Dell PowerStore vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.8, while Hewlett Packard Enterprise is ranked #9 with an average rating of 7.9. Dell Technologies holds a 16.8% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.9% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

HPE Primera and Dell PowerStore are two competing enterprise storage solutions with distinct advantages. User reviews indicate HPE Primera holds the upper hand in pricing and support, while Dell PowerStore leads with its advanced features and overall value.

Features: HPE Primera is praised for its fast deployment, availability, and performance reliability. Dell PowerStore offers adaptability, scalability, and innovative storage technologies. Dell PowerStore's features are considered more advanced and user-centric.

Room for Improvement: Users of HPE Primera often call for enhanced integration capabilities and more intuitive management tools. Dell PowerStore users suggest improvements in its initial setup complexity and actionable analytics. HPE Primera's integration limitations are frequently highlighted.

Ease of Deployment and Customer Service: HPE Primera is noted for its straightforward deployment and strong customer support. Dell PowerStore, recognized for its comprehensive documentation, can be more complex to deploy but is backed by solid customer service.

Pricing and ROI: HPE Primera is seen as offering competitive upfront costs and satisfactory ROI according to user reviews. Dell PowerStore, with potentially higher initial setup costs, delivers strong ROI through robust performance and scalability, making it worth the investment despite its higher price point.

To learn more, read our detailed Dell PowerStore vs. HPE Primera Report (Updated: June 2025).

Buyer's Guide

Dell PowerStore vs. HPE Primera

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 16.8%, up from 16.4% compared to the previous year. The mindshare of HPE Primera is 3.9%, down from 5.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Hassan_Zaki

Senior Presales Manager at a tech services company with 51-200 employees

Integrated AI and clustering enhance storage operations effectively

I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The initial setup was extremely simple and straightforward."

"The most valuable features of this solution are its ease of use and performance."

"Everything, especially the VMs inside, is pretty fast."

"The database workloads are pretty fast because I frequently move data from here to there."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

More Pure FlashArray X NVMe pros

"For access from virtual machines, iSCSI, and NFS, it is very good. It helps increase performance."

"The pricing of Dell PowerStore is quite on point and very competitive overall."

"Pricing is very good. It's very competitive against those of all the others that I looked at in the marketplace, such as Hitachi, IBM, HP, and Pure. Dell is right there in the mix as far as providing the best price point as well as meeting the performance requirements that we have."

"The solution's migration feature is very valuable, but the most valuable thing is that more features appear with every iteration of the software."

"Dell PowerStore is more cost-efficient than other solutions."

"The most valuable feature of Dell PowerStore is the metro cluster because we have two data centers and high availability."

"The most valuable features of PowerStore are its density and data reduction."

"Overall, we're quite happy with the product because we can move the data that is stored on more than 10 of our current storage devices to a single PowerStore."

More Dell PowerStore pros

"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."

"HPE Primera is stable."

"The product is stable."

"HPE Primera is used for shared storage."

"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."

"HPE provides good support through their customer service."

"All of the capabilities of the hardware such as replication, snapshot, and the specific features are all included from the start as opposed to being on another license."

"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."

More HPE Primera pros

Cons

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"The tool's portfolio is minimal. It is expensive."

"They could add more support for file storage and different types of storage."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"In the future, I would like to see integration with enterprise backup systems."

"Adding some functions to the product would be beneficial."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"Maybe the price can be reduced since the solution is very expensive."

More Pure FlashArray X NVMe cons

"When we go to buy or populate more drives in the storage array, they're so expensive. If they could lower the cost for components, we would definitely expand them more and be more inclined to buy more storage units, but it's currently a price crunch for us."

"The NAS part is very poor. It's very basic. Even Dell EMC has said that to us. We are waiting for version 3 of PowerStore for that. This must be improved and it is in the roadmap."

"When you create a case on Dell's support website, you don't always get someone who is experienced in the kind of systems you need help with...making it an area where Dell's support team needs to make improvements."

"It needs more mature code."

"From our region perspective, it would be beneficial to have support with local languages for Dell PowerStore. However, English is acceptable for us as it serves our needs."

"The support is not very good."

"It would have been beneficial to have someone from the support team do a warm handoff to clarify who to contact for future assistance."

"When it comes to Dell PowerStore, I would like to see more integration and more security features included. It's unfortunate that the solution does not feature Flash trace."

More Dell PowerStore cons

"Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers."

"There are certain features that require engineering-level access, which should be accessible to storage admins as well."

"Only HPE can manage the product."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"Increasing the IOPS and throughput values would make the product even better. Improving the scalability of HPE Primera is also recommended."

"Some application solutions can be more acceptable on the HPE Primera site."

"The product's stale snapshots feature needs improvement."

"HPE Primera's deduplication area is not as good as the one offered by Dell PowerStore, making it an area where improvements are required."

More HPE Primera cons

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Our licensing fees are $500,000+ USD."

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"We pay approximately $50,000 USD per year in licensing fees."

"As far as the licensing costs, everything is included in the license."

"The licensing is on a yearly basis."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

More Pure FlashArray X NVMe pricing and cost advice

"The solution's price was comparable to other products for the use case, size, and setup."

"The pricing rates at seven out of ten as it is considered overpriced. Entry-level models are reasonably priced, starting around $30,000 for a base model with 6 drives. However, upgrades become costly - adding 6 additional drives can cost another $30,000."

"PowerStore's pricing is reasonable."

"It is easy to work with Dell from the licensing perspective."

"The solution is expensive."

"The price of Dell PowerStore could improve. The price should be managed more compared to Huawei Dorado or IBM All-Flash series."

"There are no separate licenses required as all the basic licenses are included in the bundle."

"We are currently using Dell PowerStore for our smaller storage and there is no competition for pricing."

More Dell PowerStore pricing and cost advice

"HPE Primera is an expensive product but has competitive pricing."

"The price of HPE Primera could improve, it is expensive."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"The price to capacity ratio is good."

"I believe HPE Primera and Pure Storage are similar in price."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."

"The cost is $75,000 for a three-year contract."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

Educational Organization

16%

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

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How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 15% of the time

Dell Unity XT vs Dell PowerStore

Compared 13% of the time

Dell PowerVault vs Dell PowerStore

Compared 11% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

Dell SC Series vs Dell PowerStore

Compared 1% of the time

More Dell PowerStore Competitors

HPE Alletra Storage vs HPE Primera

Compared 37% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 19% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 4% of the time

NetApp AFF vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

July 2025

Download Dell PowerStore product report

Buyer's Guide

HPE Primera

June 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. HPE Primera

June 2025

Free Report: Dell PowerStore vs. HPE Primera

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