CISION Visible and Sprinklr are competing in the social media management space. Sprinklr stands out due to its comprehensive features that justify its cost.
Features: CISION Visible focuses on media monitoring and analytics, helping businesses gain insights. Sprinklr offers social listening, engagement, and content management tools, catering to organizations needing detailed analysis and engagement.
Ease of Deployment and Customer Service: CISION Visible is easy to deploy with responsive customer service, suitable for businesses with limited IT resources. Sprinklr, although supporting robust customer service, involves a complex deployment process due to its feature-rich platform.
Pricing and ROI: CISION Visible is competitively priced, delivering a noticeable ROI with its targeted offerings. Despite Sprinklr's higher price point, it provides significant ROI, supporting sophisticated social media strategies and achieving impactful results for businesses prioritizing premium solutions.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 8.8% |
| CISION Visible | 2.0% |
| Other | 89.2% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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