DDN IntelliFlash vs Pure Storage FlashBlade comparison

DataDirect Networks and Pure Storage are both solutions in the All-Flash Storage category. DataDirect Networks is ranked #29 with an average rating of 9.0, while Pure Storage is ranked #16 with an average rating of 8.8. DataDirect Networks holds a 0.5% mindshare in AFS, compared to Pure Storage’s 1.9% mindshare. Additionally, 87% of DataDirect Networks users are willing to recommend the solution, compared to 94% of Pure Storage users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

DDN IntelliFlash and Pure Storage FlashBlade are two leading products in the storage solutions market. Pure Storage FlashBlade seems to have the upper hand due to its higher scalability and easier management, despite its higher costs.

Features: DDN IntelliFlash is noted for its robust performance, multi-protocol support, and efficient data reduction. Pure Storage FlashBlade is favored for its high scalability, advanced analytics, and easier management.

Room for Improvement: For DDN IntelliFlash, users suggest improvements in scalability, automation capabilities, and compatibility with third-party tools. For Pure Storage FlashBlade, users recommend enhancements in compatibility with third-party tools, broader support for different file systems, and more advanced automation options.

Ease of Deployment and Customer Service: DDN IntelliFlash users report a straightforward deployment process but mention occasional complexities in customization. Customer service is rated highly. Pure Storage FlashBlade users experience a seamless deployment and proactive support.

Pricing and ROI: DDN IntelliFlash is appreciated for its cost-effectiveness and reasonable setup costs, providing a strong ROI. Pure Storage FlashBlade, while being a higher upfront investment, delivers enhanced performance and future-proofing, justifying its cost per user reviews.

To learn more, read our detailed DDN IntelliFlash vs. Pure Storage FlashBlade Report (Updated: July 2025).

Buyer's Guide

DDN IntelliFlash vs. Pure Storage FlashBlade

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of DDN IntelliFlash is 0.5%, up from 0.4% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.9%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Anil Rahulwar

Storage Engineer at Movate

Good customer service and support and suitable for large environments

It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.

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Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The solution is scalable."

"The initial setup was extremely simple and straightforward."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"It has good, reliable, fast storage."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"Overall stability is very good. It is a very stable solution."

More Pure FlashArray X NVMe pros

"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."

"The initial setup is straightforward."

"It has reduced our electricity usage by reducing the amount of disks needed for the virtual environment."

"It performed great originally, and when it performed great, it was awesome."

"High performance and ease-of-management are the most valuable features."

"It provides a combination of all the protocols that you need, without losing deduplication and compression."

"We use IntelliFlash products for larger environments, like Qatar Airways."

"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks"

More DDN IntelliFlash pros

"We can capacity plan at a greater level than we used to."

"Using this solution has made our backups more reliable."

"The most valuable features of FlashBlade include its replication capabilities, reports, and easy allocation. Everything is user-friendly."

"It helps simplify our storage, because the user interface is very simple and the installation is easy."

"I would rate Pure Storage FlashBlade a ten out of ten."

"FlashBlade offers low latency, high throughput, and seamless scalability."

"The most valuable features of this solution are the rewrite speed and the nonstop services."

"The most valuable feature of this solution is performance."

More Pure Storage FlashBlade pros

Cons

"They could add more support for file storage and different types of storage."

"Adding some functions to the product would be beneficial."

"In terms of what needs improvement, the dashboard and management could be simplified."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"It is on the expensive side."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"The software layer has to improve."

"There are some challenges with data encryption and reduction."

More Pure FlashArray X NVMe cons

"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."

"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."

"It's somewhat scalable, but maybe not so much as some of the competition."

"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."

"Snapshots are not as easy to access as on a NetApp device."

"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."

"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."

"It only keeps one hour of real-time data without the ability to do deep analysis of each element."

More DDN IntelliFlash cons

"I would like to see better integration."

"Its configuration should be easier."

"In terms of scalability, it doesn't expand out quite as robustly as some of the others, but it covers 90% of the market in what it does."

"In the realm of micro-services, I think that Pure Storage can do well if they start getting in there and making their arrays more micro-services ready."

"We initially encountered challenges with the assembly process due to issues with the documentation required during setup, an area where Pure Storage needs improvement."

"I want efficiency. FlashBlade doesn't have efficiency now."

"An area for improvement in Pure Storage FlashBlade is its price. It could be reduced. The technical support for Pure Storage FlashBlade also needs improvement. It used to be good, with more experienced engineers. Nowadays, it isn't, and it takes longer for support to solve problems."

"The documentational aspect of FlashBlade needs improvement."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Given its price, Pure is not the first option."

"Our licensing fees are $500,000+ USD."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

"I think we pay around 100 grand per year for three arrays or four arrays."

"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."

"We used a reseller for the purchase."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

"The price could be cheaper."

"Our licensing is renewed annually."

"Licensing fees are paid yearly."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."

More Pure Storage FlashBlade pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

14%

Manufacturing Company

11%

Government

Healthcare Company

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for IntelliFlash?

It is a bit cheaper than other products, 10% to 20% cheaper.

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What needs improvement with IntelliFlash?

DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...

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What is your primary use case for IntelliFlash?

We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...

See all answers

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

See all answers

What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 27% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 9% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

VAST Data vs DDN IntelliFlash

Compared 35% of the time

NetApp AFF vs DDN IntelliFlash

Compared 17% of the time

Tintri VMstore T7000 vs DDN IntelliFlash

Compared 10% of the time

Pure Storage FlashArray vs DDN IntelliFlash

Compared 10% of the time

IBM FlashSystem vs DDN IntelliFlash

Compared 10% of the time

More DDN IntelliFlash Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 19% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 10% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 10% of the time

Nutanix Unified Storage (NUS) vs Pure Storage FlashBlade

Compared 3% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

July 2025

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Buyer's Guide

DDN IntelliFlash

July 2025

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Buyer's Guide

Pure Storage FlashBlade

July 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Western Digital through its IntelliFlash arrays delivers high-performance storage with a complete range of features and connectivity options, including inline compression and deduplication, application and VM consistent snapshots, replication, RAID, data encryption, VMware vCenter integration, and multi-protocol support for SAN (FC, iSCSI) and NAS (NFS, SMBv3). IntelliFlash arrays deliver high availability through dualredundant and hot-swappable components, active/active or active/passive controllers, non-disruptive software upgrades, eMLC flash, and proactive cloud-based monitoring, analytics, and intelligence. A RESTful API provides scripted or programmatic control.

DataDirect Networks

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

DDN IntelliFlash vs. Pure Storage FlashBlade

July 2025

Free Report: DDN IntelliFlash vs. Pure Storage FlashBlade

Find out what your peers are saying about DDN IntelliFlash vs. Pure Storage FlashBlade and other solutions. Updated: July 2025.

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