Freshsales vs Sprout Social comparison

Freshworks and Sprout Social are both solutions in the Social CRM category. Additionally, 100% of Freshworks users are willing to recommend the solution, compared to 100% of Sprout Social users who would recommend it.

Freshsales

Read 13 Freshsales reviews

4,221 Views
3,503 Comparison Views

100% willing to recommend

Sprout Social

Read 17 Sprout Social reviews

2,624 Views
1,443 Comparison Views

100% willing to recommend

Freshsales

Sprout Social

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Executive Summary

We performed a comparison between Freshsales and Sprout Social based on real PeerSpot user reviews.

Find out what your peers are saying about Sprinklr, HootSuite, Sprout Social and others in Social CRM.

To learn more, read our detailed Social CRM Report (Updated: August 2026).

Buyer's Guide

Social CRM

August 2026

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Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Freshsales

Average Rating

8.2

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), CRM (12th), Opportunity Management (8th), Sales Force Automation (5th)

Sprout Social

Average Rating

8.2

Number of Reviews

Ranking in other categories

Social CRM (3rd), Social Media Management Solutions (4th), Social Media Analytics Software (1st), AI Customer Experience Personalization (10th), AI Content Creation (2nd)

Featured Reviews

Sumesh Gansar

Product Marketing Manager at Samsung

Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns

One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.

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Mirella Karpiesiuk

Social Engagement Manager at a healthcare company with 10,001+ employees

Centralized social channels have transformed daily engagement and reporting workflows

Regarding how Sprout Social can be improved, these are very minor areas. Sometimes we have this metric called action rate, which reflects how fast a message has been touched in Sprout Social, whether that is the message being tagged, responded to, or closed out. Apparently, we cannot get a 100% action rate because some responses come in that are auto-replied to, and that action rate misses that. I think this is one thing that can be improved: figuring out how to count those auto-responded messages. This is a niche area. Outside of that, I do not have much advice for improvements in Sprout Social; I truly think it is a hub of value and provides a lot for us. The user interface is great; it is super friendly. For someone who has never touched it before, I knew where everything was and maneuvered through it within a week of using it. The integrations are seamless with all of our social media accounts: Reddit, YouTube, Instagram, Facebook, and all of that. We can also export data and PDF files, which helps us with other projects. I see very minimal improvements needed on my end; I think it is a very valuable program that we use.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Almost everything has been automated through a process-driven approach, such as sending purchase orders, responding to customer emails, or adding values to emails."

"The solution's most valuable feature is its well-organized sales cycle, which is important to us."

"I like Freshsales because it's integrated with Shopify which we use to host our website."

"From a user point of view, I use Freshsales for my day-to-day sales activities, and as a basic system for the sales team, it is very user-friendly."

"The solution is a low-cost CRM product compared to other CRM alternatives."

"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."

"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."

"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."

More Freshsales pros

"Sprout Social has saved us a lot of time, provided the convenience of a single login to multiple socials, and requires less time for training, making it very easy to use and start using it."

"Sprout Social has positively impacted our organization by aligning with our team goals and being very efficient at scheduling, publishing, and pulling analytics."

"I have definitely seen a return on investment with Sprout Social, as it has led to time savings, improved efficiency, and financial returns since not everything had to be manually posted."

"Sprout Social impacts my organization positively by allowing me to gauge the sentiment around different topics and helping me to stay on top of my social media growth and reporting."

"My main use case for Sprout Social is enterprise-level social media management and analytics, and I use it for all my social media operations, from publishing, customer care, and social listening through one channel."

"Sprout Social is the best; it is very good, actually, because I have used Intercom and Zendesk, but when I look at the different software I have used as a customer service agent, I would go for Sprout Social as it is more complete and easy to navigate."

"Sprout Social has positively impacted my organization by providing me with reporting capabilities and allowing me to assess how my posts are performing."

"The only outcome I have seen in my workflow because of Sprout Social is the time, as the same thing if I do manually will cost me around maybe one day or two days, and using Sprout Social this time has shortened to maybe one hour or one and a half hour maximum."

More Sprout Social pros

Cons

"What I dislike about Freshsales is that it is a bit complicated and the initial setup is very difficult."

"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."

"The reporting for this solution across all their products could be improved."

"The solution needs to improve the user experience and leads capture."

"It lacks customizability for complex and larger use cases."

"However, the support provided by the service team or fresh service team and the customer team of the company is very poor."

"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."

"One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software."

More Freshsales cons

"Realistically, I find the pricing quite high."

"If you do not already have existing solutions and you are using the platform to help schedule out marketing campaigns, it will not be that helpful."

"I know Sprout Social is expensive; it is on the higher side."

"Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post."

"Sprout Social could be improved by being able to schedule out Stories, which is a current limitation."

"Sometimes, when it comes to user experience, it's really hard to tag businesses in the copy because the way they appear in the dropdown is really slow, and it doesn't always find them, even when I use the at symbol to tag them."

"It is not perfect. Sometimes its information or its syncing to platforms is clunky, so you end up having slightly wrong information or data."

"My advice to others considering Sprout Social is that I believe it is a good platform to use temporarily for some clients, but it does not scale well for growth."

More Sprout Social cons

Pricing and Cost Advice

"The price for this solution is good in general, but in Brazil we do pay additional taxes."

