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Domo vs Google Data Studio comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.7
Domo users report efficiency and data visibility gains, though experiences with costs, functionality, and financial benefits vary significantly.
Sentiment score
7.4
Google Data Studio improves efficiency, cost savings, and decision-making, benefiting large entities more than smaller businesses.
If you're actually using Domo at a very limited case and you're being charged $20,000, we've seen ROI there, but once it goes really high, you really need to check your metrics and check your profit.
Founder & CEO at AI-OT
The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports.
Data engineer at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
6.8
Domo customer service is responsive and knowledgeable, but resource challenges sometimes delay resolution, especially for smaller customers.
Sentiment score
6.2
Google Data Studio's support is highly rated for its responsiveness and expertise, though some face delays with complex issues.
No matter how complex the problem is, it can be taken care of by the support team.
Data Analyst at Anonymous
They were quite professional and in around three to five working days, they had identified where they suspected there was an issue and I was able to fix it.
Analytics Manager at KOKO Networks
It's very easy to get technical support from Domo.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees
Anyone with minimal knowledge of Looker can easily go through the documentation and understand the steps and the UI.
Data engineer at a tech vendor with 10,001+ employees
 

Scalability Issues

Sentiment score
6.2
Domo excels in scalability and integration, supporting diverse businesses with real-time analytics despite potential cost concerns.
Sentiment score
6.8
Google Data Studio scales well with infrastructure support, though some face limitations with features and organizational challenges.
The fact that you're able to easily identify the pipelines or flows that have errors, and it notifies you when you're building a pipeline where you can run previews and tell where to fix issues, is helpful.
Analytics Manager at KOKO Networks
When fetching files larger than 100 MB from SFTP or any other portal, Domo becomes slow due to the heavy file size.
Assistant Manager at a tech services company with 10,001+ employees
Everything comes under the same umbrella and it's pretty user-friendly.
Data Analyst at Anonymous
I rate Looker's scalability a nine because of how easily we can scale by simply combining tables.
Data engineer at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
6.7
Users consider Domo stable with high uptime, efficient handling of large datasets, and quick resolution of maintenance issues.
Sentiment score
7.4
Google Data Studio offers varied stability; praised for integration but criticized for occasional bugs and handling large datasets.
In recent years, I haven't had such cases. It's quite stable and I don't have any reservations on its stability.
Analytics Manager at KOKO Networks
In terms of overall stability of the platform, it's very stable.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees
During that time, we faced issues from the project side as Domo was not visible in our portal.
Assistant Manager at a tech services company with 10,001+ employees
 

Room For Improvement

Domo struggles with pricing, interface, and data issues, needing better visualizations, support, ETL, AI, and customization features.
Google Data Studio users seek improved data blending, visualization, user-friendliness, real-time querying, integration, security, navigation, and training.
End users require a license to run their own reports and dashboards, which are fairly expensive.
Technical Project Manager at a educational organization with 201-500 employees
Some technical aspects such as Beast Mode calculation could be improved in Domo, as it would provide more clarity and help in giving insights to clients or customer business team requirements.
Senior Engineer at a tech services company with 10,001+ employees
One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI.
Analytics Manager at KOKO Networks
The performance is not optimal on large data sets.
Data engineer at a tech vendor with 10,001+ employees
 

Setup Cost

Domo offers flexible, negotiable pricing, often high but justified by integrated features, comparable to tools like Tableau.
Looker's pricing is reasonable for enterprises but can be costly for smaller companies, with potential additional expenses.
Domo's pricing is high compared to other BI tools, and it is costly.
Senior Engineer at a tech services company with 10,001+ employees
For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees
They quoted approximately one dollar per KB.
Assistant Manager at a tech services company with 10,001+ employees
 

Valuable Features

Domo provides user-friendly data transformation, real-time insights, and secure governance, ideal for large-scale deployments and efficient decision-making.
LookML offers flexible data modeling, seamless integration, and easy-to-use visualization tools, enhancing accessibility and customization without workflow disruption.
App Studio is valuable because it allows all the customization we needed; we can decode it, with the view and grid which are all I need, drill-downs, and everything can be done the way I need it.
Senior Engineer at a tech services company with 10,001+ employees
None of the other tools provide the kind of support that enables chatting and working on the same item simultaneously.
Senior Analyst at Blend360
Domo has positively impacted my organization by giving everyone the ability to see different data cards and make decisions quicker without relying on BI.
Marketing Manager at a construction company with 501-1,000 employees
For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs.
Data engineer at a tech vendor with 10,001+ employees
 

Categories and Ranking

Domo
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (18th), BI (Business Intelligence) Tools (5th), Business Performance Management (6th), Reporting (4th), Data Visualization (7th)
Google Data Studio
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
20
Ranking in other categories
Embedded BI (9th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Domo is designed for BI (Business Intelligence) Tools and holds a mindshare of 2.8%, down 6.7% compared to last year.
Google Data Studio, on the other hand, focuses on Embedded BI, holds 5.6% mindshare, down 9.2% since last year.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Domo2.8%
Microsoft Power BI8.0%
Tableau Enterprise6.0%
Other83.2%
BI (Business Intelligence) Tools
Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker5.6%
Tableau Enterprise16.9%
Qlik Sense8.0%
Other69.5%
Embedded BI
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
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Top Industries

By visitors reading reviews
University
9%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
6%
Financial Services Firm
13%
Retailer
8%
Media Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise13
Large Enterprise20
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What needs improvement with Looker?
One thing is that Looker is not user-friendly to non-technical users. Someone with knowledge of Looker can understand it, but a person without any technical background finds it somewhat advanced or...
What is your primary use case for Looker?
Looker serves as our main business intelligence reporting tool by creating dashboards and reports. We create interactive dashboards that help users understand the changes in data and the current tr...
What advice do you have for others considering Looker?
My advice to others looking into using Looker is that if they are new users with some technical knowledge of SQL or Python, they can understand LookML code or use the explore tab to drag and drop t...
 

Comparisons

 

Also Known As

corda
Looker
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
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