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Google Cloud Identity vs Microsoft Enterprise Mobility + Security comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
273
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
8th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th)
Microsoft Enterprise Mobili...
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
8.4
Reviews Sentiment
7.8
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.5%, down from 37.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.8% compared to the previous year. The mindshare of Microsoft Enterprise Mobility + Security is 0.8%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.
Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Majid-Ali - PeerSpot reviewer
Integrates well with products that fall under the same brand name, but the licensing model needs improvement
Since Microsoft Enterprise Mobility + Security needs to deal with the competition from VMware and Ivanti, I visited PeerSpot's website to see how Microsoft can compete with its competitors. Microsoft Enterprise Mobility + Security lacks some remote-related features that VMware offers its users. In the future, Microsoft Enterprise Mobility + Security should offer some remote-related features that VMware offers to its users. Microsoft outsources the support services to some of its partners who need to understand that the modern-day users of the product don't live in the 2000s, where they want someone to ask if they have restarted the router or not. There are certain shortcomings in the licensing model of the product where improvements are required. There is no simple licensing model where my company can suggest our customers purchase a plan that includes every feature in the tool.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The biggest asset is the range of device management options available with Intune, whether it is a Windows device, a Linux device, a Mac device, or mobile devices."
"The mobile application management, MAM, is the most useful aspect of the solution."
"Intune saves time, and it is very easy to use. It allows us to manage applications completely."
"Microsoft Intune has helped us by improving our security posture, leading to fewer security problems, and helping us understand where we have issues."
"Microsoft Intune helps us avoid issuing everyone company-owned devices. We provide a stipend, allowing users to bring their own devices. This approach gives us leverage against other MSPs. It also enhances collaboration because clients already covered by specific licensing can optimize their usage of Microsoft Intune."
"The most valuable feature of Intune is the central dashboard for compliance and policy management."
"The Microsoft Windows Autopilot and Defender policies are the most valuable features of this solution."
"Intune device restriction policies enable me to enforce limitations on the device, like blocking the mobile camera or restricting the employees from using and inserting USB devices, including thumb drives and flash drives."
"The most valuable feature is that you can manage users from one central location."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"It's easy to set up."
"It is a very stable solution. I would rate it a ten out of ten."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"The product is centralized and we can use it for security purposes."
"Microsoft Mobility and EMS include Intune for Mobility, which provides mobile device management and mobile application management. With mobile device management, you can control the entire device in an organization."
"The product is a unified solution and you don't require to purchase tools from different vendors. The system analyzes behavior and activity and takes steps for protection."
"It is a stable solution...It is a scalable solution."
"The solution is scalable."
"A good feature that is present is MAM or Mobile Application Management. We can deploy this feature on the device, which is not managed by the organization. If I apply some security configuration on a personal device, the user would be really disappointed. What we do instead is that we give all access to the applications related to corporate and ask the users to use the application. We secure the application by putting the security features on the applications and not on the users' devices. This way, the users are happy, and we also meet our company's compliance standards. Then, everyone is happy."
"The solution offers excellent documentation that is easily available online."
"I am very happy with it currently."
 

Cons

"Reporting needs improvement."
"They can improve their MAM policies a little bit more and make them more granular. They should include more granular group policies. They are there, but they need to be more granular. Its stability should also be improved. It is not very stable. Sometimes, it shows some inconsistencies across tenants."
"In terms of the admin experience, it is straightforward, but the Windows enrollment experience could be improved. Sometimes, for enrollment, we have to reset devices and re-enroll them. Just configuring Windows, Azure, or Active Directory doesn't enroll the devices. We need easy enrollment for Windows."
"There is room for improvement in server patch management and allowing direct uploads of EXE applications instead of needing to convert them to Intune format, which would save time."
"The pricing can be expensive if you are not combining it with other products."
"Microsoft Intune lags market leaders, such as Apperian, in its MAM capabilities."
"I would like to see micro VPN. I like the way that some of the other providers have done something similar where, as you open that app on an end-point device, it creates a micro VPN straight into your device, which is quite a nice little feature. Also, Microsoft Intune relies heavily on its fellow products in the suite. It would be nice if Microsoft Intune could stand on its own two feet."
"From a new user's perspective, it may be a little overwhelming because there are quite a few things to look at in the console, however, once you are sort of acclimated and are familiar with your core functions, it's fairly simple and straightforward."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"The solution needs to better integrate with Mac's OS."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Technical support is slow."
"To improve the product, the integration with third-party products could always be smoother."
"The customer service and support team is not so good."
"The solution's storage capacity could be increased."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"The auditing and reporting could be updated and upgraded. I would like to see light applications because they consume a lot of the device's memory at present."
"Technical support could be improved. Sometimes they use a third party that's not so knowledgeable in the product and that can slow down things a bit."
"There are certain shortcomings in the licensing model of the product where improvements are required."
"The licensing is quite expensive."
"Microsoft Enterprise Mobility + Security is expensive."
"The MDM part of the engine could be better."
"Its performance needs enhancement."
"Sometimes the application gets hung or restarts multiple times in the background, consuming battery life."
 

Pricing and Cost Advice

"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."
"Our Office 365 Business Premium license, including Office 365 and Intune Management, offers excellent value."
"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."
"Microsoft Intune is available for individual purchase at a low per-device cost."
"We use Defender ATP and E5 licenses."
"Intune's pricing is reasonable considering its benefits and the high costs it helps avoid."
"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."
"Every customer used to purchase licenses based on their needs."
"Licensing fees are on a yearly basis."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The pricing is a bit expensive."
"The product is billed on a monthly basis depending on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"We have to pay 10 dollars per user. I would rate the tool's pricing a six out of ten."
"The solution is cost-effective."
"The increase in the prices of the product might not be the actual problem, but things become complex with some new plans that were introduced by Microsoft recently."
"I would rate pricing at eight out of ten. It is a bit higher because of the security features that Microsoft provides."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Educational Organization
11%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
7%
Computer Software Company
18%
Financial Services Firm
11%
Pharma/Biotech Company
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form...
What is your experience regarding pricing and costs for Microsoft Enterprise Mobility + Security?
The increase in the prices of the product might not be the actual problem, but things become complex with some new pl...
What needs improvement with Microsoft Enterprise Mobility + Security?
Since Microsoft Enterprise Mobility + Security needs to deal with the competition from VMware and Ivanti, I visited P...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
Enterprise Mobility + Security E3, Enterprise Mobility + Security E5, MS Enterprise Mobility + Security
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Mars, Whole Foods, Land O'Lakes, Dow
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Enterprise Mobility + Security and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.