"If one is a very low price and ten is expensive, I rate the product price as a three."

"The tool is not that expensive."

"The basic price is affordable. The add ons are expensive."

"Freshsales is an economical product."

Information not available

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Top Industries

By visitors reading reviews

Construction Company

16%

Comms Service Provider

16%

Outsourcing Company

11%

Manufacturing Company

Financial Services Firm

17%

University

10%

Manufacturing Company

10%

Comms Service Provider

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	2
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	18

Questions from the Community

What needs improvement with Freshsales?

See all answers

What is your primary use case for Freshsales?

I primarily use Freshsales as a sales CRM software. It is very easy to use, and it provides me with all the information I need about a contact. That is, it gives me a 360-degree view of my accounts...

See all answers

What advice do you have for others considering Freshsales?

One thing that made it stand out for me is the inbuilt templates that it has for email generation, and I get an AI-powered score for the contact. I call it contact scoring. It gives me a score for ...

See all answers

What is your experience regarding pricing and costs for Sprout Social?

We do not mind the setup cost because the organization provides whatever we are asking for, and we are just working on it. We do not know much about pricing and setup costs as we have a separate te...

See all answers

What needs improvement with Sprout Social?

I think enhanced AI features as well as APIs to talk to CRM programs would certainly make Sprout Social more efficient. Regarding Sprout Social's AI capabilities, I currently think they manage it w...

See all answers

What is your primary use case for Sprout Social?

My main use case for Sprout Social is management of the social media channels at Harman, where we manage it for eight plus brands across key platforms like Facebook, Instagram, LinkedIn, TikTok, an...

See all answers

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Product Reports

Buyer's Guide

Freshsales

August 2026

Download Freshsales product report

Buyer's Guide

Sprout Social

July 2026

Download Sprout Social product report

Overview

Freshsales is an intuitive CRM offering automation, AI-driven insights, and integration options with Shopify and Whatsapp, catering to businesses of all sizes with its user-friendly approach.

Freshsales combines essential CRM functionalities like email integration and a robust sales cycle with advanced features such as AI-generated promotion descriptions and deal diversion based on revenue. While Freshsales serves both startups and larger companies with its cost-effective and scalable nature, it faces challenges in reporting and customization. Users often integrate third-party tools like Power BI for enhanced data analysis. Despite limitations in some advanced capabilities, Freshsales remains a viable choice for small to medium businesses seeking efficient sales tracking, pipeline management, and enhanced communication strategies. Its seamless territory management and sophisticated features aid businesses in managing customer interactions and campaigns efficiently.

What are the standout features of Freshsales?

Automation: Streamlines tasks and processes, enhancing efficiency.
AI Promotions: Generates insightful brief descriptions for marketing.
Integration: Connects with platforms like Shopify and Whatsapp for seamless operations.
Sales Cycle: Offers a comprehensive structure for managing sales activities.
Email Integration: Simplifies communication within the sales process.

Why consider Freshsales based on reviews?

User-Friendliness: Appreciated for its easy navigation and functionality.
Scalability: Grows with business needs, adapting to increased demands.
Cost-Effectiveness: Provides valuable features at a competitive price.
Sales Tracking: Offers robust tools for monitoring sales and leads.
Communication Tools: Enhances interaction with potential customers.

In retail, Freshsales aids in managing customer inquiries and tracking transactions through integration with Shopify, improving sales processes. In tech industries, businesses use Freshsales to categorize customer data, while automating communication improves response times. Service-oriented companies leverage the CRM for lead management and follow-up, enhancing customer satisfaction.

Freshworks

Sprout Social provides social media management solutions with strengths in scheduling, analytics, and audience insights, assisting businesses in refining strategies.

Known for its intuitive interface and unified platform, Sprout Social supports efficient management across networks like Instagram, Facebook, and Twitter. It facilitates campaign coordination, communication centralization, and derives insightful reports on audience interactions. The platform’s social listening aids in tracking mentions and engaging with followers. Despite acclaim for its features, challenges include high pricing and a learning curve due to feature complexity. Feedback calls for improved data customization, image support, and third-party integrations.

What are the key features of Sprout Social?

Post Scheduling: Efficiently plan and automate posts across multiple accounts.
Smart Inbox: Centralizes messages from all social networks for streamlined communication.
Advanced Analytics: Offers comprehensive insights into audience engagement and performance metrics.
Social Listening: Monitors brand mentions for improved interaction and responsiveness.
Content Planning: Supports structured scheduling and publication to maintain brand consistency.

What benefits or ROI should users look for?

Time-Saving: Features like bulk scheduling enhance productivity and efficiency.
Audience Engagement: Detailed analytics help improve strategies and increase interaction rates.
Campaign Coordination: Centralized communication simplifies cross-platform management.
Brand Consistency: Ensures uniform messaging and adherence to brand guidelines.

In healthcare, there is a need for more tailored tools and templates. The industry seeks enhancements in analytics, scheduling, and integration capabilities. Non-marketing teams require simplified access to analytics and smoother integration with a broad range of social networks, including TikTok.

Sprout Social

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,

Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith

Find out what your peers are saying about Sprinklr, HootSuite, Sprout Social and others in Social CRM. Updated: August 2026.

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