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Alterian vs Salesforce Marketing Cloud comparison

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Featured Review
Use Alterian?
Anonymous User
Good technical support, extremely good scalability and very stable
The solution helps to boost the basic revenue generation of a company.
Quotes From Members
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Pricing and Cost Advice
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  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."

    • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    What do you like most about Salesforce Marketing Cloud?
    Top Answer:The solution is very, very scalable.
    Read all 2 answers   →
    What is your experience regarding pricing and costs for Salesforce Market...
    Top Answer:The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
    Read all 3 answers   →
    What needs improvement with Salesforce Marketing Cloud?
    Top Answer:The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
    Read all 4 answers   →
    Ranking
    12th
    out of 31 in Customer Experience Management
    Views
    103
    Comparisons
    87
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    out of 25 in Social CRM
    Views
    6,686
    Comparisons
    5,446
    Reviews
    24
    Average Words per Review
    341
    Rating
    8.4
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    SDL
    Salesforce
    Overview
    Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.
    Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
    Offer
    Learn more about Alterian
    Learn More
    Learn more about Salesforce Marketing Cloud
    Learn More
    Sample Customers
    Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    No Data Available
    REVIEWERS
    Computer Software Company67%
    Marketing Services Firm13%
    Financial Services Firm7%
    Consumer Goods Company7%
    VISITORS READING REVIEWS
    Computer Software Company31%
    Comms Service Provider18%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    No Data Available
    REVIEWERS
    Small Business29%
    Midsize Enterprise32%
    Large Enterprise38%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise16%
    Large Enterprise66%

    Alterian is ranked 12th in Customer Experience Management while Salesforce Marketing Cloud is ranked 1st in Social CRM with 26 reviews. Alterian is rated 0.0, while Salesforce Marketing Cloud is rated 8.4. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". Alterian is most compared with , whereas Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Oracle Eloqua, Marketo, Microsoft Dynamics CRM and Adobe Campaign.

    We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.