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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
30th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
315
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of September 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.7%, up from 6.5% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.8% compared to the previous year. The mindshare of NetApp AFF is 7.0%, down from 9.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
NetApp AFF7.0%
Everpure FlashArray6.7%
Dell VMAX All Flash0.7%
Other85.6%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
Mir Gulzar Ahmed - PeerSpot reviewer
IT Manager at Synergy Computers
Unified storage has delivered efficient AI analytics and low latency for critical workloads
There might be some lag or response time with respect to support cases, but even then I will rate it 8.5 out of 10. All of this is the same for all product ranges, whether E-series, NetApp AFF, or FAS series, because they are very efficient to respond. The only reason I rated it 8.5 is because the warehouse for spare parts, when a problem comes, a spare is needed to replace it, for example, a disk. In Pakistan, they have only one warehouse in Karachi. This warehouse manages all the problems when a problem comes. They ship the part based on the customer use case and customer service request. That is the only reason I rate it 8.5 because they have only one warehouse in Pakistan, which is in Karachi. For example, if a problem comes in Islamabad, it will take time to deliver the spare because the part will be shipped from Karachi to Islamabad, which will take around maybe a day. Other OEMs have their warehouses in Islamabad, Lahore, and Karachi also. In terms of part replacement requirements, they are very efficient in that area because they have warehouses in multiple cities of Pakistan.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Their evergreen solution is probably the most needed in any industry, especially today in unprecedented times and supply chain issues, their evergreen solution is amazing."
"The performance levels and the storage have improved my organization because we're a 95% virtualized environment and we're able to allocate resources as needed and manage our whole infrastructure that way."
"The most valuable feature is the speed of it, as it is much faster than anything that we can get from similar competitors, and the solution helps to simplify storage."
"The management is simple in Pure Storage FlashArray."
"I used to have to manually sync storage from server to server, for multiple clusters and database storage for disaster recovery but now, that's all automated."
"The most valuable feature is test performance. It helps us store large amounts of data along with providing us faster retrieval of data."
"Data deduplication features make it easier to manage storage and forecast growth."
"Pricing is very competitive, and it's better than other competitors, as we've looked at some of the other competitors on the market."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The product's initial setup phase was good."
"It works very well."
"The most valuable features of VMAX are its performance and GUI interface."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"Having it separate and having a dedicated storage area network or a dedicated network attached storage, for us, just worked better. It's been faster."
"Out of all the solutions we've looked at, AFF is the best fit for our business requirements so far."
"The scale up version of it is the most valuable feature. You can go to 24 nodes, which is very cool."
"Technical support is outstanding, period."
"ONTAP data management software has simplified our operations."
"We have not had any stability or scalability issues at all, actually."
"NetApp's features are easier, and the capabilities are a lot more advanced than Hitachi and other vendors that we look at."
"The biggest benefit of NetApp AFF is the performance."
 

Cons

"If I need to change or troubleshoot the dashboard, I cannot do it without calling support. If I want to move something critical, I cannot do it by myself. The dashboard blocks me from changing those critical things."
"Most of our upgrades have not been as smooth as they should have been."
"I want to improve the overall service level of the solution."
"The technical support is okay, but could be improved."
"A year ago they promised that they would be able to read through the database encryption with more metric and they have not delivered on that patch, which is significant because it gives us back so much more storage room. We want to be able to read through the encryption."
"There's always an opportunity for new feature functionality."
"Everpure FlashArray can be improved as the pricing is expensive, but you do get what you pay for; you are paying a premium for better service, better warranties, less downtime, and other things, so I do not know that a lower price would work out because you probably would not have that high of quality for those things."
"It can go down from time to time, but it's been pretty solid so far."
"There is room for improvement in the centralized administration."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"Improvements are needed in both partition recovery and scalability."
"We'd like to see improvement in the time to retrieve from the Cloud, whether it's on-prem to cloud and whether it's public or private cloud."
"They should make these features a little more affordable."
"The knowledge base could be improved."
"In the first years it was great, after that it has become worse."
"I'd like to be able to move volumes between virtual machines, for one thing."
"The procurement process could be improved. It takes a long time for us to receive stuff. The product is good. It's not the product, it's just that it takes forever to get it. It's not our reseller's problem; it's usually held up at NetApp."
"Their backup software could be improved."
"NetApp could offer more training for new learners because it's a relatively new product portfolio to me."
 

Pricing and Cost Advice

"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"When you are paying more than you were paying for the storage space, you'd like the cost to be less. If they could get into the spinning disk kind of cost, that would be it."
"Pure came in at a better price point than EMC and performed better than Compellent."
"Pure Storage FlashArray is expensive."
"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."
"Its price is almost double than any other flash storage solution."
"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It's expensive but we think over time all the prices are going to go down."
"With other options, you need to buy a couple of different products to achieve the same outcome."
"I understand the cost is less than many other storages of same/similar performance benchmark."
"The total cost, the pricing of it, has gone up quite a bit."
"You need to be careful with the licensing since it can become expensive."
"One of the reasons we like this solution is that all of the features are included with the one license."
"The total cost of ownership has decreased a great deal. As far as percentages, it's hard to gauge, but we did have quite a few personnel staying up, making sure batches ran well every night. Now, batches are being done by 8:00 in the evening, so we don't have to do that anymore. When you start adding the employee hours that we have for people working in the off-hours, and it is not an issue anymore, I suspect TCO might have gone down 25 percent."
"Once we did get into the NetApp ecosystem, we realized that the cost effectiveness was greater than we originally thought."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
11%
Construction Company
8%
Outsourcing Company
12%
Manufacturing Company
11%
Construction Company
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure Storage FlashArray
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.