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DDN IntelliFlash vs Dell PowerMax comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
DDN IntelliFlash
Ranking in All-Flash Storage
31st
Average Rating
7.6
Reviews Sentiment
5.9
Number of Reviews
12
Ranking in other categories
NVMe All-Flash Storage Arrays (15th)
Dell PowerMax
Ranking in All-Flash Storage
5th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
93
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Anil Rahulwar - PeerSpot reviewer
L3 Storage Engineer at Capgemini
Good customer service and support and suitable for large environments
It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This improves our organization because we can just set it up and we forget about it, everything works, and we do not need to worry about storage or bandwidth issues."
"I find two features of Pure Storage most valuable. The first is the "safe mode" function, and the second is its simplicity."
"I have never experienced an outage with the product or had any support that was below excellent."
"When we needed to replace the other arrays, we went straight to Pure and life-cycled them into Pure in every segment we have."
"The stability and performance are the best things about the solution."
"I find Pure Storage FlashArray to be much better than traditional storage because it has a GUI interface. It makes the process of allocating the storage much easier, and most activities are automated. It is like clicking a button for every task."
"The performance is very good."
"It has been very stable. I have not seen or heard of downtime storage issues after moving over to it."
"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."
"Ease of Use: Someone can learn it in only few hours Performance: Easy Tier is doing miracles Data Compression: Up to 80% space reduction in the database"
"High performance and ease-of-management are the most valuable features."
"The initial setup is straightforward."
"We have been able to realize storage space savings for our virtualization environment and it has reduced our electricity usage by reducing the number of disks needed for the virtual environment."
"We use IntelliFlash products for larger environments, like Qatar Airways."
"Tegile All-Flash Storage Arrays deliver maximum performance, high density, compelling economics and it is ideal for latency-sensitive, business-critical workloads such as online transaction processing, real-time analytics, decision support, and data warehousing."
"Data Compression: Up to 80% space reduction in the database"
"The speed and the compatible interface with IBM are the most valuable features of the PowerMax product."
"The benefits of Dell PowerMax are that we can use the older environment."
"Dell PowerMax has certainly improved our organization by being much faster than what we've had in the past; it's a strong product, and most of the solutions we have or have made with Dell are very fast."
"The product is very fast and reliable."
"The support team was very cooperative and responsive."
"Dell PowerMax NVMe has good scalability and performance."
"NVMe technology improves input/output performance."
"The performance is very good. Our predominant workloads are all less than 5 milliseconds and it's most common to have a sub-1-millisecond response time for our applications. In terms of efficiency, we've turned on compression and we're able to get as high as two-to-one compression on our workloads, on average."
 

Cons

"The main disadvantage of Pure Storage FlashArray is the price."
"We have not seen a reduction in our TCO nor have we seen ROI."
"The one major gripe I have is that there is no snapshotting enabled by default on the SAN."
"There are scenarios with very specific functionality around VMware integration particularly to do with the way we'd like to manage LUNs in VMware. The tools are pretty good but there's room for improvement there."
"I would recommend improvements in the graphical user interface, specifically a detailed hardware view that would allow us to see the individual drives and individual controllers more easily, as currently, they are presenting only a higher-level view."
"For scalability, I rate it a six out of ten. We reach a limit. We never reached this limit, however, the architecture allows you to go until a certain size, and after that, you have to buy another array."
"I would like to see active replication. I know that it's available now but I haven't tried it yet. I hope that it works."
"Awareness about Pure Storage needs to increase. Currently, people mostly think of Dell and NetApp when it comes to storage."
"Snapshots are not as easy to access as on a NetApp device."
"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."
"In future releases, I look forward to more AI features."
"The monitoring matrix and its dashboard need work."
"The solution as it is right now is not very stable. The stability seems to have eroded."
"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."
"It only keeps one hour of real-time data without the ability to do deep analysis of each element."
"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."
"One area for improvement is its user-friendliness, as it's a bit engineer-oriented. Specific knowledge and expertise are required to manage it properly, which some users might find a bit challenging."
"The price cap of Dell PowerMax NVMe is very high."
"The solution is quite expensive."
"One area for improvement would be integration with public cloud services. Compared to competitors such as NetApp, which integrates with public cloud hyperscalers (GCP, Azure, AWS), Dell PowerMax lacks in this aspect."
"If the solution had more power-saving capabilities, it would be quite nice."
"The GUI interface is very complicated and could be improved by streamlining the number of steps in the process."
"The initial setup could be easier."
"Although they call it unified storage where you have SAN and NAS, with a NAS implementation on top of a SAN, the NAS implementation is a little complicated and clumsy. As SAN, as block storage, it is very powerful... If they could provide a very good NAS implementation, it would be better, so that customers don't have to look for other simple solutions for NAS."
 

Pricing and Cost Advice

"It's a good price point and it's a solid product for the price."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"Our licensing is on a yearly basis. So, every year, we renew. We could do a three-year contract, but right now, we only do a one-year."
"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"We have seen a reduction in the TCO, because Pure Storage is partnering with Belfrics. This partnership reduces our latency and space."
"The price of the solution can be a bit expensive. There is an additional fee for support."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"I think we pay around 100 grand per year for three arrays or four arrays."
"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."
"The price is starting from $500,000."
"I rate Dell PowerMax NVMe a five out of ten for pricing."
"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."
"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."
"From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."
"The pricing is comparable to other vendors."
"The price is really high."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Construction Company
19%
Manufacturing Company
14%
Outsourcing Company
9%
Healthcare Company
8%
Financial Services Firm
14%
Manufacturing Company
10%
Healthcare Company
9%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise16
Large Enterprise62
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for IntelliFlash?
It is a bit cheaper than other products, 10% to 20% cheaper.
What needs improvement with IntelliFlash?
DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...
What is your primary use case for IntelliFlash?
We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with pricing, setup cost, and licensing was great.
What needs improvement with Dell EMC PowerMax NVMe?
Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount o...
 

Also Known As

Pure Storage FlashArray
Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University
Rackspace, Open Line
Find out what your peers are saying about DDN IntelliFlash vs. Dell PowerMax and other solutions. Updated: August 2026.
908,858 professionals have used our research since 2012.