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Dell PowerMax vs HPE Alletra Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.6
Everpure FlashArray enhances efficiency, reduces costs, improves performance, and protects investments with a compact, user-friendly design.
Sentiment score
6.7
Dell PowerMax users enjoyed lower costs, fast performance, and quick ROI, citing substantial financial benefits and increased efficiency.
Sentiment score
5.7
HPE Alletra Storage users report reduced costs, improved efficiency, reliability, ease of management, increased uptime, and significant infrastructure improvements.
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage.
Works at a consultancy with self employed
Our current workload, particularly the SQL use case, would not be possible on mechanical storage, and the ease of use for the small team for the array is important for supporting that workload.
Consultant at a computer software company with 51-200 employees
Pure Storage FlashArray integrates with APIs and other systems.
Senior Storage Engineer at Ensono
During a DCDR setup and migration from VMAX to Dell PowerMax, what was planned as a two-day downtime was completed in just three to four hours.
The performance metrics or benchmarks I use to measure success with Dell PowerMax include uptime as well as our response times on our platforms, both of which are exactly where we want them to be, which is five nines and as fast as possible.
Senior Manager, Disaster Recovery, Storage & UNIX Systems at a financial services firm with 1,001-5,000 employees
My client has seen significant ROI since the install, and when you don't go down, that's an ROI in and of itself.
Chief Executive Officer at Contour Data Solutions
For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.
CTO & Presales Manager at a tech services company with 11-50 employees
Uptime is ROI.
Network System Analyst at a government with 5,001-10,000 employees
With Alletra, it downloads the software, and you just hit the button, and go.
System Engineer at University of Nebraska
 

Customer Service

Sentiment score
8.4
Everpure FlashArray's customer service is praised for fast, knowledgeable support, proactive monitoring, and superior problem resolution.
Sentiment score
8.4
Dell PowerMax support is praised for responsiveness, despite some delays and communication issues, with room for SLA improvement.
Sentiment score
6.6
HPE Alletra Storage support is effective and reliable with highly praised expertise, despite occasional delays in higher-tier support.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
Director of Engineering at a computer software company with 1,001-5,000 employees
I would rate the technical support an 11 out of 10.
Cyber Security Consultant at Jonkoping Energi AB
The support from Pure Storage is excellent.
Presales Engineer at a manufacturing company with 1,001-5,000 employees
I would rate Dell PowerMax support as a ten, as I have never had an issue with Dell support as it relates to this product.
Chief Executive Officer at Contour Data Solutions
ProSupport Next Business Day offers part replacement within four hours for data leaks.
AI Solutions Architect at TierOne
Dell support for Dell PowerMax is exceptional, rating a perfect 10 out of 10.
We have four-hour support, and 99% of our issues are resolved within that timeframe.
System Administrator at a consumer goods company with 1,001-5,000 employees
Last week, a ticket that needed to be solved in six hours took one week.
Solution Architect at a tech services company with 51-200 employees
As soon as we have a problem, we open a ticket with them, and they immediately get back to us well within the four hour SLA that we have with them.
Infrastructure Architect at Enloe Medical Center, Inc.
 

Scalability Issues

Sentiment score
6.7
Everpure FlashArray provides scalable storage expansion and seamless upgrades, ideal for enterprises despite limitations in low-end models.
Sentiment score
7.7
Dell PowerMax offers seamless scalability and flexibility, handling large data needs efficiently with enterprise-level reliability and performance.
Sentiment score
6.9
HPE Alletra Storage effectively scales with business needs, though some users report limitations with specific models and upgrades.
A big banking client had around 300 petabytes of data on Pure Storage.
Works at a consultancy with self employed
Our customers can scale up or scale out, raise the performance, and expand the storage spaces by investing every year.
Senior Ai Architect at Logicalis
The solution is highly scalable, particularly when there is a need to expand capacity.
Lead Technical Architect at ePlus Technology, inc.
Scalability is not an issue.
Senior System Engineer at a healthcare company with 10,001+ employees
Dell PowerMax is good for enterprises, and it also depends on how much workload you're going to bring in on Dell PowerMax in terms of performance and how many users are going to use the database you're hosting.
Lead Consultant - Cloud & Infrastructure Services at Infosys
PowerScale is better suited for AI and overall buzz solution currently.
AI Solutions Architect at TierOne
We've had zero downtime.
Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees
Alletra provides modular, non-disruptive scale-up and scale-out.
Senior Consultant at a tech vendor with 10,001+ employees
If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.
Operations Technician at a energy/utilities company with 201-500 employees
 

