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Dell VMAX All Flash vs HPE Primera comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
232
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
30th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
HPE Primera
Ranking in All-Flash Storage
17th
Average Rating
8.2
Reviews Sentiment
5.6
Number of Reviews
42
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.6%, up from 6.4% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.8% compared to the previous year. The mindshare of HPE Primera is 1.6%, down from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.6%
HPE Primera1.6%
Dell VMAX All Flash0.7%
Other91.1%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
MR
Storage Architect at DXC Technology
Improved data compression has maximized storage capacity and simplifies daily operations
In terms of advantages, I don't see any improvements needed; however, when comparing HPE Primera with Hitachi and KvSP Harrison, it's not on the enterprise level, but we can go ahead with mid-level to enterprise cloud solutions. I don't have any specific ideas for additional features for HPE Primera in the next release; currently, all the features seem good, and I don't see any missing functionalities. I believe architecture could be scaled up to rate controllers, but I don't have any specific suggestions for improvements. Stability could be improved because maintenance-wise, issues with the controllers can sometimes be challenging; enhancements in high availability architecture could help.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The stability of Pure Storage is very very good."
"The stability is perfect, the reliability is 100%, and the latency is always lower than 1 millisecond."
"Even if they weren't one of the fastest arrays in the entire industry, I would use them for their support model and ease of use."
"It simplifies storage."
"We can store more for a cheaper price as opposed to paying for larger devices and larger rack spaces which get outdated sooner and which we'd have to change every two years. It simplifies storage for us."
"The most valuable feature is the speed of it, as it is much faster than anything that we can get from similar competitors, and the solution helps to simplify storage."
"I have seen a huge increase in speed and performance on our databases."
"The performance of the storage is just unbelievable."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The most valuable features of VMAX are its performance and GUI interface."
"The product's initial setup phase was good."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"It works very well."
"The most valuable feature of HP Primera is that you don't have to buy an additional product for application replication. It's a stable product. The tool is scalable. I recommend HPE Primera because it's one of HP's most stable product."
"If you're using HPE, then I would recommend HPE Primera because its performance is very good."
"The scalability of HPE Primera is good."
"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade."
"The interface is simplified."
"It is a stable and scalable solution with quick and efficient storage capability."
"HPE Primera is quite a stable storage system that provides good provisioning and allows for the changing of partition sizes."
"For over a year, I have not seen any downtime in the product."
 

Cons

"Historical analytics would be useful. At the moment, they don't have any type of application built for historical analytics."
"What I dislike about Everpure FlashArray is that in the replication, if it is in the pod, we cannot directly add devices to the pod without breaking the relationship."
"If I need to change or troubleshoot the dashboard, I cannot do it without calling support. If I want to move something critical, I cannot do it by myself. The dashboard blocks me from changing those critical things."
"I would rate this solution an eight. There's always room for improvement, nobody is perfect to get a ten out of ten. They do what they do well. It's not cheap but we it's for uses that we needed."
"For scalability, I rate it a six out of ten. We reach a limit. We never reached this limit, however, the architecture allows you to go until a certain size, and after that, you have to buy another array."
"One thing I'd like to see in a future release is integration between their main storage array and what they call their FlashBlade product; to be able to snapshot directly from the primary array into multiple different backup copies on FlashBlade."
"The connectivity needs improvement. You do not have the possibility to have a file and block connectivity at the same time on the same machine. It has limited ability to do so."
"There are a lot of things to improve."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"Improvements are needed in both partition recovery and scalability."
"There is room for improvement in the centralized administration."
"The price of the product is an area of concern. From an improvement perspective, the solution should be made more affordable in terms of price."
"The solution could improve by having seamless migration from other storage systems. The process should be made easier."
"Increasing the IOPS and throughput values would make the product even better. Improving the scalability of HPE Primera is also recommended."
"The product's stale snapshots feature needs improvement."
"Their support should be improved. Currently, it depends on who you get on the phone."
"This solution would be expensive for small business and it could be priced more competitively for that market."
"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."
"Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers."
 

Pricing and Cost Advice

"The solution is expensive."
"Pricing is very competitive, and it's better than other competitors."
"When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
"We are finding the TCO of flash to be lower than SSD implementations."
"Pure came in at a better price point than EMC and performed better than Compellent."
"While it comes with a higher price tag, this investment often translates to significant improvements in performance."
"The best features come included without any additional cost."
"The licensing is $100,000."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It is not a cheap product."
"HPE Primera is less expensive than HPE Alletra."
"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."
"The solution is quite cost-effective."
"The price to capacity ratio is good."
"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."
"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."
"HPE Primera is an expensive product but has competitive pricing."
"HPE Primera service is cost-effective."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
10%
Construction Company
8%
Outsourcing Company
10%
Computer Software Company
10%
Manufacturing Company
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise160
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise7
Large Enterprise17
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
Which would you choose - HPE Nimble Storage or HPE Primera?
HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What is your experience regarding pricing and costs for HPE Primera?
Regarding pricing, HPE Primera is moderate; it's neither cheap nor costly, but it's a reliable solution with reasonab...
 

Also Known As

Pure Storage FlashArray
No data available
Primera
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
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Find out what your peers are saying about Dell VMAX All Flash vs. HPE Primera and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.