Google Cloud Identity vs Microsoft Enterprise Mobility + Security comparison

Google Cloud Identity vs. Microsoft Enterprise Mobility + Security

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.4% compared to the previous year. The mindshare of Microsoft Enterprise Mobility + Security is 1.3%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
Google Cloud Identity	1.3%
Microsoft Enterprise Mobility + Security	1.3%
Other	69.9%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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Abhijit-Deshpande

Manager IT at Konverge.AI

User experience improves efficiency while awaiting improved application performance

The solution is meeting my requirements. I don't have any direct inputs here, except that stability of the application can be improved. Sometimes it gets hung or restarts multiple times in the background, which consumes battery life. If stability can be improved, it will generally help everyone. These solutions are usually a little expensive. If costs can come down, that will generally help the masses. A reduction of around 30-35% would make it more prompting for people to take that extra jump. Due to budget constraints, I have seen people not going for Microsoft Enterprise Mobility + Security because even if the commercials get discounted for the first year, subsequent years see significant price increases.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Intune helps the organization manage access to its internal apps, data, and resources."

"I like the group policy management feature, which performs application monitoring and device enrollment."

"I would say right now that Microsoft Intune is one of the best solutions."

"From a solution perspective, I always recommend that you go for it."

"We can securely manage both company-owned devices and personal devices enrolled in our BYOD program."

"If the product works, remote access will be a benefit. To this point we have not had reason to have confidence in achieving that access."

"The ability to (somewhat) manage full Windows 10 computers including EXE-based or MSI-based application deployments using Azure Active Directory as Identity."

"It has improve our organization through the remote management of non-domain joined devices."

More Microsoft Intune pros

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The most valuable feature of Google Cloud Identity is its stability."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"It is a very stable solution. I would rate it a ten out of ten."

"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"I have not experienced any serious problem with stability."

More Google Cloud Identity pros

"The product is centralized and we can use it for security purposes."

"The solution is very good at securing files; for example, if I forward a secure document, it is blocked from others, as I can send it with restrictions regarding who can open it."

"The solution is very good at securing files. For example, if I forward a secure document, it's blocked from others, as I can send it with restrictions in relation to who can open it."

"Microsoft Mobility and EMS include Intune for Mobility, which provides mobile device management and mobile application management. With mobile device management, you can control the entire device in an organization."

"Microsoft Enterprise Mobility + Security is a basic part of all of our projects because it's a very important basis for any customer wanting to set up Microsoft technology, as they need to manage all users and devices on a security basis."

"I am very happy with it currently."

"The best advantage of the product is that it provides an all-in-one solution."

"Integration between our departments has been the most valuable."

More Microsoft Enterprise Mobility + Security pros

Cons

"The interface is not as modern as some competitors in terms of single pane of glass visibility across the entire landscape. It has a very Azure vibe and may not be as graphically appealing as other products."

"Intune doesn't provide much control over Windows servers. It's something we struggle with."

"Microsoft Intune is a very strong platform, but there are still some areas where it could improve."

"Back in 2020, there were significant problems with report accuracy, particularly regarding web patching."

"The admin portal for Microsoft Intune is not yet on the same level as other Microsoft 365 admin portals when comparing the interface and user-friendliness."

"The main disadvantage seen today is regarding Linux clients. We have a lot of development resources that have Linux on their clients, and we can't manage them on the same platform, as we do with other clients such as macOS and Windows. So, it should have support for Linux clients. It should also have better support for macOS."

"There are some issues using the solution with macOS and iOS, and it offers limited granular control with them. Intune works better on Windows and Android."

"For additional functionality, I suggest that Microsoft could expand on asset management. Since the platform is there, they could develop it into a full-fledged asset management system."

More Microsoft Intune cons

"Pricing is something that can be improved."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"In Google, if we want support they are very slow to respond."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"Google Cloud Identity the UI could improve."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

More Google Cloud Identity cons

"The auditing and reporting could be updated and upgraded. I would like to see light applications because they consume a lot of the device's memory at present."

