Dell VMAX All Flash vs NetApp AFF comparison

Dell Technologies and NetApp are both solutions in the All-Flash Storage category. Dell Technologies is ranked #25 with an average rating of 8.2, while NetApp is ranked #2 with an average rating of 9.1. Dell Technologies holds a 0.7% mindshare in AFS, compared to NetApp’s 9.4% mindshare. Additionally, 100% of Dell Technologies users are willing to recommend the solution, compared to 98% of NetApp users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

NetApp AFF and Dell VMAX All Flash are prominent storage solutions in the market, each with distinct strengths. User reviews suggest NetApp AFF edges out in pricing and support, while Dell VMAX All Flash excels in features, making it a worthwhile investment.

Features: NetApp AFF users highlight data management, integration with cloud resources, and overall performance as valuable features. Dell VMAX All Flash users appreciate high availability, performance under heavy workloads, and robust security features. Dell VMAX All Flash commonly receives higher user satisfaction for its advanced features and reliability.

Room for Improvement: NetApp AFF users mention the need for better scalability options and enhanced support for newer protocols. Dell VMAX All Flash users suggest improvements in cost efficiency and better documentation. NetApp AFF's scalability and cost aspects are commonly seen as needing more immediate attention, whereas Dell VMAX All Flash users often feel performance enhancements are key.

Ease of Deployment and Customer Service: NetApp AFF is often praised for its straightforward deployment model and responsive customer service. Dell VMAX All Flash garners mixed feedback, with some users finding deployment complex but appreciating the post-deployment support. Users find NetApp AFF easier to deploy but commend Dell VMAX All Flash for reliable customer service post-deployment.

Pricing and ROI: NetApp AFF is generally viewed as cost-effective with a clear return on investment. Dell VMAX All Flash is noted for its high initial setup costs, but users justify the expense due to the robust performance and features that offer long-term returns. Users feel NetApp AFF offers a quicker ROI, whereas Dell VMAX All Flash provides substantial returns over time despite higher initial costs.

To learn more, read our detailed Dell VMAX All Flash vs. NetApp AFF Report (Updated: July 2025).

Buyer's Guide

Dell VMAX All Flash vs. NetApp AFF

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.4% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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BrijeshKumar

Technical Lead at L&T Technology Services

With an easy initial setup phase, the tool is useful for multi-site replication and DR

The configuration part of the product is an area with certain shortcomings where improvements are required. If the product is up and running after, if it goes down, my company has observed that there are multiple failures that occur in the tool, so it needs to be reinstalled from scratch. The tool should have an automated feature or an automated option to handle the aforementioned scenario, which one can simply go and reset, after which the tool should be reinstalled with the same configuration.

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Ian Rousom

Owner at RTX

Flexible with great support and high-speed multi-protocol storage

Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is reliability."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The solution is very straightforward to set up."

"It has good, reliable, fast storage."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The latency is good."

"The database workloads are pretty fast because I frequently move data from here to there."

More Pure FlashArray X NVMe pros

"It works very well."

"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."

"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."

"The most valuable features of VMAX are its performance and GUI interface."

"The product's initial setup phase was good."

"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."

"The stability is solid. It doesn't fail on us, which is exactly what we want. We are in a critical business that we can't have any percentage of downtime."

"AFF helps us improve performance for our enterprise applications, data analytics and VMs. We have moved our primary data stores for production over to AFF, and a lot of the problems that might happened have gone away."

"This solution has reduced our data center costs because when we went from the 8000 and 3200 series that took us from 20 racks of storage down to two."

"The most valuable features are the IO performance that we get, the cluster part, and the increased workload and performance with the SSDs."

"We recently started using the volume encryption feature, which is helpful because there are some federal projects that require data at rest to be encrypted."

"My favorite part is all-flash solid drives. All of my applications are running on an all-flash array. Before, we used to get too many severity tickets on performance, but as soon as we migrated everything to an all-flash array, our critical applications are at top performance."

"Setting up storage for an application (storage provisioning) is quick and easy. Maybe a quarter of the time is now spent getting the application up and running, or even less."

"The features that I found most valuable are SnapMirror and SnapVault; these provide DR and backup for data redundancy."

More NetApp AFF pros

Cons

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"The tool's portfolio is minimal. It is expensive."

"We need better data deduplication."

"They could add more support for file storage and different types of storage."

"There are some challenges with data encryption and reduction."

More Pure FlashArray X NVMe cons

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."

"We encountered some challenges during large data migrations that could be addressed for smoother transitions."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."

"There is room for improvement in the centralized administration."

