Dell PowerStore vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.7, while Hewlett Packard Enterprise is ranked #10 with an average rating of 8.0. Dell Technologies holds a 17.3% mindshare in AFS, compared to Hewlett Packard Enterprise’s 4.2% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

HPE Primera and Dell PowerStore are two competing enterprise storage solutions with distinct advantages. User reviews indicate HPE Primera holds the upper hand in pricing and support, while Dell PowerStore leads with its advanced features and overall value.

Features: HPE Primera is praised for its fast deployment, availability, and performance reliability. Dell PowerStore offers adaptability, scalability, and innovative storage technologies. Dell PowerStore's features are considered more advanced and user-centric.

Room for Improvement: Users of HPE Primera often call for enhanced integration capabilities and more intuitive management tools. Dell PowerStore users suggest improvements in its initial setup complexity and actionable analytics. HPE Primera's integration limitations are frequently highlighted.

Ease of Deployment and Customer Service: HPE Primera is noted for its straightforward deployment and strong customer support. Dell PowerStore, recognized for its comprehensive documentation, can be more complex to deploy but is backed by solid customer service.

Pricing and ROI: HPE Primera is seen as offering competitive upfront costs and satisfactory ROI according to user reviews. Dell PowerStore, with potentially higher initial setup costs, delivers strong ROI through robust performance and scalability, making it worth the investment despite its higher price point.

To learn more, read our detailed Dell PowerStore vs. HPE Primera Report (Updated: April 2025).

Buyer's Guide

Dell PowerStore vs. HPE Primera

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 17.3%, up from 16.0% compared to the previous year. The mindshare of HPE Primera is 4.2%, down from 5.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Brian Ricci

President at Pinnacle Computer Services, Inc.

It's constantly enhanced and has impressive reliability and data compression

The maintenance is a bit expensive. The service and support are there for three years, but after the third year, it is pretty pricey for renewal. I hope Dell addresses that. Everything is pricey these days anyway. It is not like the old days of Compellent. We used to be able to see the metrics for our customers. On Compellent, we could look up that customer and see all the metrics. That is not allowed for us now. We cannot do that anymore. I have to be explicitly allowed by the customer to do that, and some companies' security does not allow that.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The most valuable feature of this solution is its ease of use."

"One of the best features is the support, which is excellent."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The high availability of the product is the most valuable feature."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"Technical support has been helpful and responsive."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

More Pure FlashArray X NVMe pros

"The solution is extremely stable."

"The most valuable feature of the solution for me is the deduplication part, especially since most of the servers in our organization are Windows-based servers."

"This solution is very useful to us as we use it internally for all of the services that we need. We use it as a lab and we showcase new technology to the customers and how it can help them going forward."

"It has its own file formatting protocol, which saves a lot of space."

"The most valuable features are the three-to-one data reduction and the ability to scale out and up."

"Dell PowerStore's compression and deduplication technologies are a big help for our organization."

"The most valuable features of Dell PowerStore are the support for NVMe and SCM, which provides end-to-end performance and high IOPS, minimizing latency. It is a full-fledged storage solution."

"The compression is excellent."

More Dell PowerStore pros

"HPE Primera is stable."

"HPE Primera is quite a stable storage system that provides good provisioning and allows for the changing of partition sizes."

"It serves as the primary storage in my production environment."

"The product has better replication features than the previous products."

"The initial setup is very straightforward. It's not overly complex."

"Scalability-wise, I rate the solution a ten out of ten."

"Stability-wise, I rate the solution a ten out of ten."

"The interface is simplified."

More HPE Primera pros

Cons

"In terms of what needs improvement, the dashboard and management could be simplified."

"The tool's portfolio is minimal. It is expensive."

"Maybe the price can be reduced since the solution is very expensive."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"There are some challenges with data encryption and reduction."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

More Pure FlashArray X NVMe cons

"PowerStore's management console could be improved."

"The UI should be a little more user-friendly to manage."

"Dell PowerStore can improve the integration with VMware."

"It's also only supported with a limited amount of switches."

"AI will be a challenge and we must manage different kinds of data with more performance and security."

"The customer support is slow and has room for improvement."

"Other products have better management and analytics features."

"There are some management issues in Dell PowerStore. I have managed several pieces of Dell PowerStore's hardware area, and I could feel that it was almost like a step back in certain areas when it came to the management interface."

More Dell PowerStore cons

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"There are certain shortcomings in the technical support offered by HPE where improvements are required."

"The pricing is very high."

"The product's stale snapshots feature needs improvement."

"The product’s price needs improvement."

"On the hardware side, you should have the ability to expand capacity to larger numbers."

"HPE Primera's pricing model is an area of concern and can be considered for improvement."

"Some application solutions can be more acceptable on the HPE Primera site."

More HPE Primera cons

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"As far as the licensing costs, everything is included in the license."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With VMware, we pay $300,000 annually."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

"It is easy to work with Dell from the licensing perspective."

"Dell PowerStore is not a cheap solution."

"The price of Dell EMC PowerStore could be better, it is a bit expensive."

"We are currently using Dell PowerStore for our smaller storage and there is no competition for pricing."

"The solution is expensive."

"Dell PowerStore is more expensive than Dell EMC Unity All Flash. Dell PowerStore's performance metrics were way higher than what Dell EMC Unity All Flash offered."

"If we use the 500 or 1000, the licensing and pricing are reasonable. PowerStore can compete with any vendor and the price isn't that expensive."

"The pricing structure and licensing model of Dell PowerStore are pretty decent. It's pretty competitive."

More Dell PowerStore pricing and cost advice

"The product is expensive."

"The price of this solution is good for medium-sized and large businesses."

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

"The pricing for HDD was good."

"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."

"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."

"HPE Primera is less expensive than HPE Alletra."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

Educational Organization

39%

Computer Software Company

10%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

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How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 14% of the time

Dell Unity XT vs Dell PowerStore

Compared 14% of the time

Dell PowerVault vs Dell PowerStore

Compared 9% of the time

IBM FlashSystem vs Dell PowerStore

Compared 9% of the time

More Dell PowerStore Competitors

HPE Alletra Storage vs HPE Primera

Compared 36% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 18% of the time

HPE Nimble Storage vs HPE Primera

Compared 10% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 5% of the time

Dell Unity XT vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

April 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

April 2025

Download Dell PowerStore product report

Buyer's Guide

HPE Primera

April 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. HPE Primera

April 2025

Free Report: Dell PowerStore vs. HPE Primera

Find out what your peers are saying about Dell PowerStore vs. HPE Primera and other solutions. Updated: April 2025.

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