"Microsoft's feature management is based on licenses. Microsoft follows ethical licensing and hence do not restrict the use of it."

"But sometimes, we found it difficult to educate the application developers to integrate."

"Its performance needs enhancement."

"The technical support from Microsoft could be better."

"There are certain shortcomings in the licensing model of the product where improvements are required."

"Sometimes the application gets hung or restarts multiple times in the background, consuming battery life."

"They should improve dedicated solutions because they offer everything, but you always end up missing something."

More Microsoft Enterprise Mobility + Security cons

Pricing and Cost Advice

"The cost of the license and the features are justified for myself as a technical person."

"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."

"The licensing costs we leave up to the customer and these vary from one to another."

"I am satisfied with the pricing."

"Its price is in the medium range. It is acceptable because you're paying for the features. I am not aware of any additional costs."

"The E5 license is expensive."

"It's a part of Microsoft 365 and E5 licenses. Microsoft's strategy of making every feature in Microsoft Intune paid needs optimization. Remote control is one of the basic features, not a luxury feature, yet we must pay for it. I"

"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."

More Microsoft Intune pricing and cost advice

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"Licensing fees are on a yearly basis."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"We probably spend about $50,000 a year on licensing."

"The pricing is a bit expensive."

"The product is billed on a monthly basis depending on the number of users."

More Google Cloud Identity pricing and cost advice

"I would rate pricing at eight out of ten. It is a bit higher because of the security features that Microsoft provides."

"The solution is cost-effective."

"We have to pay 10 dollars per user. I would rate the tool's pricing a six out of ten."

"The increase in the prices of the product might not be the actual problem, but things become complex with some new plans that were introduced by Microsoft recently."

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Computer Software Company

Financial Services Firm

Government

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

Pharma/Biotech Company

14%

Manufacturing Company

12%

Computer Software Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	124
Midsize Enterprise	54
Large Enterprise	167

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	1
Large Enterprise	5

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

What needs improvement with Microsoft Enterprise Mobility + Security?

The technical support from Microsoft could be better. Because there are many changes in Microsoft, and most support c...

What is your primary use case for Microsoft Enterprise Mobility + Security?

I have been selling Microsoft Enterprise Mobility + Security for more than 10 years.

What advice do you have for others considering Microsoft Enterprise Mobility + Security?

Microsoft Enterprise Mobility + Security is a basic part of all of our projects because it's a very important basis f...

Jamf Pro vs Microsoft Intune

Comparisons

Compared 10% of the time

IBM MaaS360 vs Microsoft Intune

Compared 8% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 79% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Cisco Identity Services Engine (ISE) vs Microsoft Enterprise Mobility + Security

Compared 22% of the time

Jamf Pro vs Microsoft Enterprise Mobility + Security

Compared 18% of the time

CyberArk Privileged Access Manager vs Microsoft Enterprise Mobility + Security

Compared 10% of the time

Workspace ONE UEM vs Microsoft Enterprise Mobility + Security

Compared 9% of the time

ManageEngine Endpoint Central vs Microsoft Enterprise Mobility + Security

Compared 6% of the time

More Microsoft Enterprise Mobility + Security Competitors

Product Reports

Microsoft Intune

Download Microsoft Intune product report

Google Cloud Identity

Download Google Cloud Identity product report

Microsoft Enterprise Mobility + Security

Download Microsoft Enterprise Mobility + Security product report

Microsoft Enterprise Mobility + Security report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

Enterprise Mobility + Security E3, Enterprise Mobility + Security E5, MS Enterprise Mobility + Security

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Microsoft Enterprise Mobility + Security (EMS) is the only comprehensive solution designed to help manage and protect users, devices, apps, and data in a mobile-first, cloud-first world.

Microsoft

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Mars, Whole Foods, Land O'Lakes, Dow

Google Cloud Identity vs. Microsoft Enterprise Mobility + Security