Datamatics TruBot vs NICE Robotic Automation comparison

Datamatics and NICE are both solutions in the Robotic Process Automation (RPA) category. Datamatics is ranked #29 with an average rating of 7.0, while NICE is ranked #32. Datamatics holds a 0.3% mindshare in RPA, compared to NICE’s 0.6% mindshare. Additionally, 100% of Datamatics users are willing to recommend the solution, compared to 62% of NICE users who would recommend it.

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Executive SummaryUpdated on Dec 4, 2024

NICE Robotic Automation and Datamatics TruBot compete in the robotic process automation space. NICE Robotic Automation has the upper hand in cost-effectiveness and support, while Datamatics TruBot leads in feature richness due to its advanced capabilities.

Features: NICE Robotic Automation offers robust process optimization, seamless integration capabilities, and comprehensive automation solutions. Datamatics TruBot features a user-friendly design, advanced AI features, and superior automation experiences for complex needs.

Ease of Deployment and Customer Service: Datamatics TruBot has a straightforward deployment model and efficient support for faster implementation. NICE Robotic Automation provides a comprehensive model with detailed guidance, aiding sophisticated solutions' integration. Both offer commendable customer service.

Pricing and ROI: NICE Robotic Automation offers attractive setup costs with significant ROI, appealing to cost-conscious enterprises. Datamatics TruBot, despite a higher initial setup cost, delivers faster ROI through its advanced AI-driven features, making it beneficial for those seeking a feature-rich option.

To learn more, read our detailed Datamatics TruBot vs. NICE Robotic Automation Report (Updated: June 2025).

Buyer's Guide

Datamatics TruBot vs. NICE Robotic Automation

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of June 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.7%, up from 1.0% compared to the previous year. The mindshare of Datamatics TruBot is 0.3%, up from 0.2% compared to the previous year. The mindshare of NICE Robotic Automation is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Iqbal-Siddique

Business Head at MCS india

Offers good UI but needs to improve its integration capabilities

Speaking about how the tool is useful in automating repetitive tasks in our company, I would say that my company started to collect data with the help of Datamatics while also using its GPS tracking features. The tool's UI is much better than the ones offered by other similar products in the market. I recommend the product to others who plan to use it. I suggest that others use their own method of interrogation since it will help them achieve more growth in their organizations through the use of the tool. I rate the tool a seven and a half out of ten.

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Harish G V

Senior RPA Developer at TriNet Group

Quicker compared to other bots but not very user-friendly

There is a need for NICE to be more user-friendly. It should be designed in such a way that any developer can easily develop bots. For instance, Power Automate provides a good example of a user-friendly design that NICE can learn from. Moreover, in terms of documentation, there is very little available for NICE, making it challenging to implement the bots. So, documentation should be improved as well. There are a lot of additional features that could be included in NICE. As the NICE Robotic Automation claims, it is a low-code solution, but that is not entirely true. They need to concentrate on the prerequisites and building blocks. There should be more options available internally that are easy to use and well-developed.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The interface is simple, user-friendly, and very intuitive."

"We have found the pricing to be very reasonable."

"The pricing is excellent. I would give them perfect marks in that regard."

"The most valuable feature is the drag-and-drop interface, which is very Windows-like."

"I find the ease of use from a programming perspective very valuable."

"Overall, the whole product is really nice and provides significant benefits."

"I actually quite liked the no-coding functionality."

"We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly."

More Automate pros

"The product's initial setup phase is straightforward and easy to use."

"Ability to calculate the ROI on the jobs that are running."

"The solution is inexpensive compared to many other solutions in the market."

"It is easy to deploy. To do the automation in NICE, you really need to use your programming expertise. There are no inbuilt features in it, and you have to create all the required features, which can be very interesting for a programmer."

"It is a kind of desktop automation. Its licensing model is a little bit different. It tends to be individual automation specific to a role. It excels at that."

"Provides good automation features."

"What we've done with the RTI client is that we've brought it into a bit more of a 21st-century feel. Our agents have the ability to move around when they want, click into stuff. They use it according to how their conversations go with the customer."

"The deployment of NICE Robotic Automation is easy."

"Through interfaces called Callout (created with HTML code) it is possible to create a strong interactivity with the user. These interfaces can be extremely dynamic in relation to the behavior of a local or remote robotic flow."

"NICE is one of the only vendors that does attended and unattended out-of-the-box. Using the unattended processes we've been able to build a "feature library." We break each process down into workable chunks that we can save into a big library. The next time we come to automate a task, we already have chunks of that automation built."

Cons

"Fortra's Automate is not as reliable as I would like it to be."

"Error messages should be better. For error status, there should be better documentation because a lot of times, error messages that you get are quite vague. For example, you get a message saying that the workflow has run into an unknown status, which is vague. It just tells you that it failed, but you don't know how or why it failed. It makes debugging difficult."

"While this solution is continually improving, as it is now, the user interface could use improvement when I compare it to a product like UiPath."

"The documentation for errors needs improvement as many of the error messages we receive are very vague."

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"They do not encrypt passwords, so this is an issue with HIPAA compliance."

"The product also has a limited use case in some respects."

"The intelligent automation feature could be improved. It's interesting because it's simple, but the automation quality isn't always good. It's easy to use, but sometimes you need to make a slight improvement to the automation, and that's not so easy."

