Dell VMAX All Flash vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #25 with an average rating of 8.2, while Hewlett Packard Enterprise is ranked #9 with an average rating of 7.9. Dell Technologies holds a 0.7% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.9% mindshare. Additionally, 100% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

HPE Primera and Dell VMAX All Flash compete in the high-end storage market. While Dell VMAX All Flash is considered superior due to its features, users are more satisfied with the pricing and support of HPE Primera.

Features: HPE Primera reviews highlight its performance, reliability, and AI-driven insights for predictive analytics. Dell VMAX All Flash is praised for its scalability, robust performance, and advanced features such as data reduction and encryption. While both products offer high-end features, Dell VMAX All Flash stands out in scalability and advanced data management.

Room for Improvement: Users suggest HPE Primera could improve in terms of more flexible licensing and enhanced automation capabilities. Dell VMAX All Flash reviews indicate a need for better integration with third-party applications and a more intuitive management system.

Ease of Deployment and Customer Service: HPE Primera is reported to have a straightforward deployment process with excellent customer service. Dell VMAX All Flash, while also praised for good deployment, receives mixed feedback on customer service responsiveness.

Pricing and ROI: HPE Primera is noted for its competitive setup costs and strong ROI as per user reviews. Dell VMAX All Flash, despite higher setup costs, is considered worth the investment due to its comprehensive feature set, delivering a solid ROI.

To learn more, read our detailed Dell VMAX All Flash vs. HPE Primera Report (Updated: June 2025).

Buyer's Guide

Dell VMAX All Flash vs. HPE Primera

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.4% compared to the previous year. The mindshare of HPE Primera is 3.9%, down from 5.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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BrijeshKumar

Technical Lead at L&T Technology Services

With an easy initial setup phase, the tool is useful for multi-site replication and DR

The configuration part of the product is an area with certain shortcomings where improvements are required. If the product is up and running after, if it goes down, my company has observed that there are multiple failures that occur in the tool, so it needs to be reinstalled from scratch. The tool should have an automated feature or an automated option to handle the aforementioned scenario, which one can simply go and reset, after which the tool should be reinstalled with the same configuration.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is reliability."

"It has good, reliable, fast storage."

"I appreciate the performance."

"The initial setup was extremely simple and straightforward."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The solution is very straightforward to set up."

"It has benefited my organization because it has reduced time to insights."

"On a scale of one to ten, I rate Pure FlashArray as ten."

More Pure FlashArray X NVMe pros

"The most valuable features of VMAX are its performance and GUI interface."

"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."

"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."

"It works very well."

"The product's initial setup phase was good."

"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."

"The product has better replication features than the previous products."

"The product is stable."

"The performance of the solution is good."

"The features that I have found most valuable are the artificial intelligence for the storage inside of the software and firmware because customers do not like functionalities which require manual interruption."

"HPE Primera is an all-flash storage product that's very stable and has a higher storage capacity. It can also give better ROI compared to NetApp."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

"Scalability-wise, I rate the solution a ten out of ten."

"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."

More HPE Primera pros

Cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"They could add more support for file storage and different types of storage."

"There are some challenges with data encryption and reduction."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

More Pure FlashArray X NVMe cons

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."

"There is room for improvement in the centralized administration."

"We encountered some challenges during large data migrations that could be addressed for smoother transitions."

"The configuration part of the product is an area with certain shortcomings where improvements are required."

"Improvements are needed in both partition recovery and scalability."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."

"The product's stale snapshots feature needs improvement."

"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."

"There are certain shortcomings in the technical support offered by HPE where improvements are required."

"The initial setup is not straightforward."

"We cannot use this storage for critical applications and data."

"Price is always important in Turkey, so HPE could lower the price to keep it competitive. It's not as competitive as other solutions in this market."

"This solution would be expensive for small business and it could be priced more competitively for that market."

"They could work to make scalability easier."

More HPE Primera cons

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Our licensing fees are $500,000+ USD."

"The support cost per array is about $20,000 a year for 24/7 support."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"The price falls within the mid-range, neither inexpensive nor high-priced."

"It is not a cheap product."

"HPE Primera is an expensive product but has competitive pricing."

"The solution is quite cost-effective."

"The price of the solution should be cheaper."

"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."

"The price of HPE Primera could improve, it is expensive."

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"HPE Primera is less expensive than HPE Alletra."

"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

23%

Financial Services Firm

17%

Government

Healthcare Company

Educational Organization

19%

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you like most about Dell EMC VMax?

The product's initial setup phase was good.

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What is your experience regarding pricing and costs for Dell EMC VMax?

The pricing provided by EMC is reasonable.

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What needs improvement with Dell EMC VMax?

The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerMax vs Dell VMAX All Flash

Compared 65% of the time

Dell PowerStore vs Dell VMAX All Flash

Compared 21% of the time

Dell Unity XT vs Dell VMAX All Flash

Compared 7% of the time

NetApp AFF vs Dell VMAX All Flash

Compared 7% of the time

More Dell VMAX All Flash Competitors

HPE Alletra Storage vs HPE Primera

Compared 37% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 19% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

All-Flash Storage

June 2025

Download Dell VMAX All Flash product report

Buyer's Guide

HPE Primera

June 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell VMAX All Flash is utilized in hyper-converged solutions like VxRail deployments, critical for Data Domain in backup tasks. It supports multi-site replication, disaster recovery, banking IT operations, and high-performance applications.

Dell VMAX All Flash plays a key role in data-intensive environments due to its robust capabilities in storage, data protection, and high throughput tasks. It is crucial in hyper-converged solutions and VxRail deployments, facilitating multi-site replication and disaster recovery. Its applications span across banking and other critical IT operations requiring high performance. The system's ability to support efficient data compression and provide ransomware protection addresses significant security concerns. Multi-site replication and redundancy safeguard data even during power outages or hardware failures, while the snapshot feature aids in testing, application development, and environment management.

What are the key features of Dell VMAX All Flash?

Compression: Efficient data compression capabilities.
Ransomware Protection: Tackles ransomware threats effectively.
Multi-site Replication and Redundancy: Ensures data safety during power outages or hardware issues.
Snapshots: Aids in testing, application development, and environment management.

What benefits should users look for in Dell VMAX All Flash reviews?

Data Protection: Enhanced data security with ransomware protection.
Performance: High throughput for demanding applications.
Reliability: Multi-site replication and redundancy for critical operations continuity.
Support: Adheres to IP strategies with excellent customer support.

Dell VMAX All Flash is critical in industries like banking, where it supports IT operations requiring high performance, and in environments demanding stringent data protection measures. Its role in multi-site replication and disaster recovery makes it invaluable for business continuity and critical data security across sectors.

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell VMAX All Flash vs. HPE Primera

June 2025

Free Report: Dell VMAX All Flash vs. HPE Primera

Find out what your peers are saying about Dell VMAX All Flash vs. HPE Primera and other solutions. Updated: June 2025.

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