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Dell PowerMax vs IBM FlashSystem comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on May 18, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell PowerMax
Ranking in All-Flash Storage
7th
Average Rating
8.8
Reviews Sentiment
7.6
Number of Reviews
85
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
IBM FlashSystem
Ranking in All-Flash Storage
13th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
111
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (3rd)
 

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 4.0%, down from 4.1% compared to the previous year. The mindshare of IBM FlashSystem is 6.6%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
MayankChauhan - PeerSpot reviewer
Delivers essential support and performance for intensive operations in real-time environments
Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.
Raanan Sitton - PeerSpot reviewer
Offers cost-effective storage for small companies with budget constraints
IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"The most valuable features of this solution are its ease of use and performance."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"It has good, reliable, fast storage."
"The database workloads are pretty fast because I frequently move data from here to there."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"Technical support has been excellent."
"CloudIQ has become an optimal tool for us to get the full picture of all the different arrays, from mid-tier all the way up. It gives us that single view and the ability to launch the Unisphere. That is really is powerful in being able to manage the array."
"The performance is very good on our servers. It's superior. And the QoS capabilities for providing work congestion protection are also important because about 99 percent of our servers are production servers."
"The stability is amazing. Zero downtime reported over the last years."
"The compression and deduplication are always on. We get more than 4:1 capacity savings using them. The efficiency benefits from compression and deduplication are through a specialized hardware module within the storage itself, and that means there is no overhead to the compression and dedupe."
"PowerMax NVMe has made it a lot easier to understand how much we are able to provision. It has made it a lot faster to provision new things. 90% of my time for provisioning has been reduced. Also, it has made it very easy to understand and see everything behind it versus the older heritage, where Dell EMC was very convoluted and hard to get working. Things that used to take an hour, probably now take five to 10 minutes."
"The speed and the compatible interface with IBM are the most valuable features of the PowerMax product."
"I have realized that Dell PowerMax is reliable."
"Installing FlashSystem is very easy. It takes less than half an hour, and I can handle it all myself."
"Stability-wise, this solution is fine."
"Data deduplication is one of the most valuable features of this solution."
"User friendly management interface."
"The most valuable features were the performance of the array, i.e., very low latency and high IOPS. Plus, the management interface is very easy to use."
"Ability to manage third-party arrays and virtualise them: One screen to control multiple arrays. Simplified administration."
"IBM FlashSystem is a powerful effective storage solution. Additionally, it is user-friendly, anyone can use it."
"The most valuable features of IBM FlashSystem are performance and security."
 

Cons

"The tool's portfolio is minimal. It is expensive."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"Maybe the price can be reduced since the solution is very expensive."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"We need better data deduplication."
"One area for improvement for Dell PowerMax could be portability, as it would be beneficial to take my data with me if I change platforms. Additionally, upgrades, which we have to pay for now, were previously included in the price."
"I'd like to see the dedup and compression improve. Two to one is not very good. We should be getting something like three, four, or five to one."
"There is room for improvement in terms of integration with various service providers for public clouds."
"The one area for improvement in Dell PowerMax NVMe would be to align the features of the on-premises version with those available in the cloud, as this would provide added value and flexibility."
"We've had issues with whole waves of memory DIMMs that had to be replaced in a machine, which is 32 sticks of memory in one director. It was a tedious day; we've had that on multiple arrays due to a bad batch of memory."
"Dell needs to offer more midrange storage options with enterprise-class features similar to the PowerMAX."
"We have issues that we don't know about, which Dell EMC fixes."
"We are very interested in NVMe over Fibre Channel, which I understand is on the horizon. We would like to see that come to fruition."
"The pricing could be improved, but I think it's getting better and better with each version. IBM needs to implement NAS storage again, as this is a big flaw. Dell EMC is very good at this and if you compared them based on NAS storage, Dell EMC would win right away. IBM's solution for NAS storage is very complicated. We don't have a storage box that provides file sharing from itself, we have to put software on it and go through a whole complicated process. It should be simplified."
"The only issue my team faced was transferring the data from the old system to IBM FlashSystem, which is an area for improvement in the solution."
"IBM FlashSystems is lagging in optimizing storage technologies."
"We had issues when attempting to do a flash, we hope to resolve it soon."
"I would like to have a larger disk. Right now, you can get 57 terabytes in a shelf. Once they get the larger disk and you get larger capacities, it'll be even better."
"GUI interface should be enhanced more as there is some issues in copy services."
"With regards to the IBM V7000 storage system, where we have multiple tiers of storage, a heat map would show I/O distribution across the tiers of storage."
"The pricing needs to be more competitive."
 

Pricing and Cost Advice

"The licensing is on a yearly basis."
"We pay approximately $50,000 USD per year in licensing fees."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Given its price, Pure is not the first option."
"With VMware, we pay $300,000 annually."
"It scales enormously, but it's expensive to do so."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
"The pricing is comparable to other vendors."
"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."
"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."
"The price is starting from $500,000."
"The price is on the market. It's not inexpensive, but it's available on the market."
"The tool is cost-efficient."
"I'd rate the basic licensing and the Virtualize software a ten out of ten, and the extra Spectrum and other an eight out of ten."
"The integration is already included in the license cost of IBM FlashSystem. The integration is very easy. You get the IBM storage core with all software, firmware, and upgrades. EMC provides the features in the box, but they are not free for customers. There is a licensing cost for features. We have yearly licensing, but IBM has also provided a new option where you pay as you go. They provide a big box, and I pay, for example, for 10 terabytes. If I exceed 10 terabytes, IBM will charge for the new storage after 10 terabytes. It is a good opportunity in the market for using the storage as a cloud and paying as you go."
"This solution is expensive compared to other solutions."
"Overall the price of the solution is expensive and this includes the license."
"Its price is very good."
"They've been much more aggressive in the last five, six years than they were before that."
"The total storage capacity vs price is still quite high for the IBM Flash Array."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
9%
Government
8%
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.
What is your experience regarding pricing and costs for IBM FlashSystem?
Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...
What needs improvement with IBM FlashSystem?
The deduplication technology in IBM FlashSystem needs significant improvement. Other vendors like NetApp ( /products/...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
IBM Storwize
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH
Find out what your peers are saying about Dell PowerMax vs. IBM FlashSystem and other solutions. Updated: June 2025.
857,162 professionals have used our research since 2012.