Freshsales vs Sprout Social comparison

Read 17 Sprout Social reviews

3,255 Views
1,465 Comparison Views

100% willing to recommend

Freshsales

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Freshsales and Sprout Social based on real PeerSpot user reviews.

Find out in this report how the two Social CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Freshsales vs. Sprout Social Report (Updated: October 2026).

Freshsales vs. Sprout Social

October 2026

Download the complete report

Helped 915,341 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Freshsales

Average Rating

8.2

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), CRM (11th), Opportunity Management (8th), Sales Force Automation (4th)

Sprout Social

Average Rating

8.2

Number of Reviews

Ranking in other categories

Social CRM (2nd), Social Media Management Solutions (3rd), Social Media Analytics Software (1st), AI Customer Experience Personalization (10th), AI Content Creation (3rd)

Featured Reviews

Sumesh Gansar

Product Marketing Manager at Samsung

Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns

One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.

Read full review

Mirella Karpiesiuk

Social Engagement Manager at a healthcare company with 10,001+ employees

Centralized social channels have transformed daily engagement and reporting workflows

Regarding how Sprout Social can be improved, these are very minor areas. Sometimes we have this metric called action rate, which reflects how fast a message has been touched in Sprout Social, whether that is the message being tagged, responded to, or closed out. Apparently, we cannot get a 100% action rate because some responses come in that are auto-replied to, and that action rate misses that. I think this is one thing that can be improved: figuring out how to count those auto-responded messages. This is a niche area. Outside of that, I do not have much advice for improvements in Sprout Social; I truly think it is a hub of value and provides a lot for us. The user interface is great; it is super friendly. For someone who has never touched it before, I knew where everything was and maneuvered through it within a week of using it. The integrations are seamless with all of our social media accounts: Reddit, YouTube, Instagram, Facebook, and all of that. We can also export data and PDF files, which helps us with other projects. I see very minimal improvements needed on my end; I think it is a very valuable program that we use.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Freshsales is a very comfortable type of CRM with easy customization and user-friendliness, allowing even non-techie individuals to manage their internal pipelines effectively, as it is a highly customizable CRM that suits our business needs, whether for selling products or services."

"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."

"Email integration is easy."

"Freshsales is a much reliable and much useful software for any business that wants to convert leads to customers to revenue."

"Almost everything has been automated through a process-driven approach, such as sending purchase orders, responding to customer emails, or adding values to emails."

"Freshsales is user-friendly, scalable and stable."

"The solution is a low-cost CRM product compared to other CRM alternatives."

"From a user point of view, I use Freshsales for my day-to-day sales activities, and as a basic system for the sales team, it is very user-friendly."

More Freshsales pros

"Sprout Social has positively impacted my organization by providing me with reporting capabilities and allowing me to assess how my posts are performing."

"The only outcome I have seen in my workflow because of Sprout Social is the time, as the same thing if I do manually will cost me around maybe one day or two days, and using Sprout Social this time has shortened to maybe one hour or one and a half hour maximum."

"My main use case for Sprout Social is enterprise-level social media management and analytics, and I use it for all my social media operations, from publishing, customer care, and social listening through one channel."

"Using Sprout Social helps us post content within peak active windows; by having that content scheduled in advance, we can better reach our more active audience times, which has a direct correlation to increased engagement and impressions."

"One of the biggest advantages of Sprout Social is its user-friendly dashboard and clear visual reports, which make it easy to interpret data and present insights to clients."

"Sprout Social has positively impacted our organization by aligning with our team goals and being very efficient at scheduling, publishing, and pulling analytics."

"Sprout Social has positively impacted my organization by allowing us to streamline the scheduling of content, get ahead of everything so we can focus on the present, and pivot when necessary based on what is happening or not happening."

"We would not be able to do it without Sprout Social, and it is very easy to use; the user interface is very friendly and intuitive."

More Sprout Social pros

Cons

"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."

"We can use only one domain in the basic package."

"It lacks customizability for complex and larger use cases."

"However, from my experience, I feel that templates should have more options and customizable template features, especially when it comes to importing images into email templates."

"The reporting for this solution across all their products could be improved."

"However, the support provided by the service team or fresh service team and the customer team of the company is very poor."

"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."

"I believe the customization options in Freshsales could be improved, particularly regarding themes; the ability to implement our logo into the dashboard would enhance our professional image when dealing with external partners compared to larger MNCs using their internal software."

More Freshsales cons

"If you do not already have existing solutions and you are using the platform to help schedule out marketing campaigns, it will not be that helpful."

"Realistically, I find the pricing quite high."

"Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post."

"My advice to others considering Sprout Social is that I believe it is a good platform to use temporarily for some clients, but it does not scale well for growth."

"As of now, I have been using Sprout Social for almost two years, but there are some glitches in the back-end; sometimes the posts are not integrated or do not come with the proper details, proper dates, or proper content."

"Sometimes, when it comes to user experience, it's really hard to tag businesses in the copy because the way they appear in the dropdown is really slow, and it doesn't always find them, even when I use the at symbol to tag them."

"Sprout Social could be improved by being able to schedule out Stories, which is a current limitation."

"Maybe trying to figure out the reason why sometimes the engagement could be less when posted through Sprout Social rather than manually."

More Sprout Social cons

Pricing and Cost Advice

"If one is a very low price and ten is expensive, I rate the product price as a three."

"Freshsales is an economical product."

"The basic price is affordable. The add ons are expensive."

"The tool is not that expensive."

"The price for this solution is good in general, but in Brazil we do pay additional taxes."

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which Social CRM solutions are best for your needs.

