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Google Cloud Identity vs Microsoft Enterprise Mobility + Security comparison

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Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (6th)
Microsoft Enterprise Mobili...
Ranking in Enterprise Mobility Management (EMM)
13th
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
13
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.9%, down from 30.6% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. The mindshare of Microsoft Enterprise Mobility + Security is 2.1%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.9%
Microsoft Enterprise Mobility + Security2.1%
Google Cloud Identity1.8%
Other76.2%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
Robert Veprek - PeerSpot reviewer
Consultant for Licensing and Sales at AutoCont CZ a. s.
Have experienced inconsistent support while maintaining strong outcomes in complex projects
My biggest advantage with Microsoft Enterprise Mobility + Security is that I have really deep knowledge about Microsoft licenses, allowing me to offer our customers some non-usual configurations or special offers because I have experience working in Microsoft and many contacts, helping us to provide the best conditions for long-time contracts. The installation of Microsoft Enterprise Mobility + Security is quite easy. Azure Active Directory Premium helps to manage user access and security; it's the basis of our communication and our project, as it's essential for all security for our customers. Features within Microsoft Intune such as MDM and MAM help to protect data in general. Intune is a general tool for mobility management and device and user management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable aspect of the product is that we are able to send application deployments and certifications for conditional access."
"We have not experienced any bugs or glitches with this solution."
"If a client is using a lot of Microsoft, it's a great product to have."
"Stable product that's easy to set up compared to other MDM products."
"One of the standout features of Intune is its seamless accessibility to work data, eliminating the need to be tied to an office or a desktop."
"It is helpful for managing devices anytime and any place without requiring dependency on the local networks."
"While I don't think you can ever have full visibility and control, Intune certainly allows us to see the applications being used and tells us if things like Windows patches aren't applied to machines. It does a good job. That visibility makes life a little easier."
"The feature I find most valuable in Microsoft Intune is being able to configure policies and push them directly to mobile phones."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"It is a very stable solution. I would rate it a ten out of ten."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The solution is user-friendly."
"The most valuable feature is the performance."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"The most valuable feature is it's a collaboration tool that we can dump all things in at the same time, and we don't have to go to different locations to search for documents that we want to share among 40 people."
"The product is centralized and we can use it for security purposes."
"Basically, the solution ensures that computers are safe and secure."
"The solution is very good at securing files. For example, if I forward a secure document, it's blocked from others, as I can send it with restrictions in relation to who can open it."
"The best advantage of the product is that it provides an all-in-one solution."
"The technical support is quite good, and as of now I have not faced anything that was neglected or unsolvable, and I always get a prompt response as well."
"The product is a unified solution and you don't require to purchase tools from different vendors. The system analyzes behavior and activity and takes steps for protection."
"You can scale the solution up or down by department."
 

Cons

"I would like Intune to natively support easier report generation. This improvement would enable less experienced staff to run reports more efficiently without relying on additional tools or functions."
"Intune could add more features that are relevant to the core application control functions. For example, it would be helpful if it had more control over the on-prem environment from the cloud platform. Greater Teams availability in the Saudi market would also be helpful."
"I rate Microsoft support between six to eight. The support often involves third parties hired by Microsoft who are knowledgeable, but sometimes the help I receive is not adequate."
"Intune's third-party patch management could be better. It should be easier for the average system admin to keep non-Microsoft applications updated."
"One issue that Inutune can improve is password integration with the BitLocker key option. Another issue is assigning licenses. We can assign the licenses for some users on the BPM side, and our BPS users work on Outlook 365 but cannot access it there. A BPS person can go to the company portal and download Outlook 2016. They could improve the NDIS part to assign a license directly to the BPS person that allows them to install the Intune device manager directly on our system."
"I think nine is a very good rating for this solution, and I kept one point out because I think in the future it requires improvement based on future scalability in the IT infrastructure."
"Better reporting capabilities, stronger Mac OS management, faster policy synchronization, and easier troubleshooting are needed."
"The security aspect could be more effective. We are using other applications to manage network devices and groups, so if Microsoft Intune could improve in this area, especially on a network level, it would be a real advantage."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"To improve the product, the integration with third-party products could always be smoother."
"Technical support is slow."
"We cannot manage the attributes of SSPR."
"The interface could be improved by simplifying it further."
"Its performance needs enhancement."
"The licensing can be messy at times."
"The technical support from Microsoft could be better."
"The auditing and reporting could be updated and upgraded."
"The auditing and reporting could be updated and upgraded. I would like to see light applications because they consume a lot of the device's memory at present."
"The licensing is quite expensive."
"There are certain shortcomings in the licensing model of the product where improvements are required."
"They should improve dedicated solutions because they offer everything, but you always end up missing something."
 

Pricing and Cost Advice

"We have the business premium licenses for the solution."
"If you're subscribing to Premium or E3, there are no additional costs for Intune, it's included."
"We use Defender ATP and E5 licenses."
"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."
"The pricing is good because customers are not complaining about it."
"The product is billed on a monthly basis depending on the number of users."
"The solution is not expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The pricing is a bit expensive."
"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The solution is cost-effective."
"The increase in the prices of the product might not be the actual problem, but things become complex with some new plans that were introduced by Microsoft recently."
"I would rate pricing at eight out of ten. It is a bit higher because of the security features that Microsoft provides."
"We have to pay 10 dollars per user. I would rate the tool's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
9%
Outsourcing Company
13%
Computer Software Company
11%
Manufacturing Company
10%
Construction Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
What needs improvement with Microsoft Enterprise Mobility + Security?
The technical support from Microsoft could be better. Because there are many changes in Microsoft, and most support c...
What is your primary use case for Microsoft Enterprise Mobility + Security?
I have been selling Microsoft Enterprise Mobility + Security for more than 10 years.
What advice do you have for others considering Microsoft Enterprise Mobility + Security?
Microsoft Enterprise Mobility + Security is a basic part of all of our projects because it's a very important basis f...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
Enterprise Mobility + Security E3, Enterprise Mobility + Security E5, MS Enterprise Mobility + Security
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Mars, Whole Foods, Land O'Lakes, Dow
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Enterprise Mobility + Security and other solutions. Updated: September 2026.
915,325 professionals have used our research since 2012.