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DDN IntelliFlash vs Dell PowerMax comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
DDN IntelliFlash
Ranking in All-Flash Storage
31st
Average Rating
7.6
Reviews Sentiment
5.9
Number of Reviews
12
Ranking in other categories
NVMe All-Flash Storage Arrays (15th)
Dell PowerMax
Ranking in All-Flash Storage
5th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
92
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Anil Rahulwar - PeerSpot reviewer
L3 Storage Engineer at Capgemini
Good customer service and support and suitable for large environments
It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is the SAN backbone for our company."
"Because we were able to afford to go all flash, we don't manage the tiers, we're not moving data up, and we're not waiting for overnight cycles."
"It's very fast, easy to use, and the cloud-based management is good."
"I like its speed. It has all the features that I need."
"Provides fast access and is user-friendly."
"Deduplication is an excellent feature. I also like the NAS and support."
"Having an intuitive user interface to get things running is great."
"There was a dramatic improvement in operating costs just as a result of the environmentals and space, let alone the cost of the unit itself."
"It has cut batch job runtime in half, so we're seeing performance improvement throughout the organization."
"High performance and ease-of-management are the most valuable features."
"Once we got this solution in there, we were able to get the reporting down from eight hours to under 20 minutes."
"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks Cheaper than pure solid state without needing to actively manage where the data is located."
"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."
"Data Compression: Up to 80% space reduction in the database"
"It performed great originally, and when it performed great, it was awesome."
"We have been able to realize storage space savings for our virtualization environment and it has reduced our electricity usage by reducing the number of disks needed for the virtual environment."
"As a major service provider, who has been working with Dell EMC for well over a decade, hosting mission-critical applications for important brands and businesses, along with some health institutions, where access to data is literally a life or death, we have to go with a system that we can trust without fail, and PowerMax has been giving that to us."
"The solution has good operability and easy scalability."
"The solution has helped to improve our services, in the medical field."
"CloudIQ has become an optimal tool for us to get the full picture of all the different arrays, from mid-tier all the way up. It gives us that single view and the ability to launch the Unisphere. That is really is powerful in being able to manage the array."
"We are doing a PoC with PowerMax and it's working very well compared to VNX."
"Dell PowerMax has positively impacted my organization because I have workloads that are very sensitive, and they actually have a high requirement for high performance."
"We have worked with customer success support, and the service is very good."
"What I have seen was amazing beyond expectation."
 

Cons

"Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations."
"A noticeable area for improvement is the support for object storage."
"We do have an issue with the vCenter integration. Pure Storage says it has a lot of free space, but vCenter says its completely full. This is because their dedupes are saved as space, but Vcenter still detects the disk as completely full. So, we do have an issue with that."
"I like what they're doing, but some of my customers complain that they do not have all the bells and whistles and knobs to fine-tune workloads that some of the competitors have. In my opinion, that's good. All customers don't have dedicated storage gurus, and they can get themselves into trouble if they fine-tune too many of those high-performance knobs, but they do get knocked down. Pure Storage takes a hit in the minds and opinions of some of the customers because they cannot customize things as much as compared to a legacy storage provider's appliance such as NetApp, Dell EMC, or even HPE. I personally think 95% of my customers are better off letting the system fine-tune itself. That was something that you needed to do 12 or 15 years ago, but now with all-flash, the technology can handle what it needs to handle. Customers just end up shooting themselves in the foot if they are tweaking too many default settings."
"I would like some performance analytics which go deeper than today. It should be specific to some hosts and applications. This would be good."
"The solution needs an integrated NAS platform, file platform."
"The solution is expensive."
"In the configuration, which we brought in or tested it in, it has a very limited config as far as the array goes. That said, it still did more than our anticipation."
"The monitoring matrix and its dashboard need work."
"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."
"I would say it's somewhat scalable, maybe not so much as some of the competition, but we don't really care."
"It's annoying that if you turn on SMB3 (as opposed to the earlier CIFS protocol), then it is not possible to access a file store using a mixture of SMB and NFS."
"It only keeps one hour of real-time data without the ability to do deep analysis of each element."
"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."
"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."
"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."
"The initial setup process is difficult."
"There is also room for improvement in the PowerMax architecture and hardware itself. They should design the PowerMax on the basis of PCIe 4.0. I would like to see the possibility of an NVMe drive that operates on PCIe 4.0 and not PCIe 3.0."
"One area for improvement would be integration with public cloud services. Compared to competitors such as NetApp, which integrates with public cloud hyperscalers (GCP, Azure, AWS), Dell PowerMax lacks in this aspect."
"There are some stability issues that we just recently experienced. We hope the next release will solve these problems."
"The product would be better served if there was a slight reduction in price at the moment due to the marketplace."
"Dell PowerMax could be improved with additional features such as a one-click upgrade capability that would allow us to perform upgrades ourselves without scheduling support, and long-term support capability so that we do not have to continually upgrade multiple times a year, as we prefer to minimize disruptions to the system."
"Support of the product can be slow and an administrative challenge: planning, scheduling, and overseeing data center access for a Dell EMC rep. One improvement could be to enable a self-maintenance option. The requirements that we go through to get Dell EMC onsite to replace failed drives, power supplies, and other small redundant parts can be unnecessarily complex. If simplified, they could send us the parts, then we could replace them much faster, more easily, and truly within the SLA parameters."
"With Dell PowerMax, engineering always has to be involved if you want to expand the system with a couple of disks or anything. It is quite a tedious process."
 

Pricing and Cost Advice

"FlashArray is expensive, but the quality justifies the price."
"The price of Pure Storage FlashArray is expensive."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"There is an annual or perpetual license required for this solution."
"I would rate it a seven out of ten for pricing. It could be improved."
"Pure Storage has not helped us to reduce our licensing costs."
"For us, as the customer, it reduced the price of the management."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"I think we pay around 100 grand per year for three arrays or four arrays."
"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."
"It scales enormously, but it's expensive to do so."
"I rate Dell PowerMax NVMe a five out of ten for pricing."
"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."
"The cost has room for improvement."
"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."
"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."
"The price is really high."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Construction Company
18%
Manufacturing Company
13%
Outsourcing Company
10%
Healthcare Company
7%
Financial Services Firm
13%
Healthcare Company
10%
Manufacturing Company
9%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise16
Large Enterprise63
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
Ask a question
Earn 20 points
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with pricing, setup cost, and licensing was great.
What needs improvement with Dell EMC PowerMax NVMe?
Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount o...
 

Also Known As

Pure Storage FlashArray
Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University
Rackspace, Open Line
Find out what your peers are saying about DDN IntelliFlash vs. Dell PowerMax and other solutions. Updated: September 2026.
913,924 professionals have used our research since 2012.