More Automate cons

"There is a learning curve, and some training could be included to bring users up to speed."

"Would like to see more additions to the library."

"The stability of the product has certain shortcomings, making it an area where improvements are required."

"The solution is not as intuitive as it could be and integrating took a lot of time."

"[During the upgrade] any issues, where it couldn't remotely connect to upgrade, I needed the floor plan so I could go to that PC and have a look at it. Often it was either that the PC was switched off or had a bug or some other application needed to be reset."

"Its connectivity with other applications should be improved. In the version that I was using, it would just stop interacting with the other application. Its graphical interface should also be improved. It should have a user-friendly interface. Sometimes, people find it very difficult to understand. One of the obstacles that I faced while programming was that if I needed any kind of help, there wasn't much content on the internet. It can be very difficult to find a solution for a particular issue."

"The one thing I'd like to see, and NICE is already heavily investing in it, is improvement in the user interface itself. They call it the Designer and it's what the developers use. It is a bit clunky; that is the polite way to put it. I'd like to see it be a bit more user-friendly, a bit more intuitive, and to move to something a bit more web-based..."

"There are a few areas for improvement in the installation phase"

"There is a need for NICE robotics to be more user-friendly."

"We haven't found it to be as powerful as some of the other platforms. From a true RPA perspective, it is pretty far behind some of the other solutions. It has emerged as a more desktop automation kind of tool, but it lacks a lot of enterprise features. It is not really a true RPA because of its licensing, which is kind of user-initiated. It would be nice it can be deployed at a more enterprise licensing model versus a user-based model. It didn't have autonomous automation so far, and they have just released this feature. They have kind of hodgepodged a bunch of products together to get there, but it is not as seamless as other solutions."

Pricing and Cost Advice

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"It comes with a package that costs approximately $20,000 USD per year."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"Once you buy the software, you just pay for the support for backend help."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

More Automate pricing and cost advice

"The tool is expensive."

"As per my understanding, UiPath has a much lesser cost than NICE, but I am not sure."

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

12%

Manufacturing Company

Educational Organization

No data available

Computer Software Company

23%

Financial Services Firm

20%

Real Estate/Law Firm

Recreational Facilities/Services Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

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What is your primary use case for HelpSystems AutoMate?

I am a consultant and I am making a lot of processes in human resources, payroll, certifications, trainings, web scra...

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What is your experience regarding pricing and costs for Fortra Automate?

The pricing is quite good compared to its competitors. Competitors are often more expensive than Automate. I would ra...

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What do you like most about Datamatics TruBot?

The product's initial setup phase is straightforward and easy to use.

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What is your experience regarding pricing and costs for Datamatics TruBot?

The tool is expensive.

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What needs improvement with Datamatics TruBot?

The stability of the product has certain shortcomings, making it an area where improvements are required. The integra...

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Comparisons

Microsoft Power Automate vs Automate

Compared 34% of the time

UiPath Platform vs Automate

Compared 33% of the time

Blue Prism vs Automate

Compared 9% of the time

Automation Anywhere vs Automate

Compared 8% of the time

VisualCron vs Automate

Compared 7% of the time

More Automate Competitors

UiPath Platform vs Datamatics TruBot

Compared 54% of the time

Blue Prism Cloud vs Datamatics TruBot

Compared 46% of the time

More Datamatics TruBot Competitors

UiPath Platform vs NICE Robotic Automation

Compared 56% of the time

Blue Prism vs NICE Robotic Automation

Compared 23% of the time

Automation Anywhere vs NICE Robotic Automation

Compared 20% of the time

More NICE Robotic Automation Competitors

Product Reports

Buyer's Guide

Automate

June 2025

Download Automate product report

Buyer's Guide

Robotic Process Automation (RPA)

June 2025

Download Datamatics TruBot product report

Buyer's Guide

NICE Robotic Automation

May 2025

Download NICE Robotic Automation product report

Also Known As

HelpSystems Automate, Automate

TruBot

No data available

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

TruBot is a proprietary product for Robotic Process Automation. It is a team of virtual assistants that automates repetitive and rule-based processes without any manual intervention. When powered with Artificial Intelligence, it can recognize and replicate human actions, creating a smarter bot that can make informed decisions. TruBot is sector agnostic and can be deployed across Banking, Healthcare, Insurance, Manufacturing, and Logistics.

Datamatics TruBot - https://trubot.datamatics.com/

Datamatics

NICE Robotic Automation is allowing organizations to reinvent customer service in the back office and the contact center. Automation offers an immediate reduction of administrative costs for a quick return on your investment. With robots able to perform tasks four to five times faster than a human, NICE Robotic Automation enables quicker turnaround times for customer requests and improved service-level agreements (SLAs). Routine processes are completed flawlessly every time, reducing the need to allocate time for making corrections. NICE Robotic Automation is highly scalable, so a center's processing power can increase when demand does.

NICE

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Aditya Birla Sunlife Insurance Company, IndusInd Bank

HelpLine, Telefonica Spain, Banca Popolare Di Sondrio

Buyer's Guide

Datamatics TruBot vs. NICE Robotic Automation

June 2025

Free Report: Datamatics TruBot vs. NICE Robotic Automation

Find out what your peers are saying about Datamatics TruBot vs. NICE Robotic Automation and other solutions. Updated: June 2025.

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