Dell XtremIO vs Hitachi Virtual Storage Platform comparison

Dell XtremIO vs. Hitachi Virtual Storage Platform

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Dell XtremIO is 0.7%, down from 0.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Q&A Highlights

reviewer581028

Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees

Nov 08, 2017

Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series

I would personally take a look at Nimble Storage. It is all processor and memory based. You can get the same performance out of a Hybrid array from Nimble. They offer all flash as well, but performance is not based on disk I/O. Very cool technology.

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Efficient and straightforward setup boosts data management capabilities

Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

Active data management enhances performance and simplifies operation

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

More Pure FlashArray X NVMe pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"It has benefited my organization because it has reduced time to insights."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The most valuable features of this solution are its ease of use and performance."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"Everything, especially the VMs inside, is pretty fast."

"The solution is very straightforward to set up."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"Very good IOPS performance"

"The performance is good, which is important."

"The most valuable features are: complete performance and ease of use."

"I rate Dell XtremIO at eight out of ten. It is a product I would recommend to companies where data performance, scalability, and security are highly important due to its beneficial features."

"It is scalable."

"It has very good performance for an application which needs lower latency and a better response, for example, in microseconds."

"The speed and scalability of Dell XtremIO are significant features that improve data storage management."

"Thin storage allocation"

More Dell XtremIO pros

"The performance is very good."

"The product's reliability has been crucial for our company's operations."

"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."

"It is very flexible, and it is very useful when you want to virtualize different storage from different vendors."

"Storage is the most valuable feature."

"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."

"The product has great data storage performance with a 100% data security and availability guarantee."

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."

More Hitachi Virtual Storage Platform pros

Cons

"I would like to see replication and DR features in the next release of this solution."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"In the future, I would like to see integration with enterprise backup systems."

"Maybe the price can be reduced since the solution is very expensive."

More Pure FlashArray X NVMe cons

"The interface could be simplified for beginners to ease the configuration of special objects in the system."

"Get rid of the Java aspect of the GUI console."

"It needs a way to determine the deduplication of each LUN and what the impact would be if we were to move data from one LUN to another."

"I am not too impressed with XtremeIO because we had a major failure."

"This solution is geared toward enterprise-level companies. Small and medium-sized businesses would find it extremely expensive."

"Scalability is something that can be improved because there is an issue when it comes to mixing versions."

"The interface could be simplified for beginners to ease the configuration of special objects in the system."

"It can be more cost-efficient."

More Dell XtremIO cons

"They should look at the cost because there are other vendors who offer the same cost with more features."

"The snapshot and clone operation functions can be made easier."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"One improvement I am hoping for in the next release is unified storage."

"Hitachi should offer a distinct overview of the various storage choices."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"We pay approximately $50,000 USD per year in licensing fees."

"The product is expensive."

"The licensing is on a yearly basis."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With VMware, we pay $300,000 annually."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

More Pure FlashArray X NVMe pricing and cost advice

"It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."

"Licensing is approximately $200,000 per year."

"You can get a two-year or three-year license for the tool. You can also opt for a perpetual-based licensing model, which can be renewed on a yearly or two-year basis."

"Too high priced for the Brazil market."

"With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."

"The price of the solution should be reduced. The price matches the price of a VMAX service but it does not have the capability of a VMAX service. However, the prices of Dell EMC XtremIO can be reduceable."

"Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."

"It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."

More Dell XtremIO pricing and cost advice

"We pay for a support contract agreement."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"The price per gigabyte is good and it is low when it comes to terabytes."

"It is an expensive product. I rate its pricing a three out of ten."

"Pricing could be better, because the cost is very high."

"The price is good enough considering the performance, and we are satisfied."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

More Hitachi Virtual Storage Platform pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series

Answers from the Community

reviewer581028

Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees

Nov 8, 2017

2 out of 34 answers

Storemgr67

Storage Manager at a financial services firm with 10,001+ employees

Oct 29, 2017

Dell EMC XtremIO Flash Storage

Read full answer

it_user745785

Director CTM IT Solutions with 11-50 employees

Nov 1, 2017

No one of this, check Huawei Dorado, he keep Latency lower than competitor event when you have a heavy load

Read full answer

See all 34 answers

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

Computer Software Company

17%

Financial Services Firm

16%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

What needs improvement with Dell XtremIO?

The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

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Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

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Dell PowerStore vs Dell XtremIO

Compared 20% of the time

Dell PowerMax vs Dell XtremIO

Compared 15% of the time

Dell Unity XT vs Dell XtremIO

Compared 10% of the time

NetApp AFF vs Dell XtremIO

Compared 8% of the time

NetApp EF-Series All Flash Arrays vs Dell XtremIO

Compared 8% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Download Pure FlashArray X NVMe product report

Pure FlashArray X NVMe

August 2025

Download Dell XtremIO product report

Dell XtremIO

August 2025

Hitachi Virtual Storage Platform

August 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways