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Dell VMAX All Flash vs HPE Primera comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
HPE Primera
Ranking in All-Flash Storage
15th
Average Rating
8.2
Reviews Sentiment
5.6
Number of Reviews
42
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.7% compared to the previous year. The mindshare of HPE Primera is 1.8%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
HPE Primera1.8%
Dell VMAX All Flash0.7%
Other90.6%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
MR
Storage Architect at DXC Technology
Improved data compression has maximized storage capacity and simplifies daily operations
In terms of advantages, I don't see any improvements needed; however, when comparing HPE Primera with Hitachi and KvSP Harrison, it's not on the enterprise level, but we can go ahead with mid-level to enterprise cloud solutions. I don't have any specific ideas for additional features for HPE Primera in the next release; currently, all the features seem good, and I don't see any missing functionalities. I believe architecture could be scaled up to rate controllers, but I don't have any specific suggestions for improvements. Stability could be improved because maintenance-wise, issues with the controllers can sometimes be challenging; enhancements in high availability architecture could help.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has made working with storage as easy and simple as it should be."
"The best features of Pure Storage FlashArray are its ease of use and user-friendly interface, and the performance allows all types of services to be visualized from a single point of interface, making it more robust and user-friendly."
"I find Pure Storage FlashArray to be much better than traditional storage because it has a GUI interface. It makes the process of allocating the storage much easier, and most activities are automated. It is like clicking a button for every task."
"We have tons of capacity on it."
"What I appreciate most about Everpure FlashArray is that it performs compression and deduplication fantastically."
"Support has been helpful."
"The performance is great."
"We chose Pure Storage because it had the best performance of all the products that we tested."
"The product's initial setup phase was good."
"The most valuable features of VMAX are its performance and GUI interface."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"It works very well."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The scalability of HPE Primera is good."
"The initial setup was simple."
"In terms of quality for block storage, it is one of the best on the planet, if not the best, in my view."
"We sold Primera to a public university, and they're happy with it. They have been using it for about four months with no significant problems."
"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."
"The features that I have found most valuable are the artificial intelligence for the storage inside of the software and firmware because customers do not like functionalities which require manual interruption."
"I have seen a return on investment from using HPE Primera, particularly due to the improved compression which allows us to store more data even in limited space."
"It is a stable and scalable solution with quick and efficient storage capability."
 

Cons

"The scalability of the solution is not as good as it probably could be."
"The file functionality could be better."
"Having something native in the Pure Storage ecosystem would make it integrated and in one single company, and we wouldn't have to work with multiple organizations."
"They have a product, FlashBlade, which is their object storage integration, and that's something that we haven't integrated with yet. This might be an area for additional focus as it would play into scalability, because the very nature of object storage is that it's infinitely scalable."
"It is way in excess of what we need. If anything, we could see a bit more speed. I'm just comparing it with what some of my colleagues who are implementing their own systems do."
"It can go down from time to time, but it's been pretty solid so far."
"The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in. They should be clear on the way the controller replacements happen, as it is important to know whether or not you can get a good return on them, because it can be a little confusing."
"We would like to see more development on their Copy Automation Tool (CAT) for Oracle, as well as better integration for our customers running Oracle VM."
"Improvements are needed in both partition recovery and scalability."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"There is room for improvement in the centralized administration."
"We cannot use this storage for critical applications and data."
"The IOPS and throughput could be better. That's the only drawback compared to other vendors."
"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."
"Some application solutions can be more acceptable on the HPE Primera site because the size is important and costly."
"The solution could improve by having seamless migration from other storage systems. The process should be made easier."
"The product’s price needs improvement."
"The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage."
"They could work to make scalability easier."
 

Pricing and Cost Advice

"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."
"There are no licensing fees or other costs."
"Pricing is moderate. It is neither cheap nor expensive."
"The price-to-performance is good. I looked at Pure about three to four years back, but the price-to-performance wasn't right for us. Now, it's right."
"The price of Pure Storage FlashArray could always improve. They are still more expensive than some alternative offerings. Cost is always a concern and when there is a battle they tend to be more expensive."
"While it comes with a higher price tag, this investment often translates to significant improvements in performance."
"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"The pricing for HDD was good."
"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."
"The product is expensive."
"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."
"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."
"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."
"The price to capacity ratio is good."
"The price of the solution should be cheaper."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
14%
Computer Software Company
13%
Manufacturing Company
10%
Construction Company
8%
Computer Software Company
13%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise7
Large Enterprise17
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
Which would you choose - HPE Nimble Storage or HPE Primera?
HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What is your experience regarding pricing and costs for HPE Primera?
Regarding pricing, HPE Primera is moderate; it's neither cheap nor costly, but it's a reliable solution with reasonab...
 

Also Known As

Pure Storage FlashArray
No data available
Primera
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
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Find out what your peers are saying about Dell VMAX All Flash vs. HPE Primera and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.