Stability Issues

Sentiment score
8.4
Everpure FlashArray is lauded for reliability, high availability, and seamless upgrades, despite minor upgrade issues quickly resolved by support.
Sentiment score
8.6
Dell PowerMax is praised for minimal downtime, high stability, quick support, impressive uptime, and is favored for critical tasks.
Sentiment score
7.9
HPE Alletra Storage is praised for stability, 100% uptime, seamless upgrades, and resilience, earning it high user ratings.
For stability, I rate it a ten out of ten.
Senior Storage Administrator at a comms service provider with 5,001-10,000 employees
We have continuous 99.9% uptime and do not experience any users reporting performance issues due to latency.
Senior Storage Engineer at Ensono
The vision Pure Storage FlashArray offers through the GUI is clearer; we can discern the status, what is cabled, and how direct flash is enabled.
Technical Lead at Wipro Limited
These patches can be applied on the fly without requiring software upgrades or system downtime.
I would rate it nine out of ten since there are no required downtimes, even during firmware upgrades.
System and Storage Admin at a financial services firm with 1,001-5,000 employees
There has been no downtime with Dell PowerMax; it's been extremely reliable, easy to manage, easy to upgrade, and trustworthy as we've upgraded over the years from one version to another.
Chief Executive Officer at Contour Data Solutions
The solution is stable and rock-solid.
Infrastructure Architect at Enloe Medical Center, Inc.
I have not experienced any downtime, crashes, or performance issues.
Manager, Information Technology at a agriculture with 5,001-10,000 employees
I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.
Head of Information Technology at a media company with 51-200 employees
 

Room For Improvement

Everpure FlashArray needs user access, scalability, deduplication, cloud integration, NAS support, automation, and improved UI, pricing, and security.
Dell PowerMax users face challenges with efficiency, complexity, costs, and integration, impacting automation and user experience.
HPE Alletra Storage users desire enhanced NVMe integration, simplified setup, better management, cost efficiency, and improved ease of use.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Lead Technical Architect at ePlus Technology, inc.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
Director of Engineering at a computer software company with 1,001-5,000 employees
As a technical professional, I lack visibility into the system logs.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Compared to competitors such as NetApp, which integrates with public cloud hyperscalers (GCP, Azure, AWS), Dell PowerMax lacks in this aspect.
Dell can assist by providing plug-and-play integrated templates that allow customers to drag, drop, modify, and connect with any target system for generating snapshots without logging into the storage directly.
System and Storage Admin at a financial services firm with 1,001-5,000 employees
Implementing Natural Language Processing at the storage level would be beneficial, especially considering the advancements in artificial intelligence technology.
Sr. Project Manager IT at ITC Ltd
They shouldn't strip out anything from InfoSight. That is really helpful software to see how the storage arrays are performing and has helped us do a lot of troubleshooting.
Senior Director, Information Technology at a tech vendor with 201-500 employees
They would like to have one tool that can take them everywhere. There should be a single pane of glass.
Sr. Storage and Virtualization Engineer at a tech services company with 201-500 employees
Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP.
Solution Architect at CBTS
 

