Dell PowerStore vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.7, while Hewlett Packard Enterprise is ranked #11 with an average rating of 7.9. Dell Technologies holds a 14.7% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.1% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

HPE Primera and Dell PowerStore are two competing enterprise storage solutions with distinct advantages. User reviews indicate HPE Primera holds the upper hand in pricing and support, while Dell PowerStore leads with its advanced features and overall value.

Features: HPE Primera is praised for its fast deployment, availability, and performance reliability. Dell PowerStore offers adaptability, scalability, and innovative storage technologies. Dell PowerStore's features are considered more advanced and user-centric.

Room for Improvement: Users of HPE Primera often call for enhanced integration capabilities and more intuitive management tools. Dell PowerStore users suggest improvements in its initial setup complexity and actionable analytics. HPE Primera's integration limitations are frequently highlighted.

Ease of Deployment and Customer Service: HPE Primera is noted for its straightforward deployment and strong customer support. Dell PowerStore, recognized for its comprehensive documentation, can be more complex to deploy but is backed by solid customer service.

Pricing and ROI: HPE Primera is seen as offering competitive upfront costs and satisfactory ROI according to user reviews. Dell PowerStore, with potentially higher initial setup costs, delivers strong ROI through robust performance and scalability, making it worth the investment despite its higher price point.

To learn more, read our detailed Dell PowerStore vs. HPE Primera Report (Updated: December 2025).

Buyer's Guide

Dell PowerStore vs. HPE Primera

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

5.6

Dell PowerStore delivers ROI through data savings, performance enhancements, cost reductions, and user satisfaction, despite initial expenses.

Sentiment score

1.0

Increased productivity, cost-efficiency, scalability, reliability, and simplified management led to higher return on investment and better business operations.

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

If you purchase storage with 300 terabytes, you can easily achieve one petabyte of effective capacity.

AdnanAli Khan

Regional Sales Manager at New Horizon Computers

It's been trouble-free the entire time, with very high performance, as it has been designed and built properly.

reviewer2709102

Storage Engineer at a energy/utilities company with 1,001-5,000 employees

We have seen a return on our investment in Dell PowerStore; definitely our cost per terabyte has been very good compared to some of the other vendors that we would have been using previously, and our performance benchmarks have exceeded what we were expecting.

Eoin O’Brien

Director of Global Platform at a computer software company with 51-200 employees

For more quotes and insights, download the Dell PowerStore report

No quotes available

For more quotes and insights, download the HPE Primera report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

6.4

Dell PowerStore's customer service is praised for expertise and prompt resolutions, despite occasional response time and logistical issues.

Sentiment score

5.1

HPE Primera's customer service is mixed, with praise for support but concerns about delays, inconsistency, and communication.

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

Technical support is good at least through vendors, not directly with the principal.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

I would rate the technical support of Dell PowerStore between nine and ten out of ten.

Tiby Thomas

Solution Architect at CDA

They're responsive, knowledgeable, and have a quick turnaround.

reviewer2598762

Systems Engineer at a government with 11-50 employees

On a scale of one to ten, I would rate Dell support as a ten, focusing on that aspect alone, because it's what allows me to sleep at night.

Alan Farrely

Head of IT at a manufacturing company with 1,001-5,000 employees

For more quotes and insights, download the Dell PowerStore report

We could not get a genuine explanation for why systems were failing under certain conditions.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

6.8

Dell PowerStore provides scalable storage solutions, though some users find hardware upgrades costly compared to purchasing new systems.

Sentiment score

4.2

HPE Primera offers scalable storage, easily expands capacity without downtime, and effectively supports medium-sized organizations' growing data needs.

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

The solution's scalability is a ten out of ten.

Amjed Antari

Pre-Sales Manager at a tech services company with 51-200 employees

It scales up and scales out both ways, and as our data keeps growing, it is very easy to just keep attaching and keep growing.

Nikhil Desai

Associate Director at a manufacturing company with 10,001+ employees

Scaling up can be done from a single enclosure that already has two controllers to a maximum of four storage units with up to eight controllers, and a massive amount of storage can be added.

KiewietKritzinger

Nutanix at Senior System Engineer

For more quotes and insights, download the Dell PowerStore report

No quotes available

For more quotes and insights, download the HPE Primera report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

7.6

Dell PowerStore is stable and reliable, praised for performance with minimal downtime despite initial firmware update issues.

Sentiment score

7.6

HPE Primera offers high stability and reliability with 100% availability, excelling in mission-critical environments despite minor HDD issues.

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

When I removed all the cables, it failed over within five minutes.

reviewer2707638

Consultant

It's quite stable and reliable in general.

reviewer2794212

Architect at a comms service provider with 10,001+ employees

There are no bugs or glitches and it doesn't crash or freeze.

Hamed Mohamed

Adv. Service Manager at ECC Solutions

For more quotes and insights, download the Dell PowerStore report

The system operates smoothly even with a greater IOPS capacity enabled by using SSD disks.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

Dell PowerStore users seek improved stability, enhanced features, better support, and cost-effective solutions with scalable, secure, and flexible options.

HPE Primera needs improvement in affordability, usability, integration, support, pricing, reliability, security, training, and user interface.

One way to improve the product is to add an operational assistant that doesn't depend on VMware.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.

Santhosh Sridhara

Cloud Architect at DXC Technology

Storage replication should be essential.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

Something needs to be done with the caching to ensure that if some issue occurs, there needs to be an ability to disable caching during maintenance to make it static, safe, and good.

reviewer2402940

CISO Admin at a analyst firm with 51-200 employees

Pricing must also be considered, as Dell PowerStore is quite expensive compared to competitors in the market like HPE Alletra, Huawei Dorado, or Hitachi storage, for example.

