Alterian vs Salesforce Marketing Cloud comparison

The compared RWS Group and Salesforce solutions aren't in the same category. RWS Group is ranked #37 in CEM , and holds a 1.0% mindshare in the category. Salesforce is ranked #2 in SC , with an average rating of 8.6, and holds a 6.0% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution.

Alterian

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173 Comparison Views

Salesforce Marketing Cloud

Read 61 Salesforce Marketing Cloud reviews

3,868 Views
387 Comparison Views

98% willing to recommend

Alterian

Salesforce Marketing Cloud

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Executive Summary

We performed a comparison between Alterian and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Qualtrics, Genesys and others in Customer Experience Management.

To learn more, read our detailed Customer Experience Management Report (Updated: December 2025).

Buyer's Guide

Customer Experience Management

December 2025

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Helped 879,371 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Alterian

Average Rating

0.0

Number of Reviews

Ranking in other categories

Customer Experience Management (37th)

Salesforce Marketing Cloud

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Alterian is designed for Customer Experience Management and holds a mindshare of 1.0%, down 1.8% compared to last year.
Salesforce Marketing Cloud, on the other hand, focuses on Social CRM, holds 6.0% mindshare, down 11.7% since last year.

Customer Experience Management Market Share Distribution
Product	Market Share (%)
Alterian	1.0%
Salesforce	4.0%
Genesys Cloud CX	3.8%
Other	91.2%

Customer Experience Management

Social CRM Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	6.0%
Sprinklr	8.9%
HootSuite	7.7%
Other	77.4%

Social CRM

Featured Reviews

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Priyanka Gauda

Consultant at SNDT

Enhanced connectivity across multiple channels while benefiting from insightful reports

The features I found most valuable in Salesforce Marketing Cloud include auto-generated reports for the Journey, which are quite helpful, and the reports are sufficient, though I am not able to recollect much currently. The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp. Regarding customer engagement, personalization capabilities in Salesforce Marketing Cloud enhance engagement because when customers feel that a brand knows them better, they recognize their choices better. In Marketing Cloud, I am able to personalize based on user choices and address them directly without coming across as a bot message.

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879,371 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	29

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...

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Product Reports

Buyer's Guide

Customer Experience Management

December 2025

Download Alterian product report

Buyer's Guide

Salesforce Marketing Cloud

December 2025

Download Salesforce Marketing Cloud product report

Also Known As

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ExactTarget

Overview

Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.

RWS Group

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Customer Experience Management

December 2025

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Find out what your peers are saying about Salesforce, Qualtrics, Genesys and others in Customer Experience Management. Updated: December 2025.

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879,371 professionals have used our research since 2012.

We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.