Setup Cost

Everpure FlashArray is costly but offers high performance, simplicity, inclusive licensing, and value with the Evergreen Storage subscription.
Dell PowerMax is priced high yet competitive, offering premium performance and reliability, with negotiation advised for cost-effectiveness.
HPE Alletra Storage is competitively priced, offering predictable models, but some find it complex compared to Dell or NetApp.
They're expensive.
Director of Engineering at a computer software company with 1,001-5,000 employees
While they say it's free, we actually pay for support upfront.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Some smaller organizations may find it slightly expensive, but for enterprises, when considering performance, future hardware investments, and overall benefits, it is a very cost-effective solution for mid and enterprise organizations.
Senior Storage Engineer at Ensono
The higher cost compared to other vendors is justified by additional features, vendor-managed upgrades, and superior support services.
It is the best choice for large projects in terms of price and features compared to midrange solutions.
Presales Engineer at Project Informatica srl
The price is starting from $500,000.
Senior Sells at Enterprise Sigma Technology
The predictability of having that one-time cost is everything for the data center.
Senior Director, Information Technology at a tech vendor with 201-500 employees
It's expensive.
Network System Analyst at a government with 5,001-10,000 employees
The pricing is cheaper, the setup is easier, and the licensing is likely the same.
System engineer at Clark County School District
 

Valuable Features

Everpure FlashArray offers high-speed storage, easy setup, efficient management, and reliability, making it ideal for diverse organizations.
Dell PowerMax offers robust performance with reliability, scalability, and security, supporting enterprise needs with high availability and efficiency.
HPE Alletra Storage enhances efficiency with easy management, cloud-like operations, cost savings, and high performance through innovative features.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Presales Engineer at a manufacturing company with 1,001-5,000 employees
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
Lead Technical Architect at ePlus Technology, inc.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
Director of Engineering at a computer software company with 1,001-5,000 employees
NVMe provides additional fast cache, similar to random access memory (RAM), which improves overall system performance and read/write experience for users.
Dell PowerMax NVMe is very supportive of our operational growth since we require daily performance from our core banking systems and need to facilitate data movement efficiently.
System and Storage Admin at a financial services firm with 1,001-5,000 employees
The key benefits of using Dell PowerMax, quantified in terms of saved hours and saved costs, is having one single platform that provides functionality to all of our internal customers.
Senior Manager, Disaster Recovery, Storage & UNIX Systems at a financial services firm with 1,001-5,000 employees
The guarantee of data availability is very important to us. Data runs everything.
Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees
The guarantee of data available to our organization is important. We're a manufacturing company. If our systems go down, we lose dollars every minute that system's offline.
System Administrator at a consumer goods company with 1,001-5,000 employees
It provides a cloud-like operational model on-prem for managing data infrastructure.
It director at Pratt Regional Medical Center Corporation
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
217
Ranking in other categories
No ranking in other categories
Dell PowerMax
Ranking in All-Flash Storage
6th
Average Rating
8.8
Reviews Sentiment
7.4
Number of Reviews
87
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
HPE Alletra Storage
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.5%, up from 6.3% compared to the previous year. The mindshare of Dell PowerMax is 4.5%, up from 3.9% compared to the previous year. The mindshare of HPE Alletra Storage is 6.5%, down from 9.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
HPE Alletra Storage6.5%
Everpure FlashArray7.5%
Dell PowerMax4.5%
Other81.5%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
TL
Systems Specialist at a comms service provider with 201-500 employees
Data management operations are streamlined with impressive metrics and responsive support
Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Financial Services Firm
16%
Healthcare Company
9%
Manufacturing Company
9%
Computer Software Company
7%
Computer Software Company
11%
Manufacturing Company
10%
Financial Services Firm
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business65
Midsize Enterprise36
Large Enterprise152
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise15
Large Enterprise57
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
The pricing of Dell PowerMax is a bit high, but compared to other storage solutions from vendors like HP, Dell remain...
What needs improvement with Dell EMC PowerMax NVMe?
My primary suggestion for improvement would be enhancing the IOPS handling capability even further. Nowadays, technic...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
 

Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Find out what your peers are saying about Dell PowerMax vs. HPE Alletra Storage and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.