Kashif-Naseer

Unit Head - Technology Services at Shahnawaz Ltd

The main reason why people move to Pure Storage is because it's simplified.

Kevinsa Heng

IT Director at a recreational facilities/services company with 10,001+ employees

For more quotes and insights, download the Dell PowerStore report

The user interface is friendly, yet it does not cover all steps that can be performed via direct port connections on storage.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

Dell PowerStore offers competitive pricing and solid value, though some users find it expensive compared to competitors like IBM and Huawei.

HPE Primera offers cost-effective, flexible pricing for enterprises, balancing cost and value, with configurable and optional feature costs.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

Likely the cost is $400,000 whereas IBM may be $250,000.

Hamed Mohamed

Adv. Service Manager at ECC Solutions

Based on my experience, the cost of Dell PowerStore for around 500 GB of capacity is very competitive compared to any other platform in the market.

SachinSharma4

Deputy General Manager at HCLSoftware

I asked for a new quotation on a server, and it is quite expensive; it is really expensive.

Nicolas Philippe

Responsable Plateformes Et Cloud at a media company with 5,001-10,000 employees

For more quotes and insights, download the Dell PowerStore report

No quotes available

For more quotes and insights, download the HPE Primera report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

Dell PowerStore excels with seamless management, high performance, easy VMware integration, significant cost savings, and robust cybersecurity features.

HPE Primera offers excellent performance, integration, scalability, and AI-driven analytics with all features included for cost-effective reliability.

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

Pure FlashArray X NVMe helps to improve our processing speed.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

We are satisfied with the performance as it is significantly faster compared to traditional storage options.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

This includes storage sharing, adding servers to the service, and the wireless host connection on the network side.

Naresh K

Senior System Administrator at a comms service provider with 201-500 employees

Dell PowerStore offers good integration capabilities, especially since it helps with backup, which is an important aspect.

reviewer2402997

CISO at a construction company with 10,001+ employees

In terms of whether my company could reduce the power consumption with Dell PowerStore, I would say that my company had a use case with a customer around three weeks ago where their old Dell EMC VNX Storage System used to draw about 2500 watts compared to Dell PowerStore which drew about 800 watts, which is a really a big saving looking at the twenty-four hours and seven days of usage of the system.

Lukas Rueckerl

Data Center Consultant at a retailer with 11-50 employees

For more quotes and insights, download the Dell PowerStore report

We have more capacity than expected, and even if we face issues with one or two disks, the system maintains the same performance.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Dell PowerStore is 14.7%, down from 17.6% compared to the previous year. The mindshare of HPE Primera is 3.1%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Dell PowerStore	14.7%
HPE Primera	3.1%
Pure FlashArray X NVMe	1.4%
Other	80.8%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

reviewer2304864

Vmware Windows Senior Engineer at a manufacturing company with 10,001+ employees

Resilience has supported proactive management and secured audit readiness across multiple sites

The resilience in Dell PowerStore benefits my company from an auditing perspective because we know we have that resilience in place. I see Dell PowerStore playing a bigger role in the future because we are starting to use it more, and that is pushing it. The biggest return on investment for me when using Dell PowerStore is scalability. Scalability is key. I can amplify that scalability is the biggest return on investment because we have redundancy between two sites; if something goes down, we have to manage it, but we want to do it proactively.

Read full review

Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

Read full review

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	51
Midsize Enterprise	34
Large Enterprise	78

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 15% of the time

Dell Unity XT vs Dell PowerStore

Compared 11% of the time

Dell PowerVault vs Dell PowerStore

Compared 9% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

NetApp ASA vs Dell PowerStore

Compared 1% of the time

More Dell PowerStore Competitors

HPE Alletra Storage vs HPE Primera

Compared 30% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 25% of the time

HPE Nimble Storage vs HPE Primera

Compared 6% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

January 2026

Download Dell PowerStore product report

Buyer's Guide

HPE Primera

January 2026

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore is a scalable, high-performance platform supporting both modern and traditional workloads, enhancing IT operations with AI-driven automation and advanced data reduction features.

Designed for flexibility, Dell PowerStore integrates seamlessly with VMware, providing robust security and high IOPS. Users benefit from fast NVMe storage, intelligent data management, and scalable performance to handle diverse workload demands. However, improvements are needed in replication, enterprise functionalities, and UI complexity. Stability and support issues highlight the need for enhanced monitoring and pricing strategies.

What are the key features of Dell PowerStore?

Advanced Compression: Optimizes storage capacity effectively.
Data Deduplication: Reduces redundant data, improving efficiency.
Scalability: Easily adjusts to growing business needs.
VMware Integration: Enhances virtualization performance.
AI-Driven Management: Simplifies IT operations.
NVMe Storage: Provides fast, reliable access to data.
Robust Security: Ensures data protection.

What benefits does Dell PowerStore offer?

High Performance: Supports demanding applications with high IOPS.
Flexible Design: Adapts to changing workload requirements.
Cost Efficiency: Promotes ROI through data reduction and scaling.
Enhanced Management: Streamlines operations with AI and integrations.
Improved Data Handling: Efficiently manages databases and storage.

In industries like finance, healthcare, and IT, Dell PowerStore is critical for VMware virtualization, high-performance databases, and backup storage. It supports hosting virtual machines, mirroring storage, and handling SAP and Oracle databases effectively. Its role in hybrid and on-premises setups showcases its adaptability and integration capabilities for mission-critical tasks.

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. HPE Primera

December 2025

Free Report: Dell PowerStore vs. HPE Primera

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