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DDN IntelliFlash vs Dell PowerMax comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
233
Ranking in other categories
No ranking in other categories
DDN IntelliFlash
Ranking in All-Flash Storage
30th
Average Rating
7.6
Reviews Sentiment
5.9
Number of Reviews
12
Ranking in other categories
NVMe All-Flash Storage Arrays (15th)
Dell PowerMax
Ranking in All-Flash Storage
5th
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
93
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Anil Rahulwar - PeerSpot reviewer
L3 Storage Engineer at Capgemini
Good customer service and support and suitable for large environments
It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Remote assist is a valuable feature that supports customers and engineers in troubleshooting and resolving issues, allowing for easy problem identification and repair."
"I would recommend Pure Storage, as it is well-established."
"My advice to others looking into using Everpure FlashArray is that it's a really good product, especially if your main purpose is to get high speed with more redundancy and reliability; then go for it."
"Our clients see a reduction in total cost of ownership by around 40%."
"It is an SSD array that has awesome performance, low submillisecond latency, and does what it is supposed to do. It just works, which is difficult for things to do anymore."
"The ease of management is one of the most valuable features of this solution. I would have also said that it's pretty fast but now our SQL servers are starting to beat it up pretty bad."
"The initial setup was straightforward in the way that it was a database vacuum storage."
"The intuitive way of managing storage is what I appreciate about Pure Storage FlashArray, along with the clever use of flash modules, and absolutely the data reduction, because they are using that in a very clever way to do compression and deduplication."
"It performed great originally, and when it performed great, it was awesome."
"Data Compression: Up to 80% space reduction in the database"
"We have been able to realize storage space savings for our virtualization environment and it has reduced our electricity usage by reducing the number of disks needed for the virtual environment."
"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks Cheaper than pure solid state without needing to actively manage where the data is located."
"It has cut batch job runtime in half, so we're seeing performance improvement throughout the organization."
"Tegile All-Flash Storage Arrays deliver maximum performance, high density, compelling economics and it is ideal for latency-sensitive, business-critical workloads such as online transaction processing, real-time analytics, decision support, and data warehousing."
"With so much technological advancement and more coming, the world is their oyster."
"The initial setup is straightforward."
"PowerMax is a good storage solution for the banking sector; choose it for your core banking system because of the dedupe and compression, the I/O, and the high availability for your data."
"Dell PowerMax has certainly improved our organization by being much faster than what we've had in the past; it's a strong product, and most of the solutions we have or have made with Dell are very fast."
"Performance and management aspects are satisfactory."
"It offers a high level of availability, so pretty much near zero downtime."
"We are happy with the monitoring that Dell EMC is doing for us. They have helped us to identify many issues during the routine checks, issues which we were not aware of."
"They're basically tanks. You could take a baseball bat to the thing, and it's still going to keep running and doing what it's supposed to do. We've had a couple of part failures, and you can pretty much replace any part on that thing at any time during the day in the middle of production without worrying about anything happening."
"The compression and deduplication are the most valuable features because of the cost savings."
"It significantly simplifies storage."
 

Cons

"I would like some form of QoS implemented. As a service provider, it would be beneficial to have it."
"I would rate this solution an eight because we have had outages. The commit times went very high in the database. The whole array went down so our customers were down for around eight hours. This was a very big outage which could have been our fault because we didn't do the upgrade in time."
"The solution could improve by having a multi-tenant feature."
"It's too early to tell if we've seen a reduction in total cost of ownership. The solution is expensive."
"The technical support is okay, but could be improved."
"When creating a support case, visibility should be extended to others involved in assisting."
"The price of the solution can improve."
"The number of Filesystems is limited, which it is not on the EMC VNX."
"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."
"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."
"I would say it's somewhat scalable, maybe not so much as some of the competition, but we don't really care."
"In future releases, I look forward to more AI features."
"The solution as it is right now is not very stable. The stability seems to have eroded."
"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."
"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."
"It's annoying that if you turn on SMB3 (as opposed to the earlier CIFS protocol), then it is not possible to access a file store using a mixture of SMB and NFS."
"The main challenge with the product was to have control over the simultaneous failures of controllers. For recovery, manual intervention is required."
"I remember an episode where we had a performance issue based on one disk or more, which caused a performance drop for all equipment."
"Dell can improve the Service Level Agreement (SLA) compliance. Sometimes, when we need to replace a component, the SLA says four hours, but for some reason, the technician doesn't arrive until the next business day or even six to eight hours later before the case is placed. So, focusing on respecting the SLA is where Dell could improve."
"Remove the need for physical or hardwired virtual servers to run consistency groups, instead make the expensive array controllers handle that."
"I'm not a fan of the UI that they've deployed over the recent years; I feel that you can do more with the command line platform than you can with the actual UI."
"Firmware updates are a bit painful because you have to involve their support, as opposed to having the ability to do it yourself."
"Setting up PowerMax with VMAX is always complex."
"The solution should include more AI features to make it smarter."
 

Pricing and Cost Advice

"The licensing is $100,000."
"Pricing is moderate. It is neither cheap nor expensive."
"Once you purchase Pure Storage FlashArray it is all-inclusive, you receive all the licenses needed."
"The price is reasonable."
"I don't know the exact cost but it's around $1,000."
"The solution is expensive."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."
"I think we pay around 100 grand per year for three arrays or four arrays."
"The pricing is comparable to other vendors."
"Dell is expensive compared to other products and I would rate its pricing a four out of ten."
"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."
"I think it is an expensive tool, but it is the best product. I think it is expensive and the cost one must pay for the best solution."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
"The tool is very expensive."
"The pricing for this solution is good compared to other products in the market."
"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Construction Company
18%
Manufacturing Company
16%
Outsourcing Company
11%
Healthcare Company
7%
Financial Services Firm
13%
Manufacturing Company
10%
Healthcare Company
10%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise161
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise16
Large Enterprise64
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
Ask a question
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What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with the pricing of Dell PowerMax is that there is a good relationship between the pricing and the func...
What needs improvement with Dell EMC PowerMax NVMe?
One area where Dell PowerMax can improve is the relationship between physical space and capacity, as well as electric...
 

Also Known As

Pure Storage FlashArray
Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University
Rackspace, Open Line
Find out what your peers are saying about DDN IntelliFlash vs. Dell PowerMax and other solutions. Updated: October 2026.
920,939 professionals have used our research since 2012.