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Google Cloud Identity vs Workspace ONE UEM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
277
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
9th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (6th)
Workspace ONE UEM
Ranking in Enterprise Mobility Management (EMM)
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
101
Ranking in other categories
Remote Access (5th), Virtual Desktop Infrastructure (VDI) (7th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (11th), Unified Endpoint Management (UEM) (3rd)
 

Mindshare comparison

As of July 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.2%, down from 37.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.8% compared to the previous year. The mindshare of Workspace ONE UEM is 11.1%, down from 12.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Emthias Abdul Salam - PeerSpot reviewer
Offers a valuable single sign-on feature and a user-friendly interface with outstanding scaling capabilities
The single sign-on feature, which integrates with the Identity Manager is one of the most vital features. The VMware Workspace ONE Tunnel is another crucial aspect of the solution. Authentication processes become seamless with the single sign-on feature of VMware Workspace ONE. Whether the application resides within the premises or outside, the users don't need to reenter the credentials, VMware Workspace ONE auto authenticates using scripts. The solution can also integrate the app catalog with the Intelligent Hub, which acts as the agent. Applications catalogs and similar aspects can be accessed through one single interface, whether it's from an Android, iOS, or Windows device. It's a very user-friendly tool in terms of accessibility.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Intune simplifies device management by replacing the traditional method of installing OS, joining a domain, and configuring everything manually."
"The compliance and configuration policies in Microsoft Intune are the most valuable features, saving significant time compared to manual implementation."
"Intune's integration with Microsoft 365 is exceptional."
"We have a BYOD policy, and this solution helps us manage our devices."
"The feature of remotely wiping devices in Microsoft Intune is what I prefer the most."
"Remote Wipe and Autopilot is one of the best features."
"Maturity makes it a stable product."
"Third party integrations are very convenient to use with Microsoft Intune."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The initial setup is easy."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"It's easy to set up."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The most valuable feature is the performance."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"It is easy to start something and work from scratch."
"The initial setup is easy and the deployment doesn't take too long."
"It has good stability."
"It has all of the features that we need to use and that we want to use."
"We used to have a system before, Mac OS Open Directory server and this open directory became obsolete because Apple decided to stop the enterprise market, so there was no other alternative for us to use. We chose this to replace the open directory and we found that it has many more features than the previous solution. We totally rely on it right now to manage all the devices on campus."
"One of the features that I enjoyed most was the integration with Azure AD because I could use VMware Identity Manager to standardize the User Principal Name coming from Active Directory. You have Azure AD Connect to do that. In between, if you have vIDM handling it, you can easily get the synchronization of users into your VM and standardize the User Principal Name. If you require quality assurance for handling it, you can actually count on the vIDM to do so. That was one of the main things I enjoyed about the product."
"The bigger vendors like VMware, Insight, and MobileIron can assign engineers to customers. You can work with them to develop the right competency to use the product."
"The most valuable feature of VMware Workspace ONE is that it can support most end users' enterprise applications."
 

Cons

"I rate Microsoft support between six to eight. The support often involves third parties hired by Microsoft who are knowledgeable, but sometimes the help I receive is not adequate."
"We would like to see the ability to use multiple personas on a device, similar to Samsung Knox, included in future updates."
"One area for improvement is app deployment. Another is the Windows update rollout. If you're rolling out an object to a device that's offline, Intune stops trying to reach this device after it sits idle for a bit. We are forced to find a workaround that could help manage that."
"A feature I would want to see added in Microsoft Intune is the ability to manage other non-Microsoft devices."
"What would make this product better is adding more security policies and features in the next upgrade."
"For an existing customer who has an SCCM, it would need to be upgraded to an MECM first before I can introduce Microsoft Intune."
"We do not utilize Microsoft customer service and technical support since it is generally a waste of time."
"It needs certificate provisioning for S/MIME purposes."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"The integration should be made easier."
"Technical support is slow."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The solution needs to better integrate with Mac's OS."
"From an improvement perspective, there is a need for discounts to be offered by the solution since it is something that any organization can expect from the product."
"The product's initial setup phase was quite complex."
"In terms of the inventory management side, as in the invoice management, the stock management and the entire inventory of an organization is lagging a bit in comparison to Blackberry or other EMM solutions."
"The portal is not user-friendly."
"They could provide DLP integration for applications and specific user account security."
"The pricing could always be better."
"They need a more flexible pricing model."
"We're unhappy with the quality of support we get for it. We're unhappy with how upgrades occur, so we are migrating away from it. We have an on-premise AirWatch solution and for us to do upgrades we have to call AirWatch to be able to perform the upgrades. They're busy, and scheduling it is not timely enough for us."
 

Pricing and Cost Advice

"We have the business premium licenses for the solution."
"We have a limited budget for security investments, so Microsoft should consider reducing pricing in our region. This would make investment more viable, especially since larger businesses in other countries can afford it easily."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"Even if they charge a premium, they aim to provide equal value."
"I have no comment on pricing of the solution."
"Its price is in the medium range. It is acceptable because you're paying for the features. I am not aware of any additional costs."
"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."
"If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."
"The pricing is a bit expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The solution is not expensive."
"Licensing fees are on a yearly basis."
"The product is billed on a monthly basis depending on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"We probably spend about $50,000 a year on licensing."
"I have no opinion about the pricing of the product."
"There is a separate cost for technical support and extra premium features. The pricing should be simplified."
"The solution can be costly when the customer is dealing with multiple platforms. If a customer is only dealing with iOS, Windows, and Android then Intune is the better choice because there are free licenses."
"VMware Workspace ONE can fit any organization because if you need more devices there are only additional fees."
"Our organization has stopped using the solution because it was expensive."
"For the moment, we have a multi-year contract, meaning that we cannot go with a different solution at this time even if the price should prove more favorable."
"VMware Workspace ONE is not cheap; it's quite expensive. However, in the end, they gave us a reasonable price."
"Depending on the requirements of users, there is a need to make yearly payments towards the licensing costs attached to the product."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
Manufacturing Company
9%
Educational Organization
8%
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
8%
Computer Software Company
17%
Financial Services Firm
9%
Manufacturing Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form...
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...
What do you like most about VMware Workspace ONE?
The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...
What is your experience regarding pricing and costs for VMware Workspace ONE?
I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: May 2025.
861,034 professionals have used our research since 2012.