See recommendations

915,341 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Comms Service Provider

17%

Construction Company

14%

Outsourcing Company

12%

Manufacturing Company

10%

Financial Services Firm

16%

Outsourcing Company

13%

Manufacturing Company

10%

University

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	2
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	18

Questions from the Community

What needs improvement with Freshsales?

What I dislike about Freshsales is that it is a bit complicated and the initial setup is very difficult. It takes a lot more time to customize it according to your stages and use cases. I also requ...

What is your primary use case for Freshsales?

I use Freshsales to manage leads for a company that has customers. I handle customer relationships in one place where I mark them under bucketing, bucketing them under different stages to check how...

What advice do you have for others considering Freshsales?

I use some AI-driven insights with Freshsales. It shows some predictions based on scoring, but I do not rely on that much at the moment. Regarding the predictive scoring in Freshsales, because I do...

What is your experience regarding pricing and costs for Sprout Social?

We do not mind the setup cost because the organization provides whatever we are asking for, and we are just working on it. We do not know much about pricing and setup costs as we have a separate te...

What needs improvement with Sprout Social?

I think enhanced AI features as well as APIs to talk to CRM programs would certainly make Sprout Social more efficient. Regarding Sprout Social's AI capabilities, I currently think they manage it w...

What is your primary use case for Sprout Social?

My main use case for Sprout Social is management of the social media channels at Harman, where we manage it for eight plus brands across key platforms like Facebook, Instagram, LinkedIn, TikTok, an...

More Freshsales Competitors

Comparisons

Pipedrive vs Freshsales

Compared 10% of the time

Zoho CRM vs Freshsales

Compared 9% of the time

Nimble CRM vs Freshsales

Compared 9% of the time

noCRM.io vs Freshsales

Compared 7% of the time

CRM.io vs Freshsales

Compared 6% of the time

HootSuite vs Sprout Social

Compared 16% of the time

Brandwatch vs Sprout Social

Compared 12% of the time

Sprinklr vs Sprout Social

Compared 10% of the time

Falcon.io vs Sprout Social

Compared 7% of the time

Salesforce Marketing Cloud vs Sprout Social

Compared 7% of the time

More Sprout Social Competitors

Product Reports

Download Freshsales product report

Freshsales

October 2026

Download Sprout Social product report

September 2026

Overview

Freshsales is an intuitive CRM offering automation, AI-driven insights, and integration options with Shopify and Whatsapp, catering to businesses of all sizes with its user-friendly approach.

Freshsales combines essential CRM functionalities like email integration and a robust sales cycle with advanced features such as AI-generated promotion descriptions and deal diversion based on revenue. While Freshsales serves both startups and larger companies with its cost-effective and scalable nature, it faces challenges in reporting and customization. Users often integrate third-party tools like Power BI for enhanced data analysis. Despite limitations in some advanced capabilities, Freshsales remains a viable choice for small to medium businesses seeking efficient sales tracking, pipeline management, and enhanced communication strategies. Its seamless territory management and sophisticated features aid businesses in managing customer interactions and campaigns efficiently.

What are the standout features of Freshsales?

Automation: Streamlines tasks and processes, enhancing efficiency.
AI Promotions: Generates insightful brief descriptions for marketing.
Integration: Connects with platforms like Shopify and Whatsapp for seamless operations.
Sales Cycle: Offers a comprehensive structure for managing sales activities.
Email Integration: Simplifies communication within the sales process.

Why consider Freshsales based on reviews?

User-Friendliness: Appreciated for its easy navigation and functionality.
Scalability: Grows with business needs, adapting to increased demands.
Cost-Effectiveness: Provides valuable features at a competitive price.
Sales Tracking: Offers robust tools for monitoring sales and leads.
Communication Tools: Enhances interaction with potential customers.

In retail, Freshsales aids in managing customer inquiries and tracking transactions through integration with Shopify, improving sales processes. In tech industries, businesses use Freshsales to categorize customer data, while automating communication improves response times. Service-oriented companies leverage the CRM for lead management and follow-up, enhancing customer satisfaction.

Freshworks

Sprout Social provides social media management solutions with strengths in scheduling, analytics, and audience insights, assisting businesses in refining strategies.

Known for its intuitive interface and unified platform, Sprout Social supports efficient management across networks like Instagram, Facebook, and Twitter. It facilitates campaign coordination, communication centralization, and derives insightful reports on audience interactions. The platform’s social listening aids in tracking mentions and engaging with followers. Despite acclaim for its features, challenges include high pricing and a learning curve due to feature complexity. Feedback calls for improved data customization, image support, and third-party integrations.

What are the key features of Sprout Social?

Post Scheduling: Efficiently plan and automate posts across multiple accounts.
Smart Inbox: Centralizes messages from all social networks for streamlined communication.
Advanced Analytics: Offers comprehensive insights into audience engagement and performance metrics.
Social Listening: Monitors brand mentions for improved interaction and responsiveness.
Content Planning: Supports structured scheduling and publication to maintain brand consistency.

What benefits or ROI should users look for?

Time-Saving: Features like bulk scheduling enhance productivity and efficiency.
Audience Engagement: Detailed analytics help improve strategies and increase interaction rates.
Campaign Coordination: Centralized communication simplifies cross-platform management.
Brand Consistency: Ensures uniform messaging and adherence to brand guidelines.

In healthcare, there is a need for more tailored tools and templates. The industry seeks enhancements in analytics, scheduling, and integration capabilities. Non-marketing teams require simplified access to analytics and smoother integration with a broad range of social networks, including TikTok.

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,

Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith