Dell PowerStore vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.7, while Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8. Dell Technologies holds a 16.5% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.8% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

HPE Primera and Dell PowerStore are two competing enterprise storage solutions with distinct advantages. User reviews indicate HPE Primera holds the upper hand in pricing and support, while Dell PowerStore leads with its advanced features and overall value.

Features: HPE Primera is praised for its fast deployment, availability, and performance reliability. Dell PowerStore offers adaptability, scalability, and innovative storage technologies. Dell PowerStore's features are considered more advanced and user-centric.

Room for Improvement: Users of HPE Primera often call for enhanced integration capabilities and more intuitive management tools. Dell PowerStore users suggest improvements in its initial setup complexity and actionable analytics. HPE Primera's integration limitations are frequently highlighted.

Ease of Deployment and Customer Service: HPE Primera is noted for its straightforward deployment and strong customer support. Dell PowerStore, recognized for its comprehensive documentation, can be more complex to deploy but is backed by solid customer service.

Pricing and ROI: HPE Primera is seen as offering competitive upfront costs and satisfactory ROI according to user reviews. Dell PowerStore, with potentially higher initial setup costs, delivers strong ROI through robust performance and scalability, making it worth the investment despite its higher price point.

To learn more, read our detailed Dell PowerStore vs. HPE Primera Report (Updated: July 2025).

Buyer's Guide

Dell PowerStore vs. HPE Primera

July 2025

Download the complete report

Helped 865,649 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 16.5%, down from 16.9% compared to the previous year. The mindshare of HPE Primera is 3.8%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Hassan_Zaki

Senior Presales Manager at a tech services company with 51-200 employees

Integrated AI and clustering enhance storage operations effectively

I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.

Read full review

Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"What I really like about this program, is that it is easy to use and easy to configurate."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"The database workloads are pretty fast because I frequently move data from here to there."

"The solution is scalable."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"It has good, reliable, fast storage."

More Pure FlashArray X NVMe pros

"A particularly valuable feature is its simplicity."

"On a scale of one to ten, I rate Dell PowerStore a ten out of ten."

"Dell PowerStore is a price performance product positioned as mid-range, making it the best fit for our needs."

"The most valuable feature of Dell PowerStore is Metro Volumes."

"The solution's technical support is excellent. I rate the technical support a ten out of ten."

"Dell PowerStore's valuable feature stems from an area named Metro Volume, which is quite simple to implement. The feature works fast and is good."

"The management portal is particularly user-friendly."

"The initial setup was straightforward."

More Dell PowerStore pros

"It is a stable and scalable solution with quick and efficient storage capability."

"The most valuable feature is an all-flash system, which means the data access speed is amazing while the latency is almost nothing, and it can deliver IOPS up to 16,000."

"HPE Primera is used for shared storage."

"In my opinion, HPE is making good progress and moving ahead with InfoSight, which is predictive analytics and artificial intelligence."

"For over a year, I have not seen any downtime in the product."

"The interface is simplified."

"HPE Primera is scalable."

"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."

More HPE Primera pros

Cons

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"The tool's portfolio is minimal. It is expensive."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

More Pure FlashArray X NVMe cons

"I would say it needs easier or increased compatibility with other storage solutions for easier application, such as Dell's own PowerVault. They don't communicate or talk to each other, and they don't replicate to each other, which makes it harder to mix and match."

"The solution’s security and technical support could be improved."

"Some of the data metrics we get out of Pure from a support perspective online are a little bit more robust than the Dell PowerStore metrics, but it's not a negative against Dell."

"You cannot delegate permissions."

"When we go to buy or populate more drives in the storage array, they're so expensive. If they could lower the cost for components, we would definitely expand them more and be more inclined to buy more storage units, but it's currently a price crunch for us."

"The pricing could be lower. It is very expensive."

"The only area I can highlight for improvement is that the 4:1 data reduction target has not been reached. This may be due to an issue with Dell EMC's initial analysis of data compression. As a result, we have had to add new physical disks to reach our goal of total available disk space."

"There is no Synchronize replication feature on the storage."

More Dell PowerStore cons

"We would like to have more flash storage and its stability. This is an area of challenge for us."

"The IOPS and throughput could be better. That's the only drawback compared to other vendors."

"Primera should be more user-friendly."

"The interface needs to be more user-friendly in that sense that installation and management are still a bit on the high end."

"The solution could prove the reporting."

"I would like to see improved training offered with HPE Primera."

"Increasing the IOPS and throughput values would make the product even better. Improving the scalability of HPE Primera is also recommended."

"HPE Primera's deduplication area is not as good as the one offered by Dell PowerStore, making it an area where improvements are required."

More HPE Primera cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Our licensing fees are $500,000+ USD."

"The product is expensive."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The support cost per array is about $20,000 a year for 24/7 support."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With VMware, we pay $300,000 annually."

More Pure FlashArray X NVMe pricing and cost advice

"It is expensive compared to one of its competitors."

"Licensing is very simple. Everything is included in the basic license. There are no concerns about having to pay to add a feature. Everything is there."

"It is very expensive though when you get to this point of using the 3000 with a client. They will start to think about using another vendor. There are a lot of solutions similar to PowerStore in regards to networking capacity and their prices are very cheap compared to PowerStore."

"The solution’s pricing is always too high."

"Dell PowerStore is affordable and the license is just a face license which is great."

"The software features are included in the pricing without any additional purchase requirements."

"The licensing for this solution is good and is in the mid-range tier."

"The price of Dell EMC PowerStore could be better, it is a bit expensive."

More Dell PowerStore pricing and cost advice

"The cost is $75,000 for a three-year contract."

"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

"The product is expensive."

"The solution is quite cost-effective."

"The price of this solution is good for medium-sized and large businesses."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"I believe HPE Primera and Pure Storage are similar in price."

More HPE Primera pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

865,649 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

16%

Manufacturing Company

13%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 15% of the time

Dell Unity XT vs Dell PowerStore

Compared 12% of the time

Dell PowerVault vs Dell PowerStore

Compared 11% of the time

IBM FlashSystem vs Dell PowerStore

Compared 8% of the time

Dell SC Series vs Dell PowerStore

Compared 1% of the time

More Dell PowerStore Competitors

HPE Alletra Storage vs HPE Primera

Compared 35% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 22% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 4% of the time

NetApp AFF vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

August 2025

Download Dell PowerStore product report

Buyer's Guide

HPE Primera

August 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. HPE Primera

July 2025

Free Report: Dell PowerStore vs. HPE Primera

Find out what your peers are saying about Dell PowerStore vs. HPE Primera and other solutions. Updated: July 2025.

DOWNLOAD NOW

865,649 professionals have used our research since 2012.

See our Dell PowerStore vs. HPE Primera report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.