Dell VMAX All Flash vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #24 with an average rating of 8.2, while Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8. Dell Technologies holds a 0.7% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.8% mindshare. Additionally, 100% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

HPE Primera and Dell VMAX All Flash compete in the high-end storage market. While Dell VMAX All Flash is considered superior due to its features, users are more satisfied with the pricing and support of HPE Primera.

Features: HPE Primera reviews highlight its performance, reliability, and AI-driven insights for predictive analytics. Dell VMAX All Flash is praised for its scalability, robust performance, and advanced features such as data reduction and encryption. While both products offer high-end features, Dell VMAX All Flash stands out in scalability and advanced data management.

Room for Improvement: Users suggest HPE Primera could improve in terms of more flexible licensing and enhanced automation capabilities. Dell VMAX All Flash reviews indicate a need for better integration with third-party applications and a more intuitive management system.

Ease of Deployment and Customer Service: HPE Primera is reported to have a straightforward deployment process with excellent customer service. Dell VMAX All Flash, while also praised for good deployment, receives mixed feedback on customer service responsiveness.

Pricing and ROI: HPE Primera is noted for its competitive setup costs and strong ROI as per user reviews. Dell VMAX All Flash, despite higher setup costs, is considered worth the investment due to its comprehensive feature set, delivering a solid ROI.

To learn more, read our detailed Dell VMAX All Flash vs. HPE Primera Report (Updated: July 2025).

Buyer's Guide

Dell VMAX All Flash vs. HPE Primera

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.4% compared to the previous year. The mindshare of HPE Primera is 3.8%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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BrijeshKumar

Technical Lead at L&T Technology Services

With an easy initial setup phase, the tool is useful for multi-site replication and DR

The configuration part of the product is an area with certain shortcomings where improvements are required. If the product is up and running after, if it goes down, my company has observed that there are multiple failures that occur in the tool, so it needs to be reinstalled from scratch. The tool should have an automated feature or an automated option to handle the aforementioned scenario, which one can simply go and reset, after which the tool should be reinstalled with the same configuration.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"Technical support has been helpful and responsive."

"What I really like about this program, is that it is easy to use and easy to configurate."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The most valuable feature of this solution is reliability."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"Overall stability is very good. It is a very stable solution."

More Pure FlashArray X NVMe pros

"The most valuable features of VMAX are its performance and GUI interface."

"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."

"The product's initial setup phase was good."

"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."

"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."

"It works very well."

"The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive."

"For over a year, I have not seen any downtime in the product."

"The product has better replication features than the previous products."

"The system is stable, particularly with mission-critical solutions in place."

"It is a stable solution...It is a scalable solution."

"HPE provides good support through their customer service."

"In my opinion, HPE is making good progress and moving ahead with InfoSight, which is predictive analytics and artificial intelligence."

"The product's initial setup phase was easy."

More HPE Primera pros

Cons

"I'd like to see the product implement active replication for vehicles such as VMware."

"In the future, I would like to see integration with enterprise backup systems."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"The tool's pricing is higher than competitors."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"The software layer has to improve."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"They could add more support for file storage and different types of storage."

More Pure FlashArray X NVMe cons

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."

"Improvements are needed in both partition recovery and scalability."

"The configuration part of the product is an area with certain shortcomings where improvements are required."

"There is room for improvement in the centralized administration."

"We encountered some challenges during large data migrations that could be addressed for smoother transitions."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."

"The solution could prove the reporting."

"The product's stale snapshots feature needs improvement."

"On the hardware side, you should have the ability to expand capacity to larger numbers."

"The product’s price needs improvement."

"When we asked for HPE support to resolve issues, their help was punctual and on time. However, the depth of root cause analysis provided was not satisfying."

"The price of the product is an area of concern. From an improvement perspective, the solution should be made more affordable in terms of price."

"The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage."

"On the controller side, I would like to see NAS capabilities."

More HPE Primera cons

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"We pay approximately $50,000 USD per year in licensing fees."

"Our licensing fees are $500,000+ USD."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"As far as the licensing costs, everything is included in the license."

"With VMware, we pay $300,000 annually."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"The price falls within the mid-range, neither inexpensive nor high-priced."

"It is not a cheap product."

"The product is expensive."

"The solution’s pricing is affordable and worth the money."

"The price of HPE Primera could improve, it is expensive."

"The pricing for HDD was good."

"The cost is $75,000 for a three-year contract."

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

"HPE Primera is an expensive product but has competitive pricing."

"HPE Primera is less expensive than HPE Alletra."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

23%

Financial Services Firm

15%

Government

Healthcare Company

Computer Software Company

16%

Manufacturing Company

13%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you like most about Dell EMC VMax?

The product's initial setup phase was good.

See all answers

What is your experience regarding pricing and costs for Dell EMC VMax?

The pricing provided by EMC is reasonable.

See all answers

What needs improvement with Dell EMC VMax?

The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 24% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerMax vs Dell VMAX All Flash

Compared 67% of the time

Dell PowerStore vs Dell VMAX All Flash

Compared 19% of the time

Dell Unity XT vs Dell VMAX All Flash

Compared 8% of the time

NetApp AFF vs Dell VMAX All Flash

Compared 7% of the time

More Dell VMAX All Flash Competitors

HPE Alletra Storage vs HPE Primera

Compared 35% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 22% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

All-Flash Storage

July 2025

Download Dell VMAX All Flash product report

Buyer's Guide

HPE Primera

August 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell VMAX All Flash is utilized in hyper-converged solutions like VxRail deployments, critical for Data Domain in backup tasks. It supports multi-site replication, disaster recovery, banking IT operations, and high-performance applications.

Dell VMAX All Flash plays a key role in data-intensive environments due to its robust capabilities in storage, data protection, and high throughput tasks. It is crucial in hyper-converged solutions and VxRail deployments, facilitating multi-site replication and disaster recovery. Its applications span across banking and other critical IT operations requiring high performance. The system's ability to support efficient data compression and provide ransomware protection addresses significant security concerns. Multi-site replication and redundancy safeguard data even during power outages or hardware failures, while the snapshot feature aids in testing, application development, and environment management.

What are the key features of Dell VMAX All Flash?

Compression: Efficient data compression capabilities.
Ransomware Protection: Tackles ransomware threats effectively.
Multi-site Replication and Redundancy: Ensures data safety during power outages or hardware issues.
Snapshots: Aids in testing, application development, and environment management.

What benefits should users look for in Dell VMAX All Flash reviews?

Data Protection: Enhanced data security with ransomware protection.
Performance: High throughput for demanding applications.
Reliability: Multi-site replication and redundancy for critical operations continuity.
Support: Adheres to IP strategies with excellent customer support.

Dell VMAX All Flash is critical in industries like banking, where it supports IT operations requiring high performance, and in environments demanding stringent data protection measures. Its role in multi-site replication and disaster recovery makes it invaluable for business continuity and critical data security across sectors.

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell VMAX All Flash vs. HPE Primera

July 2025

Free Report: Dell VMAX All Flash vs. HPE Primera

Find out what your peers are saying about Dell VMAX All Flash vs. HPE Primera and other solutions. Updated: July 2025.

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