"The configuration part of the product is an area with certain shortcomings where improvements are required."

"Improvements are needed in both partition recovery and scalability."

"For ONTAP, in general, the deduplication ratio and Snapshot limitation are areas that need improvement. There is a global limitation on the number of Snapshots or clones that can be spun off of a particular Snapshot. If those limitations are increased, it might be helpful."

"The ONTAP APIs are good, but little things here and there are slightly different, so I had to program something to catch a different error case or something like that. That adds a little work on my end, but it's ultimately been pretty easy to work with. It's just the consistency of the REST API. About, 95 percent of the operations working with the REST API are great, but then you have about 5 percent of things that are slightly different."

"I come tech support with difficulty because I installed NetApp for many years I know what to expect when I call. When I don't get their support tech that I'm expecting and I'm trying to get to the right one, it can get very frustrating for me personally, trying to all-flash push my way into the right person. NetApp has the right people, it's just a matter of getting to them."

"There is room for improvement in terms of support. I have noticed that if I sometimes call their customer care for a particular issue, they will give me another number and ask me to call that other team. It would be better if they could do a warm transfer. That would save customers time from calling all the numbers again and speaking to another team."

"We have had issues with CIFS presentations and outages, so if that was removed, we could do seamless upgrades without affecting CIFS presentations. That would be an advantage. That's about the only improvement I can think of."

"I know they're working well with Microsoft and VMware. However, they could integrate with more."

"I would like to see more frequent updates at a faster pace."

"The certification classes are good, but they don't cover enough of the material, and the exams only test on what is covered in class."

More NetApp AFF cons

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The product is expensive."

"With VMware, we pay $300,000 annually."

"The support cost per array is about $20,000 a year for 24/7 support."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

"It is not a cheap product."

"The price falls within the mid-range, neither inexpensive nor high-priced."

"It is relatively cheap compared to other vendors."

"If you go for Replication, Vault, and NAS, please ensure that the license has been ordered at the very beginning. However, licenses can been added or modified without rebooting the system at any time."

"We have been able to utilize and leverage equipment which was purchased a decade ago up until this past year. So, we were running disk shells for 13 years and all we were doing was upgrading the filings and controllers, and using the same disk shells. Therefore, we were able to do something where we didn't have to invest that much. Recently, we had to upgrade all our disk shells, but it was a lot less because the technology had changed a lot since those times. It is faster now, and we have SSDs. We have larger drives that are 4TBs and 6TBs. Everything can condense so we are saving disk shell space and rack space. We are paying less now than we did at that time"

"The pricing is not a lot considering what you get and it bundles hardware and licensing."

"All features are included in the license, whereas with an EMC solution, you have to pay separately for extra terabytes."

"The price to performance ratio with NetApp is unmatched by any other vendor right now."

"You need to be careful with the licensing since it can become expensive."

"The pricing is competitive when we compare it to other products."

More NetApp AFF pricing and cost advice

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Comparison Review

it_user186357

Solutions Architect with 51-200 employees

Jan 28, 2015

NetApp vs. XtremIO

Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

22%

Financial Services Firm

17%

Government

Healthcare Company

Manufacturing Company

16%

Computer Software Company

16%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you like most about Dell EMC VMax?

The product's initial setup phase was good.

See all answers

What is your experience regarding pricing and costs for Dell EMC VMax?

The pricing provided by EMC is reasonable.

See all answers

What needs improvement with Dell EMC VMax?

The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...

See all answers

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 27% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerMax vs Dell VMAX All Flash

Compared 67% of the time

Dell PowerStore vs Dell VMAX All Flash

Compared 20% of the time

Dell Unity XT vs Dell VMAX All Flash

Compared 7% of the time

More Dell VMAX All Flash Competitors

Dell PowerStore vs NetApp AFF

Compared 16% of the time

NetApp ASA vs NetApp AFF

Compared 9% of the time

Lenovo ThinkSystem DM Series vs NetApp AFF

Compared 8% of the time

Pure Storage FlashArray vs NetApp AFF

Compared 8% of the time

Dell Unity XT vs NetApp AFF

Compared 7% of the time

More NetApp AFF Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

July 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

All-Flash Storage

July 2025

Download Dell VMAX All Flash product report

Buyer's Guide

NetApp AFF

July 2025

Download NetApp AFF product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell VMAX All Flash is utilized in hyper-converged solutions like VxRail deployments, critical for Data Domain in backup tasks. It supports multi-site replication, disaster recovery, banking IT operations, and high-performance applications.

