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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
217
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of May 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.5%, up from 6.3% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.6% compared to the previous year. The mindshare of NetApp AFF is 8.3%, down from 9.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
NetApp AFF8.3%
Everpure FlashArray7.5%
Dell VMAX All Flash0.7%
Other83.5%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We actually originally went with a competitor's product, and after about eight months, a lot of wrangling, had them buy it back from us, and then we bought a similar Pure Storage product, and it's just been great."
"Processes that used to take 40 minutes to two hours can be completed in five minutes."
"The stability is perfect. The reliability is 100% and the latency is always lower than 1 millisecond."
"After installing Pure, the processes that would take 40 minutes to two hours to complete are now done in five minutes."
"If you need a high-performance storage appliance that is easy to install and maintain, you pretty much can't go wrong."
"Pure is simple to set up and manage on a day-to-day basis."
"This solution has improved the way our organization functions through its reliability and consistent platform for storage and has helped us to simplify storage because the management tools make everything a lot easier."
"It's simple, powerful, and ready to use."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The most valuable features of VMAX are its performance and GUI interface."
"The product's initial setup phase was good."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"It works very well."
"It should scale far beyond our needs. I don't think we will ever hit the edge of it."
"Reducing data fingerprint (deduplication) and speeding up access to data."
"It's made a huge difference; we've cut hours off our job times simply by moving the storage and nothing else, so we can finally meet our production deadlines and shorten our work windows because we can complete the jobs faster."
"The most valuable feature of this solution is its simplicity. It is easy to use."
"It has improved the way my organization functions because it has enabled us to host a very fast, multi-tenant private cloud solution."
"This solution helps accelerate demanding enterprise applications. VMware workloads, the database, and Oracle Solaris are hosted on AFF, which means that our primary priority workloads are on AFF and that the secondary ones are on FAS. That includes the SAN national cloud."
"The storage solutions that we use allow us a lot more peace of mind."
"Because we have the flash array, the queries to find this out will be much faster."
 

Cons

"They could improve the price."
"Everything has been good, but we faced one issue last year while migrating volumes from one Pure Storage to another. The snapshots were not visible in the Veeam backup portal."
"We understand that they're thinking about it, but one of the things that would be nice is if they added some basic file-level capabilities to the platform."
"I would rate this solution an eight because we have had outages. The commit times went very high in the database, the whole array went down, so our customers were down for around eight hours."
"Pure Storage FlashArray has not helped to decrease the total cost of ownership, and I believe our total cost has probably gone up, but that's balanced by our increased amount of data and number of use cases."
"I would like to see them develop the ability to integrate with more AWS services. There are increasingly more and more services coming out from AWS but there are also certain constraints where we can't move everything over to a cloud as well. We would like for things that are on-premise to be easily integrated with AWS."
"I think the pricing for Pure Storage FlashArray is the major issue because all the great things come with the price, and a lot of customers simply are not willing to accept it."
"In the next release of the solution I would like to see Vormetric native block encryption."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"Improvements are needed in both partition recovery and scalability."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"There is room for improvement in the centralized administration."
"The price of NVMe storage is very expensive."
"As a customer, the ROI is still not that great. I don't see a unique selling point for NetApp."
"The system is pretty stable but most of the ONTAP versions are not really stable. There have been multiple bugs in different ONTAP versions."
"In a metro cluster, the bridges are fiber heavy, limiting the performance."
"One of the challenges we face with NetApp is identifying bottlenecks in the systems they integrate with."
"The knowledge base could be improved."
"Our initial setup involved a lot of development."
"Pricing can always be improved."
 

Pricing and Cost Advice

"Pure Storage FlashArray is expensive."
"Pricing is moderate. It is neither cheap nor expensive."
"While more expensive than NetApp, Pure Storage FlashArray offers superior performance that often justifies the higher cost and adds value overall."
"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."
"You get what you pay for. It is expensive, but it really works."
"When you are paying more than you were paying for the storage space, you'd like the cost to be less. If they could get into the spinning disk kind of cost, that would be it."
"In terms of other contemporary arrays, Pure is something you need to have a use case for, as it's not priced for you to buy one off-the-shelf. If you have a use case, heavy lift Oracle Databases, any type of noticeable virtual desktop infrastructure (VDI), or need low latency and high throughput, you should consider all-flash at least and probably Pure Storage."
"We have a seen a reduction in TCO. It is definitely a cost-effective solution for us. We have seen ROI."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It depends on how you look at things, but they are in a higher price range."
"It's expensive. it's in the hundreds of thousands. It's beneficial, but at times, I feel compared to other vendors, we are paying a premium for the licensing that other vendors include."
"NetApps offers a lot of different options. Just take your time and work with the consulting teams. Lay out what your needs are to ensure you are purchasing what will help you be successful."
"The total cost, the pricing of it, has gone up quite a bit."
"The pricing is pretty reasonable for what we get. But if you have to buy any more disk space, it can be quite expensive."
"With other options, you need to buy a couple of different products to achieve the same outcome."
"In addition to simplifying the management across a mix of solutions, AFF simplifies the cost. That was one of the main reasons we purchased AFF."
"Our TCO has increased by 15 to 18 percent."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Financial Services Firm
17%
Computer Software Company
16%
Construction Company
9%
Manufacturing Company
7%
Manufacturing Company
12%
Computer Software Company
11%
Financial Services Firm
7%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business65
Midsize Enterprise36
Large Enterprise151
No data available
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure Storage FlashArray
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.