Data Cloud vs Interactive Intelligence comparison

Salesforce and Genesys are both solutions in the CRM category. Salesforce is ranked #28 with an average rating of 8.3, while Genesys is ranked #45. Salesforce holds a 0.5% mindshare in CRM, compared to Genesys’s 0.8% mindshare. Additionally, 83% of Salesforce users are willing to recommend the solution, compared to 100% of Genesys users who would recommend it.

Data Cloud

Read 6 Data Cloud reviews

622 Views
622 Comparison Views

83% willing to recommend

Interactive Intelligence

Read 2 Interactive Intelligence reviews

782 Views
704 Comparison Views

100% willing to recommend

Data Cloud

Interactive Intelligence

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Data Cloud and Interactive Intelligence based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Data Cloud vs. Interactive Intelligence Report (Updated: December 2025).

Buyer's Guide

Data Cloud vs. Interactive Intelligence

December 2025

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Helped 881,114 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Data Cloud

Ranking in CRM

28th

Average Rating

8.0

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Interactive Intelligence

Ranking in CRM

45th

Average Rating

9.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Data Cloud is 0.5%, up from 0.0% compared to the previous year. The mindshare of Interactive Intelligence is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Data Cloud	0.5%
Interactive Intelligence	0.8%
Other	98.7%

CRM

Featured Reviews

PravinNagawade

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

Unified customer insights have reduced redundant communications and improved campaign targeting

Every function in Data Cloud has its unique purpose, but Calculated Insight is one of the strongest functions that I believe is very useful. I can accomplish everything, including customization, using Calculated Insight. If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification. Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue. That is one of the most important benefits. Technically, there are many benefits, but in terms of business revenue, that is the most crucial part.

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Mohamed Shareed

CX Team Lead

A customizable solution that can be integrated with almost anything

The best thing about this solution is the customizability because it can be integrated with pretty much anything. There are many solutions that are black boxes and we're unable to make any modifications to the call flows. With Interactive Intelligence, we can utilize APIs and variables. With the REST call, you can send a request and response. Elements can be incorporated into the workflow based on the response. This is the go-to thing with Interactive Intelligence. The Interactive Intelligence is quite user friendly. And Avaya, in that case, is not that great solution, on user friendliness. Basically, yeah, the same purpose I've used, but you need more expertise to manage the product. And Interactive Intelligence is one box. It contains a lot of features and we don't need to have much resources. But Avaya and others have many servers to be maintained with a single solution. It has a CN. You have to go for session manager and lots of other product servers. So, for a single solution, you need to maintain a lot of servers. This is more or less an easy environment to manage, but Avaya is very complex on the architectural level.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"In my opinion, some of the most valuable features of Salesforce are the integrations it has with our internal systems, with sales planning probably being second, and then third is contact information."

"I rate my experience with Data Cloud a nine out of ten."

"Because in many cases, we knew what was going to happen before it happened or before the opportunities arose, it allowed us to get a jump on sales and then a jump on delivery, so it allowed us to scale."

"We never had a problem with stability."

"If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification."

"Overall, Data Cloud is a powerful product for unifying real-time customer data and enabling personalized activation."

"Interactive Intelligence is quite user friendly."

"The social media integration is excellent."

Cons

"In my opinion, areas that can still improve Data Cloud include the speed of the user interface, which is somewhat a problem, and reporting, as creating reports could be a bit easier."

"Customizability is both an advantage and a disadvantage. While it provides a suitable solution with many pieces to integrate, it also adds complexity."

"Data Cloud is an overall average product."

"Most of the time, I believe that not all SQL functions are working in Calculated Insights or in Query Builder."

"It is a very good product, but it is very complex to implement, change, develop, and integrate."

"The initial setup can be a bit difficult."

"The problem with this current system is that the support is not great."

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Questions from the Community

What needs improvement with Data Cloud?

In my opinion, areas that can still improve Data Cloud include the speed of the user interface, which is somewhat a problem, and reporting, as creating reports could be a bit easier. Those are the ...

See all answers

What is your primary use case for Data Cloud?

Some of the main use cases for Data Cloud include forecasting, account information, past history, sales, support case integration, and opportunity management. When customers are positioned to buy n...

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What advice do you have for others considering Data Cloud?

For long-term strategic initiatives spanning a year to five years, I use Data Cloud mostly from an acute standpoint, and for longer-term initiatives, I use the reporting for longer-term purposes. I...

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Comparisons

No data available

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Compared 40% of the time

Microsoft Dynamics CRM vs Interactive Intelligence

Compared 31% of the time

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Siebel CRM vs Interactive Intelligence

Compared 14% of the time

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Product Reports

Buyer's Guide

CRM

January 2026

Download Data Cloud product report

Buyer's Guide

CRM

January 2026

Download Interactive Intelligence product report

Overview

Data Cloud provides businesses with a comprehensive platform for managing and analyzing vast data sets, empowering users to drive data-driven decisions effectively.

This platform offers robust capabilities enabling users to harness data for strategic insights. Key use cases include data warehousing, real-time analytics, and machine learning model deployment. Data Cloud stands out for its scalability, ease of integration with existing systems, and advanced security features. Users point out room for improvement regarding cost management and interface flexibility, which could enhance experience and efficiency.

What are the key features of Data Cloud?

Scalability: Handles vast data volumes, ensuring seamless performance expansion.
Integration: Easily integrates with current systems, facilitating smooth data flow.
Security: Offers robust features to safeguard sensitive information.
Analytics: Provides real-time data processing and advanced analytical tools.
Machine Learning: Supports deploying models to drive data-driven initiatives.

What benefits and ROI should users look for?

Enhanced Decision-Making: Access to actionable insights from accurate data.
Cost Efficiency: Optimizes data storage and processing costs.
Improved Performance: Boosts operational speed and productivity.
Data Accessibility: Ensures valuable information is readily available.
Increased Security: Protects data from potential threats.

Data Cloud is implemented in industries such as finance, healthcare, and retail to streamline data management and analytics. Financial institutions utilize it for risk assessment and fraud detection, whereas healthcare providers deploy it for patient data analysis. Retailers leverage its capabilities for inventory management and customer behavior insights, demonstrating versatility across sectors.

Salesforce

Genesys Interactive Intelligence SAP CRM allows the SAP agent to perform all typical phone, web chat and email operations without leaving the SAP application.

Genesys

Sample Customers

Information Not Available

ABC Financial, AFAS Software, Quality Bicycle Products, CryptoLogic & WagerLogic, SERVOData, Shinsei Bank, TENAQUIP, MCAP, Visaya Knowledge Process Outsourcing Corporation, Allianz-Tiriac Asigurari, Memira

Buyer's Guide

Data Cloud vs. Interactive Intelligence

December 2025

Free Report: Data Cloud vs. Interactive Intelligence

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