Dell VMAX All Flash plays a key role in data-intensive environments due to its robust capabilities in storage, data protection, and high throughput tasks. It is crucial in hyper-converged solutions and VxRail deployments, facilitating multi-site replication and disaster recovery. Its applications span across banking and other critical IT operations requiring high performance. The system's ability to support efficient data compression and provide ransomware protection addresses significant security concerns. Multi-site replication and redundancy safeguard data even during power outages or hardware failures, while the snapshot feature aids in testing, application development, and environment management.

What are the key features of Dell VMAX All Flash?

Compression: Efficient data compression capabilities.
Ransomware Protection: Tackles ransomware threats effectively.
Multi-site Replication and Redundancy: Ensures data safety during power outages or hardware issues.
Snapshots: Aids in testing, application development, and environment management.

What benefits should users look for in Dell VMAX All Flash reviews?

Data Protection: Enhanced data security with ransomware protection.
Performance: High throughput for demanding applications.
Reliability: Multi-site replication and redundancy for critical operations continuity.
Support: Adheres to IP strategies with excellent customer support.

Dell VMAX All Flash is critical in industries like banking, where it supports IT operations requiring high performance, and in environments demanding stringent data protection measures. Its role in multi-site replication and disaster recovery makes it invaluable for business continuity and critical data security across sectors.

Dell Technologies

The NetApp A-Series and C-Series are AFF storage arrays that deliver high performance, scalability, and simplified data management for a wide range of workloads. They are designed for organizations that need to improve the performance and agility of their applications, while also reducing costs and complexity.

NetApp A-Series and C-Series feature a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

AFF A-Series all-flash systems deliver industry-leading performance, density, scalability, security, and network connectivity.

AFF C-Series systems are suited for large-capacity deployment as an affordable way to modernize your data center to all flash and also connect to the cloud.

NetApp AFF Benefits

Speed up your critical applications with lightning-fast end-to-end NVMe enterprise all-flash arrays.
Increase Performance: AFF A-Series systems deliver industry-leading performance proven by SPC-1 and SPEC SFS industry benchmarks, making them ideal for demanding, highly transactional applications such as Oracle, Microsoft SQL Server, MongoDB databases, VDI, and server virtualization.
Save up to 95% of rack space and up to 85% of power and cooling cost over hybrid flash storage.
Reduce cost with guaranteed storage efficiency.
Realize even greater savings by tiering cold data to the cloud easily.
Simplify Operations on premises or in the cloud: Eliminate fragmented and redundant toolsets and combine visibility and manageability of storage instances with data services in a unified control plane across the hybrid cloud.

NetApp AFF Features

Expand capacity with nondisruptive scaling in a cluster without silos or data migration.
Manage data with the ultimate flexibility of unified support across different storage media and protocols, on premises or in the cloud.
Scale performance with technology innovations of NVMe/FC and NVMe/TCP connectivity.
Safeguard your data with best-in-class data security, ransomware protection, multifactor admin access, secure multitenant shared storage, and in-flight and at-rest encryption.
Simplify backup and recovery with built-in application-consistent data protection.
Achieve business continuity and fast disaster recovery with zero data loss and zero downtime.
Scale out to 24 nodes, 367PB of effective capacity, and 4 million IOPS non-disruptively.

Reviews from Real Users

NetApp AFF stands out among its competitors for a number of reasons. Two major ones are its high performance and simplicity. PeerSpot users take note of the advantages of these features in their reviews:

PeerSpot user and Storage Administrator, Daniel Rúnar Friðþjófsson, comments “AFF has helped to simplify our infrastructure, while still getting very high performance for our business-critical applications. Having all these things working well on one solution is really good. We run this as the backbone for both Hyper-V and VMware as well as an archive location for Rubrik. So, it is great having one solution that can do it all.

Because of the ease of it all, you have a highly tunable, high-performance storage system that alleviates a lot of problems. With its ease of management, you can quickly get your work done and go onto the next thing on your list.”

Additionally, Mohan Reddy, Sr. Technology Architect at a Pharma/Biotech company comments on how “NetApp's ONTAP data management software has also made tasks simpler for us. There's no question about that. It has helped us run operations very quickly, saving us a lot of time. Before ONTAP, we used to spend a long time doing regular operations, but with the latest version of the tool, our day-to-day operations are much quicker and easier.”

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

DreamWorks Animation, FICO, Yahoo! Japan

Buyer's Guide

Dell VMAX All Flash vs. NetApp AFF

July 2025

Free Report: Dell VMAX All Flash vs. NetApp AFF

Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: July 2025.

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