Try our new research platform with insights from 80,000+ expert users

Google Cloud Identity vs Microsoft Enterprise Mobility + Security comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
296
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (6th)
Microsoft Enterprise Mobili...
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 32.7%, down from 37.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.6% compared to the previous year. The mindshare of Microsoft Enterprise Mobility + Security is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Majid-Ali - PeerSpot reviewer
Integrates well with products that fall under the same brand name, but the licensing model needs improvement
Since Microsoft Enterprise Mobility + Security needs to deal with the competition from VMware and Ivanti, I visited PeerSpot's website to see how Microsoft can compete with its competitors. Microsoft Enterprise Mobility + Security lacks some remote-related features that VMware offers its users. In the future, Microsoft Enterprise Mobility + Security should offer some remote-related features that VMware offers to its users. Microsoft outsources the support services to some of its partners who need to understand that the modern-day users of the product don't live in the 2000s, where they want someone to ask if they have restarted the router or not. There are certain shortcomings in the licensing model of the product where improvements are required. There is no simple licensing model where my company can suggest our customers purchase a plan that includes every feature in the tool.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"These capabilities have made a significant impact in my work, providing a comprehensive view of all devices and features in a single platform."
"I like Intune's ability to install software to a device remotely and push policy through the Azure portal."
"I particularly appreciate the administration and security features, which can be deployed easily."
"The Microsoft Windows Autopilot and Defender policies are the most valuable features of this solution."
"Microsoft Intune is unique in providing management for all operating systems, including macOS, Linux, Android, and iOS."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"The features of Microsoft Intune that I appreciate the most are its user-friendly interface and robust security options."
"As the solution is a software as a service, the scalability is unlimited."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The initial setup is easy."
"The solution is user-friendly."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"You can scale the solution up or down by department."
"A good feature that is present is MAM or Mobile Application Management. We can deploy this feature on the device, which is not managed by the organization. If I apply some security configuration on a personal device, the user would be really disappointed. What we do instead is that we give all access to the applications related to corporate and ask the users to use the application. We secure the application by putting the security features on the applications and not on the users' devices. This way, the users are happy, and we also meet our company's compliance standards. Then, everyone is happy."
"Integration between our departments has been the most valuable."
"The solution is scalable."
"The product is centralized and we can use it for security purposes."
"Microsoft Mobility and EMS include Intune for Mobility, which provides mobile device management and mobile application management. With mobile device management, you can control the entire device in an organization."
"The product is a unified solution and you don't require to purchase tools from different vendors. The system analyzes behavior and activity and takes steps for protection."
"I am very happy with it currently."
 

Cons

"Reporting can be better. Only global administrators can see detailed reports at the moment, and I don't want to use the global admin."
"It would be nice to have a location tracker for the mobile device management tool. I'm not sure if it exists but hasn't been configured or if it's missing, but we've been unable to utilize the location features."
"Its configuration is fairly complicated. You have to do quite a bit of discovery to be able to deploy it for a customer. You have to ask them a lot of questions. So, its initial deployment is the biggest challenge. They should make it easier to deploy with the use of Wizards or something else. During the deployment stage, there could be profiles for the customers who are particularly wanting to use certain feature sets of Intune."
"The security aspect could be more effective."
"While no specific feature requires immediate improvement, the ongoing expansion of reporting and inventory capabilities promises to enhance its utility."
"Microsoft Intune has a latency response time issue. The latency has room for improvement."
"The documentation about the custom image setup could be better. Although Microsoft provides the steps to configure Intune or set up or deploy Intune, it doesn't have much information related to custom images. If you ask, "how can we deploy the custom image?" There is no information. The steps they mention ask you to connect to your on-premises environment or create your own image on the cloud itself once there is connectivity. But I needed to go to multiple websites to get all this information. I had to figure out how to upload the custom image if you want to use the on-premise custom image for Cloud PC. If you have the proper subscription, you must have the right access, like global admin or owner. Then you can add your custom image to that. There are no steps mentioned over there. Microsoft Intune doesn't have Chrome browser support. I would like to have that support because they will want it if we pitch the product to clients."
"The time we have to wait to deploy policies has room for improvement."
"We cannot manage the attributes of SSPR."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"The interface could be more user-friendly."
"The solution's storage capacity could be increased."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"To improve the product, the integration with third-party products could always be smoother."
"Google Cloud Identity the UI could improve."
"Sometimes the application gets hung or restarts multiple times in the background, consuming battery life."
"Microsoft's feature management is based on licenses. Microsoft follows ethical licensing and hence do not restrict the use of it."
"The auditing and reporting could be updated and upgraded. I would like to see light applications because they consume a lot of the device's memory at present."
"Technical support could be improved. Sometimes they use a third party that's not so knowledgeable in the product and that can slow down things a bit."
"Microsoft Enterprise Mobility + Security is expensive."
"The licensing can be messy at times."
"Its performance needs enhancement."
"The MDM part of the engine could be better."
 

Pricing and Cost Advice

"Microsoft Intune's pricing is reasonable."
"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."
"Intune is included in the Microsoft 365 licensing package that we have."
"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."
"Previously the price was $4 per month per user. Now it's $2.25 per user per month."
"The pricing is good because customers are not complaining about it."
"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."
"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."
"The solution is not expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"We probably spend about $50,000 a year on licensing."
"The pricing is a bit expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The product is billed on a monthly basis depending on the number of users."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The increase in the prices of the product might not be the actual problem, but things become complex with some new plans that were introduced by Microsoft recently."
"We have to pay 10 dollars per user. I would rate the tool's pricing a six out of ten."
"I would rate pricing at eight out of ten. It is a bit higher because of the security features that Microsoft provides."
"The solution is cost-effective."
report
Use our free recommendation engine to learn which Enterprise Mobility Management (EMM) solutions are best for your needs.
865,384 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
9%
Government
8%
Computer Software Company
18%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
7%
Computer Software Company
18%
Pharma/Biotech Company
11%
Manufacturing Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...
What is your experience regarding pricing and costs for Microsoft Enterprise Mobility + Security?
The increase in the prices of the product might not be the actual problem, but things become complex with some new pl...
What needs improvement with Microsoft Enterprise Mobility + Security?
They should improve dedicated solutions because they offer everything, but you always end up missing something. As me...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
Enterprise Mobility + Security E3, Enterprise Mobility + Security E5, MS Enterprise Mobility + Security
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Mars, Whole Foods, Land O'Lakes, Dow
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Enterprise Mobility + Security and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.