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Board vs Looker Studio comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Board
Ranking in Reporting
17th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
37
Ranking in other categories
BI (Business Intelligence) Tools (20th), Business Performance Management (6th)
Looker Studio
Ranking in Reporting
9th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Reporting category, the mindshare of Board is 1.7%, up from 1.1% compared to the previous year. The mindshare of Looker Studio is 2.5%, down from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Looker Studio2.5%
Board1.7%
Other95.8%
Reporting
 

Featured Reviews

reviewer2645016 - PeerSpot reviewer
Manager, Software Delivery at a financial services firm with 10,001+ employees
Offers flexibility in design and saves time in budgeting and forecasting processes
I find Board to be simple and easy to use. It offers significant flexibility in designing solutions. The system overall is very useful, with many capabilities that provide flexibility. Our budgeting and forecasting processes support around three hundred twenty users who would otherwise rely on Excel, making Board invaluable for saving time.
Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has a good set of visual elements that you can use and can explain quite well."
"BOARD provides in-depth insight to enable users in their decision-making process."
"​Our data is now more structured. Between our data warehouse and BOARD, which are both brand new, we now have a more structured data view with more accurate, timely data."
"The dynamic selections on the screen and details by function are also valuable for inside the data view."
"we are able to easily export data. When directors need financial information, we can go in the system and export the data, then send it out so they have it ready and available. If they are not in the office, we can email it to them. In addition, all the managers are now more on top of their expenses and their budget."
"Now, we have only one version of the truth."
"The flexibility and the user-experience are the most valuable features of the solution."
"I think it's flexible. I chose this solution because, even though it wasn't out-of-the-box, you can customize it, and the long-term growth potential of the software is where I see the value."
"I would rate this solution eight or nine out of ten."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The solution is free so that is a good feature."
"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."
"This is a great tool if your organization leverages other sets of Google tools and needs some quick ideas that are a prettier and more interactive than Google Analytics."
"Valuable features include advanced integrated analysis and easy implementation."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
 

Cons

"Some of our users are still using an MS Office add-in for Excel for certain calculations, and when they export from Board, some of the values, some of the totals and column names, are not coming through into Excel."
"We can't delete entities and cubes in Boards because it interrupts our whole data model."
"The product can be improved by making it possible to know where cubes are used."
"We are looking at ways to improve how we deal with security in BOARD and other similar things. ​"
"It would be nice to see truly transferable processes from model to model, as well as a method of building repetitive processes."
"What could be better is the manual... nowadays, most people use a web client, but on the Board manual website, a lot of the information is only about the Windows client. If they could update that, it would be helpful."
"The setup was a bit complex."
"Initially we did have issues with the BOARD crashing, but at that time I was fairly new."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"Stability and scalability an be improved for a full ten."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"It's not yet a replacement for a complete BI tool."
 

Pricing and Cost Advice

"The tool's price is a bit high compared to other solutions."
"Find a partner who will take responsibility for the implementation, and be available for support."
"​In terms of the pricing, it was reasonable. BOARD is not the lowest in the market, but it was reasonable for us."
"The solution is quite expensive, if it is made cheaper then we can have more clients. I rate it four out of ten."
"It is not the cheapest product on earth, but you get so much. It provides good value for money."
"The cost is quite affordable based on feature analysis."
"The solution is free but the Google Looker is expensive."
"The product is available for free."
"The tool is free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
11%
Construction Company
9%
Outsourcing Company
8%
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise12
Large Enterprise8
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
 

Questions from the Community

Is Board better than Anaplan as a Business Intelligence (BI) solution?
We've had several FP&A departments include Anaplan in their analytics discussions, and while BI information IS generated, the focus is generally on compiling input from various sources and simu...
What needs improvement with Board?
Board's integration could be a bit more robust, but what we have works. If the design isn't right, the flexibility of Board can negatively impact performance.
What is your primary use case for Board?
Our organization primarily uses Board ( /products/board-reviews ) for budgeting and forecasting.
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What advice do you have for others considering Google Data Studio?
I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metri...
 

Comparisons

 

Also Known As

No data available
Data Studio
 

Overview

 

Sample Customers

Coca-Cola, Puma, Desigual, Ricoh, KPMG, H&M, Groupe SEB
Genesys, Shueisha
Find out what your peers are saying about Board vs. Looker Studio and other solutions. Updated: September 2026.
915,325 professionals have used our research since 2012.