HPE Alletra Storage vs HPE Primera comparison

HPE Alletra Storage and HPE Primera are both solutions in the All-Flash Storage category. HPE Alletra Storage is ranked #3 with an average rating of 9.0, while HPE Primera is ranked #9 with an average rating of 7.9. HPE Alletra Storage holds a 9.8% mindshare in AFS, compared to HPE Primera’s 3.9% mindshare. Additionally, 98% of HPE Alletra Storage users are willing to recommend the solution, compared to 94% of HPE Primera users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

HPE Primera and HPE Alletra Storage are advanced storage solutions designed to meet enterprise needs. HPE Alletra Storage seems to have the upper hand due to its advanced features and overall user satisfaction.

Features: HPE Primera offers robust data reducing capabilities, high availability, and consistent performance. HPE Alletra Storage provides intelligent data management, enhanced scalability, and is suitable for dynamic workloads. The advanced feature set of HPE Alletra Storage is more useful for users handling complex data environments.

Room for Improvement: HPE Primera needs better integration with cloud services, improvements in system updates, and enhanced software integration. HPE Alletra Storage requires simplification of licensing, resolution of occasional firmware inconsistencies, and better usability.

Ease of Deployment and Customer Service: HPE Primera is known for its straightforward deployment processes and reliable customer service. HPE Alletra Storage is recognized for quick installation, though it has a steeper learning curve. Users find Alletra's customer service prompt and knowledgeable.

Pricing and ROI: HPE Primera offers a more budget-friendly initial setup cost with satisfactory return on investment. HPE Alletra Storage involves higher upfront expenses but delivers a greater ROI due to its extensive feature set and better scalability.

To learn more, read our detailed HPE Alletra Storage vs. HPE Primera Report (Updated: July 2025).

Buyer's Guide

HPE Alletra Storage vs. HPE Primera

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.8%, up from 1.6% compared to the previous year. The mindshare of HPE Primera is 3.9%, down from 5.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Anand Algesan

Database Administrator at CyrusOne

Provisioning and encryption ease improve data storage efficiency

To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing. The MV 10000 series, which is the next series, is an improvement to HPE Alletra, and HPE is already doing that. In the next release, I would prefer to see better dedupe features; I know other companies do excellent dedupe, and they have protection group policies, meaning you have immutable data in case of a ransomware attack. If you're on the SAN, it should give you a way to protect that data without being erased. Other vendors have that capability built-in, ensuring that you can't erase the data, so features similar to that would be great.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The database workloads are pretty fast because I frequently move data from here to there."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"The solution is scalable."

"The initial setup was extremely simple and straightforward."

"The most valuable feature of this solution is reliability."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

More Pure FlashArray X NVMe pros

"The GreenLake AI Ops enables me to get assistance from the senior support engineers without having to go through support escalations."

"Clients like the insights tools within the solution that came from Nimble and were pulled in."

"The simplicity of use is great."

"The benefits of using Alletra for my organization are that the amount of time it takes for my team to define storage and allocate storage for projects has reduced, and there's less training, too."

"We have the most advanced HPE products available that we can monitor with the HP InfoSight feature, which enables us to check every metric, including bandwidth and latency, at a granular level. Alletra's mechanism is excellent and can handle multiple traffic sources. Anything is possible. Regarding your application, the IO behavior can be random, sequential, or a database. It serves web and e-commerce applications better."

"It is the simplicity of the deployment. They have unified all the features they have."

"HPE GreenLake AI ops enables us to get assistance from senior support engineers without having to go through support escalations."

"The most value aspect is the data reduction and compression."

More HPE Alletra Storage pros

"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."

"The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive."

"HPE Primera is stable."

"The product's initial setup phase was easy."

"HPE Primera is used for shared storage."

"One of the most valuable features is the ease of deployment."

"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."

"The system is stable, particularly with mission-critical solutions in place."

More HPE Primera pros

Cons

"The tool's portfolio is minimal. It is expensive."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"In the future, I would like to see integration with enterprise backup systems."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"There is room for improvement in the pricing of the product."

More Pure FlashArray X NVMe cons

"Reducing the price for HPE Alletra Storage would be fantastic."

"Some of the upgrades can take a while to come through. The release cadence of versions is a little bit slow."

"It would be better if there were an option to incorporate the NVMe feature alongside other storage tiers. Currently, the system operates on Autotier but can manually peer and mix different types of drives, such as SAS and SATA drives."

"HPE can improve HPE Alletra Storage by adding some features to be available from the offline GUI, especially related to snapshots and taking a snapshot for the whole storage, as some customers need this feature."

"HPE Alletra Storage pricing can be improved. The pricing, licensing, and software have changed."

"Pricing could be optimized, as it is always a challenge. The competition offers some storage solutions at lower prices, making the cost a significant factor."

"Speaking specifically of the 6K Alletra series, the renewal process can be complex due to the sheer volume of SKUs."

"To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing."

More HPE Alletra Storage cons

"The pricing is very high."

"Increasing the IOPS and throughput values would make the product even better. Improving the scalability of HPE Primera is also recommended."

"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."

"The product's stale snapshots feature needs improvement."

"When we asked for HPE support to resolve issues, their help was punctual and on time. However, the depth of root cause analysis provided was not satisfying."

"We have not had a good experience with support from HPE Primera. They can improve."

"The solution has good performance but it could improve further."

"The solution could prove the reporting."

More HPE Primera cons

Pricing and Cost Advice

"Given its price, Pure is not the first option."

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"We pay approximately $50,000 USD per year in licensing fees."

"Our licensing fees are $500,000+ USD."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With VMware, we pay $300,000 annually."

More Pure FlashArray X NVMe pricing and cost advice

"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."

"There is a license. HPE Alletra uses a cloud-based model."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"Its pricing is very competitive."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"Overall, it was good. It had a good price per gigabyte."

"The solution is expensive and can cost around five lakhs."

"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."

More HPE Alletra Storage pricing and cost advice

"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."

"The price to capacity ratio is good."

"The price of the solution should be cheaper."

"The solution’s pricing is affordable and worth the money."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"The price of this solution is good for medium-sized and large businesses."

"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

16%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

16%

Manufacturing Company

13%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

The pricing, setup cost, and licensing for HPE Alletra Storage are in line with the market from both CapEx and OpEx p...

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What needs improvement with HPE Alletra?

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From ...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 27% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 10% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 7% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

NetApp AFF vs HPE Alletra Storage

Compared 5% of the time

More HPE Alletra Storage Competitors

HPE 3PAR StoreServ vs HPE Primera

Compared 20% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 5% of the time

NetApp AFF vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

July 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

July 2025

Download HPE Alletra Storage product report

Buyer's Guide

HPE Primera

July 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

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Buyer's Guide

HPE Alletra Storage vs. HPE Primera

July 2025

Free Report: HPE Alletra Storage vs. HPE Primera

Find out what your peers are saying about HPE Alletra Storage vs. HPE Primera and other solutions. Updated: July 2025.

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