Alterian vs Salesforce Marketing Cloud comparison

The compared RWS Group and Salesforce solutions aren't in the same category. RWS Group is ranked #38 in CEM , and holds a 1.2% mindshare in the category. Salesforce is ranked #2 in SC , with an average rating of 8.5, and holds a 6.7% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution.

Alterian

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130 Comparison Views

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,606 Views
325 Comparison Views

98% willing to recommend

Alterian

Salesforce Marketing Cloud

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Executive Summary

We performed a comparison between Alterian and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Qualtrics, ServiceNow and others in Customer Experience Management.

To learn more, read our detailed Customer Experience Management Report (Updated: August 2025).

Buyer's Guide

Customer Experience Management

August 2025

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Helped 867,676 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Alterian

Average Rating

0.0

Number of Reviews

Ranking in other categories

Customer Experience Management (38th)

Salesforce Marketing Cloud

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Alterian is designed for Customer Experience Management and holds a mindshare of 1.2%, up 1.0% compared to last year.
Salesforce Marketing Cloud, on the other hand, focuses on Social CRM, holds 6.7% mindshare, down 10.7% since last year.

Customer Experience Management Market Share Distribution
Product	Market Share (%)
Alterian	1.2%
Salesforce	4.9%
Genesys Cloud CX	4.1%
Other	89.8%

Customer Experience Management

Social CRM Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	6.7%
Sprinklr	8.8%
HootSuite	7.7%
Other	76.8%

Social CRM

Featured Reviews

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

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Comparisons

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Product Reports

Buyer's Guide

Customer Experience Management

August 2025

Download Alterian product report

Buyer's Guide

Salesforce Marketing Cloud

August 2025

Download Salesforce Marketing Cloud product report

Also Known As

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ExactTarget

Overview

Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.

RWS Group

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Customer Experience Management

August 2025

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Find out what your peers are saying about Salesforce, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: August 2025.

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867,676 professionals have used our research since 2012.

We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.