Google Cloud Identity vs Workspace ONE UEM comparison

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #8 with an average rating of 7.6, while Omnissa is ranked #3 with an average rating of 7.7. Google holds a 1.2% mindshare in EMM, compared to Omnissa’s 10.8% mindshare. Additionally, 90% of Google users are willing to recommend the solution, compared to 83% of Omnissa users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: April 2025).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of May 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.8%, down from 37.9% compared to the previous year. The mindshare of Google Cloud Identity is 1.2%, down from 3.0% compared to the previous year. The mindshare of Workspace ONE UEM is 10.8%, down from 13.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM)

Featured Reviews

Joseph Merusi

Collaborations engineer at a financial services firm with 1,001-5,000 employees

Everything has worked better since we started using it

Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

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EkoNugroho

Cloud Support Manager at PointStar

Enhanced security and simplicity in deployment for a holistic protection

The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.

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Joel Amate

Project Engineer at CTC

The solution is stable, scalable, and offers single sign-on

I give the solution a nine out of ten. I suggest if a person wants to start using Workspace ONE, they should make use of the cloud instance instead of the on-premise instance. There is an on-premise instance available, but the cloud instance is a better option now. I advise them to make use of the cloud instance. This is because management-wise, there is no need to manage a server. For example, we don't need to buy a server, and we don't need to buy network switches, which are required for the on-premise. At the same time, I can advise setting up all the functionalities or whatever functionalities are available for the trial version. We need to check if the Workspace ONE integration includes Azure AD or other identity providers. A lot of applications are using these providers for authentication, such as Ping, Okta, and others. If the Workspace ONE integration doesn't include these providers, the company might have to find a different solution. Security projects should also be considered. Specifically, if the solution can integrate with local security solutions to secure mobile devices.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Its protection policies are most valuable. It protects mobile devices as well as individual apps. It is pretty scalable, and its documentation is also pretty good. It is also pretty straightforward to deploy."

"The biggest asset is the range of device management options available with Intune, whether it is a Windows device, a Linux device, a Mac device, or mobile devices."

"It helps us manage user certificates."

"Overall, I like Intune as a solution and would rate it nine out of ten."

"We work completely in a Microsoft environment. Its interface is similar to other Microsoft solutions that we are using such as Microsoft Defender. So far, for our administrators, it is easy to use."

"Intune provides full visibility into all active mobile device users. If their devices are noncompliant with our security policies, I have the flexibility to update them remotely."

"The compliance and configuration policies in Microsoft Intune are the most valuable features, saving significant time compared to manual implementation."

"The thing I appreciate most about Microsoft Intune is that the management of the devices was very simplified."

More Microsoft Intune pros

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"The most valuable feature is the performance."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The most valuable feature is that you can manage users from one central location."

More Google Cloud Identity pros

"The solution has a lot of capabilities, and it is easy to manage and customize."

"Stability-wise, I rate the solution a ten out of ten."

"I found the initial setup to be easy."

"The most valuable feature is policy-driven control of the devices."

"The remote management and location capabilities are good."

"It has all of the features that we need to use and that we want to use."

"The solution's single plane of glass approach is beneficial. The endpoint management is very good and specific. One of their competitors is Intune, and you have leaks from other services within the Microsoft ecosystem."

"It's all about securing data with the help of the email client called VMware Boxer. It enables the end-user to carry data in their mobile devices but there is containerization between the personal data and the organization's data. It helps enhance their security while still carrying their own BYOD."

More Workspace ONE UEM pros

Cons

"Intune has some limitations when it comes to application updates for third-party applications. You can schedule an update, but when it's a package setup, you need to supercede and replace it each time."

"The configuration and pricing can be improved."

"The synchronization of devices takes a significant amount of time, between 15 minutes and two hours. Microsoft should work on reducing this sync time to improve efficiency."

"The feature that allows us to import the business application from the configuration manager to Intune is not very good at this time."

"To make it a perfect ten, it would be helpful if there was a better way to troubleshoot user issues, as I've had a few users with corrupt files before and had to redeploy it without knowing the root cause."

"The information we receive at the device level needs improvement."

"From a new user's perspective, it may be a little overwhelming because there are quite a few things to look at in the console, however, once you are sort of acclimated and are familiar with your core functions, it's fairly simple and straightforward."

"It would be interesting to integrate the server side of Intune. Some group policy updates we have on the Windows Server side and possibly some on the client side could also be included."

More Microsoft Intune cons

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"Technical support is slow."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The interface could be more user-friendly."

"To improve the product, the integration with third-party products could always be smoother."

"We cannot manage the attributes of SSPR."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"The customer service and support team is not so good."

More Google Cloud Identity cons

"I tried to use the tool on an encrypted disk, but it was inconvenient."

"There are other solutions that might be better for certain use cases. This is not an all-purpose solution."

"There is room for improvement in customer service and support."

"The database gets corrupted when used in the cluster. Sometimes it works, sometimes it doesn't."

"The solution is too complicated. A lot of end customers don't know how to start when they go into the console."

"Lacks a modern enterprise mobility management platform."

"VMware Workspace ONE platform offers support for Mac Books and we see that there is some room for improvement in that area versus all the products out there."

"The portal is not user-friendly."

