Fujitsu vs Hitachi Virtual Storage Platform comparison

Fujitsu and Hitachi Vantara are both solutions in the NVMe All-Flash Storage Arrays category. Fujitsu is ranked #17 with an average rating of 7.0, while Hitachi Vantara is ranked #5 with an average rating of 8.0. Fujitsu holds a 0.8% mindshare in N, compared to Hitachi Vantara’s 7.9% mindshare. Additionally, 100% of Fujitsu users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Hitachi Virtual Storage Platform and Fujitsu are top contenders in the enterprise data storage market. Fujitsu has the upper hand in feature offerings and comprehensive data management, while Hitachi is noted for cost efficiency and customer satisfaction.

Features: Hitachi focuses on performance optimization, automated tiering, and robust integration with virtual environments. Fujitsu is distinguished by its advanced data protection, cloud-compatible hybrid models, and granular management capabilities, offering superior compatibility and innovative data protection for complex infrastructures.

Ease of Deployment and Customer Service: Fujitsu offers seamless deployment with strong support throughout the setup process, enhancing user confidence. Hitachi provides a quick setup but lacks the depth of ongoing support, whereas Fujitsu's comprehensive customer service and deployment ease contribute to higher user reliability and satisfaction.

Pricing and ROI: Hitachi proposes competitive initial costs with strong ROI, offering scalable solutions for varied budgets. Fujitsu incurs higher upfront expenses, justified through high-performance outputs and extensive feature offerings. Despite Hitachi's affordability, Fujitsu's superior long-term value and feature-rich packages make it a worthy investment for seeking organizations.

To learn more, read our detailed Fujitsu vs. Hitachi Virtual Storage Platform Report (Updated: September 2025).

Buyer's Guide

Fujitsu vs. Hitachi Virtual Storage Platform

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.2%, up from 2.5% compared to the previous year. The mindshare of Fujitsu is 0.8%, up from 0.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.9%, up from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.9%
Pure FlashArray X NVMe	3.2%
Fujitsu	0.8%
Other	88.1%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Alexander Kühn

Senior Project Manager Varna Information Technology / Owner at Varna Informationstechnology EOOD

Easy to use, but price is an area that needs to be improved

The question you have to ask yourself these days would be whether you need classical SAN storage or do you want to go with a modern approach like SaaS-based storage. If you want classical storage, Fujitsu is still a good product. If you want to be safer and work with off the shelf hardware,then go with NetApp. Don't pay the markup price charged by big storage vendors. My company has not faced any issues with the product's integration capabilities. The tool is basically used as a block device, so it's quite easy and simple at what it does. I rate the tool a seven out of ten.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has benefited my organization because it has reduced time to insights."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The initial setup was extremely simple and straightforward."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"One of the best features is the support, which is excellent."

"On a scale of one to ten, I rate Pure FlashArray as ten."

More Pure FlashArray X NVMe pros

"The solution's most valuable features stem from the DX series and the all-flash storage system."

"It stands out for its affordability and the ability to provide unified storage."

"The performance was decent."

"This is a good product with high capabilities and high reliability."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."

"The performance is very good."

"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"The product's reliability has been crucial for our company's operations."

More Hitachi Virtual Storage Platform pros

Cons

"The UI for this solution needs to be improved."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"They could add more support for file storage and different types of storage."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"The tool's pricing is higher than competitors."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

More Pure FlashArray X NVMe cons

"The product's prices are an area of concern where improvements are required."

"The graphical interface is somewhat lacking, and it doesn't cover all the necessary tasks, often requiring users to resort to the command line for completion."

"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."

"Its usability can be improved. It can have more management features. Its management tools lack features."

"The complex setup phase is an area where improvements are needed."

"In terms of new features, I would be interested to see deduplication added in their next release."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

"The snapshot and clone operation functions can be made easier."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Given its price, Pure is not the first option."

"As far as the licensing costs, everything is included in the license."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With VMware, we pay $300,000 annually."

More Pure FlashArray X NVMe pricing and cost advice

"There is a need to make yearly payments towards the licensing charges associated with the product."

"The entry-level midrange model from Fujitsu is cost-effective for our target market"

"I would like to see better pricing and more discounts."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"The product is reasonably priced."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"The price is good enough considering the performance, and we are satisfied."

"The solution is expensive."

"Hitachi Virtual Storage Platform is a very expensive product."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

No data available

Financial Services Firm

17%

Computer Software Company

15%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Fujitsu?

It stands out for its affordability and the ability to provide unified storage.

See all answers

What is your experience regarding pricing and costs for Fujitsu?

There is a need to make yearly payments towards the licensing charges associated with the product.

See all answers

What needs improvement with Fujitsu?

In terms of Fujitsu, the classical storage systems are going to be obsolete in my point of view. With SaaS storage to...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 22% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

No data available

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 12% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 11% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 9% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

NVMe All-Flash Storage Arrays

October 2025

Download Fujitsu product report

Buyer's Guide

Hitachi Virtual Storage Platform

October 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Fujitsu offers advanced technological solutions tailored to industry-specific demands. Recognized for robust performance and reliability, it facilitates a wide range of applications, providing users with flexibility and enhanced productivity across different sectors.

Fujitsu stands out as a leader in technology, integrating cutting-edge innovations that drive efficiency and elevate performance. Its offerings cover diverse areas, ensuring adaptability and seamless integration. Users benefit from its comprehensive approach, which combines state-of-the-art features with user-focused enhancements, addressing needs such as scalability and security.

What are the most important features of Fujitsu?

Scalability: Fujitsu allows for flexible scaling to address varying demands.
Security: Incorporates strong security protocols to protect data and systems.
Reliability: Known for dependable performance in demanding environments.
Flexibility: Supports diverse applications and integrates smoothly with existing setups.

What benefits or ROI can Fujitsu provide?

Increased Efficiency: Streamlines processes to save time and resources.
Cost Reduction: Lowers operational costs through optimized resource use.
Enhanced Productivity: Facilitates uninterrupted workflows, boosting output.
Data Protection: Offers robust measures for safeguarding sensitive information.

Fujitsu finds applications in industries such as healthcare, finance, and manufacturing, where its adaptability and security features are critical. In healthcare, its technology supports patient data management and operational efficiency. In finance, it ensures secure transactions, while in manufacturing, it enhances workflow processes and data analysis capabilities.

Fujitsu

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Fujitsu vs. Hitachi Virtual Storage Platform

September 2025

Free Report: Fujitsu vs. Hitachi Virtual Storage Platform

Find out what your peers are saying about Fujitsu vs. Hitachi Virtual Storage Platform and other solutions. Updated: September 2025.

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