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Google Cloud Identity vs Microsoft Enterprise Mobility + Security comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
312
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
Microsoft Enterprise Mobili...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
13
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.7%, down from 36.0% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.7% compared to the previous year. The mindshare of Microsoft Enterprise Mobility + Security is 1.2%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune28.7%
Google Cloud Identity1.3%
Microsoft Enterprise Mobility + Security1.2%
Other68.8%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
AD
Manager IT at Konverge.AI
User experience improves efficiency while awaiting improved application performance
The solution is meeting my requirements. I don't have any direct inputs here, except that stability of the application can be improved. Sometimes it gets hung or restarts multiple times in the background, which consumes battery life. If stability can be improved, it will generally help everyone. These solutions are usually a little expensive. If costs can come down, that will generally help the masses. A reduction of around 30-35% would make it more prompting for people to take that extra jump. Due to budget constraints, I have seen people not going for Microsoft Enterprise Mobility + Security because even if the commercials get discounted for the first year, subsequent years see significant price increases.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best part of Intune is application deployment. We can deploy an application to several users with a single click. We can use conditional access, granting access to users based on certain conditions, such as location, platform, etc."
"My favorite feature about Microsoft Intune is that I have good logging capabilities; I can effectively troubleshoot, though I'm also missing some aspects."
"It helps implement conditional access policies to restrict mobile users from accessing potentially dangerous emails."
"The stability of Microsoft Intune is ten out of ten."
"It is a cloud solution, and you can easily scale as your needs grow."
"It's cloud-based with no need for on-premise infrastructure, you can access it anywhere and start working on it, and you will have the record of data in your hand anytime if you need it quickly."
"Microsoft Intune is reliable, scalable, and user-friendly."
"I like the group policy management feature, which performs application monitoring and device enrollment."
"The initial setup is easy."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"The solution is user-friendly."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The most valuable feature of Google Cloud Identity is its stability."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The product is centralized and we can use it for security purposes."
"It is a stable solution...It is a scalable solution."
"The product is a unified solution and you don't require to purchase tools from different vendors. The system analyzes behavior and activity and takes steps for protection."
"Integration between our departments has been the most valuable."
"The solution is very good at securing files. For example, if I forward a secure document, it's blocked from others, as I can send it with restrictions in relation to who can open it."
"A good feature that is present is MAM or Mobile Application Management. We can deploy this feature on the device, which is not managed by the organization. If I apply some security configuration on a personal device, the user would be really disappointed. What we do instead is that we give all access to the applications related to corporate and ask the users to use the application. We secure the application by putting the security features on the applications and not on the users' devices. This way, the users are happy, and we also meet our company's compliance standards. Then, everyone is happy."
"You can scale the solution up or down by department."
"The solution is scalable."
 

Cons

"Although Intune is from the same provider, its integration with other Microsoft products, like Microsoft Defender or Microsoft Purview, could be improved."
"It needs certificate provisioning for S/MIME purposes."
"I am not involved in the day-to-day with Intune, but we have gone with a different product for updating mobile device software. We do not integrate many of our mobile devices that are not Microsoft-based devices, such as Dell laptops, with Intune."
"The configuration and pricing can be improved."
"From my level of analysis, the feature I would prefer to see added to Microsoft Intune is extensive support. Anything that helps to diagnose the problem and solve it would be useful."
"Reporting and troubleshooting for the application deployment could be better. It's very difficult to understand."
"It would be good if, in addition to the minimal patching and compliance, we could also use Intune for application deployment. For instance, if a device is not patched, Intune should have the ability to push not only a Microsoft patch but also other patches, such as a browser patch."
"They could also make it easier to use because there are some other products that may be easier to use in terms of the look and feel of the dashboard."
"Technical support is slow."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"To improve the product, the integration with third-party products could always be smoother."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"The customer service and support team is not so good."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"I would like to see more integration in future releases."
"Sometimes the application gets hung or restarts multiple times in the background, consuming battery life."
"The MDM part of the engine could be better."
"The auditing and reporting could be updated and upgraded. I would like to see light applications because they consume a lot of the device's memory at present."
"We did the deployment with the help of Microsoft's consultants. But sometimes, we found it difficult to educate the application developers to integrate."
"There are certain shortcomings in the licensing model of the product where improvements are required."
"The licensing is quite expensive."
"Its performance needs enhancement."
"Microsoft's feature management is based on licenses. Microsoft follows ethical licensing and hence do not restrict the use of it."
 

Pricing and Cost Advice

"Generally, we get favorable discounts, so it's not too bad. Obviously, we're looking at decreasing those wherever we can to bring value back to the public purse because it's all charity based. It's all publicly funded."
"It is reasonable for the features it has."
"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."
"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."
"Microsoft Intune is included in the E5 license at no additional cost."
"Microsoft Intune is reasonably priced for large organizations that already have Microsoft Enterprise licenses, but it is less affordable for smaller businesses."
"Every customer used to purchase licenses based on their needs."
"Intune is available as an individual product, but it also comes with Office 365 Premium or an Enterprise license, and the price varies for each version."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The product is billed on a monthly basis depending on the number of users."
"We probably spend about $50,000 a year on licensing."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The solution is not expensive."
"Licensing fees are on a yearly basis."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The increase in the prices of the product might not be the actual problem, but things become complex with some new plans that were introduced by Microsoft recently."
"The solution is cost-effective."
"I would rate pricing at eight out of ten. It is a bit higher because of the security features that Microsoft provides."
"We have to pay 10 dollars per user. I would rate the tool's pricing a six out of ten."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
14%
Manufacturing Company
11%
Financial Services Firm
9%
Comms Service Provider
7%
Pharma/Biotech Company
12%
Computer Software Company
12%
Manufacturing Company
12%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business121
Midsize Enterprise47
Large Enterprise154
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...
What is your experience regarding pricing and costs for Microsoft Enterprise Mobility + Security?
The increase in the prices of the product might not be the actual problem, but things become complex with some new pl...
What needs improvement with Microsoft Enterprise Mobility + Security?
The technical support from Microsoft could be better. Because there are many changes in Microsoft, and most support c...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
Enterprise Mobility + Security E3, Enterprise Mobility + Security E5, MS Enterprise Mobility + Security
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Mars, Whole Foods, Land O'Lakes, Dow
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Enterprise Mobility + Security and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.