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Data Cloud vs Zendesk comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Data Cloud
Ranking in CRM
28th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Zendesk
Ranking in CRM
18th
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
61
Ranking in other categories
CRM Customer Engagement Centers (6th), Help Desk Software (8th), IT Service Management (ITSM) (7th), Sales Force Automation (8th), Reporting (14th), Knowledge Management Software (4th), Community Platforms (2nd)
 

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Data Cloud is 0.5%, up from 0.0% compared to the previous year. The mindshare of Zendesk is 1.2%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Zendesk1.2%
Data Cloud0.5%
Other98.3%
CRM
 

Featured Reviews

LT
Complex setup process impacts functionality and requires improvement
From my experience as a VP of sales, I was not involved directly with development and configuration, but every time I need some change in our strategy and data, it takes a lot of time from our development team or technical team to implement this change. It is not easy to add columns or information in the reports or in the information that I gathered from Data Cloud. It takes a lot of time, and it was not exactly what I was expecting. I had a project that required changing the views that I need from my team, and it took two to three months to make the change. It was just a simple click of a button and adding some information, so what I was expecting to take one or two weeks took three months. It was very complicated to implement in the beginning, and it took a lot of time. It is a very good product, but it is very complex to implement, change, develop, and integrate.
JohanSkibdahl - PeerSpot reviewer
Automating customer support with advanced AI capabilities and seamless communication
Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo, enhancing our workflows.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I rate my experience with Data Cloud a nine out of ten."
"We never had a problem with stability."
"What is cool about Zendesk Guide is how it works together with others Zendesk products. Especially with support and with the analytics. Put those together for a small or medium-sized company and it's a really powerful tool."
"It's a very stable tool, very powerful."
"I love how the tickets would auto-populate very quickly in Zendesk, especially when a call comes in."
"We rarely had issues with Zendesk."
"One of the most valuable features is the ease of use. If you take the standalone product, it is so easy to use, but if you want a tailor-made Zendesk Guide, you can't do it yourself. However, you can use a template that already exists—they have a lot, and they're very cheap, around 300-400 euros—and use it on all your brands. It's a very easy product to use."
"The initial setup is simple and straightforward."
"I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to use, and I haven't encountered any issues with delays or communication gaps in ticket resolutions."
"The stability has been very good."
 

Cons

"It is a very good product, but it is very complex to implement, change, develop, and integrate."
"Customizability is both an advantage and a disadvantage. While it provides a suitable solution with many pieces to integrate, it also adds complexity."
"As per me, there arent much significant issues or areas for improvement with Zendesk, as my usage of it is limited. I appreciate its ability to organize tickets effectively based on tags, allowing me to easily gather and analyze customer feedback and requests."
"The data you get when logged in to Zendesk Support differs from the data you get when you programmatically query Zendesk Support through its API because of a sync time delay."
"I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate more AI."
"The solution could integrate better with QR codes from some websites such as Facebook."
"One of the drawbacks of Zendesk is that it doesn't provide a secure way for us to send data. So, we usually use a secure SharePoint folder link. We put that in the Zendesk ticket so that the requester has a secure way of getting to their data."
"The dashboard could be better."
"The support team is time-consuming, and they don't find the answer to our problem."
"Zendesk Guide could be improved by allowing us to put our assets in one location. What happens now for each article, for example, is we have to upload the images for that article to that location, so the image reuse is still not something that they have perfected. If they could allow us to update all the images in one location, and then pull the image from there, it would be easier when working on Multibrand projects. There are no Multibrand updates available—we have to update each brand manually. For my company, I have come up with an API tool which allows me to push the content to multiple brands together, but if you don't have something like that, you have to manually do it."
 

Pricing and Cost Advice

Information not available
"From what I hear, Zendesk's pricing is a little expensive."
"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."
"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."
"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."
"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."
"The price is very competitive."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
22%
Manufacturing Company
7%
Performing Arts
6%
Financial Services Firm
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise20
Large Enterprise11
 

Questions from the Community

What needs improvement with Data Cloud?
There was excessive difficulty to customize for our business processes, so you either change to how they have it set up or you spend money getting someone to fix it. It would work, but it was time-...
What is your primary use case for Data Cloud?
We had Sales with Sales Cloud with a bunch of add-ons, and the things we wanted to do and the price was becoming untenable. So, we had to have an exit strategy. The main use cases were the same exa...
What advice do you have for others considering Data Cloud?
It is considered the Data Cloud CRM now. We deployed it to approximately nine or ten people. On a scale of 1-10, I rate this solution a 7.
What do you like most about Zendesk Support?
I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...
What is your experience regarding pricing and costs for Zendesk Support?
Zendesk's pricing is reasonable. It is not the cheapest solution nor the most expensive, but it provides value for money.
What needs improvement with Zendesk Support?
I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate more AI. I know many CRM tools are already on the way to do that.
 

Comparisons

No data available
 

Also Known As

No data available
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Information Not Available
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Data Cloud vs. Zendesk and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.