hybrid

VMware Workspace ONE Key Features

Simple app authentication: VMware Workspace ONE allows end-users to have password-less single sign-on, giving them access to virtually any app (mobile apps, web apps, cloud apps, and Windows apps).
Unified Endpoint Management options: VMware Workspace ONE aims to support all devices, offering convenience, access, security, and management that will work for any business.
Conditional access: VMware Workspace ONE provides a powerful policy engine to help you make dynamic decisions regarding end-user access rights and to protect sensitive information.
Automated app management: With VMware Workspace ONE the application delivery process can be automated, which improves security and compliance. Software packages can be automatically installed, updated, and removed, and automated workflows can also be created.

VMware Workspace ONE Benefits

Some of the benefits of using VMware Workspace ONE include:

Less IT intervention necessary: Because VMware Workspace ONE has simple app authentication, end-users can help themselves by selecting the applications they need rather than having IT intervene.
Smoother employee onboarding: Transform employee onboarding by enabling self-service access to the apps your end-users need to complete their job duties.
Compliance: VMware Workspace ONE helps end-users reach compliance by using advanced device restrictions.
Real-time visibility: You can have real-time visibility with application, device, and console events that provide detailed information for system monitoring. You can also view logs in the console or export pre-defined reports.

Workspace ONE Components

Workspace ONE Access
Workspace ONE UEM
VMware Workspace ONE® Intelligence
VMware Unified Access Gateway
Workspace ONE Intelligent Hub

Reviews from Real Users

Below is some feedback from our PeerSpot users who are currently using the solution:

PeerSpot user Patrick B., Cybersecurity Architect at a tech services company, says, "Its UI is extremely easy to use whether you're an advanced user or a novice user. When I first opened it up and had to learn the product, I was easily a novice. By the end of the third month, I was digging into the backend of the system and using it as a highly advanced user to accomplish what I needed to accomplish, and I was able to do it through the UI mostly."

Roshan T., Partner Manager North America at a tech company, mentions how satisfied he is with the product, saying, "You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

August 2025

Free Report: Google Cloud Identity vs. Workspace ONE UEM

Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: August 2025.

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