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Atera vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Atera
Ranking in Network Monitoring Software
35th
Ranking in IT Infrastructure Monitoring
35th
Average Rating
9.4
Reviews Sentiment
7.8
Number of Reviews
15
Ranking in other categories
Help Desk Software (13th), IT Service Management (ITSM) (12th), Remote Monitoring and Management (RMM) (6th), Patch Management (12th), AIOps (17th), Agentic Automation (7th)
WhatsUp Gold
Ranking in Network Monitoring Software
24th
Ranking in IT Infrastructure Monitoring
19th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Application Performance Monitoring (APM) and Observability (26th), Server Monitoring (15th), Configuration Management (20th), Log Management (35th), Cloud Monitoring Software (21st), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of March 2026, in the Network Monitoring Software category, the mindshare of Atera is 0.5%, up from 0.3% compared to the previous year. The mindshare of WhatsUp Gold is 2.3%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Network Monitoring Software Mindshare Distribution
ProductMindshare (%)
WhatsUp Gold2.3%
Atera0.5%
Other97.2%
Network Monitoring Software
 

Featured Reviews

AV
Owner at Sytex Ltd.
Quick setup and efficient automation boost IT consulting services
It would be beneficial if Atera implemented telephone support for general questions. When onboarding new clients and creating their portal, it would be helpful if presidents or company owners could see the current configuration progress step-by-step, rather than relying solely on email and ticket systems. The task system for technicians could be improved by adding recurring task capabilities. This would allow technicians to have checkmarks and task lists they can mark off as completed. While scalability meets growing needs, there haven't been many additions in the last two years. They are adding new features gradually, but there is always room for improvement.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of this solution are automatic batch matching and unattended support access."
"Atera has saved our organization money. We look at Atera as an extra employee that we only pay about $300 a month. This is incredible savings over having to hire somebody to do all the tasks that Atera performs for us."
"Atera's automation capabilities are excellent because we can create new users and customers, and when a company wants to integrate us as IT consultants to their network, it can be very simple, such as installing to Active Directory or Azure."
"I really like the Shared Script Library and automation tasks which they have implemented... because all the Atera users in the community can share their scripts and their automation tasks knowledge. The same goes for the Shared SNMP Template Library."
"There are a lot fewer hardware replacements. Once people migrated from old style hard disks over to SSDs, you have things like hard disks filling up faster. So, I run a script to clear out all the waste, e.g., all the temporary files and downloads. A lot of our business runs through a custom web application that we built. This involves people downloading a lot of PDFs and Excel files, and not just having them sitting in folders. With Atera, I can just go through and clean the temporary files out."
"We value the alerts that come with the product which allow me to reach out to my clients. Overall, Atera generates additional revenue streams for work done on their machines."
"I would say it's the number one tool for all ITMS."
"It's very easy to use, not just for me, but even for people who have claimed, "I'm not very good at IT." Once you have it installed and you have it set up, it pretty much works by itself. It really helps you do what you need to do. It's easy to use for a beginner, compared to some of the other larger RMMs that are a little bit more complicated."
"In terms of pricing, I'd say that the pricing is nice and the product is good."
"The solution effectively monitors network devices and servers."
"This is a good, stable network monitoring solution for devices."
"The interface in the last few years it has been a lot greater, they are much more user-friendly. I like the interface."
"The most valuable features are network bandwidth monitoring and monitoring device health."
"The most valuable feature is the auto-discovery function."
"It is stable."
"Auto scanning is most valuable. It looks for rogue devices on your network."
 

Cons

"Customization could be improved."
"Having more freedom to perform identity access management would be great."
"Atera could be improved by adding more granular control over technician roles. We need more specific controls on what technicians can access, like limiting their ability to view certain sections or access devices and share files. This feature request has already been made. The IP asset management capabilities need improvement to better manage assets beyond just devices."
"There is definitely room for improvement with its automation capabilities."
"I would like to see more mobile device management. iPad is a big one. I know they've been working on some of that. For me, it would be amazing if I could do tablet devices and even expand it to POS systems or the like. I know that a lot goes into that but I've seen it is an area they're looking at."
"The one thing that could do with improvement is the reporting. This is from someone who worked in an MSP, where I would want to run a report and be able to just present that to a client."
"I also use Apple Zoho, which does not require you to download anything. You can get help from Zoho. Atera, on the other hand, requires you to download an applet."
"The billing module has a standard layout which is too limited for my needs."
"The pricing for this solution has gone up quite recently, which has led some of our customers to buy an alternative product."
"Regional product team support is not very good."
"Adding on services increases the cost and on the version we have there is no option for ATM monitoring."
"The tool should focus on increasing its market share, as it is the only area of concern where improvements are needed."
"The interface needs some work."
"The licensing model could be improved. Right now, the levels are too far apart. This causes the solution to be more expensive than it needs to be."
"You have to invest a few days to become an expert in this solution."
"Improvements are needed in integration, especially for WhatsApp call and messages."
 

Pricing and Cost Advice

"The value of the product is perfect, neither cheap nor expensive. I think it is the right rate. It would be awesome if it continued to be the same price because it is a great solution that I like. I like it because I'm not paying per device. I have some customers on monthly contracts and some of them are on break'n fix. If I have a client who is on break'n fix, and they need to pay per agent, then I am losing money. If they were ever to change structures, going to pay-per-device model, then I would need to think about changing to something else."
"In terms of cost, it's not very expensive. I’d rate it around three or four out of ten, considering its value for money."
"Our company is a startup. The initial reason I looked into Atera was the fact that you pay by the technician, not per-device. That means you are able to jump right in with a service without having a large overhead."
"Atera's pricing stays fixed and predictable, enabling us to add more customers and unlimited monitored devices. We still have a number of clients who fit a break/fix IT model. This is something where clients are complaining more about having to pay extra month-by-month for technology services. With Atera's model, we don't have to be going out and asking for more from clients each month. Right now, with where we are at in terms of scale, this is very important to us."
"One of the biggest issues I face is the need to pay per technician. I've dealt with other platforms that you need to have 250-500 devices. Even though the cost declines as the number of devices a person has increases, they still require you to pay for 250 or 500, respectively. With Atera, the number doesn't matter as you always pay the same amount. I approximate that Atera saves me $100 per week."
"The price is reasonable for what we require."
"The solution cost approximately $200 Canadian per month."
"As an internal IT, it's gold right there. It is money in the bank."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"This is a well priced solution."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"The pricing can be on the expensive side when considering competing products."
"The price of WhatsUp Gold is good."
"There is a license needed to use WhatsUp Gold."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
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Top Industries

By visitors reading reviews
Educational Organization
11%
Performing Arts
8%
Comms Service Provider
8%
Outsourcing Company
7%
Manufacturing Company
12%
Financial Services Firm
11%
Government
10%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for Atera?
The prices have increased over time. After expressing concerns about pricing to account managers, they offered a 30% discount option for annual commitments. The main benefit we see with this produc...
What needs improvement with Atera?
It would be beneficial if Atera implemented telephone support for general questions. When onboarding new clients and creating their portal, it would be helpful if presidents or company owners could...
What is your primary use case for Atera?
We use it for maintenance support, patch management, the ticket system, ticketing, and automation in general. Atera enables us to take control quickly with different options. We can perform registr...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Comparisons

 

Overview

 

Sample Customers

MSPs, IT consultants, and IT departments worldwide trust and use Atera. 
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Atera vs. WhatsUp Gold and other solutions. Updated: March 2026.
884,933 professionals have used our research since 2012.