More Workspace ONE UEM cons

Pricing and Cost Advice

"Generally, we get favorable discounts, so it's not too bad. Obviously, we're looking at decreasing those wherever we can to bring value back to the public purse because it's all charity based. It's all publicly funded."

"It is average. Some of the costs are quite high depending on what the customer currently uses, but overall, it is not bad. I would not say that I would not recommend Intune based on the cost. I definitely would, but they can definitely improve on the cost. So overall, its cost is not bad."

"There are licenses required for this solution. We enable licenses on the devices we need to manage."

"Microsoft Intune has been incorporated into our Microsoft E5 licenses."

"The product is offered as part of a Microsoft standard bundle. The pricing can be competitive to Airwatch, and Maas360."

"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."

"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."

"The pricing is competitive, but it is not cheap."

More Microsoft Intune pricing and cost advice

"The pricing is a bit expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution is not expensive."

"Licensing fees are on a yearly basis."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The product is billed on a monthly basis depending on the number of users."

More Google Cloud Identity pricing and cost advice

"There is a licensing fee for the users, and we pay a low amount for our support costs."

"The pricing currently is higher than the competition."

"We pay approximately $6.50 per user for the standard version. If you are paying for an enterprise license that includes VDI then it will cost approximately $25 per user on a monthly basis."

"We've purchased various licenses for VMware Workspace ONE, including premium and gold tiers. These licenses include security measures and support for managing telecom expenses like data and voice usage."

"While the platform offers comprehensive solutions, it can be expensive, especially if you only need it for occasional testing and deployment."

"It's definitely a bit on the expensive side. It is more for smaller organizations and not large, massive enterprises. I am not sure about any additional costs. As far as we could tell, the billing was what the billing was."

"In terms of pricing, this solution is definitely much more expensive compared to other solutions, like MobileIron or MaaS360 or any other product in the market. This solution is more expensive by 30 or 40 percent."

"My guess is that its licensing was yearly. There was probably no fee in addition to the standard licensing fee."

More Workspace ONE UEM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

19%

Computer Software Company

12%

Financial Services Firm

Manufacturing Company

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Computer Software Company

17%

Financial Services Firm

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

They should improve their customer support. The fact that the only way to get customer support is for paid customers ...

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How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

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What do you like most about VMware Workspace ONE?

The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...

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What is your experience regarding pricing and costs for VMware Workspace ONE?

I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 13% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Defender for Endpoint vs Microsoft Intune

Compared 5% of the time

Samsung Knox vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 66% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 14% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

OneLogin by One Identity vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Horizon 8 vs Workspace ONE UEM

Compared 7% of the time

SOTI MobiControl vs Workspace ONE UEM

Compared 7% of the time

Jamf Pro vs Workspace ONE UEM

Compared 6% of the time

ManageEngine Endpoint Central vs Workspace ONE UEM

Compared 5% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 4% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

April 2025

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

April 2025

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

April 2025

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

VMware Workspace ONE is an intelligence-driven digital workspace platform that delivers any app on any device. It integrates access control, multi-platform endpoint management, and application management. With the VMware Workspace ONE platform, IT teams can deliver a digital workspace that includes the devices and apps of the company’s choice, but with security and control.

VMware Workspace ONE is available:

As a cloud service
On-premises
Hybrid

VMware Workspace ONE Key Features

Simple app authentication: VMware Workspace ONE allows end-users to have password-less single sign-on, giving them access to virtually any app (mobile apps, web apps, cloud apps, and Windows apps).
Unified Endpoint Management options: VMware Workspace ONE aims to support all devices, offering convenience, access, security, and management that will work for any business.
Conditional access: VMware Workspace ONE provides a powerful policy engine to help you make dynamic decisions regarding end-user access rights and to protect sensitive information.
Automated app management: With VMware Workspace ONE the application delivery process can be automated, which improves security and compliance. Software packages can be automatically installed, updated, and removed, and automated workflows can also be created.

VMware Workspace ONE Benefits

Some of the benefits of using VMware Workspace ONE include:

Less IT intervention necessary: Because VMware Workspace ONE has simple app authentication, end-users can help themselves by selecting the applications they need rather than having IT intervene.
Smoother employee onboarding: Transform employee onboarding by enabling self-service access to the apps your end-users need to complete their job duties.
Compliance: VMware Workspace ONE helps end-users reach compliance by using advanced device restrictions.
Real-time visibility: You can have real-time visibility with application, device, and console events that provide detailed information for system monitoring. You can also view logs in the console or export pre-defined reports.

Workspace ONE Components

Workspace ONE Access
Workspace ONE UEM
VMware Workspace ONE® Intelligence
VMware Unified Access Gateway
Workspace ONE Intelligent Hub

Reviews from Real Users

Below is some feedback from our PeerSpot users who are currently using the solution:

PeerSpot user Patrick B., Cybersecurity Architect at a tech services company, says, "Its UI is extremely easy to use whether you're an advanced user or a novice user. When I first opened it up and had to learn the product, I was easily a novice. By the end of the third month, I was digging into the backend of the system and using it as a highly advanced user to accomplish what I needed to accomplish, and I was able to do it through the UI mostly."

Roshan T., Partner Manager North America at a tech company, mentions how satisfied he is with the product, saying, "You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

April 2025

Free Report: Google Cloud Identity vs. Workspace ONE UEM

Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: April 2025.

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